visticle
Visticle GmbH provides a multi-marketplace e-commerce management platform connecting DACH-region retailers and e-commerce sellers to Amazon, Otto, Zalando, eBay, Kaufland, and Check24, monetizing via a 1.5% transaction fee and ancillary shop integration and online shop creation services.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What visticle does
Visticle GmbH is a Hamburg-based German software company founded in 2023 that operates Visticle eSales, a multi-marketplace e-commerce management platform targeting DACH-region (Germany, Austria, Switzerland) retailers and e-commerce sellers. The platform provides a single interface to manage product listings, inventory, orders, and pricing across six major European marketplaces — Amazon (via direct SP-API integration), Otto, Zalando, eBay, Kaufland, and Check24 — and connects to leading shop systems including OXID, Shopware, Shopify, and Magento, as well as external ERP/Warenwirtschaft systems. It is led by Managing Director Sebastian Schulz and remains privately held by founder/management with no disclosed institutional funding.
The technology is built as a Laravel-based SaaS application hosted on EU-based Hetzner cloud infrastructure, with data encrypted in transit (TLS 1.2+) and at rest (AES-256), role-based access controls, and GDPR-compliant data handling including automatic deletion of Amazon customer PII within 30 days of delivery. The product suite is modular: Visticle eSales (core marketplace management), Visticle Marketplaces (centralized pricing and stock control), Visticle Shop Integrations (external shop connectivity), and Visticle Onlineshopsystem (custom-built online shops for fashion brands), supplemented by an 'Überholspur' onboarding program.
The company monetizes primarily through a 1.5% transaction fee on completed marketplace sales (excluding returns) for the core platform, supplemented by one-time setup fees and recurring maintenance fees for shop integrations (€960 + €49/month) and online shop creation (€1,999 + €99/month). Go-to-market is sales-led via free Calendly consultation calls, supplemented by a multi-category partner network including OXID eSales, EFG Fashion Group, HASPA, Shipcloud, fashion cloud, intelligix, advarics, and Limmersoft. The company claims 100+ customers and is selective about onboarding, restricting engagement to accounts it judges to have the highest success potential.
visticle firmographics
Firmographics- Name
- visticle
- Legal name
- Visticle GmbH
- Website
- https://visticle.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visticle GmbH provides a multi-marketplace e-commerce management platform connecting DACH-region retailers and e-commerce sellers to Amazon, Otto, Zalando, eBay, Kaufland, and Check24, monetizing via a 1.5% transaction fee and ancillary shop integration and online shop creation services.
- Ownership category
- akta.pro rank
visticle industry classification
Industry- Product category
- Multi-Channel E-Commerce Platform
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where visticle is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
visticle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Marketplace Transaction Fee (1.5%): Visticle charges a revenue share of 1.5% of sales (excluding returns) only when a sale is completed. There are no setup fees, no monthly subscriptions, and no hidden costs for the marketplace connection service. This pay-per-sale model aligns the company's incentives with customer success and eliminates financial risk for new users.
- Shop Integrations - Setup and Maintenance: One-time setup fee of €960 for connecting an external shop system (e.g., OXID, Shopware, Shopify, Magento), plus a recurring maintenance fee of €49/month covering updates, security checks, and data synchronization monitoring.
- Online Shop System - Creation and Hosting: One-time creation/manufacturing cost of €1,999 for a custom fashion-industry online shop including design, frontend development, payment system integration, and Facebook & Instagram Shopping. Recurring monthly maintenance cost of €99 covering service, domain, SSL, hosting on German servers, technical maintenance, and security package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Core Platform - Free to Use |
| Hybrid | Monthly | Shop Integration - External Shop Connection |
| One time/ perpetual license | Monthly | Online Shop System - Full Custom Shop Creation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
visticle product offering
Product offeringCore offering
Visticle provides a SaaS e-commerce management platform that connects brick-and-mortar retailers and existing online shops to major European marketplaces such as Amazon, Otto, Zalando, eBay, Kaufland, and Check24. The platform automates inventory synchronization, order processing, shipping label generation, and pricing across all sales channels, and is complemented by modules for shop system integrations and online shop creation.
Product overview
Visticle is an e-commerce management platform built around the Visticle eSales core, offering a modular architecture. The platform centers on Visticle eSales for sales automation and multi-channel management, supplemented by Visticle Marketplaces for centralized marketplace control, Visticle Shop Integrations for connecting external shop systems (Oxid, Shopware, Shopify, Magento), and the proprietary Visticle Onlineshopsystem for branded online stores. All modules share a unified data layer with real-time inventory synchronization across connected channels.
Differentiator
Problem solved
Functional benefit
Brands
- Visticle eSales: E-commerce automation platform that connects stationary retailers with marketplaces and online shops, automating inventory, orders, and pricing across multiple sales channels.
- Visticle Marketplaces
- Visticle | Onlineshopsystem
- Visticle | Shop Integrations
Products and services
- Visticle eSales Central e-commerce management SaaS platform that automates sales processes, synchronizes inventory across multiple marketplaces (Amazon, Otto, Zalando, eBay, Kaufland, Check24), and optimizes product visibility and revenue for retailers and multi-channel e-commerce sellers in the DACH region.
- Visticle Marketplaces Multi-marketplace management module enabling centralized control of pricing rules, minimum stock levels, and marketplace-specific adjustments across all connected sales channels (Amazon, Otto, Zalando, eBay, Kaufland, Check24).
- Visticle Shop Integrations Shop system integration module for connecting external e-commerce platforms (OXID, Shopware, Shopify, Magento) to Visticle, with automated article data, inventory, and price synchronization, plus intelligent category tree creation.
- Visticle Onlineshopsystem Proprietary modular online shop system with customizable design templates, SEO tools, mobile optimization, payment system integration, and integrated Facebook & Instagram Shopping, offered as a full-service creation package with ongoing maintenance.
Quantifiable outcome
- Up to 25% increase in revenue
- +5 more outcomes
Companies that use visticle
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
visticle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
visticle partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OXID eSales (Business Partner)coreOXID eSales is an official Business Partner of Visticle, providing leading open-source e-commerce shop system integration. Visticle offers seamless connection to OXID shops with automated article data, inventory, and pricing synchronization.
- EFG Fashion GroupcoreEFG Fashion Group is a strategic partner providing access to the fashion industry network and enabling Visticle to reach fashion retailers seeking marketplace expansion.
- Hetzner Cloud (Infrastructure Partner)coreHetzner Cloud provides EU-based cloud hosting and infrastructure for Visticle's website and application. All hosting operates on GDPR-compliant contracts with standard contractual clauses.
- Amazon (SP-API Partner)coreVisticle integrates directly with Amazon's Selling Partner API (SP-API) for offer management, order processing, pricing, inventory sync, and shipping. All data exchange complies with Amazon AUP, DPP, and SP-API Developer Agreement.
- Payment ProvidersminorPayment providers partner with Visticle to enable seamless payment integration across e-commerce platforms and marketplaces, offering customers a wide range of payment options.
- ERP / Warenwirtschaft System VendorscoreERP and warehouse management system vendors partner with Visticle for free integration, providing customers additional functionality and seamless data exchange between their ERP and Visticle's marketplace platform.
- Manufacturers and BrandsminorManufacturers and brands partner with Visticle to present their products on marketplace platforms and expand their distribution channels.
- Agencies and Service ProvidersminorAgencies and service providers from various sectors partner with Visticle to expand their service portfolio and offer additional solutions to their clients.
- Associations and Groups (Verbände und Verbünde)minorVisticle works with industry associations and groups to provide exclusive benefits and advantages to their members through the Visticle partner network.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
visticle competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration platform that helps brands and retailers connect to global marketplaces (Amazon, eBay, Zalando, etc.) with automated listing, inventory, order, and pricing management. It is the closest direct competitor to Visticle, operating in the same category with overlapping marketplace coverage and a similar SMB-to-enterprise customer profile.
- Lengow: Lengow is a France-based feed management and marketplace integration platform that connects retailers to hundreds of marketplaces and advertising channels. It directly competes with Visticle in European multi-marketplace tooling, with stronger brand recognition and a larger installed base across Europe.
- Channable: Channable is a Netherlands-based feed management and marketplace integration platform focused on European SMB and mid-market retailers. It offers direct connections to major European marketplaces including Amazon, eBay, Zalando, and Otto — overlapping significantly with Visticle's core proposition.
Broad incumbents
- Mirakl: Mirakl is a France-based enterprise marketplace platform provider that helps large retailers and brands launch and operate their own third-party marketplaces. While broader in scope (operator-side marketplaces rather than seller-side integration), Mirakl operates in the same European e-commerce ecosystem and increasingly overlaps with seller-onboarding tooling.
- ChannelAdvisor (CommerceHub): ChannelAdvisor (now part of CommerceHub) is a US-headquartered, broad e-commerce platform that helps brands and retailers manage selling across hundreds of marketplaces and channels. It is a much larger incumbent in the broader multi-channel commerce space that Visticle targets, primarily competing for mid-market and enterprise deals.
Emerging players
- Productsup: Productsup is a Germany-based product information and feed management platform that helps brands and retailers syndicate product data to marketplaces and advertising channels. It is a partial competitor in the feed/inventory synchronization layer that Visticle also addresses, with stronger PIM and enterprise positioning.
- DataHawk: DataHawk is a France-based SaaS platform providing Amazon analytics, advertising, and seller optimization tools. While narrower in marketplace coverage, it competes for the same Amazon SP-API-integrated SMB and mid-market seller that Visticle targets.
- Helium 10: Helium 10 is a US-based (with global adoption) all-in-one suite of Amazon seller tools covering keyword research, listing optimization, analytics, and inventory management. It serves the same Amazon SP-API-using SMB seller segment as Visticle, with broader Amazon-specific depth but limited European marketplace coverage.
Others
- OXID eSales: OXID eSales is a Germany-based open-source e-commerce shop system that Visticle directly integrates with and lists as a Business Partner. While not a direct competitor, OXID operates in the same DACH e-commerce ecosystem and serves overlapping retailer customers with complementary (rather than competing) tooling.
- Shopware: Shopware is a leading Germany-based open-source e-commerce platform that Visticle supports via native integration. Although Shopware is a shop system (not a marketplace integration tool), it is an adjacent ecosystem player in the DACH e-commerce stack that Visticle's retailer customers typically use or evaluate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
visticle social profiles
Digital presencevisticle compliance and trust
Trust signalCompliance3 records
visticle financial estimates
Financial estimateRevenue estimate
Valuation estimate
visticle leadership team
Management profileNumber of profiles
Profiles2 records
visticle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
visticle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about visticle
What does visticle do?
Visticle provides a SaaS e-commerce management platform that connects brick-and-mortar retailers and existing online shops to major European marketplaces such as Amazon, Otto, Zalando, eBay, Kaufland, and Check24. The platform automates inventory synchronization, order processing, shipping label generation, and pricing across all sales channels, and is complemented by modules for shop system integrations and online shop creation.
Is visticle a public or private company?
visticle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was visticle founded?
visticle was founded in 2023. It employs 1 to 10 people.
Where is visticle based?
visticle is headquartered in Hamburg, Germany, in the Europe region.
How does visticle make money?
Three revenue lines are on record. Marketplace Transaction Fee (1.5%) is the primary driver. The others are shop Integrations - Setup and Maintenance and online Shop System - Creation and Hosting.
Who are visticle's main competitors?
Direct peers on record are ChannelEngine, Lengow and Channable. Broad incumbents are Mirakl and ChannelAdvisor (CommerceHub). Emerging players are Productsup, DataHawk and Helium 10. Others are OXID eSales and Shopware.
Does visticle have an API?
Yes. Visticle connects directly to the Amazon Selling Partner API (SP-API) using OAuth authorization for order fulfillment, inventory synchronization, and product data management. The platform supports real-time data synchronization across marketplaces (Amazon, Otto, Zalando, ebay, Kaufland, Check24) via API integrations. Data is encrypted in transit (TLS 1.2+) and at rest (AES-256). No public API documentation URL was identified.
What industry is visticle in?
visticle's product category is Multi-Channel E-Commerce Platform. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.