spray
Spray is an AI-powered influencer marketing platform, operated by Seoul-based Indent Corporation, that helps e-commerce and K-beauty brands discover creators, automate outreach, and manage gifting campaigns across 60+ countries.
- Company typePrivate
- Founded2018
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B
- OfferingSoftware
What spray does
Spray is an AI-powered influencer marketing platform operated by Indent Corporation, a Seoul-based private company founded in 2018. The platform enables brands to discover creators across 60+ countries using an AI-driven discovery engine and a proprietary "Viral Score" metric that ranks influencers on viral potential rather than raw follower count, then automates outreach through Email and DM Agents, proposal generation, content tracking, and post-campaign management, primarily on Instagram and TikTok.
The core product is complemented by an Agency Services offering for brands without in-house marketing teams, providing outsourced content planning, content formula discovery, and analytics-driven campaign optimization. Spray monetizes through differentiated subscription plans with credit-based usage (auto-renewing monthly) plus usage-based add-on credits and professional services revenue, with publicly undisclosed pricing. Distribution combines self-serve SaaS on spray.io, consultation bookings ("Coffee Chat"), downloadable brochures, and direct enterprise sales to flagship K-beauty accounts, where partnerships such as the SKIN1004 deal (announced September 2024) are led at CEO and CIO level. Its named customers are concentrated in K-beauty (SKIN1004, COSRX, TirTir, CNP Laboratory, Dr.G, d'Alba), and the platform claims outcomes including a 30x resource reduction in campaign operations and identification of 1,000+ suitable influencers in under five minutes.
spray firmographics
Firmographics- Name
- spray
- Legal name
- Indent Corporation
- Website
- https://spray.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Spray is an AI-powered influencer marketing platform, operated by Seoul-based Indent Corporation, that helps e-commerce and K-beauty brands discover creators, automate outreach, and manage gifting campaigns across 60+ countries.
- Ownership category
- akta.pro rank
spray industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL), Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where spray is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
spray business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Differentiated pricing plans for the use of the Service where members can use Paid Services by selecting from provided pricing plans. Fees are charged automatically every month on a recurring basis unless the Member separately requests cancellation.
- Credit-Based Usage: Credits provided based on Paid Service plan; basic credits granted can be used until expiration of pricing plan. Credits recharged through additional payment remain available for 365 days from payment date. Features include influencer search, collection of new influencers, campaign creation, and DM Agent sending.
- Agency Services: Outsourced campaign services provided by seasoned professionals for brands without in-house teams. Includes business-aligned content planning, content formula discovery, and data-to-direction analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription with Credit Allocation |
| Usage-based | Pay-as-you-go | Credit-based Add-on Purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
spray product offering
Product offeringCore offering
Spray operates an AI-powered influencer marketing platform used by consumer brands—particularly K-beauty companies—to discover creators, automate outreach and gifting, and measure influencer campaign performance. The platform combines creator scoring (Viral Score), conversational AI for influencer outreach (DM Agent), and computer-vision content analysis (AI Vision) to streamline influencer program operations.
Product overview
Spray is a single unified AI-powered platform for global influencer gifting and social media marketing. The core product (Spray/Spray AI) combines influencer discovery with AI-powered viral scoring, automated outreach (Email Agent and DM Agent), campaign creation, content tracking, and proposal generation. The platform integrates natively with Instagram and TikTok for influencer data access and campaign management. For brands lacking in-house teams, Agency Services provides outsourced campaign execution including content strategy, analytics, and campaign optimization. All components work together within one platform to enable brands to find creators, automate outreach, track content performance, and measure campaign ROI at scale across 60+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Spray Influencer Marketing Platform
- Creator Discovery and Outreach
- Creator Gifting and Campaign Tracking
- Agency Services
Quantifiable outcome
- 30x resource reduction in marketing operations
- +2 more outcomes
Companies that use spray
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
spray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
spray partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SKIN1004flagshipIndent Corporation inked a deal to provide cutting-edge marketing AI SaaS to SKIN1004, the flagship skincare brand of beauty powerhouse Craver. This partnership marks a pivotal moment in K-beauty industry's global expansion strategy. Spray AI is set to turbocharge SKIN1004's global market expansion by automating influencer selection on Instagram and TikTok, outreach, contracting, content guidance, uploads, and post-campaign management across more than 60 countries.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
spray competitors and assessment
Company assessmentDirect peers
- Aspire: Aspire (formerly AspireIQ) is an AI-powered influencer marketing platform serving e-commerce and DTC brands with gifting, workflow, and analytics capabilities. Directly comparable to Spray's core offering of influencer discovery, outreach automation, and campaign management for consumer brands.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with CRM, discovery, and analytics capabilities. Overlaps Spray's enterprise positioning and Viral Score-style analytics for large brand portfolios.
- Grin: Grin is an influencer marketing platform with gifting, CRM, and content management focused on e-commerce brands. Strong comparable for Spray's gifting-led model and e-commerce vertical focus.
- Traackr: Traackr is an influencer marketing platform with performance analytics and discovery capabilities. Overlaps Spray's Viral Score analytics and influencer identification features for global brands.
- Upfluence: Upfluence is an all-in-one influencer marketing platform with discovery, outreach, and gifting features. Comparable to Spray's integrated workflow from influencer search to campaign execution.
- Klear: Klear is an influencer discovery and analytics platform with campaign management features. Overlaps Spray's discovery and analytics layer for brand marketers.
- Tagger by Sprout Social: Tagger is an influencer marketing platform with discovery, analytics, and campaign management integrated into Sprout Social's broader social media suite. Comparable to Spray's analytics and discovery capabilities with broader social media context.
Broad incumbents
- LTK: LTK (LiketoKnow.it) is a large-scale influencer marketing platform with a creator marketplace and brand tools. Broader portfolio than Spray but overlapping in gifting/creator commerce and influencer-brand connections.
- IZEA: IZEA is an influencer marketing platform with a creator marketplace and managed services. Overlaps Spray's agency services offering and influencer marketplace positioning as a broader incumbent.
Emerging players
- Afluencer: Afluencer is an influencer marketplace connecting brands with creators. Adjacent discovery and matching capability though narrower than Spray's full campaign management suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
spray social profiles
Digital presencespray financial estimates
Financial estimateRevenue estimate
Valuation estimate
spray leadership team
Management profileNumber of profiles
Profiles3 records
spray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
spray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about spray
What does spray do?
Spray operates an AI-powered influencer marketing platform used by consumer brands—particularly K-beauty companies—to discover creators, automate outreach and gifting, and measure influencer campaign performance. The platform combines creator scoring (Viral Score), conversational AI for influencer outreach (DM Agent), and computer-vision content analysis (AI Vision) to streamline influencer program operations.
Is spray a public or private company?
spray is a private company. It is classified as unknown and is currently operating.
When was spray founded?
spray was founded in 2018.
Where is spray based?
spray is headquartered in Seoul, South Korea, in the Asia region.
How does spray make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are credit-Based Usage and agency Services.
Who are spray's main competitors?
Direct peers on record are Aspire, CreatorIQ, Grin, Traackr, Upfluence, Klear and Tagger by Sprout Social. Broad incumbents are LTK and IZEA. Afluencer is listed as an emerging player.
Does spray have an API?
No public API is recorded for spray.
What industry is spray in?
spray's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms. Its NAICS code is 541870 and its SIC code is 7311.