What corewellness does

CoreWellness is a virtual boutique mental health clinic founded in 2024 as a private LLC, operating under founder and licensed clinician Amber Newell-Watson, LCSW, with a team of 1-10 employees. The practice delivers fully virtual individual therapy and psychiatry services restricted to residents of Mississippi and Texas, using third-party platform Jane App for scheduling and clinical records rather than proprietary technology. Targeted primarily at young adults, millennials, and Gen Z, CoreWellness focuses on anxiety, depression, trauma, stress, imposter syndrome, interpersonal conflict, and perfectionism, delivered through evidence-based modalities including CBT, DBT, ACT, and Solution Focused Therapy. The practice accepts in-network insurance from Aetna, Cigna, UnitedHealthcare, Blue Cross Blue Shield, Medicaid, and Medicare.

The business operates on a hybrid pricing model: $150 per therapy session plus multi-tier membership packages ranging from $75 to $650 per month that bundle sessions, psychiatry access, and content. Revenue mechanics are direct-to-consumer with supplementary group workshops, professional trainings, and free educational resources acting as a content-led acquisition funnel. In-network payer relationships materially widen patient affordability within the two licensed states, while the all-virtual delivery model eliminates real estate overhead but also caps any geographic expansion absent licensure additions. There are no disclosed funding rounds, no proprietary technology build, and no enterprise or employer contracts; the company is entirely founder-led and D2C in go-to-market. Website messaging indicates in-person appointments are planned, signaling a potential future modality and footprint expansion.

Name

corewellness

Legal name

COREWELLNESS, LLC

Website

https://corewellnessteam.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

CoreWellness is a founder-led virtual boutique mental health clinic founded in 2024, serving young adults, millennials, and Gen Z in Mississippi and Texas with individual therapy, psychiatry, workshops, and memberships via third-party Jane App.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Virtual therapy services
• Mental health counseling
• Telehealth psychiatry
• Mental wellness workshops
• Online therapy sessions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly subscription packages offering discounted session rates: $75/month (1 session), $130/month (2 sessions), $300/month (4 sessions), $650/month (12 sessions). Provides predictable recurring revenue and client retention.
2. Per-Session Fees: Individual therapy sessions at $150 per 45-60 minute session. Standard fee-for-service model for clients not using membership packages.
3. Insurance Reimbursement: Accepts insurance from major providers including Aetna, Cigna/Evernorth, Medicaid, Medicare, United Healthcare, BlueCross BlueShield. Bills insurance directly for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CoreWellness is a virtual boutique mental health clinic offering virtual individual therapy, psychiatry, workshops, and corporate trainings to adults in Mississippi and Texas. Services address anxiety, depression, trauma, stress management, imposter syndrome, perfectionism, conflict resolution, and life transitions, delivered via online scheduling and video sessions.

Product overview

CoreWellness is a virtual boutique mental health clinic offering therapy and psychiatry services primarily for Mississippi and Texas residents. The core offering consists of virtual individual therapy sessions covering anxiety, depression, trauma, stress management, imposter syndrome, conflict resolution, and perfectionism/OCD. Additional services include membership packages with discounted session bundles, the Core Collective 6-week workshop series, organizational trainings, and free downloadable Core Guides for mental health education. Services are delivered entirely virtually with a focus on young adults navigating life transitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Individual Therapy Virtual therapy sessions for adults in Mississippi and Texas, focusing on anxiety, depression, trauma, stress management, and life transitions.
• Psychiatry Services Psychiatric services offered alongside therapy for Mississippi and Texas residents.
• Anxiety Therapy Virtual therapy for anxiety, worry, tension, and overthinking, combining insight and skill-building with root-aware support.
• Depression Therapy Virtual therapy for low mood, emotional exhaustion, numbness, and disconnection, focused on understanding individual experiences rather than just treating symptoms.
• Trauma Therapy Nervous-system-aware trauma therapy supporting healing, regulation, and resilience through compassionate care.
• Stress Management Therapy Virtual therapy for overwhelm, burnout, and chronic stress, focusing on understanding stress patterns and building regulation skills.
• Imposter Syndrome Therapy Therapy helping clients overcome imposter syndrome by understanding beliefs' origins and building internal safety and self-trust.
• Communication & Conflict Resolution Therapy Therapy helping individuals understand relational patterns and develop healthier communication, boundary-setting, and repair skills.
• Perfectionism & OCD-Related Therapy Therapy addressing perfectionism and OCD-related patterns, focusing on flexibility, self-compassion, and nervous system regulation.
• Core Collective Workshop 6-week guided wellness series for adults navigating life transitions, combining supportive discussion, coping strategies, and peer connection.
• Corporate & Organizational Trainings Mental health trainings for organizations including schools, businesses, healthcare teams, churches, and community organizations on topics like stress, anxiety, communication, and resilience.
• Therapy Membership Packages Four tiers of discounted therapy packages: $75/month (1 session), $130/month (2 sessions), $300/month (4 sessions), $650/month (12 sessions) for ongoing support.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• WJSU (Featured Media Appearance)minorOthersCoreWellness training services were featured in WJSU (media outlet). This represents a media feature rather than a formal partnership.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer virtual therapy platform offering licensed therapist matching across all 50 U.S. states. Comparable as a virtual therapy provider targeting similar adult demographics, but at vastly greater scale and national footprint.
• Talkspace: Public virtual therapy and psychiatry provider serving individuals, employers, and insurers. Comparable in delivering online therapy and psychiatry with insurance and subscription options, but operates at national scale.
• Cerebral: Telehealth company offering therapy and medication management for anxiety, depression, and ADHD. Comparable as a virtual mental health provider combining talk therapy with psychiatry, though broader in clinical scope.
• Lyra Health: Employer-sponsored mental health platform providing therapy, coaching, and psychiatry across the U.S. and globally. Comparable as a virtual therapy provider with therapy + workshops/trainings adjacent services, though B2B-led GTM.
• Spring Health: Employer-sponsored mental health benefit offering therapy, coaching, and medication across all50 states. Comparable as a virtual therapy and mental wellness provider with multi-modal services, but enterprise-distributed.

Direct peers

• Two Chairs: Boutique in-person and virtual therapy practice using a matched-therapist model with multiple locations. Closely comparable in being a clinic-branded therapy brand emphasizing quality matching and an in-house clinical model rather than an open marketplace.
• Octave: Virtual and in-person therapy practice operating clinics in select U.S. markets with insurance contracts. Comparable as a clinic-branded mental health provider with employer and individual offerings, though currently geographically concentrated.

Emerging players

• Alma: Therapist-facing platform that helps independent clinicians accept insurance and run their practices. Comparable as it serves the same LCSW-led virtual therapy model CoreWellness operates, though Alma is an enabling platform rather than a direct provider.
• Headway: Platform that credential therapists with insurance networks and provides billing/admin tooling for independent practices. Comparable as it directly supports the in-network solo and small-group LCSW virtual practice model.
• Brightside Health: Telehealth mental health provider combining therapy and medication for anxiety and depression. Comparable as a virtual therapy + psychiatry service targeting the same anxiety/depression conditions and accepting insurance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/corewellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about corewellness