beerco
- Company typePrivate
- Founded1948
- HeadquartersFostoria, United States
- Headcount—
- GTM typeB2B
- OfferingServices
beerco firmographics
Firmographics- Name
- beerco
- Legal name
- Beerco & City Beverage (wholly owned subsidiaries of Superior Distributing Co., Inc.)
- Website
- https://beercocitybev.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Ownership category
- akta.pro rank
beerco industry classification
Industry- Product category
- Beer and Beverage Distribution
- NAICS
- Beer and Ale Merchant Wholesalers (42481), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where beerco is headquartered
LocationHeadquarters
- HQ city
- Fostoria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
beerco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Beer and Beverage Distribution: Revenue is generated through distributing beer and beverages to retail customers. The company purchases beer from suppliers (brewers) and resells to retailers at margins. Key supplier partners include Anheuser-Busch InBev, Yuengling, FIFCO (Labatt & Genesee), Crown Imports (Corona & Modelo), Columbus Brewing Company, and various craft breweries. The company sells over 3 million cases of beer annually through over 750 retail customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | 1/6 BBL Kegs (5 1/6 Gallons) |
| Unit Pricing | One time | 1/4 BBL Kegs (7.75 Gallons) |
| Unit Pricing | One time | 1/3 BBL Kegs (13.2 Gallons) |
| Unit Pricing | One time | 1/2 BBL Kegs (15.5 Gallons) |
| Unit Pricing | One time | Rental & Other Supplies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
beerco product offering
Product offeringCore offering
Beerco and City Beverage purchase beer and other beverages from licensed suppliers and distribute them to licensed retailers across Northwest Ohio. The combined operation covers 11 counties, supplies major domestic, import, craft, and specialty beverage brands, and operates from Fostoria and Defiance, Ohio.
Product overview
Beerco and City Beverage are wholly owned subsidiaries of Superior Distributing Co., Inc., operating as beer and beverage distribution services in Northwest Ohio. Beerco (Fostoria, founded pre-Prohibition, acquired 1969) and City Beverage (Defiance, acquired 2009) together sell over 3 million cases annually across 11 counties through 750+ retail customers. The product offering consists of two regional distribution services backed by a unified portfolio of major supplier brands (Anheuser-Busch InBev, Yuengling, FIFCO/Labatt & Genesee, Crown Imports/Corona & Modelo) plus local craft breweries (Columbus Brewing Co., Maumee Bay, SweetWater, Saugatuck, Twin Oast). Additional offerings include an online keg pricing system with real-time availability and pricing by keg size, and specialty beverages including hard cider, flavored malt beverages, and cocktail options.
Differentiator
Problem solved
Functional benefit
Products and services
- Beerco Regional beer distribution service serving licensed retailers in Hancock, Seneca, Wood, and Wyandot counties from Fostoria, Ohio, with Anheuser-Busch, Yuengling, and craft beer brands.
- City Beverage Regional beer distribution service serving licensed retailers in Williams, Fulton, Defiance, Henry, and Paulding counties from Defiance, Ohio, with Anheuser-Busch and craft beer brands.
Companies that use beerco
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
beerco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
beerco partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, secondary and minor.
- Anheuser-Busch InBevcorePrimary supplier partner providing Anheuser-Busch brands including Bud Light, Budweiser, Michelob Ultra, Busch Light, Natural Light, Shocktop, Goose Island, Golden Road, and others. Both Beerco and City Beverage hold Anheuser-Busch franchises and have been recognized with Ambassadors of Excellence awards.
- YuenglingcoreYuengling family of brands added in November 2011 to their portfolio. Includes Yuengling Lager, Yuengling Light Lager, and Yuengling Black & Tan.
- Crown Imports (Corona & Modelo)coreCrown Imports provides Corona Extra, Corona Premier, Modelo Especial, Negra Modelo, and Pacifico brands for distribution in their territories.
- FIFCO (Labatt & Genesee)coreFIFCO provides Labatt Blue (Beerco only) and Genesee brands for distribution.
- Columbus Brewing CompanysecondaryLocal craft brewery providing Columbus Brewing IPA, Columbus Brewing Bodhi, and other craft offerings.
- DG Yuengling & SoncoreSupplier of Yuengling brand beers including Yuengling Lager, Yuengling Light Lager, and Yuengling Black & Tan.
- Labatt USAsecondarySupplier of Labatt Blue, available at Beerco location only.
- Modelo USAcoreSupplier of Modelo Especial, Negra Modelo, and Pacifico beer brands.
- Maumee Bay Brewing Co.secondaryLocal Northwest Ohio craft brewery providing Maumee Bay Glasshopper IPA and other craft offerings.
- SweetWater Brewing Co.secondaryCraft brewery providing SweetWater brand offerings.
- Saugatuck Brewing Co.secondaryCraft brewery partner providing Saugatuck brand offerings.
- ClubtailssecondaryFlavored malt beverage brand partner.
- CarblisssecondaryLow-carb beer brand partner.
- SurfsidesecondaryBeverage brand partner providing Surfside offerings.
- Mom WatersecondaryFlavored malt beverage brand partner.
- Big SipzminorBeverage brand partner.
- Brewers AssociationminorIndustry trade association representing brewers and distributors. Beerco and City Beverage maintain membership and affiliations with industry organizations.
- National Beer Wholesalers Association (NBWA)minorNational trade association representing the interests of 3,300 licensed, independent beer distributors. Founded in 1938.
- Ohio Beer Wholesalers Association (WBWAO)minorState-level industry association for beer wholesalers in Ohio.
- Superior Distributing Co., Inc.coreParent company formed in May 1948 by Robert Klepper. Beerco and City Beverage are wholly owned subsidiaries. Superior began distribution in Findlay, Ohio and relocated to Tiffin in 1950, expanding with a Lima branch in 1952.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
beerco competitors and assessment
Company assessmentDirect peers
- Heidelberg Distributing: Ohio-based regional beer, wine, and spirits wholesaler founded in 1938, operating across Ohio and neighboring states. Direct comparable to Beerco in business model (three-tier distribution), customer base (grocery, c-store, on-premise), and product portfolio (major domestic and import brands).
- S.A. Morman & Co. Family-owned beverage distributor based in Cleveland, Ohio, with similar multi-generational history, serving grocery, convenience, and on-premise accounts across northern Ohio. Closely comparable to Beerco in scale, ownership structure, and supplier relationships.
- Premium Beverage Supply: Cincinnati-based regional beer wholesaler distributing Anheuser-Busch and craft brands to licensed retailers in southwest Ohio. Same three-tier business model, overlapping AB InBev franchise, and similar customer mix to Beerco.
- Cavalier Distributing: Indiana-headquartered beer distributor with operations across the Midwest, distributing Anheuser-Busch and craft portfolios to on-premise and off-premise retailers. Comparable mid-size regional wholesaler with similar franchise rights and customer profile.
- Standard Beverage: Multi-generational family-owned beverage distributor based in Kansas City, distributing Anheuser-Busch and craft brands to retailers across Kansas and Missouri. Highly comparable in scale, ownership profile, and supplier mix to Beerco.
Broad incumbents
- Ben E. Keith Company: Privately held food and beverage distributor with beer operations across Texas, Oklahoma, Arkansas, and other states. Larger regional peer operating the same three-tier beer distribution model with broader geographic reach and product breadth.
- Reyes Beverage Group: One of the largest beer distributors in the U.S., operating multiple divisions including Reyes Coca-Cola Bottling and beer wholesale across the Midwest and beyond. Represents the consolidator end of the industry and a potential acquirer of smaller distributors like Beerco.
- Breakthru Beverage Group: Large multi-state beer, wine, and spirits wholesaler serving 14 markets across the U.S. Closely aligned business model as a three-tier distributor; represents a likely roll-up acquirer for regional operators like Beerco.
- Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the U.S., with a growing beer portfolio through various joint ventures. Operates the same three-tier distribution model at massive scale across most U.S. states.
- Republic National Distributing Company: Second-largest wine and spirits distributor in the U.S., also distributing beer across multiple states. Operates the same wholesale distribution model with multi-state reach and similar customer types.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
beerco social profiles
Digital presencebeerco financial estimates
Financial estimateRevenue estimate
Valuation estimate
beerco leadership team
Management profileNumber of profiles
Profiles8 records
beerco subsidiaries and ownership
Company hierarchySubsidiaries2 records
beerco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beerco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beerco
What does beerco do?
Beerco and City Beverage purchase beer and other beverages from licensed suppliers and distribute them to licensed retailers across Northwest Ohio. The combined operation covers 11 counties, supplies major domestic, import, craft, and specialty beverage brands, and operates from Fostoria and Defiance, Ohio.
Is beerco a public or private company?
beerco is a private company. It is classified as corporate owned and is currently operating.
When was beerco founded?
beerco was founded in 1948.
Where is beerco based?
beerco is headquartered in Fostoria, United States, in the North America region.
How does beerco make money?
One revenue line is on record: beer and Beverage Distribution.
Who are beerco's main competitors?
Direct peers on record are Heidelberg Distributing, S.A. Morman & Co., Premium Beverage Supply, Cavalier Distributing and Standard Beverage. Broad incumbents are Ben E. Keith Company, Reyes Beverage Group, Breakthru Beverage Group, Southern Glazer's Wine & Spirits and Republic National Distributing Company.
Does beerco have an API?
No public API is recorded for beerco.
What industry is beerco in?
beerco's product category is Beer and Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 42481 and its SIC code is 5180.