AppGuide Inc.
AppGuide Inc. is a Quebec-based B2B SaaS platform that helps Canadian health organizations identify, evaluate, and deploy trustworthy digital health resources through branded portals, using a hybrid AI and human evaluation infrastructure monitoring 4.6M+ resources across 40+ health topics.
- Company typePrivate
- Founded2018
- HeadquartersGranby, Canada
- Headcount—
- GTM typeB2B
- OfferingSoftware
What AppGuide Inc. does
AppGuide Inc. is a Quebec-based digital health guidance platform that helps health organizations identify, evaluate, and deploy trustworthy digital health resources through branded portals. Founded in 2018 as TherAppX and rebranded to AppGuide in 2026, the company serves hospitals, health networks (CIUSSS, CISSS), pharmacies, and prevention organizations across Canada, with operations currently concentrated in Quebec.
The platform's core technology combines a custom AI model that continuously monitors more than 4.6 million digital health resources with trained human evaluators applying a six-dimension evaluation framework covering security and privacy, usability, context of use, quality and evidence, clinical relevance, and governance. This hybrid methodology produces curated collections aligned with international frameworks including INESSS, NICE, ISO 82304-2, DiGA, ORCHA, HONcode, PEMAT, and WCAG. Deployments include the core AppGuide Platform and specialized thematic portals such as Passeport Féminin (women's health, launched April 2026), the pre-launch Pharmacy Portal, and the Médicament Portal. Integrations with healthcare platforms Omnimed, Navig, and Braver embed the solution into existing clinical workflows.
AppGuide operates a B2B SaaS subscription model with multi-year contracts and custom enterprise pricing, deployed under each client's brand. The company reports 24+ active client organizations, 7,500+ monthly active users, and approximately 18 days from initial conversation to first deployed collection. Revenue is generated through direct enterprise sales to health organizations and channel partnerships with pharmacy networks (notably AQPP), supported by scientific publications, press releases, and partner portals. Security posture includes SOC 2 Type I certification (2024) and compliance with GDPR and PIPEDA.
AppGuide Inc. firmographics
Firmographics- Name
- AppGuide Inc.
- Legal name
- AppGuide Inc.
- Website
- https://appguide.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- AppGuide Inc. is a Quebec-based B2B SaaS platform that helps Canadian health organizations identify, evaluate, and deploy trustworthy digital health resources through branded portals, using a hybrid AI and human evaluation infrastructure monitoring 4.6M+ resources across 40+ health topics.
- Ownership category
- akta.pro rank
AppGuide Inc. industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)
- akta.pro secondary industries
- Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC), Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA)
Keywords
Where AppGuide Inc. is headquartered
LocationHeadquarters
- HQ city
- Granby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AppGuide Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- B2B SaaS Platform Subscription: Health organizations subscribe to the AppGuide platform for resource identification, evaluation, and deployment services. Organizations receive customized collections, branded portals, and ongoing resource monitoring. Deployment timelines of approximately 18 days to first collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B subscription for health organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AppGuide Inc. product offering
Product offeringCore offering
AppGuide Inc. operates a B2B SaaS platform that helps health organizations identify, evaluate, structure, and deploy trustworthy digital health tools and content through branded, white-label portals embedded in clinical care pathways. The platform combines a custom AI model that continuously monitors 4.6M+ digital health resources with trained human evaluators performing structured six-dimension assessments (security/privacy, usability, context of use, quality/evidence, clinical relevance, governance) aligned to international frameworks such as INESSS, NICE, ISO 82304-2, DiGA, Digi-HTA, ORCHA, HONcode, PEMAT, WCAG, and SOC 2.
Product overview
AppGuide Inc. offers a unified digital health guidance platform consisting of the core AppGuide Platform plus specialized thematic portals (Passeport Féminin, Pharmacy Portal, Médicament Portal). The core platform provides the infrastructure for health organizations to deploy branded guidance portals that help patients navigate to validated digital health resources. The Resource Selection Method (a built-in capability) combines AI-powered market monitoring with human expert evaluation to identify and curate the most relevant tools from over 4.6 million resources. Deployments are tailored to specific health topics (women's health, pharmacy services, treatments), populations, and organizational care pathways, with measurable engagement tracking.
Differentiator
Problem solved
Functional benefit
Brands
- Passeport Féminin: A portal of trustworthy resources to help women navigate health decisions, launched in partnership with Femmes en santé. Accessible at femme.appguide.ca.
Products and services
- AppGuide Platform Core digital health resource guidance SaaS platform enabling health organizations to identify, evaluate, structure, and deliver trustworthy digital health tools and content to patients via branded portals, care-pathway integrations, and curated collections. Targets hospitals, health networks (CIUSSS, CISSS), prevention organizations, and pharmacies.
- Passeport Féminin (Women's Passport) Free public-facing digital portal providing structured navigation through validated women's health resources across fertility, pregnancy, menopause, mental health, and menstrual health. Helps women understand their situation and identify relevant tools without sorting through hundreds of unverified results.
- Pharmacy Portal Digital guidance portal for pharmacy contexts that helps patients find information, tools, and services relevant to symptoms, medications, diagnoses, and health improvement. Complements in-pharmacy consultations and allows patients to access resources later on their phones.
- Médicament Portal Pre-launch thematic portal providing resources tailored to specific treatments across mental health, contraception, and oncology. Designed to help patients understand their medication context and access relevant information.
Quantifiable outcome
- 80% patient engagement within care pathways (vs 3-4% baseline on public sites)
- +3 more outcomes
Companies that use AppGuide Inc.
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
AppGuide Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
AppGuide Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Femmes en santécoreCo-development partnership launching the Passeport Féminin, a portal of trustworthy resources for women's health navigation. Femmes en santé is a movement mobilizing women leaders to advance women's health, founded by Joé Harvey, Isabelle Girard, and Danièle Henkel. The partnership combines AppGuide's evaluation infrastructure with Femmes en santé's community reach and expertise.
- OmnimedcoreIntegration partnership underway. Omnimed is a healthcare platform integration partner enabling AppGuide to embed within existing clinical workflows.
- NavigcoreIntegration partnership underway. Navig integration extends AppGuide's reach into additional healthcare pathways.
- CIUSSS du Nord-de-l'Île-de-MontréalcoreHealthcare organization deploying Passeport Féminin as part of first deployment project with MEDTEQ+ AVISÉ funding. Represents patient population within the health network.
- CISSS des LaurentidescoreHealthcare organization deploying Passeport Féminin as part of first deployment project with MEDTEQ+ AVISÉ funding. Represents patient population within the health region.
- AQPP (Association québecquoise des pharmaciens propriétaires)coreQuebec pharmacy owners association partnership for pharmacy portal deployments. AQPP supports member pharmacies in adopting AppGuide's patient guidance solutions.
- Alberta InnovatesminorAlberta-based health innovation organization supporting AppGuide's expansion and partnerships in Western Canada.
- Vigilance SantéminorQuebec health organization partnership supporting AppGuide's presence in the Quebec healthcare ecosystem.
- Medteq+coreQuebec health technology cluster partnership. Medteq+ supports the validation and adoption of health technologies and provides funding through AVISÉ program.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
AppGuide Inc. competitors and assessment
Company assessmentDirect peers
- Xealth: Xealth is a US-based digital health prescription and curation platform that enables clinicians to recommend and monitor digital health content and apps from within the EHR workflow. It is directly comparable to AppGuide in its model of embedding curated digital health tools inside hospital clinical workflows and care pathways, with integrations into major EHR systems.
- ORCHA: ORCHA is a UK-based health app evaluation and accreditation platform that assesses digital health tools against clinical, data, and usability standards. It is the most direct peer to AppGuide — both curate and certify digital health resources using structured evaluation frameworks (ORCHA Baseline, ORCHA Review) and deploy results into healthcare organizations. ORCHA has a decade head start, broader international footprint, and deeper NHS integration.
- Wellbe Inc. Wellbe provides a patient engagement and care navigation platform used by health systems to guide patients through procedures and chronic condition management via curated digital pathways. Comparable to AppGuide in its white-label deployment model and its focus on guiding patients to validated digital resources within provider-sponsored care journeys.
- HealthUnlocked: HealthUnlocked is a UK-based patient guidance platform that curates evidence-based health resources and community support, deployed through health organization partnerships. Comparable to AppGuide in curating trusted health content and delivering it to patients via branded portals under health system brands.
- Babyscripts: Babyscripts is a digital maternal health platform that delivers validated, evidence-based content and remote monitoring tools to expectant mothers through partnerships with health systems and OB practices. Comparable to AppGuide's Passeport Féminin in its vertical-portal approach to women's/maternal health resource curation and enterprise health system deployment.
- RxVantage: RxVantage is a healthcare provider resource platform that enables clinicians to access and recommend curated digital tools, services, and content to patients. Comparable to AppGuide in its B2B model of arming healthcare professionals with vetted resources to share with patients, though with a different monetization structure.
Emerging players
- PatientPoint: PatientPoint is a US-based digital patient engagement platform that delivers health education content at the point of care through interactive touchscreens and mobile apps. Comparable to AppGuide in its focus on guiding patients to trusted health resources within care settings, though primarily operating in US provider offices rather than Canadian public health networks.
- Wellthy: Wellthy is a care concierge platform that helps families and employees navigate complex healthcare resources and benefits. Comparable to AppGuide in its resource navigation and curation function, though focused on caregiver support rather than direct clinical resource deployment to patients within healthcare systems.
Broad incumbents
- TELUS Health: TELUS Health is the largest Canadian health technology provider, offering EMR (Medesync), patient portals, virtual care, and pharmacy solutions. As a broad incumbent in the same Canadian healthcare ecosystem where AppGuide operates, it could either compete with or partner on digital health curation, and its scale and existing CIUSSS/CISSS relationships pose both opportunity and competitive risk.
- Sharecare: Sharecare is a US-based digital health company that curates evidence-based health content, wellness programs, and condition management resources for enterprise health clients. Comparable to AppGuide in its white-label content curation and deployment into health organizations, though at much larger scale and with a broader consumer-facing footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AppGuide Inc. social profiles
Digital presenceAppGuide Inc. compliance and trust
Trust signalCompliance8 records
AppGuide Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppGuide Inc. leadership team
Management profileNumber of profiles
AppGuide Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppGuide Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppGuide Inc.
What does AppGuide Inc. do?
AppGuide Inc. operates a B2B SaaS platform that helps health organizations identify, evaluate, structure, and deploy trustworthy digital health tools and content through branded, white-label portals embedded in clinical care pathways. The platform combines a custom AI model that continuously monitors 4.6M+ digital health resources with trained human evaluators performing structured six-dimension assessments (security/privacy, usability, context of use, quality/evidence, clinical relevance, governance) aligned to international frameworks such as INESSS, NICE, ISO 82304-2, DiGA, Digi-HTA, ORCHA, HONcode, PEMAT, WCAG, and SOC 2.
Is AppGuide Inc. a public or private company?
AppGuide Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppGuide Inc. founded?
AppGuide Inc. was founded in 2018.
Where is AppGuide Inc. based?
AppGuide Inc. is headquartered in Granby, Canada, in the North America region.
How does AppGuide Inc. make money?
One revenue line is on record: B2B SaaS Platform Subscription.
Who are AppGuide Inc.'s main competitors?
Direct peers on record are Xealth, ORCHA, Wellbe Inc., HealthUnlocked, Babyscripts and RxVantage. Emerging players are PatientPoint and Wellthy. Broad incumbents are TELUS Health and Sharecare.
Does AppGuide Inc. have an API?
No public API is recorded for AppGuide Inc..
What industry is AppGuide Inc. in?
AppGuide Inc.'s product category is Digital Health Platform. Its primary akta.pro industry code is HLACAAAN, EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps, with a secondary code of HLACABAC, Enterprise Integration Engines & Interface Management (HL7 v2/X12/API). Its NAICS code is 5132 and its SIC code is 7372.