Sweetgreen

What Sweetgreen does

Sweetgreen, Inc. (NYSE: SG) is a publicly-traded fast-casual restaurant chain founded in 2007 by three Georgetown graduates and now headquartered in Los Angeles, California. The company operates approximately 285 company-owned restaurants across 27 U.S. states plus the District of Columbia, serving customizable salads, warm bowls, wraps, protein plates, and sides built around seasonal, locally-sourced ingredients with named grower relationships (Rio Fresh, Turek Farms, Frog Hollow Farm, Lady Moon Farms, Freitas Brothers Farms). FY2025 total revenue was $679.5M, with 67.2% of revenue flowing through owned digital channels including a native iOS/Android app, web ordering, in-restaurant kiosks, and a new Sweetlane drive-thru format. A loyalty program rebranded from Sweetpass+ to SG Rewards has over 4.2 million active members.

Name

Sweetgreen

Legal name

Sweetgreen, Inc.

Website

https://sweetgreen.com

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sweetgreen (NYSE: SG) is a public fast-casual restaurant chain operating ~285 company-owned locations across 27 US states, serving customizable salads, bowls, and wraps made with seasonal, locally-sourced ingredients to health-conscious consumers via dine-in, owned digital channels, catering, and B2B office delivery.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

Keywords

• Fast casual dining
• Healthy salads bowls
• Restaurant chain
• Digital ordering platform
• Farm to table

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Restaurant food & beverage sales: Core revenue stream from sales of customizable salads, warm bowls, wraps, protein plates, sides, and beverages through ~285 company-owned fast-casual restaurants across the U.S. Most orders are fulfilled via in-store dining, mobile pickup, or Sweetlane drive-thru; digital transactions represent 67.2% of total revenue (Q1 2026). Q4 2025 restaurant-level revenue was $155.2M; FY2025 total revenue was $679.5M.
2. Catering and group meal sales: B2B and group catering revenue through ezCater partnership and direct inquiry, offering individually packaged meals or buffet-style Sweetgreen Bar for groups of 10 to 10,000+ with a $50 minimum, 10% delivery fee (starting at $30) up to 20 miles, 7-days-a-week availability (10:30 a.m. to 8 p.m.), and 100% cancellation fee within 24 hours.
3. Outpost (B2B daily office delivery): Subscription-style B2B daily batch delivery program to corporate offices, supplemented by sweetgreen credits for employer-subsidized remote employee meals; supports enterprise client retention and high-frequency order occasions.
4. Sale of Spyce / Infinite Kitchen technology to Wonder: One-time divestiture of the Spyce robotics unit to Wonder Group completed December 29, 2025 for $186.4 million in cash and shares, with Sweetgreen retaining a long-term supply and services agreement to continue using Infinite Kitchen technology across its own restaurants.
5. Gift cards and SG Rewards program monetization: Physical and electronic gift cards redeemable in-store and for online food/beverage orders (capped at $10,000/day per customer); SG Rewards loyalty program offers points (10 per $1 spent, 180-day expiry) redeemable for menu items and exclusive offers, serving as both retention and marketing-data monetization vehicle.
6. Merchandise (shop.sweetgreen.com): Direct-to-consumer e-commerce sales of branded merchandise and gift items through shop.sweetgreen.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Sweetgreen operates a fast-casual restaurant chain serving customizable salads, warm bowls, wraps, and protein plates made with seasonal, locally-sourced ingredients across approximately 285 company-owned locations in 27 U.S. states. The business is supported by a digitally native ordering ecosystem (mobile app, web, kiosk, Sweetlane drive-thru) that contributes 67.2% of total revenue, an SG Rewards loyalty program with over 4.2 million active members, and proprietary Infinite Kitchen robotic food-prep technology.

Differentiator

Problem solved

Functional benefit

Brands

• Sweetgreen × Function Health menu: Limited-time menu collaboration with Function Health and Dr. Mark Hyman focused on longevity-themed dishes.
• Chicken Sesame Crunch

Products and services

• Sweetgreen Restaurant Menu (Salads, Warm Bowls, Wraps, Protein Plates, Sides, Drinks) Core fast-casual menu offering customizable salads, warm bowls, wraps, and protein plates made-to-order with seasonal, locally-sourced, antibiotic-free ingredients and extra virgin olive or avocado oil, targeted at health-conscious individual consumers.
• Sweetgreen Catering (Individually Packaged Meals + Sweetgreen Bar)

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature5 records

Partnerships

33 partnerships are on record, tiered minor, core and flagship.

• Second Harvest Food Bank of Middle TennesseeminorGTM or Marketing Partner · 18 June 2026Nashville opening charity partnership: Sweetgreen pledged to donate a bowl for every meal purchased on June 30 opening day at The Gulch location; week of community events.
• AllTrailscoreGTM or Marketing Partner · 9 June 2026Summer 2026 co-branded outdoor activity collection titled 'Summer is Outside presented by Sweetgreen' featuring trails near select U.S. restaurant locations, tied to the 'You Wait for This' summer menu campaign.
• Cindy Olsen (former Chipotle executive, now Sweetgreen SVP & CSO)coreOthers · 26 May 2026Sweetgreen appointed Cindy Olsen as Senior Vice President and Chief Strategy Officer effective immediately on May 26, 2026. Olsen joined from Chipotle Mexican Grill where she served as Head of Investor Relations and Strategy, bringing 17 years of consumer sector experience from Nuveen and Franklin Templeton. She reports directly to CEO Jonathan Neman and oversees corporate strategy, strategic communications, and execution of the Sweet Growth Transformation Plan.
• Ryan Slemons (former Amazon, Starbucks, Unleashed Brands executive, now Sweetgreen CDO)coreOthers · 30 April 2026Sweetgreen appointed Ryan Slemons as Chief Development Officer effective May 4, 2026 reporting to Co-Founder and CEO Jonathan Neman. Slemons brings nearly two decades of real estate, franchising, and store development experience from prior roles at Unleashed Brands, GameStop, Amazon (including Amazon Go stores), and Starbucks where he managed portfolios of up to 4,415 retail locations. He leads real estate, design, construction, facilities, and portfolio management.
• UbercoreChannel Partner/ Reseller/ Distributor · 20 April 2026Sweetgreen entered a delivery collaboration with Uber in November 2024 to expand third-party delivery reach; the relationship was highlighted in the Organic Fast Food Market report covering key industry partnerships.
• Inc. Founders House / Inc. MagazineminorGTM or Marketing Partner · 16 April 2026Sweetgreen's co-founder Nicolas Jammet joined the Inc. Founders House event in Los Angeles on April 16, 2026, alongside founders of Kalshi, Olipop, Bombas, Eva Longoria, and Tracee Ellis Ross; event connected innovators and fostered industry growth.
• WpromotecoreGTM or Marketing Partner · 12 February 2026Sweetgreen appointed Wpromote as paid media agency of record to lead paid media execution across all channels following the September 2025 hire of Zipporah Allen as CCO (who previously worked with Wpromote at Strava).
• Function Health (with Dr. Mark Hyman)coreStrategic or Co-development Partner · 5 January 2026Sweetgreen launched a limited-time menu of five dishes developed in collaboration with longevity specialist Dr. Mark Hyman via Function Health, priced $13.92-$17.33, available across 280 units with online-exclusive items in select markets; loyalty offer of $50 toward a Function Health membership.
• Freitas Brothers FarmscoreStrategic or Co-development Partner · 26 November 2025Named grower partner in Sweetgreen's 'Faces of the Farm' series: fourth-generation coastal farm in California highlighted for sustainable practices, high-quality vegetables, and longstanding family farming legacy aligned with Sweetgreen's local sourcing commitment.
• Wonder GroupflagshipStrategic or Co-development Partner · 24 November 2025On December 29, 2025 Sweetgreen completed the $186.4 million sale of its Spyce/Infinite Kitchen robotics business unit to Wonder Group in cash and shares. The deal transfers the Infinite Kitchen engineering team and platform to Wonder while Sweetgreen retains a long-term supply and services agreement to continue using the technology across its own restaurants. Wonder plans to deploy Infinite Kitchen across its kitchens (50-100 units in 2027) and is preparing for an IPO early next year.
• Forgotten HarvestminorGTM or Marketing Partner · 18 November 2025Detroit opening charity partnership: Sweetgreen pledged to donate one meal to Forgotten Harvest for every meal purchased during the December 9 grand opening event at One Campus Martius.
• Spyce (acquired)flagshipStrategic or Co-development Partner · 24 August 2021Sweetgreen acquired Boston-based robotic kitchen startup Spyce in August 2021; Spyce was founded by MIT alumni and operated two Massachusetts locations, developing advanced robotic kitchen systems for meal customization and production. Sweetgreen subsequently sold the Spyce business unit to Wonder Group on December 29, 2025 for $186.4M while retaining long-term supply and services agreement.
• ezCatercoreChannel Partner/ Reseller/ DistributorSweetgreen partners with ezCater to support catering ordering and fulfillment. Catering orders are placed through ezcater.com (brand/sweetgreen-catering) for both individual packaged meals and buffet-style Sweetgreen Bar; orders are fulfilled by Sweetgreen catering locations within 12-48 hours of confirmation.
• StripecoreTechnology or IntegrationStripe is one of three payment processors (alongside LevelUp and Chase Paymentech) integrated into Sweetgreen's ordering platform; handles credit/debit card transactions for orders placed through the Site and App.
• LevelUpcoreTechnology or IntegrationLevelUp is one of three payment processors integrated into Sweetgreen's ordering platform (alongside Stripe and Chase Paymentech), supporting payment processing for online and in-app orders.
• Chase PaymentechcoreTechnology or IntegrationChase Paymentech is one of three payment processors (alongside LevelUp and Stripe) integrated into Sweetgreen's ordering platform for online and in-app purchases.
• DatadogcoreTechnology or IntegrationDatadog provides session replay technology that records users' interactions with the Services (clicks, mobile app touches, mouse movements, scrolls, keystrokes) to diagnose usability problems and identify areas for improvement on sweetgreen.com and the mobile app.
• KustomercoreTechnology or IntegrationKustomer powers the chat features on Sweetgreen's Services, enabling customer service communications; Kustomer and vendors may access Device Data and Usage Data and monitor/record chats per Sweetgreen's privacy policy.
• WatershedcoreTechnology or IntegrationWatershed provides climate data infrastructure used by Sweetgreen to measure its carbon footprint across food sourcing, menu development, and restaurant construction; supports the company's carbon-neutrality-by-2027 commitment and per-item CO2e menu labeling.
• BrazecoreTechnology or IntegrationSweetgreen is a documented Braze customer-engagement platform user; Braze's SMS Marketing Strategy Guide cites Sweetgreen as a case study achieving 10% conversion lift via SMS marketing.
• Siete (Grain Free / Siete Foods)minorOEM/ Whitelabel/ Licensing PartnerCo-branded chips partnership: Sweetgreen sells 'SG x Siete: Green Goddess Ranch Potato Chips' and 'Siete Sea Salt Potato Chips' as attachment items, marrying Sweetgreen flavor profiles with Siete potato chips.
• OLIPOPminorOEM/ Whitelabel/ Licensing PartnerOLIPOP Lemon Lime Soda and OLIPOP Vintage Cola are stocked as branded beverages in Sweetgreen's drinks menu (sourced wholesale from OLIPOP).
• SpindriftminorOEM/ Whitelabel/ Licensing PartnerSpindrift Raspberry Lime and Spindrift Grapefruit sparkling waters are stocked as branded beverages in Sweetgreen's drinks menu.
• Harney & SonsminorOEM/ Whitelabel/ Licensing PartnerHarney & Sons Organic Lemonade is featured as a branded beverage on Sweetgreen's drinks menu.
• Health-ademinorOEM/ Whitelabel/ Licensing PartnerHealth-ade kombucha Pink Lady Apple and Passionfruit Tangerine are featured as branded beverages on Sweetgreen's drinks menu.
• Hu (Hu Kitchen)minorOEM/ Whitelabel/ Licensing PartnerHu Cashews + Vanilla Bean Hunks and Hu Salty Dark Chocolate Bar are featured as dessert attachments on Sweetgreen's menu.
• Open WaterminorOEM/ Whitelabel/ Licensing PartnerOpen Water Still Water and Sparkling Water in eco-friendly aluminum bottles are stocked as branded beverages on Sweetgreen's drinks menu.
• Rio FreshcoreStrategic or Co-development PartnerLong-term grower partnership: Rio Fresh, a family-run organic farm in Texas built from approximately 50 acres to over 850 acres over eight years under Courtney Schuster Moore, supplies Sweetgreen with 15 organic commodities and has delivered more than 5.7 million pounds of organic kale, shipping produce to 20 states and Canada. Featured in Sweetgreen's 'Faces of the Farm' content series.
• Turek FarmscoreStrategic or Co-development PartnerNamed grower partner featured on Sweetgreen's Our Mission page: Turek Farms leverages rich soil and a nearby lake with a state-of-the-art Integrated Pest Management (IPM) program to use resources efficiently and reduce waste.
• Frog Hollow FarmcoreStrategic or Co-development PartnerNamed grower partner featured on Sweetgreen's Our Mission page: regenerative practices with composting at the heart of soil health, producing some of the country's sweetest stone fruits.
• Lady Moon FarmscoreStrategic or Co-development PartnerNamed grower partner featured on Sweetgreen's Our Mission page: early adopter of organic farming, grown in soil with biodiversity and improved land stewardship without harmful chemicals.
• Deloitte & Touche LLPcoreImplementation/ SI/ Consulting PartnerSweetgreen's independent registered public accounting firm, ratified by shareholders at the June 11, 2026 annual meeting held virtually.
• Naomi OsakacoreGTM or Marketing PartnerNaomi Osaka joined Sweetgreen as its youngest investor and first athlete ambassador; relationship covered by Good Morning America as a brand partnership aligning Sweetgreen with high-profile athlete culture.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Cava Group: Cava is the closest direct peer to Sweetgreen: a fast-casual Mediterranean concept also focused on customizable bowls, digital ordering, and a digitally native loyalty program. It is similarly premium-positioned and serves as the most relevant comparable for traffic, AUV, and unit-economics benchmarks.
• Shake Shack: Shake Shack is a premium fast-casual peer with a digitally native operating model, app-led ordering, and a similar urban-and-suburban footprint. Comparable on positioning (premium quality, brand-driven), menu cadence, and the digital share-of-revenue story.

Broad incumbents

• Chipotle Mexican Grill: Chipotle is the dominant fast-casual incumbent whose scale, value perception, and digital ecosystem define the upper bound of the category. Sweetgreen explicitly recruited Chipotle's Cindy Olsen as CSO, signaling how closely it benchmarks against Chipotle's operating model and digital adoption curve.
• Panera Bread: Panera is the established fast-casual incumbent in healthier eating with strong loyalty (MyPanera), catering, and digital ordering — directly overlapping Sweetgreen's occasion set (lunch, catering, healthier bowls/sandwiches). Comparable on digital mix, loyalty scale, and catering economics.
• MOD Pizza: MOD Pizza is a fast-casual chain with similar scale, customizable format, and digitally-enabled ordering. Comparable on unit-count trajectory, tech-enabled operations, and the fast-casual digital ordering benchmarks.

Emerging players

• Dig Food Group: Dig is a New York-based fast-casual chain serving customizable bowls and salads with a similar "real ingredients" positioning. Directly comparable on menu concept and target customer (urban, health-conscious lunch crowd), though smaller in scale and footprint.
• Just Salad: Just Salad is a smaller but conceptually direct competitor: customizable salads and bowls with a sustainability angle (reusable bowls) and digital ordering. Comparable on menu format, value tier slightly below Sweetgreen, and urban footprint.
• Salad and Go: Salad and Go is a fast-growing drive-thru salad concept that competes head-on with Sweetgreen's Sweetlane format on value pricing and convenience. Relevant comparable for Sweetgreen's drive-thru expansion economics and off-premise value positioning.
• Tender Greens: Tender Greens is a chef-driven fast-casual concept serving salads, bowls, and plates from scratch with a similar premium-healthy positioning. Comparable on menu philosophy and target customer, with a smaller footprint mostly on the West Coast.

Others

• Wonder Group: Wonder is not a restaurant peer but is the acquirer of Sweetgreen's Spyce/Infinite Kitchen business and a long-term technology partner. Comparable as a strategic counterpart: it will deploy Infinite Kitchen across 50-100 kitchens in 2027 and is preparing an IPO, with Sweetgreen retaining a supply and services agreement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sweetgreen
• YouTubeyoutube.com/user/sweetgreen
• Facebookfacebook.com/sweetgreen
• Instagraminstagram.com/sweetgreen
• TikToktiktok.com/@sweetgreen
• LinkedInlinkedin.com/company/sweetgreen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds14 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetgreen