heritage sandy springs

What heritage sandy springs does

Heritage Sandy Springs operates as a civic entertainment complex within the City Springs District in Sandy Springs, Georgia, managed by the City of Sandy Springs' Economic Development Department under Director Chris Burnett. The venue portfolio comprises City Green (a four-acre park with splash pad, water features, covered stage, and free Wi-Fi), the Sandy Springs Performing Arts Center (housing the 1,096-seat Byers Theatre and 350-capacity Studio Theatre), the Heritage Amphitheatre, a 14,000 sq. ft. Entertainment Lawn with permanent stage, a Conference Center with five meeting rooms and terraces, and the Sandy Springs Farmers Market. It is a public municipal asset with no venture capital, private equity, or external ownership structures, established as part of the City Springs District development.

The organization's revenue model is diversified across venue and facility rentals, ticketed performing arts events (priced up to $181 VIP), parking fees (underground garage $4-$18, street parking $8-$14, valet), paid workshops and lantern kits ($15-$25), and ticketed premium performances layered over a base of free community programming (Movies by Moonlight, Sundown Social, farmers market, fitness classes, Juneteenth). Distribution is anchored by the physical destination in Sandy Springs, served by MARTA bus routes 5 and 87, with marketing through Facebook and Instagram (@CitySpringsDistrict), a monthly email newsletter, and a dedicated ticketing platform launched at SandySpringsPAC.com in January 2025.

Customer segments are segmented horizontally across Sandy Springs community residents seeking fitness and family-friendly activities, metro Atlanta arts and entertainment patrons attending concerts, theater, and comedy, and corporate/event planners booking venue rentals. Operational partnerships include 12 Oaks for parking management, Greystar for retail leasing, MARTA for public transit, and event sponsorships with the Sandy Springs Foundation, Mercedes-Benz USA, and Fulton County Arts and Culture, all supporting an event-driven go-to-market motion.

Name

heritage sandy springs

Legal name

Heritage Sandy Springs

Website

https://heritagesandysprings.org

Company type

Private

Operating status

Operating

Short description

Heritage Sandy Springs is a public municipal entertainment complex operated by the City of Sandy Springs, Georgia. It runs multiple venues (parks, theaters, conference facilities, farmers market) hosting concerts, performing arts, fitness classes, and community events for local residents and metro Atlanta visitors.

Ownership category

akta.pro rank

Product category

Public Parks and Entertainment Venues

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (7121), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Public park management
• Performing arts venue
• Community event programming
• Municipal recreation services
• Cultural entertainment district

Headquarters

HQ city

Sandy Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue and Facility Rentals: The Entertainment Lawn (14,000 sq ft with permanent stage), Studio Theatre (5,000 sq ft, up to 350 guests), Byers Theatre (50,000 sq ft, 1,096 seats), and conference facilities are available for rental. Contact for venue rentals at (770) 206-2062 or [email protected].
2. Ticket Sales: Ticketed events at the Sandy Springs Performing Arts Center generate revenue. In January 2025, the PAC launched its own ticketing website at SandySpringsPAC.com.
3. Parking Fees: Parking revenue from underground garage (rates from $4 for 2-3 hours up to $18 for 8-24 hours), street parking (starting at $8 for 2-3 hours), and valet parking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heritage Sandy Springs operates the City Springs District, a public park and entertainment complex managed by the City of Sandy Springs Economic Development Department. It encompasses City Green (a four-acre park with splash pad, water features, and covered stage), the Sandy Springs Performing Arts Center (Byers Theatre seating 1,096 and Studio Theatre for 350 guests), Heritage Amphitheatre, a 14,000 sq. ft. Entertainment Lawn, the Conference Center, and the Sandy Springs Farmers Market. The complex hosts concerts, theater, comedy, fitness classes, farmers markets, outdoor movies, and cultural celebrations open to residents and metro Atlanta visitors.

Product overview

Heritage Sandy Springs (City Springs District) is a civic entertainment complex operated by the City of Sandy Springs' Economic Development Department. The portfolio consists of multiple venues: City Green (a four-acre park with splash pad, water features, covered stage, and free Wi-Fi), the Sandy Springs Performing Arts Center (housing Byers Theatre with 1,096 seats and Studio Theatre with 350 capacity), Heritage Amphitheatre for outdoor events, an Entertainment Lawn with a permanent stage, a Conference Center with meeting rooms and terraces, and the Sandy Springs Farmers Market. These venues host diverse events including concerts, comedy shows, fitness classes, farmers markets, outdoor movies, and cultural celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• City Green A four-acre park featuring a splash pad, water features, covered stage, free Wi-Fi, and rotating public sculpture installations; designed for community recreation, fitness classes, and outdoor gatherings.
• Sandy Springs Performing Arts Center (PAC) A performing arts center housing Byers Theatre and Studio Theatre, used for concerts, theater, comedy shows, and cultural events serving Sandy Springs and metro Atlanta audiences.
• Byers Theatre A 50,000-square-foot performance venue seating 1,096 across three levels with superior acoustics, a fly loft, and 4K projection.
• Studio Theatre A flexible 5,000-square-foot venue accommodating up to 350 guests for performances, meetings, and banquet events.
• Heritage Amphitheatre An outdoor amphitheater venue at Heritage Park Campus used for events like Movies by Moonlight and Concerts by the Springs.
• Entertainment Lawn A 14,000 sq. ft. lawn featuring a permanent stage at the Heritage Park Campus, available for event rental and home to the City Springs Entertainment Lawn programming.
• Sandy Springs Farmers Market An outdoor market running Saturday mornings from 8:30 a.m. to 12:00 p.m., featuring fresh produce and artisan foods.
• Conference Center at City Springs A conference facility with five meeting rooms, a Terrace Meeting Room, and an outdoor City View Terrace suitable for corporate events, receptions, and meetings.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, minor and core.

• Sandy Springs FoundationmajorGTM or Marketing PartnerTitle Sponsor of the Juneteenth Celebration. The Sandy Springs Foundation serves as the primary sponsor for this annual community event honoring African American culture and history.
• BrookhavenminorGTM or Marketing PartnerFreedom Sponsor of the Juneteenth Celebration.
• DunwoodyminorGTM or Marketing PartnerFreedom Sponsor of the Juneteenth Celebration.
• AsburyminorGTM or Marketing PartnerFreedom Sponsor of the Juneteenth Celebration.
• Sandy Springs TogetherminorGTM or Marketing PartnerFreedom Sponsor of the Juneteenth Celebration.
• Rough Draft AtlantaminorGTM or Marketing PartnerMedia Sponsor of the Juneteenth Celebration.
• Kiss 104.1minorGTM or Marketing PartnerMedia Sponsor of the Juneteenth Celebration.
• Mercedes-Benz USAminorGTM or Marketing PartnerJustice Sponsor of the Juneteenth Celebration.
• City of DoravilleminorGTM or Marketing PartnerJustice Sponsor of the Juneteenth Celebration.
• MARTAcoreStrategic or Co-development PartnerMARTA bus routes 5 and 87 serve City Springs, connecting to Dunwoody, Lindbergh Center, and North Springs rail stations. Provides public transit access for visitors.
• GreystarcoreChannel Partner/ Reseller/ DistributorRetail leasing agent for businesses on Bluestone Road in downtown City Springs. Contact: Matt Duncan, 940-231-9690, [email protected]
• 12 Oaks (Parking Management)coreStrategic or Co-development PartnerManages the parking system at City Springs, including on-street, garage, and valet parking. Contact: [email protected] or (678) 973-0348.
• USA Chen Taiji Center (Florin Szondi)minorStrategic or Co-development PartnerPartner with City of Sandy Springs Recreation and Parks Department for Tai Chi classes held every Wednesday and Friday at City Green.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fox Theatre (Atlanta): Historic 4,665-seat performing arts venue in midtown Atlanta presenting concerts, Broadway, comedy, and family programming. Directly comparable as a single-location, large-seat-count Atlanta-metro performance venue mixing touring acts with community-oriented programming.
• Cobb Energy Performing Arts Centre: 2,750-seat performing arts venue in northwest Atlanta metro operated by the Cobb County-Marietta Coliseum & Exhibit Hall Authority. Directly comparable as a suburban Atlanta-metro civic performing arts center offering theater, concerts, and corporate event rentals.
• Woodruff Arts Center: Multi-venue arts complex in midtown Atlanta housing the Alliance Theatre, Atlanta Symphony Orchestra, and High Museum. Directly comparable as a multi-discipline, multi-venue performing arts campus operating theater, music, and visual arts programming under a single civic umbrella.
• Chastain Park Amphitheatre: Outdoor amphitheatre in north Atlanta hosting a summer concert series with picnicking. Directly comparable as an Atlanta-metro outdoor civic amphitheatre used for Movies-by-Moonlight-style free and ticketed community entertainment programming.
• Verizon Amphitheatre (Alpharetta): 12,000-capacity outdoor concert venue in Alpharetta, GA presenting touring acts each summer. Comparable as a large-scale Atlanta-metro outdoor amphitheatre competing for the same regional concert-goer audience.
• Sandy Springs Performing Arts Center (SandySpringsPAC.com): Heritage Sandy Springs' own PAC ticketing platform; the Byers Theatre and Studio Theatre inside City Springs District are the subject company's own venues rather than an external peer — listed here only for completeness and intentionally omitted from the comparative ranking.

Regional players

• The Battery Atlanta: Mixed-use entertainment and dining district surrounding Truist Park in Cobb County. Comparable as a master-planned civic-scale entertainment district combining retail, dining, events, and gathering space in the Atlanta metro.
• Atlantic Station: Mixed-use development in midtown Atlanta offering shopping, dining, residential, and event programming. Comparable as a purpose-built civic entertainment district with year-round event activation in the Atlanta metro.
• Ponce City Market: Adaptive-reuse mixed-use destination on the Atlanta BeltLine offering food hall, retail, office, and event space. Comparable as a multi-purpose Atlanta-metro civic gathering destination with curated events and rotating programming.

Emerging players

• Center for Puppetry Arts: Atlanta-based cultural institution combining museum, performance, and education programming. Comparable as a single-location Atlanta cultural venue mixing heritage/preservation with active ticketed performances and educational programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CitySpringsDistrict
• Instagraminstagram.com/cityspringsdistrict
• LinkedInlinkedin.com/company/heritage-sandy-springs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heritage sandy springs