Leavitt Group Northwest

What Leavitt Group Northwest does

Leavitt Group Northwest is an independent insurance brokerage operating seven offices across Washington State. The legal entity, Whitfield's United Insurance Agencies, Inc., operates under three DBA brands: Leavitt Group Northwest, HBT Insurance, and Safe Harbor Insurance, and is part of Leavitt Group Enterprises, a parent organization with over 70 years of operating history. The firm previously operated as HBT-Leavitt Group. The agency serves clients through four primary product lines: business insurance, employee benefits, personal insurance, and industry-specific programs spanning construction, healthcare, real estate, retail, nonprofit, and aerospace sectors.

The agency's operational technology consists of three components: the Leavitt Risk Management Center for risk assessment and service workflows, the InsurLink Portal for carrier connectivity, and a Client Portal for policyholder self-service. Carrier partnerships span AIG, Allianz, CHUBB, CNA, Liberty Mutual, The Hartford, Travelers, Blue Cross Blue Shield, United Healthcare, and Western National, enabling placement across commercial property and casualty, personal lines, and group benefits. The firm maintains compliance with HIPAA, GLBA, and CCPA, reflecting its handling of employee benefits and personal lines data.

Revenue is generated primarily through insurance commissions on placed premiums (typically 5-20% with an average near 12.5%), supplemented by contingent commissions from carrier partners, policy fees, and risk management service fees. The agency operates with advisors including Rob LaChance and Jason Ehlert, and has received industry recognition including Western National's 2021 Fast-Track Agency of the Year award and the parent organization's 2025 Best Places to Work honor.

Name

Leavitt Group Northwest

Legal name

Whitfield's United Insurance Agencies, Inc., dba Leavitt Group Northwest

Website

https://whitfields.com

Company type

Private

Operating status

Operating

Short description

Leavitt Group Northwest is an independent insurance brokerage operating seven offices across Washington State, providing business, personal, and employee benefits insurance through partnerships with major national carriers. The firm serves construction, healthcare, nonprofit, and other sectors across the Pacific Northwest.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Primary revenue from commissions paid by insurance carriers on policies placed. Regular commissions range from 5% to 20% of policy premium for most products, with surety bonds generating 20-30% and life insurance at 55-80% of first year premium. Average commission rate is approximately 12.5% of total premiums.
2. Contingent Commissions: Annual contingent commissions granted by insurers based on the agency's collective volume and loss experience (profitability) on business placed with each insurer.
3. Policy Fees: Separate fees negotiated with clients in circumstances where insurer quotes do not include agent commissions, or where commission is inadequate to cover service costs. Fees disclosed and itemized on billings.
4. Risk Management Services: Fees charged for risk management, engineering, and premium financing services separate from policy placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Leavitt Group Northwest is an independent insurance agency that provides business, employee benefits, and personal insurance brokerage and risk management services across the Pacific Northwest. The agency represents multiple national insurance carriers (AIG, Allianz, CHUBB, CNA, Liberty Mutual, Travelers, etc.) and offers consultative placement of commercial, personal, and group health coverage along with web-based risk management tools through the Leavitt Risk Management Center.

Product overview

Leavitt Group Northwest is an independent insurance agency offering a comprehensive portfolio of insurance products and services organized into three core areas: Business Insurance (commercial property, auto, liability, cyber, bonds/surety), Employee Benefits (group health, HR support, wellness, voluntary products), and Personal Insurance (home, auto, life, specialty lines). The company operates as a constellation of regional brands including HBT Insurance and Safe Harbor Insurance, supported by digital tools such as the Leavitt Risk Management Center (web-based risk prevention suite), InsurLink Portal, and Client Portal. As part of the Leavitt Group network, they represent multiple national insurance carriers to provide competitive coverage options.

Differentiator

Problem solved

Functional benefit

Brands

• InsurLink Portal: Online client portal for policy management and claims
• Leavitt Risk Management Center

Quantifiable outcome

• Average commission rate of approximately 12.5% of total premiums

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• AIGcoreOthersMajor international insurance carrier represented by Leavitt Group Northwest for commercial and specialty insurance products.
• AllianzcoreOthersGlobal insurance carrier represented for various commercial and specialty insurance products.
• CHUBBcoreOthersMajor property and casualty insurance carrier represented for commercial insurance solutions.
• CNAcoreOthersCommercial insurance specialist carrier represented for business insurance products.
• Liberty MutualcoreOthersMajor insurance carrier represented for commercial and personal insurance products.
• The HartfordcoreOthersNational insurance carrier represented for commercial insurance, workers compensation, and other business coverages. Also reinsures workers compensation through PacWest.
• TravelerscoreOthersMajor commercial and personal insurance carrier represented for various coverage needs.
• Blue Cross Blue ShieldcoreOthersMajor health insurance carrier represented for employee benefits and group health coverage.
• United HealthcarecoreOthersMajor health insurance carrier represented for employee health benefits.
• Western National Insurance GroupcoreOthersRegional insurance carrier that awarded Leavitt Group Northwest as Fast-Track Agency of the Year in 2021.
• Leavitt Group Agency Association (LGAA)flagshipStrategic or Co-development PartnerParent organization providing automation, training, payroll, accounting, and website services to member agencies. LGAA owns facilities for placing insurance coverage and owns a premium finance company.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hub International: Large North American independent insurance brokerage offering commercial, personal, and employee benefits through regional offices. Highly comparable multi-carrier brokerage model with similar mid-market and industry-specific programs.
• USI Insurance Services: Top-10 US insurance brokerage with a regional office model and USI One platform offering commercial, personal, and employee benefits solutions to middle-market clients across multiple industries.
• Brown & Brown, Inc. National insurance brokerage with distributed retail and wholesale operations providing commercial P&C, employee benefits, and personal lines to mid-market clients—highly comparable go-to-market and product mix.
• Lockton Companies: Largest independent insurance brokerage globally, offering commercial, personal, and benefits products via direct-to-client advisor model—closest pure-independent analog to Leavitt Group Northwest's go-to-market.
• NFP (Aon): Mid-market insurance brokerage and benefits advisory acquired by Aon, offering commercial P&C, employee benefits, and personal lines through regional offices with industry specialization—mirrors Leavitt Group Northwest's structure.
• Assurex Global: Global partnership of independent insurance and risk advisory firms, similar to Leavitt Group Agency Association—relevant consortium-level peer for benchmarking carrier access and shared services.
• Worldwide Broker Network: Global network of independent insurance brokers providing commercial, personal, and employee benefits products—directly analogous franchise-network model to Leavitt Group's LGAA structure.

Broad incumbents

• Arthur J. Gallagher & Co. Public, diversified global insurance brokerage and risk management firm with overlapping retail brokerage, benefits consulting, and industry programs—broader scale and public-company reporting context for benchmarking.
• Marsh McLennan Agency: Middle-market-focused brokerage arm of Marsh McLennan, providing commercial insurance, employee benefits, and risk advisory via regional offices—directly comparable to Leavitt Group Northwest's positioning.

Emerging players

• Acrisure: Tech-enabled insurance brokerage that has rapidly scaled via roll-ups of independent agencies, offering commercial and personal lines; provides a forward-looking benchmark for what an agency holding company's growth trajectory could look like at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leavittgroupuniversityplace
• LinkedInlinkedin.com/in/roblachance

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leavitt Group Northwest