Medicfx
MedicFX designs and manufactures ultra-realistic platinum silicone medical simulation manikins, facial overlays, trauma moulage, and training tools for healthcare education institutions, hospitals, and military training programs across more than 22 countries.
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Medicfx does
MedicFX designs and manufactures ultra-realistic platinum silicone medical simulation products for healthcare education and clinical training. Founded in 2019 and headquartered in Auckland, New Zealand, the company supplies manikins, facial overlays, trauma moulage, and clinical skills trainers across eight clinical verticals including neonatal resuscitation, obstetrics and midwifery, bariatric care, surgical skills, trauma and haemorrhage control, emergency response and burn care, nursing and clinical skills, and paediatric care. End customers are university medical schools, hospital simulation programs, military medical training units, midwifery programmes, and emergency services organizations.
The company's core technology centers on hand-crafted platinum silicone products with hand-painted detailing, deliberately avoiding electronics to deliver tactile and visual realism rather than sensor-driven fidelity. The portfolio spans 275+ unique products across 13 categories, including complete manikin systems (the R42 bariatric nursing manikin representing a 145kg patient, the Baby SIMira neonatal skills trainer with a replaceable airway module, and the Baby Nina/Lulu/Aiden/Lara/Libby neonatal line), 60+ facial overlays engineered for Laerdal SimMan, Nursing Anne, Gaumard HAL, CAE HPS, CAE Juno, CLA, and Junior platforms, plus trauma stick-on sheets, wrap-around and wearable trauma overlays, burn sleeves, tactical casualty simulators, obstetric and gynaecology models, airway management trainers, and consumables (replacement skins, membranes, FX blood products) that generate recurring revenue.
MedicFX operates a hybrid go-to-market combining a Shopify e-commerce storefront for direct-to-consumer and SMB institutional sales, a dedicated B2B portal (medicfx.b2b.cin7.com) for bulk institutional orders, and a global network of 16 regional distributors serving 22+ countries. The company also pursues direct enterprise engagement for bespoke custom simulation projects and delivers a Moulage Training Course developed with the New Zealand Defence Force. Pricing is quote-based for B2B and custom work with no subscription or recurring software fees, positioning MedicFX as a product-plus-consumables manufacturer rather than a software or platform business.
Medicfx firmographics
Firmographics- Name
- Medicfx
- Legal name
- MedicFX
- Website
- https://medicfx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MedicFX designs and manufactures ultra-realistic platinum silicone medical simulation manikins, facial overlays, trauma moulage, and training tools for healthcare education institutions, hospitals, and military training programs across more than 22 countries.
- Ownership category
- akta.pro rank
Medicfx industry classification
Industry- Product category
- Medical Simulation Training Equipment
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (33911)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)
- akta.pro secondary industries
- Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color) (CRABACAH), SFX/Prosthetic Makeup (HSALAHAF)
Keywords
Where Medicfx is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Medicfx business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct-to-consumer and institutional sales through Shopify e-commerce platform. One-time product purchases across 275+ unique products including manikins, facial overlays, trauma moulage, neonatal trainers, obstetric simulators, clinical skills trainers, and consumables.
- Custom Simulation Projects: Bespoke design and manufacturing services for custom simulation solutions built to specific clinical, curricular, or operational requirements. Direct engagement with institutions for custom projects.
- Distributor Network Sales: Sales through global network of specialist distribution partners across 15+ regions who resell products to end customers in their territories.
- Training Courses: Moulage Training Course delivered in collaboration with New Zealand Defence Force, taught by professional SPFX artists. Includes theoretical and hands-on training for battlefield and trauma injury simulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Moulage Training Course - Individual Interest |
| Other | Multi-year contract | Moulage Training Course - Private Group Booking |
| Unit Pricing | Pay-as-you-go | Standard Product Catalog |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Medicfx product offering
Product offeringCore offering
MedicFX designs and manufactures ultra-realistic hand-painted platinum silicone medical simulation products, including technical manikins (neonatal, bariatric, obstetric), facial overlays compatible with major manikin platforms, trauma moulage stick-on wounds, wrap-around and wearable trauma overlays, burn sleeves, haemorrhage control trainers, and clinical skills trainers. The company focuses on psychological fidelity — tactile and visual realism — with 275+ unique products across 13 categories, plus bespoke custom simulation design and a moulage training course developed with the New Zealand Defence Force.
Product overview
MEDICFX is a manufacturer of ultra-realistic silicone medical simulation products spanning over 275 unique products across 13 categories. The product portfolio centers on adding realism to existing simulation manikins through facial overlays, trauma moulage, and wearable body overlays, while also offering complete manikin systems. Core products include the Baby SIMira neonatal skills trainer, R42 bariatric nursing manikin, and neonatal baby manikins (Baby Nina, Baby Lulu, Baby Aiden, Baby Lara, Baby Libby). The add-on portfolio includes 60+ facial overlays compatible with Laerdal SimMan, Nursing Anne, Gaumard HAL, CAE HPS, CAE Juno, CLA, and Junior manikins; trauma and wound stick-on sheets (36+ variants); wrap-around and sleeve trauma trainers (35+ variants); burn sleeves and overlays; tactical training equipment (18+ products); obstetric/gynecological simulators (14+ products); clinical skills trainers (9+ products); airway management trainers; and manikin torso overlays. Supporting offerings include a Moulage Training Course, custom simulation design services, and consumables (replacement skins, FX blood products, membranes). The company operates on a product-plus-consumables model, with recurring revenue from consumables and replacement parts.
Differentiator
Problem solved
Functional benefit
Products and services
- R42 Bariatric Nursing Manikin Full-body platinum silicone bariatric nursing manikin representing a 145kg female patient, designed for training healthcare professionals in obese patient care including intubation, catheterization, IV access, and patient handling.
- Baby SIMira Neonatal Skills Trainer Durable neonatal manikin built for repeated high-volume airway and life support training with a fully replaceable airway module compatible with NLS, NRP, and PALS training programs.
- Neonatal Manikin Babies (Baby Nina, Baby Lulu, Baby Aiden, Baby Lara, Baby Libby, Angel Libby) Handcrafted silicone newborn manikins for obstetric, neonatal resuscitation, and midwifery training including full-term, preterm, and specialty variants with congenital conditions.
- Manikin Facial Overlays Hyper-realistic silicone facial overlays that transform standard training manikins into demographically diverse patients, compatible with Laerdal SimMan, Nursing Anne, Gaumard HAL, CAE HPS, CAE Juno, CLA, and Junior platforms. Includes 60+ named character faces across various ages, genders, and ethnicities.
- Trauma and Wound Moulage Stick-On Sheets Pre-glued silicone wound sheets including trauma (gunshots, lacerations, fractures), clinical (bedsores, infections, surgical wounds), and burns categories. Available in 21+ trauma variants, 12 clinical variants, and 3 burn variants.
- Wrap-Around Trauma Training Products Full-body trauma overlays including open fractures, amputations, eviscerations, burns, and blast injuries. 35+ product variants for comprehensive trauma simulation scenarios.
- Wearable Trauma Overlays Torso-based shrapnel and gunshot wound overlays designed to be worn by standardized patients or placed on manikins for trauma training.
- Trauma Sleeves and Wearables Silicone sleeves for arms and extremities featuring gunshot wounds, abrasions, and traumatic injuries. Includes 6 product variants for limb trauma simulation.
- Tactical Training Products Military and tactical medical training equipment including wound packing trainers, tourniquet trainers, and hemorrhage control simulators. Includes 18+ products for combat casualty care.
- Burn Sleeves and Overlays Silicone burn simulation sleeves and overlays including partial-thickness and full-thickness charred burn variants for arms, legs, and torso. Multiple sizes and skin tones available.
- Moulage Training Course Professional training course teaching battlefield and trauma moulage techniques using SPFX methods, developed with the New Zealand Defence Force. Covers bruises, lacerations, burns, fractures, and blast injuries. Delivered as a full-day workshop with starter kit included, available for individual interest registration or private group bookings of 10+.
- Obstetric and Gynaecology Simulators Maternal and gynecological training tools including perineal suture trainers, cervical cerclage models, placenta/umbilical cord trainers, C-section models, and birthing simulators. 14+ products.
- Clinical Skills Trainers Procedural training aids including pediatric IV arms (toddler/neonate), male genitalia trainer, suture pads, abdominal models, and septic training stumps. 9+ products for clinical skills practice.
- Airway Management Trainers Airway training manikins including obese airway trainer for CICO scenarios, neck trainers, and small neck trainers for intubation and airway management practice.
- Manikin Torso Overlays Silicone torso overlays for male and female manikins including standard, geriatric, and pregnant abdomen variants. Adds realistic skin texture and anatomical landmarks to existing manikins.
- Consumables (Skins, Membranes, Tissue) Replacement skins, membranes, and tissue products including neck strips, arm sleeves, fascia membranes, fatty tissue, and specialty skins for ongoing simulation program needs. 10+ products.
- FX Moulage Consumables Special effects blood products (coagulated, squirt, stage blood), glue gel, and ballistic fragments for creating realistic trauma scenarios. 7+ products.
- Custom Simulation Solutions Bespoke simulation product design and manufacturing service for institutions with specific clinical, curricular, or operational requirements. Full custom design capabilities.
- Haemorrhage Control Trainers Trauma trainers for hemorrhage control including wound packing trainers, tourniquet trainers, and limb simulators for bleeding management. 14+ products for emergency response training.
Quantifiable outcome
- 57% reduction in diagnostic errors when high-fidelity simulations were used in complex emergency scenarios
- +2 more outcomes
Companies that use Medicfx
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
Medicfx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Medicfx partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and strategic.
- SimovationcoreAustralian distributor for MedicFX products. Located in Australia, providing simulation equipment to healthcare education institutions and training facilities across the region.
- General Boom Commercial Co. BeijingcoreChinese distributor handling MedicFX product distribution in China. Located in Beijing, serving the Chinese market for medical simulation equipment.
- Soyoung TradingcoreSouth Korean distributor (Jenny Kim) for MedicFX products. Provides simulation equipment to Korean healthcare training institutions.
- Goodwin Healthcare LtdcoreHong Kong distributor for MedicFX products. Healthcare simulation equipment distribution in the Hong Kong region.
- Young Tah InstrumentscoreTaiwan distributor for MedicFX products, located in Taipei. Serves Taiwanese medical training institutions.
- Four D E.M. Co., Ltd.coreThai distributor (Four Dem) for MedicFX products. Serves Thailand and surrounding Southeast Asian markets.
- Simulation MancoreUK distributor for MedicFX products. Located in United Kingdom, providing simulation equipment to British healthcare education institutions.
- Skills Meducation BVcoreNetherlands and Belgium distributor for MedicFX products. Located in Hilversum, Netherlands. Also handles German-speaking markets through Skills Med Deutschland GmbH.
- Skills Med Deutschland GmbHcoreGermany, Austria, and Switzerland distributor for MedicFX products. Located in Nuremberg, Germany.
- Simedu Sp. z o. o.corePolish distributor for MedicFX products. Located in Poland, serving Central European market.
- OptisafecoreScandinavian distributor (Denmark, Finland, Norway) for MedicFX products. Located in Esbjerg, Denmark.
- RivoliercoreFrench distributor for MedicFX products. Led by Baudouin d'Hautefeuille, serving the French market.
- SimulkarecoreItalian distributor for MedicFX products. Led by Matteo Lungherini, serving the Italian market.
- More Than SimulatorscoreSpain and Portugal distributor for MedicFX products. Led by Maria Llorca, serving Iberian Peninsula markets.
- MermedicalcoreBaltic region distributor (Lithuania, Estonia, Latvia) for MedicFX products. Led by Merike Külm.
- GT SimulatorscoreUnited States distributor for MedicFX products. Located in USA, serving American healthcare training market.
- New Zealand Defence ForcestrategicCollaborative development partner for the Moulage Training Course. Developed in partnership with NZDF, with training delivered by experienced professional SPFX artists. Military medics and combat medical technicians are target participants for the training programme.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Medicfx competitors and assessment
Company assessmentDirect peers
- TruCorp: TruCorp specializes in airway management trainers and procedural task trainers made from realistic tissue materials. They directly overlap with MedicFX's airway management and clinical skills trainer product lines for medical education customers.
- Adam, Rouilly: Adam, Rouilly has been producing anatomical training models, skills trainers, and simulation aids for medical education for over 100 years. Their catalog overlaps with MedicFX's clinical skills, airway, and procedural training offerings.
- Limbs & Things: Limbs & Things manufactures clinical skills trainers, obstetric simulators, and procedural training models used in medical and nursing education. They compete with MedicFX in obstetric/gynecological simulators and clinical skills training categories.
- Pocket Nurse: Pocket Nurse distributes and manufactures medical simulation supplies, moulage products, and training consumables to nursing schools and hospitals in North America. They compete in similar product categories and serve the same customer base.
- Kyoto Kagaku: Kyoto Kagaku manufactures phantoms, anatomical models, and medical simulators used in radiology, ultrasound, and clinical skills training. They overlap with MedicFX in specialty procedural trainers and serve similar healthcare education buyers globally.
- Nasco Healthcare (Simulaids): Nasco acquired Simulaids, a long-standing direct competitor in trauma moulage, wound simulation, and casualty care kits. Both companies sell silicone-based moulage, stick-on wounds, and training aids to EMS, military, and healthcare educators through similar distribution channels.
Broad incumbents
- CAE Healthcare: CAE Healthcare manufactures HPS, Juno, and other simulators used in healthcare education. They are a broad incumbent in medical simulation with the resources to expand into the realism-enhancement category MedicFX currently leads.
- Laerdal Medical: Laerdal is the dominant manufacturer of high-fidelity patient simulators including SimMan and Nursing Anne, the very platforms MedicFX overlays are designed to fit. As the incumbent, Laerdal controls the hardware ecosystem that MedicFX depends on and could expand into overlays directly.
- Surgical Science: Surgical Science provides virtual reality surgical simulation and is increasingly broadening into physical simulation through acquisition. They represent the broader trend of simulation market consolidation that MedicFX operates within.
- Gaumard Scientific: Gaumard produces HAL, CLA, and other high-fidelity patient simulators used in medical and nursing education. They are a major incumbent whose hardware MedicFX facial overlays are designed to enhance, creating both partnership and competitive risk.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medicfx social profiles
Digital presenceMedicfx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medicfx leadership team
Management profileNumber of profiles
Medicfx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medicfx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medicfx
What does Medicfx do?
MedicFX designs and manufactures ultra-realistic hand-painted platinum silicone medical simulation products, including technical manikins (neonatal, bariatric, obstetric), facial overlays compatible with major manikin platforms, trauma moulage stick-on wounds, wrap-around and wearable trauma overlays, burn sleeves, haemorrhage control trainers, and clinical skills trainers. The company focuses on psychological fidelity — tactile and visual realism — with 275+ unique products across 13 categories, plus bespoke custom simulation design and a moulage training course developed with the New Zealand Defence Force.
Is Medicfx a public or private company?
Medicfx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medicfx founded?
Medicfx was founded in 2019. It employs 1 to 10 people.
Where is Medicfx based?
Medicfx is headquartered in Auckland, New Zealand, in the Oceania region.
How does Medicfx make money?
Four revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are custom Simulation Projects, distributor Network Sales and training Courses.
Who are Medicfx's main competitors?
Direct peers on record are TruCorp, Adam, Rouilly, Limbs & Things, Pocket Nurse, Kyoto Kagaku and Nasco Healthcare (Simulaids). Broad incumbents are CAE Healthcare, Laerdal Medical, Surgical Science and Gaumard Scientific.
Does Medicfx have an API?
No public API is recorded for Medicfx.
What industry is Medicfx in?
Medicfx's product category is Medical Simulation Training Equipment. Its primary akta.pro industry code is HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS), with a secondary code of CRABACAH, Special Effects & Theatrical Makeup (SFX, Stage/Film, Face Paint, Prosthetic Color). Its NAICS code is 339112 and its SIC code is 3841.