adbeacon
- Company typePrivate
- Founded2022
- HeadquartersWestlake Village, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
adbeacon firmographics
Firmographics- Name
- adbeacon
- Legal name
- AdBeacon, Inc.
- Website
- https://adbeacon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
adbeacon industry classification
Industry- Product category
- Ad attribution and marketing analytics software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
- akta.pro secondary industries
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where adbeacon is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
adbeacon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- SaaS Subscription — Platform Access: AdBeacon operates as a subscription SaaS platform, charging e-commerce brands and agencies recurring fees for access to its attribution, optimization, and AI reporting suite. The company offers differentiated pricing tiers for brands vs. agencies, with fixed-rate accounts referenced as a key value differentiator. Subscriptions auto-renew and are billed monthly or annually in advance per the Terms of Service.
- Agency Tier — White-Label Subscription: Agencies access white-labeled dashboards, unlimited seats, and client-branded reporting under a separate agency pricing tier, suggesting a volume-based or account-weighted subscription model.
- Affiliate / Referral Revenue: An affiliate program drives customer acquisition, generating referral-based revenue as partners refer new brands and agencies to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial (legacy) |
| Freemium | Monthly | 30-Day Free Trial (current) |
| Subscription | Monthly | Standard subscription — promotional rate |
| Subscription | Annual | Agency pricing tier |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
adbeacon product offering
Product offeringCore offering
AdBeacon is a SaaS ad optimization and attribution platform that tracks first-party clicks across e-commerce storefronts (Shopify, WooCommerce, BigCommerce) and ad channels (Meta, Google, TikTok, Pinterest, Snapchat, Bing) to provide click-verified, real-time campaign performance data. It unifies ROAS, CPA, creative, journey, and customer LTV reporting with an AI conversational agent (Luna) and Google Meridian Media Mix Modeling for predictive budgeting, sold as a subscription to e-commerce brands and digital marketing agencies.
Product overview
AdBeacon is a unified ad optimization and attribution SaaS platform designed specifically for e-commerce brands and agencies. The core offering is the AdBeacon Platform, which provides first-party click tracking and cross-channel attribution across major ad platforms (Meta, Google, TikTok, Amazon, Pinterest, Snapchat, Bing). The platform integrates with Shopify, BigCommerce, and WooCommerce for e-commerce data. Key add-on modules include: AdBeacon AI Insights featuring the 'Luna' conversational AI assistant; AdBeacon + Google Meridian MMM for media mix modeling and predictive budgeting; AdBeacon Tether for server-side tracking; AdBeacon for Google Sheets for reporting workflows; the Chrome Extension for in-platform optimization; Creative Analysis dashboards; Customer & Product Journey mapping; Custom Audience Builder; LTV Reporting; White Label solution for agencies; and an API/MCP for developer integrations. The platform operates on a fixed-rate pricing model with all features included in a single subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- AdBeacon Platform Unified ad optimization and attribution SaaS platform that tracks first-party clicks across Shopify, WooCommerce, and BigCommerce storefronts and across Meta, Google, TikTok, Pinterest, Snapchat, and Bing ad accounts, providing real-time, click-verified campaign performance data for e-commerce brands and agencies.
- AdBeacon AI Insights (Luna) AI-powered conversational assistant that allows media buyers to chat directly with their attribution data to receive actionable tips, best practices, and strategic recommendations for e-commerce profitability.
- AdBeacon + Google Meridian MMM Integration with Google's open-source Meridian Marketing Mix Modeling tool that enables predictive budget allocation, scenario planning, and incrementality testing beyond standard multi-touch attribution, for brands and agencies planning media spend.
- AdBeacon Tether Server-side tracking and data connection layer that ensures accurate first-party data capture and synchronization across ad platforms, addressing pixel and cookie signal loss in post-iOS 14.5 environments.
- AdBeacon API & MCP Server Developer-facing API and Model Context Protocol server that provide programmatic, real-time access to AdBeacon attribution and performance data for custom integrations, workflow automation, and AI-powered agent use cases.
- AdBeacon Amazon Ads Integration Integration that brings Amazon advertising campaign attribution into the AdBeacon cross-channel reporting environment, enabling unified performance measurement across Amazon Ads alongside Meta, Google, TikTok, and other channels.
- AdBeacon White Label for Agencies Agency-only white-label edition of the AdBeacon platform that allows agencies to rebrand every dashboard, report, KPI, and client deliverable with their own identity, with unlimited seats and consolidated multi-client reporting at a fixed subscription rate.
Quantifiable outcome
- 54% lower average conversion costs
- +6 more outcomes
Companies that use adbeacon
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
adbeacon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature12 records
adbeacon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- National PositionscoreNational Positions is a Google Premier Partner digital marketing agency headquartered in Westlake Village, CA, founded in 2004. They leverage AdBeacon's real-time attribution to manage campaigns for e-commerce clients including Foresight Sports and Nexbelt. The partnership demonstrates AdBeacon as a go-to attribution tool for agency-scale paid media operations.
- Best Practice MediaminorBest Practice Media is a digital marketing agency using AdBeacon internally for audience building, campaign optimization, and strategic decision-making. They appear as a customer and marketing advocate.
- Barham MarketingminorBarham Marketing is an agency using AdBeacon daily for scaling paid campaigns on Meta, Google, and TikTok. Represented by Mitch Barham, who provides quotes endorsing the platform in AdBeacon marketing materials.
- Google (Meridian MMM)coreAdBeacon integrates with Google's open-source Meridian Media Mix Modeling (MMM) tool, enabling customers to combine multi-touch attribution (MTA) with superior marketing mix modeling for budget allocation and scenario planning. This is a flagship product integration.
- ShopifycoreNative Shopify integration allowing first-party click tracking of Shopify storefront visitors and transactions. Primary e-commerce platform integration underpinning the core product value proposition.
- Meta (Facebook / Instagram)coreMeta integration for ad performance tracking and optimization. AdBeacon's Chrome Extension delivers attribution data directly inside Meta Ads Manager. Meta is simultaneously the primary ad channel being measured and a platform integration partner.
- Google AdscoreGoogle Ads integration for cross-channel attribution alongside Meta, TikTok, Pinterest, Snapchat, and Bing. Enables unified reporting across major paid search and social channels.
- TikTokcoreTikTok integration for ad performance attribution, confirmed in onboarding materials and customer testimonials. TikTok Smart+ Ads API integration and GMV Max reporting noted as live features.
- WooCommercecoreNative WooCommerce integration for storefront-level first-party tracking, complementing Shopify and BigCommerce integrations.
- BigCommercecoreNative BigCommerce integration for storefront-level first-party tracking, complementing Shopify and WooCommerce integrations.
- E-Commerce Growth CollectiveminorRichard Muskett of E-Commerce Growth Collective moved the entire agency to AdBeacon, representing a significant account win and brand advocate. The testimonial emphasizes fixed-rate pricing and client growth outcomes.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
adbeacon competitors and assessment
Company assessmentDirect peers
- Rockerbox: Direct competitor offering cross-channel marketing attribution and MMM for DTC and e-commerce brands, overlapping with AdBeacon's MMM and attribution positioning.
- Hyros: Direct competitor specializing in ad attribution and tracking for e-commerce and info-product businesses, with similar focus on first-party click tracking and post-iOS 14.5 attribution accuracy.
- Triple Whale: Direct competitor in e-commerce ad attribution and analytics for Shopify brands. Offers a similar dashboard covering Meta, Google, TikTok, and other ad channels with first-party data and AI-powered insights.
- Wicked Reports: Direct competitor in e-commerce attribution, particularly for email and paid media attribution, with similar customers in the DTC and agency segment.
- Northbeam: Direct competitor providing multi-touch attribution and cross-channel analytics for e-commerce brands and agencies, with strong overlap in click-based attribution for DTC advertisers.
Broad incumbents
- AppsFlyer: Broader incumbent in mobile and cross-channel attribution with overlap in click-verified attribution and analytics, serving larger advertisers and agencies with a substantially wider product portfolio.
- Adobe Analytics: Enterprise incumbent in cross-channel marketing analytics and attribution, with overlapping functionality in cross-channel attribution and MMM at the high end of the market.
- Branch: Broader attribution and linking platform with overlap in cross-channel measurement and attribution, but focused on mobile and app-based journeys rather than purely e-commerce storefronts.
- Google Analytics 4: Free incumbent web analytics product from Google that provides attribution and conversion tracking across Google properties, serving as a baseline substitute for some AdBeacon functions.
Emerging players
- Attributer: Emerging competitor in marketing attribution focused on capturing first-party lead source data, with partial overlap on first-party attribution methodology for paid media buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
adbeacon social profiles
Digital presenceadbeacon compliance and trust
Trust signalCompliance3 records
adbeacon financial estimates
Financial estimateRevenue estimate
Valuation estimate
adbeacon leadership team
Management profileNumber of profiles
adbeacon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
adbeacon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about adbeacon
What does adbeacon do?
AdBeacon is a SaaS ad optimization and attribution platform that tracks first-party clicks across e-commerce storefronts (Shopify, WooCommerce, BigCommerce) and ad channels (Meta, Google, TikTok, Pinterest, Snapchat, Bing) to provide click-verified, real-time campaign performance data. It unifies ROAS, CPA, creative, journey, and customer LTV reporting with an AI conversational agent (Luna) and Google Meridian Media Mix Modeling for predictive budgeting, sold as a subscription to e-commerce brands and digital marketing agencies.
Is adbeacon a public or private company?
adbeacon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was adbeacon founded?
adbeacon was founded in 2022. It employs 11 to 50 people.
Where is adbeacon based?
adbeacon is headquartered in Westlake Village, United States, in the North America region.
How does adbeacon make money?
Three revenue lines are on record. SaaS Subscription — Platform Access are the primary driver. The others are agency Tier — White-Label Subscription and affiliate / Referral Revenue.
Who are adbeacon's main competitors?
Direct peers on record are Rockerbox, Hyros, Triple Whale, Wicked Reports and Northbeam. Broad incumbents are AppsFlyer, Adobe Analytics, Branch and Google Analytics 4. Attributer is listed as an emerging player.
Does adbeacon have an API?
Yes. AdBeacon offers an API and MCP (Model Context Protocol) server that provides seamless access to real-time performance insights, enabling users to automate workflows, power custom applications, and integrate attribution data directly into their tech stack. The platform also offers an AdBeacon for Google Sheets integration that pulls real-time performance insights directly into Google Sheets for reporting workflows. Developer documentation is at www.adbeacon.com/documentation.
What industry is adbeacon in?
adbeacon's product category is Ad attribution and marketing analytics software. Its primary akta.pro industry code is BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA), with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541890 and its SIC code is 7372.