back2basics
Back2Basics is a woman-owned boutique brand development and reputation management agency in Minneapolis that delivers website design, SEO, social media, content strategy, and fractional CMO services to small businesses and local nonprofits in the Twin Cities market.
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What back2basics does
Back2Basics, LLC is a privately held, woman-owned boutique brand development and reputation management agency headquartered in Osseo, in the northwest metro of Minneapolis, Minnesota. Founded in 2015 by Tanya Troska after separating from a California marketing agency, the firm provides structured brand strategy, website design and maintenance, SEO, social media management, content strategy, fractional CMO services, video packages, and local listing/registry management. Its core technology stack is built on conventional SMB-marketing SaaS rather than proprietary platforms: WordPress for site design and hosting (SiteGround, WPEngine), Yext for local listing management, Squirrly for SEO, Loomly for social scheduling, ThriveHive as CRM, MailChimp for email marketing, plus Facebook Business Manager, Google Business tools, Grammarly, Sucuri, and HoneyBook for project and billing workflows.
Back2Basics serves two principal customer segments: locally owned small businesses (independent contractors, single-owner firms, family businesses) and nonprofit chapters in the Twin Cities region, with verticals spanning real estate, insurance, legal, bookkeeping, coaching, catering, home services, and retail. Pricing is built around a recurring Brand Integrity & Client Trust Building Strategy Program starting at $625 per month, supplemented by project-based website design, video, and custom packaged plans. Go-to-market is consultative and referral-led, anchored on free initial discovery calls, in-person coffee-shop consultations in the Twin Cities, community involvement (Loaves & Fishes, Referral Link Networking, NAWBO-MN), and an ecosystem of 30+ vetted partner relationships plus 50+ professional referral resources rather than paid acquisition.
Delivery is founder-centric: Tanya Troska leads brand strategy and fractional CMO engagements, supported by a small group of named independent partners in client support advocacy, social media and graphic design, and free-hand digital graphic design, with additional capacity drawn from the broader vetted partner network. The firm has been continuously operating since 2015 with no disclosed external funding, M&A, or geographic expansion beyond the Twin Cities, and earns repeat regional industry recognition from UpCity and Expertise.com.
back2basics firmographics
Firmographics- Name
- back2basics
- Legal name
- Back2Basics, LLC
- Website
- https://b2bpowerof2.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Back2Basics is a woman-owned boutique brand development and reputation management agency in Minneapolis that delivers website design, SEO, social media, content strategy, and fractional CMO services to small businesses and local nonprofits in the Twin Cities market.
- Ownership category
- akta.pro rank
back2basics industry classification
Industry- Product category
- Brand Strategy & Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where back2basics is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
back2basics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Brand Strategy & Reputation Management Services: Ongoing consulting and customized service solutions for brand development, management, and integrity. Services include fractional CMO solutions, website maintenance, social media management, content strategies, SEO solutions, and graphic design.
- Project-Based Services: One-off services and solutions including small business video packages, website design projects, and custom packaged plans.
- Brand Integrity Program: Monthly subscription program starting at $625/mo for customized brand strategy solutions including business directory setup, social optimization, content posting, and review strategies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Brand Integrity & Client Trust Building Strategy Program - Customized brand strategy starting at $625/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
back2basics product offering
Product offeringCore offering
Back2Basics is a woman-owned boutique brand development agency that delivers customized brand identity design, brand development and strategy, brand integrity and reputation management, fractional CMO services, website design and maintenance, SEO, social media management, content strategy, and small business video packages. Services are tailored to true small business owners, independent contractors, entrepreneurs, and local nonprofit chapter managers in the Twin Cities, Minnesota region, with a hands-on collaborative approach delivered as an extension of the client's team.
Product overview
Back2Basics operates as a single boutique agency offering integrated brand strategy and marketing services rather than a modular software platform. The core offering centers on three interconnected brand services: Brand Identity Design (voice and image development), Brand Development & Strategy (audience reach and recognition), and Brand Integrity & Management (ongoing monitoring and reputation). These are supported by add-on solutions including Fractional CMO Solutions (executive brand management), Website Maintenance & Management (multi-platform support), Brand Integrity & Client Trust Building Strategy Program (local registry and review management), SEO Solutions, Social Media Management, Content Strategies, Website Design, Small Business Video Packages, and Local Registry Solutions. The company works with small businesses and nonprofits in real estate, construction, home services, food production, legal, finance, insurance, coaching, wellness, and local nonprofit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Design Comprehensive brand identity design service that goes beyond logos and names to define brand voice and image, then empowers clients to showcase their brand consistently online and in print. Targeted at small business owners, independent contractors, entrepreneurs, and local nonprofit chapters.
- Brand Development & Strategy Strategic brand empowerment service covering website, social media, content, and branded imagery to help brands reach new audiences or strengthen reach and recognition. Targeted at small businesses and nonprofits.
- Brand Integrity & Management Ongoing monitoring and management of brand assets to strengthen brand integrity, including reputation management, trust-building strategies, and review strategy assistance. Designed for small business owners and local nonprofit chapter managers.
- Fractional CMO Solutions On-demand brand manager and project manager service providing access to skills, experience, resources, vetted partners, vendor oversight, strategic sounding board, and fractional time allocation. Acts as an extension of the client's team. Targeted at small business owners who need executive marketing leadership without a full-time CMO hire.
- Website Design Custom website design and development services for small businesses and nonprofits, primarily built on WordPress. Targeted at small business owners and local nonprofit chapters needing an updated or new digital storefront.
- Website Maintenance & Management Solutions Multi-platform site maintenance covering WordPress, Squarespace, Shopify, Weebly, and Thryv sites including routine updates, security monitoring, spam cleaning, database optimization, backups, form collection oversight, and monthly edit stipends. Targeted at small business owners who want reliable ongoing site upkeep.
- SEO Solutions Search engine optimization services to improve visibility and organic reach for small business websites, executed with Squirrly and other SEO tooling. Targeted at small business owners seeking organic local and regional traffic.
- Local Registry Solutions Local business directory listing setup and optimization for brand integrity and discoverability, leveraging Yext Certified Partner status. Targeted at small business owners seeking consistent and accurate local listings across the web.
- Social Media Management Social media outreach management including content planning, scheduling, and optimization across platforms using Loomly and Facebook Business Manager. Targeted at small business owners and local nonprofit chapters.
- Content Strategies Content development and distribution strategies including social media content planning, graphic design, and branded content creation. Targeted at small business owners needing consistent content output.
- Small Business Video Packages Video content production services for small businesses including branded video content and video testimonials, supported by the Video Brand Today testimonial platform. Targeted at small business owners seeking video assets for marketing.
- Brand Integrity & Client Trust Building Strategy Program Customized monthly brand strategy subscription program starting at $625/month including business directory listing setup, optimization of top social sites, monthly content posting, review strategy assistance, and ongoing support meetings. Targeted at small business owners who need a structured, ongoing brand integrity program.
- Custom Packaged Plans Custom packaged one-off service plans built to address specific client needs where clients prefer a quick, simple, single service or solution. Targeted at small business owners who do not need a full ongoing subscription.
Quantifiable outcome
- Carefree Bookkeeping achieved 90% growth over 10-year partnership with Back2Basics
- +1 more outcomes
Companies that use back2basics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
back2basics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature3 records
back2basics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- WordPress.orgcoreWordPress.org platform used for website design and development. Primary CMS platform for client websites.
- Video Brand TodaycoreVideo testimonial platform for collecting and showcasing client video reviews.
- LoomlycoreSocial media content planning and scheduling platform for managing client social calendars.
- SquirrlycoreSEO platform used for search engine optimization services.
- YextcoreCertified partner for local listing management and brand integrity solutions. Yext Certified Partner since 2017.
- MailChimpcoreEmail marketing platform for client campaigns and newsletters.
- GooglecoreGoogle My Business optimization and SEO services integration.
- Facebook Business ManagercoreSocial media management and advertising through Facebook Business Manager.
- NAWBO-MNminorNational Association of Women Business Owners - Minnesota chapter partnership for networking and referrals.
- UpCityminorMarketing platform membership for SEO and agency visibility.
- SBDCminorSmall Business Development Center ambassador for supporting small business community.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
back2basics competitors and assessment
Company assessmentDirect peers
- Modern Mammoth: Minneapolis-based boutique digital marketing and creative agency serving SMB and mid-market clients with web, SEO, social, and content services. Directly comparable in scope, geography, and SMB focus to Back2Basics.
- Smartfish Creative: Minneapolis-area boutique creative and digital agency focused on brand development for SMBs and nonprofits. Closely comparable to Back2Basics in boutique scale, geography, and SMB/nonprofit target customer.
- Olive & Company: Minneapolis-based boutique web design, development, and digital marketing agency serving SMB clients. Comparable in scale, geography, and SMB-focused service mix.
- Idea Decanter: Minneapolis branding and creative agency serving SMB and mid-market clients. Comparable in boutique brand strategy positioning and Twin Cities geography.
Regional players
- StoneArch Creative: Minneapolis-based full-service creative agency serving healthcare, consumer, and B2B clients. Comparable in regional focus and full-service creative offering, though typically serving larger clients than Back2Basics.
- Russell Herder: Minneapolis integrated marketing, branding, and content agency. Comparable in geography and integrated brand strategy offering, with a broader portfolio of mid-market clients.
- Spyder Trap: Minneapolis digital agency offering web design, development, and digital marketing. Comparable in geography and core digital service offerings to Back2Basics.
Emerging players
- Vendasta: SMB-focused marketing and sales platform with white-label agency services. Comparable to Back2Basics in targeting the SMB customer and offering bundled digital marketing services, though operating as a tech platform rather than a boutique agency.
- ThriveHive: Marketing platform and SMB-focused agency offering bundled web, SEO, and social services. Comparable in targeting SMB customers with similar service bundles; notably one of Back2Basics' technology partners.
Broad incumbents
- HubSpot: Global CRM and marketing automation platform with a robust ecosystem of partner agencies serving SMB customers. Indirectly competes with Back2Basics by enabling SMBs to handle marketing in-house and via agency partners at scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
back2basics social profiles
Digital presenceback2basics compliance and trust
Trust signalCompliance7 records
back2basics financial estimates
Financial estimateRevenue estimate
Valuation estimate
back2basics leadership team
Management profileNumber of profiles
Profiles4 records
back2basics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
back2basics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about back2basics
What does back2basics do?
Back2Basics is a woman-owned boutique brand development agency that delivers customized brand identity design, brand development and strategy, brand integrity and reputation management, fractional CMO services, website design and maintenance, SEO, social media management, content strategy, and small business video packages. Services are tailored to true small business owners, independent contractors, entrepreneurs, and local nonprofit chapter managers in the Twin Cities, Minnesota region, with a hands-on collaborative approach delivered as an extension of the client's team.
Is back2basics a public or private company?
back2basics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was back2basics founded?
back2basics was founded in 2015.
Where is back2basics based?
back2basics is headquartered in Minneapolis, United States, in the North America region.
How does back2basics make money?
Three revenue lines are on record. Brand Strategy & Reputation Management Services are the primary driver. The others are project-Based Services and brand Integrity Program.
Who are back2basics's main competitors?
Direct peers on record are Modern Mammoth, Smartfish Creative, Olive & Company and Idea Decanter. Regional players are StoneArch Creative, Russell Herder and Spyder Trap. Emerging players are Vendasta and ThriveHive. HubSpot is listed as a broad incumbent.
Does back2basics have an API?
No public API is recorded for back2basics.
What industry is back2basics in?
back2basics's product category is Brand Strategy & Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.