crosspoint
Belgian value-added distributor of professional broadcast and video production equipment serving broadcast TV stations, production companies, corporate AV teams, and independent filmmakers across Benelux and Western Europe with 4,000+ products from manufacturers including Blackmagic Design and Sennheiser.
- Company typePrivate
- Founded1995
- HeadquartersArendonk, Belgium
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What crosspoint does
Crosspoint is a Belgian value-added distributor of professional broadcast, audio, and video production equipment, founded circa 1995 and headquartered in Arendonk, Belgium. The company operates a multilingual e-commerce storefront (Dutch, German, English, French) offering 4,000+ products across seven categories — Pro Audio, Pro Video, Fiber Systems, Monitors, Post & IT, Cameras, and Accessories — sourced from international manufacturers including Blackmagic Design, RODE, Sennheiser, Barnfind, Shape, Marshall, Datavideo, Hollyland, AJA, Adder, and TVLogic. Its stated geographic coverage spans Belgium, the Netherlands, Luxembourg, Germany, and France, with a customer base spanning broadcast television stations, production companies, OB van operators, corporate AV departments, independent filmmakers, and professional audio engineers.
The technical positioning centers on multi-format signal conversion (SDI, HDMI, VGA, DVI, DisplayPort), fiber optic transmission (Barnfind BarnColor, SFP modules), IP-based video production infrastructure (SMPTE-2110, NDI converters), and wireless video and audio transmission systems. While Crosspoint does not manufacture proprietary equipment, it positions itself as a technical advisor for system integration, providing equipment-selection consultation and referrals to professional installation services. Its 30-year operating history and authorized distribution relationships with anchor brands form the basis of its value proposition to professional buyers who require reference and pre-sales guidance alongside transactional procurement.
The revenue model is predominantly transactional equipment sales through the e-commerce storefront, supplemented by professional consultation for multi-year contract deployments. Published price points range from approximately €15–€200 for entry-level accessories to €1,000–€10,000+ for professional cameras, switchers, routers, and monitors, with all displayed prices including Belgian VAT at 21%. The company accepts multiple EU payment methods — Bancontact, iDEAL, bank transfer, Mastercard, Visa, invoice, Belfius, KBC, and ING HomePay — and pairs the transactional storefront with an ECO-friendly webshop positioning and multilingual customer support as commercial differentiators in a price-comparable segment.
crosspoint firmographics
Firmographics- Name
- crosspoint
- Legal name
- Crosspoint
- Website
- https://cross-point.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Belgian value-added distributor of professional broadcast and video production equipment serving broadcast TV stations, production companies, corporate AV teams, and independent filmmakers across Benelux and Western Europe with 4,000+ products from manufacturers including Blackmagic Design and Sennheiser.
- Ownership category
- akta.pro rank
crosspoint industry classification
Industry- Product category
- Professional Broadcast and Video Equipment Distribution
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Cross-Border & International Commerce Platforms (BPAMAGAI)
Keywords
Where crosspoint is headquartered
LocationHeadquarters
- HQ city
- Arendonk
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
crosspoint business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sales of professional broadcast, video production, and audio equipment through e-commerce platform and direct sales. Products include cameras, lenses, audio equipment, converters, routers, monitors, and accessories from major broadcast equipment manufacturers.
- Professional Services: Consulting and professional services offered alongside equipment sales, including technical advice, system integration support, and references to professional installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer/SMB Accessories |
| Unit Pricing | Pay-as-you-go | Professional Production Equipment |
| Other | Multi-year contract | Enterprise/Broadcast Systems |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
crosspoint product offering
Product offeringCore offering
Crosspoint is a Belgian value-added distributor selling professional broadcast, audio, video, camera, monitoring and production equipment from major international brands such as Blackmagic Design, RODE, Sennheiser, Barnfind, Shape, Marshall, Hollyland, Datavideo, TVLogic, Adder and AJA. The company sells through a multilingual e-commerce storefront (Dutch, German, English, French) backed by personal technical consultation, serving professional broadcast, film, live event and corporate AV customers in Belgium and the broader Benelux/Western European market with more than 4,000 SKUs.
Product overview
Crosspoint is a Belgian professional broadcast and video equipment retailer operating as an e-commerce platform. The company offers a comprehensive portfolio of professional audio and video equipment organized into seven main product categories: Pro Audio (microphones, wireless systems, headphones, speakers, intercom, podcast equipment), Pro Video (converters, video mixers, routing, multiviewing, streaming, recorders, prompters), Fiber Systems (fiber transmission equipment and SFP modules), Monitors (field, production, rack, wall, wireless monitors), Post & IT (DaVinci Resolve, capture/playback, storage, KVM systems), Cameras (cine cameras, camcorders, PTZ cameras, lenses, tripods), and Accessories (rigs, rods, batteries, cables, mounts). The company serves broadcast, film, and live production professionals with over 4,000 products from brands including Blackmagic Design, Sennheiser, RODE, Shape, Barnfind, Marshall, Datavideo, and Hollyland. Crosspoint operates across multiple languages (Dutch, German, English, French) and provides customer services including professional services, references, and ECO-friendly shipping options. The company is headquartered in Arendonk, Belgium, with over 30 years of industry experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Audio Equipment Professional audio product line covering microphones (vocal, instrument, lavalier, headset, on-camera, smartphone, shotgun, gooseneck), wireless systems, headphones, in-ear monitoring, speakers, rackmount monitors, audio over IP, intercom, commentary systems, podcast equipment, basket & boom systems, slip-on systems, audio gear, distribution amplifiers, studio signs, conference systems, audio control and audio interfaces from brands such as RODE, Sennheiser and Blackmagic Fairlight, for professional audio engineers, broadcast audio operators and studios.
- Pro Video Equipment Professional video product line covering signal converters (SDI/HDMI/VGA/DVI/DP, embedders/de-embedders, up/down/cross conversion, ROI scaling, distribution amplifiers, image analyzers, IP/NDI/HDBaseT/analog converters), video mixers, routing systems, multiviewing, streaming/encoding/decoding, disk recorders, prompters, portable studios, virtual studio, wireless systems, mixing control, routing control, open gear cards, sync & timecode and Tally/GPIO/LinkIO, primarily from Blackmagic Design, AJA and Adder, for broadcast, live event and production companies.
- Fiber Systems Fiber optic transmission and connectivity product line including BarnColor color correction modules, mini boxes, rack-mountable units, passive optical products and SFP modules from Adder, AJA, Barnfind, Blackmagic Design and FieldCast, supporting SMPTE-2110 IP video and 12G-SDI workflows for broadcast facilities and outside-broadcast operators.
- Professional Monitors Professional monitoring product line covering field & viewfinder monitors, production monitors, rack monitors, wall monitors, wireless monitors and computer monitors from brands such as TVLogic, Blackmagic Design and SmallHD, for broadcast studios, field production teams and post-production facilities.
- Post & IT Equipment Post-production and IT infrastructure product line including DaVinci Resolve software/hardware, capture and playback devices and cards, USB capture devices, memory cards, SSD storage, card readers, network storage, KVM matrix systems, KVM switching & multi-view, KVM extenders, KVM remote access and network switches, for post-production houses, broadcast IT teams and color grading facilities.
- Professional Cameras and Lenses Professional camera and lens product line including cine cameras, camcorders, mini cameras, block cameras, PTZ cameras with control, studio cameras, shading control, robotic heads, lenses across PL, EF, L, E, MFT, RF, Z, X, M12 and CS/C mounts, filters, adaptors, lens caps and tripods (system, dolly, fluid head, legs, pan bar, spreader, plates, rubber feet, handles), primarily from Blackmagic Design, Marshall and Datavideo, for broadcast, film and live event production teams.
- Production Accessories Production accessory product line covering camera accessories, camera rigs, rods & rod blocs, phone & action camera rigs, camera mounts, outdoor housing, bags & covers, cases, monitor accessories, mounting plates, rack shelves, rack mount frames, batteries, battery chargers, battery plates, power adaptors, power cables, audio accessories and XLR/BNC/HDMI/USB/break-out/fiber cables and adapters from brands such as Shape, camRade, RODE and Sennheiser, for professional production crews needing complementary mounting, power and connectivity hardware.
- Blackmagic Design ATEM Television Studio HD8 ISO Professional live production switcher with ISO recording capability for multi-camera broadcast workflows, sold by Crosspoint as an authorized Blackmagic Design distributor to broadcast, live event and corporate AV production teams.
- Blackmagic Design Videohub 20x20 12G Professional 20x20 video routing switcher supporting 12G-SDI for broadcast routing applications, sold by Crosspoint to broadcast facilities and production companies needing centralized signal routing.
- Blackmagic Design PYXIS 6K Compact digital cinema camera with 6K sensor for professional film production, sold by Crosspoint to independent filmmakers, documentary producers and broadcast camera operators.
- Datavideo PTC-155T Dual Lens Auto Tracking PTZ Camera HD PTZ camera with dual lens and auto-tracking capability, supporting HDBaseT connectivity for broadcast and live production, sold by Crosspoint to corporate AV teams, event production companies and broadcast studios.
- Marshall CV355-27X-ND3 HD60 Zoom Block Camera HD block camera with 27x zoom lens supporting NDI and 3G-SDI output for professional video applications, sold by Crosspoint to broadcast, live event and AV production teams needing compact remote-controlled cameras.
- Hollyland Cosmo C2 Wireless Video Link Wireless video transmission system for broadcast and film production monitoring, sold by Crosspoint to production crews needing untethered camera-to-monitor video links on set and on location.
- Barnfind Barncolor 4x10G SFP-Flex Multi-rate SFP module providing 4x10G fiber connectivity for broadcast infrastructure, sold by Crosspoint to broadcast facilities and outside-broadcast operators building SMPTE-2110 and 12G-SDI fiber networks.
- Prompter People Robo Jr PTZ Prompter PTZ camera teleprompter system for automated prompt display during PTZ camera productions, sold by Crosspoint to broadcast studios, corporate AV teams and event production companies.
- Blackmagic Design SmartView 4K G3 4K professional broadcast monitor with 12G-SDI input for studio and field monitoring, sold by Crosspoint to broadcast operators, post-production houses and live event production teams.
- Blackmagic Design ATEM 4 M/E Constellation IP Professional video switcher with SMPTE-2110 IP support and 4 M/E configuration for broadcast production, sold by Crosspoint to large broadcast facilities and IP-based production workflows.
- Blackmagic Design Fairlight Live Audio Panel 20 Professional live audio mixing control surface for Blackmagic Fairlight audio post-production systems, sold by Crosspoint to audio post-production houses and broadcast audio operators.
- Blackmagic Design Camera ProDock Camera docking station for Blackmagic cinema cameras enabling file transfer and connectivity, sold by Crosspoint to filmmakers and broadcast operators using Blackmagic cinema camera workflows.
Quantifiable outcome
- Access to 4,000+ professional broadcast equipment products
Companies that use crosspoint
Customer profileSegments4 records
Ideal customer profiles4 records
crosspoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
crosspoint partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and standard.
- Blackmagic DesigncoreAuthorized distributor of Blackmagic Design products including cinema cameras (URSA, PYXIS), video switchers (ATEM series), routers (Videohub), converters, recorders, and broadcast accessories. Blackmagic Design products represent a significant portion of the product catalog with dedicated category sections.
- RODEcoreAuthorized distributor of RODE professional microphones and audio accessories including wireless systems, studio microphones, lavalier, headset, and smartphone microphones. Products include the RODE Wireless PRO, Magnetic Mount series, and Mobile Kit for mobile recording.
- SennheisercoreAuthorized distributor of Sennheiser professional audio equipment including microphones and mobile recording accessories. Products include the Sennheiser Mobile Kit for Mobile Recording.
- BarnfindcoreAuthorized distributor of Barnfind fiber optic broadcast equipment including BarnColor color correction modules, Mini Boxes, and SFP modules for broadcast fiber infrastructure. Products support SMPTE-2110 IP video and 12G-SDI workflows.
- ShapecoreAuthorized distributor of Shape professional camera support equipment including camera rigs, shoulder mounts, baseplates, rod blocs, tripods, and accessories. Products cover the full range of camera mounting and support solutions for professional production.
- Marshall ElectronicsstandardAuthorized distributor of Marshall professional cameras including CV355 series block cameras with NDI and 3GSDI capabilities and 27x zoom lenses for broadcast and professional video applications.
- HollylandstandardAuthorized distributor of Hollyland wireless video and audio transmission systems including the Cosmo C2 wireless video link for professional video production.
- DatavideostandardAuthorized distributor of Datavideo professional video equipment including PTZ cameras with auto-tracking capabilities such as the PTC-155T dual lens auto-tracking PTZ camera.
- TVLogicstandardAuthorized distributor of TVLogic professional broadcast monitors including LXM-series 4K/UHD monitors with extensive features for broadcast monitoring applications.
- camRadestandardAuthorized distributor of camRade camera bags and protection solutions including CamStrap camera straps for ENG-style and shoulder-mounted cameras.
- Prompter PeoplestandardAuthorized distributor of Prompter People teleprompter products including the Robo Jr PTZ Prompter for automated prompt display during PTZ camera productions.
- AdderstandardAuthorized distributor of Adder KVM (Keyboard, Video, Mouse) solutions including extenders, switches, and remote access products for broadcast and post-production environments.
- AJA Video SystemsstandardAuthorized distributor of AJA Video Systems professional video products including converters, KVM equipment, and SFP modules for broadcast and production applications.
- FieldCaststandardAuthorized distributor of FieldCast fiber optic products and SFP modules for broadcast and professional video fiber infrastructure implementations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
crosspoint competitors and assessment
Company assessmentDirect peers
- CVP Group: UK-based specialist distributor of professional cinema, broadcast, and video production equipment. Closely comparable to Crosspoint in product mix (cameras, switchers, monitors, lenses) and customer base (broadcast and independent production).
- HHB Communications: UK distributor of pro audio and broadcast equipment, historically focused on Sennheiser and similar premium brands. Overlaps with Crosspoint on professional microphones, audio gear, and broadcast accessories.
- Holdan: UK pro video distributor (now part of Midwich Group) handling brands like Blackmagic Design, AJA and Datavideo. Direct peer in broadcast/pro video equipment distribution across European markets.
- Thomann: Largest European pro audio and music-equipment retailer, based in Germany. Overlaps with Crosspoint on pro microphones, headphones, wireless systems, and conversion gear, and shares the multi-language EU e-commerce model.
- MBS (Media Business Solutions): German professional broadcast equipment distributor carrying similar broadcast, conversion, fiber, and audio lines. Comparable DACH-focused distributor with adjacent broadcast channel exposure.
- Syntec: German distributor specializing in professional video, broadcast and live production equipment. Closely comparable product lines (switchers, cameras, conversion, streaming) and SMB/broadcast customer base.
- Markertek: US specialty retailer/distributor of broadcast, audio, and AV production equipment. Direct counterpart in pro broadcast/a/v equipment distribution with shared focus on niche professional buyers.
- Full Compass Systems: US-based pro audio, video, lighting and AV equipment retailer. Comparable model as a multi-brand professional equipment reseller serving broadcast, AV, and production customers.
Broad incumbents
- Midwich: Global AV and broadcast distribution group (parent of Holdan and other specialists). Comparable business model via specialist distributor subsidiaries across Europe but at much greater scale and breadth.
- B&H Photo Video: US/global pro audio, video, photography and broadcast retailer. Overlaps with Crosspoint's core product categories but at vastly larger scale and with a much broader catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
crosspoint social profiles
Digital presencecrosspoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
crosspoint leadership team
Management profileNumber of profiles
crosspoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
crosspoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about crosspoint
What does crosspoint do?
Crosspoint is a Belgian value-added distributor selling professional broadcast, audio, video, camera, monitoring and production equipment from major international brands such as Blackmagic Design, RODE, Sennheiser, Barnfind, Shape, Marshall, Hollyland, Datavideo, TVLogic, Adder and AJA. The company sells through a multilingual e-commerce storefront (Dutch, German, English, French) backed by personal technical consultation, serving professional broadcast, film, live event and corporate AV customers in Belgium and the broader Benelux/Western European market with more than 4,000 SKUs.
Is crosspoint a public or private company?
crosspoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was crosspoint founded?
crosspoint was founded in 1995.
Where is crosspoint based?
crosspoint is headquartered in Arendonk, Belgium, in the Europe region.
How does crosspoint make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are professional Services.
Who are crosspoint's main competitors?
Direct peers on record are CVP Group, HHB Communications, Holdan, Thomann, MBS (Media Business Solutions), Syntec, Markertek and Full Compass Systems. Broad incumbents are Midwich and B&H Photo Video.
Does crosspoint have an API?
No public API is recorded for crosspoint.
What industry is crosspoint in?
crosspoint's product category is Professional Broadcast and Video Equipment Distribution. Its primary akta.pro industry code is BPAMAGAI, Cross-Border & International Commerce Platforms. Its NAICS code is 4492 and its SIC code is 5734.