Headway

Name

Headway

Legal name

Therapymatch, Inc.

Website

https://headway.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Mental Health Technology Platform

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Offices of Physicians, Mental Health Specialists (621112)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Mental health platform
• Behavioral health EHR
• Insurance credentialing services
• Therapist patient matching
• Telehealth mental health

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Reimbursement Revenue Share: Headway takes a percentage of the negotiated insurance rates as a commission for facilitating in-network billing, claims processing, and provider network access. The company leverages its position as the largest mental health provider network to negotiate better rates with insurers, with a small amount going towards platform maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Headway operates an insurance-native mental health platform that connects patients with licensed therapists and psychiatrists who accept insurance, while providing mental health providers with free practice management software including an insurance-native EHR, AI-assisted documentation, telehealth, automated billing, and 30-day insurance credentialing. Headway monetizes by taking a percentage of negotiated insurance reimbursements as a transaction fee, rather than charging providers or patients subscription fees.

Product overview

Headway is a mental health care platform consisting of two main components: a patient-facing matching platform connecting individuals with licensed therapists and psychiatrists who accept insurance, and a provider-facing ecosystem including a free EHR system and practice management tools. The patient platform (care.headway.co) uses preference-matching algorithms to connect patients with providers across specialties (ADHD, anxiety, trauma, LGBTQIA+, etc.), integrates with 100+ insurance plans, and offers a cost estimator tool. The provider ecosystem includes the Sigmund provider portal for practice management, a free insurance-native EHR with AI-assisted progress notes and integrated telehealth, automated billing and claims processing, and insurance credentialing services that panel providers in as few as 30 days. Headway earns revenue through negotiated insurance rates rather than subscription fees from providers. Recent additions include biometric identity verification (via Persona) for regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Headway EHR: AI-assisted, insurance-native Electronic Health Record platform built specifically for mental health providers who accept insurance. Features include AI-assisted progress notes, integrated telehealth, scheduling, and billing.

Products and services

• Headway EHR A free, insurance-native Electronic Health Record system built specifically for mental health providers who accept insurance. Offers AI-assisted progress notes, integrated HIPAA-compliant telehealth, scheduling, billing, and documentation tools in one connected system.
• Provider-Therapist Matching Platform Patient-facing platform connecting individuals with licensed therapists and psychiatrists who accept insurance. Uses preference algorithms to match patients with providers based on specialty, location, insurance, and other needs.
• Provider Portal (Sigmund) The provider-facing portal where mental health providers manage their practice, view patients, handle scheduling, documentation, and billing.
• Insurance Credentialing Services Headway handles the insurance paneling process for providers, enabling them to go in-network with major insurance carriers in as few as 30 days at no cost to the provider.
• Automated Billing & Claims Processing Platform handles insurance claims submission, eligibility verification, and payment processing. Includes automatic coverage checks and upfront cost estimates for patients.
• Biometric Identity Verification Identity verification service requiring government-issued photo ID uploads and facial scans for patients receiving medication management and all providers on the platform, powered by third-party provider Persona.
• Cost Estimator Online tool allowing patients to estimate their out-of-pocket costs for therapy sessions based on their insurance coverage. Headway claims clients save an average of 75% on sessions.

Quantifiable outcome

• Patients save 75% on therapy sessions through Headway
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered strategic, minor, regional and core.

• TezistrategicStrategic or Co-development Partner · 31 March 2026Acquisition of Tezi's team including cofounder Raghavendra Prabhu (now VP of Engineering) to integrate AI capabilities for automating patient-provider matching and administrative logistics. Goal is to reduce clinician burden and simplify care navigation.
• National Quality ForumstrategicStrategic or Co-development Partner · 5 November 2024Partnership to develop next generation behavioral health quality measures with providers at the center. Major insurance companies back the program.
• VioletminorStrategic or Co-development Partner · 14 September 2022Partnership with Violet to improve access to inclusive, culturally competent mental health care through diversity and inclusion training for providers.
• Blue Cross NCregionalChannel Partner/ Reseller/ Distributor · 13 July 2022Collaboration to expand mental health care for children and underserved areas in North Carolina, enabling members to access in-network providers within 48 hours.
• Horizon Healthcare Services (New Jersey)regionalChannel Partner/ Reseller/ Distributor · 21 December 2021Partnership with New Jersey's oldest and largest health insurer to provide in-network mental health access for Horizon members.
• AetnacoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
• AnthemcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
• CignacoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier whose members can access Headway's network of in-network mental health providers.
• Oscar HealthcoreChannel Partner/ Reseller/ DistributorNational insurance carrier whose members can access Headway's network of in-network mental health providers.
• Oxford Health PlanscoreChannel Partner/ Reseller/ DistributorInsurance carrier whose members can access Headway's network of in-network mental health providers.
• Blue Cross and Blue Shield of MinnesotaregionalChannel Partner/ Reseller/ DistributorRegional partnership to increase access to mental health care for Minnesota members.
• NavaminorStrategic or Co-development PartnerBenefits partnership to provide Headway's mental health platform as a benefit option for Nava's customers and their employees.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cerebral: Cerebral is a telehealth mental health provider focused on anxiety, depression, and ADHD, including medication management. It overlaps with Headway on the payer-covered virtual psychiatry side, though its compliance history is more troubled.
• Alma: Alma operates a similar two-sided mental health marketplace, providing insurance credentialing, billing, EHR, and patient matching for therapists. It is the closest direct competitor to Headway's provider-network-and-software model.
• Grow Therapy: Grow Therapy runs a comparable marketplace connecting patients with in-network therapists while providing credentialing, billing, and practice management software to providers. It competes head-to-head with Headway for both patients and provider supply.
• Lyra Health: Lyra Health is a leading mental health benefits platform sold primarily to employers, with in-person and virtual therapy, coaching, and medication management. It competes with Headway for enterprise payer relationships and employer-sponsored patient demand.
• Spring Health: Spring Health is a mental health benefits provider for employers and health plans, combining precision matching, therapy, coaching, and medication. It targets the same enterprise payer segment as Headway's health plan partnerships.

Emerging players

• Two Chairs: Two Chairs is a hybrid in-person and virtual therapy provider with a strong matching methodology and outcomes measurement. It competes with Headway in select markets for both therapists and patients seeking high-quality matches.
• Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment, particularly for adolescents and young adults. It overlaps with Headway on the payer-covered virtual therapy side for higher-acuity populations.
• Brightside Health: Brightside Health is a telehealth mental health provider combining therapy and medication management for anxiety and depression. It is a smaller, focused competitor on the payer-covered virtual psychiatry side of Headway's network.

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, owned by Teladoc. While not insurance-native, it competes for the same patient demand for affordable, accessible therapy and serves as a benchmark for consumer mental health engagement.
• Talkspace: Talkspace is a publicly-traded online therapy and psychiatry platform that works with both consumers and enterprise payers. It overlaps with Headway on insurance-covered virtual mental health but has a narrower provider-network model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/find-headway-com
• Instagraminstagram.com/headway
• Facebookfacebook.com/findheadway
• Xx.com/try_headway

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headway