Aurasell

What Aurasell does

Aurasell is an AI-native customer relationship management (CRM) and go-to-market (GTM) operating system headquartered in San Mateo, California, with offices in London and Bengaluru. The company targets four customer segments simultaneously — startups, small and mid-sized businesses, mid-market, and enterprise — and ships with a pre-enriched data foundation of more than 84 million accounts and 950 million contacts, eliminating the data-assembly step that traditionally delays CRM deployments. The product surface spans three coordinated lines: a standalone AI-Native CRM Platform for startups and SMBs priced at a flat $15,000 per year with no per-seat fees, an AI-Native GTM Operating System launched in February 2026 that overlays existing Salesforce and HubSpot deployments for mid-market and enterprise customers, and an Agent Builder product (released June 2026) that allows users to construct no-code agentic workflows. The platform connects to more than 220 third-party systems and includes an ROI calculator in beta.

Under the hood, Aurasell is built on a unified data model designed to consolidate the typical 15-tool GTM stack into a single system, with self-updating opportunity pipelines, embedded agentic workflows, and multimodal AI capabilities covering predictive analytics, natural language processing, generative AI, speech/audio, knowledge retrieval, and process automation. The company has achieved SOC 2 Type II certification, enabling sales into regulated industries. Leadership combines founders with infrastructure-platform pedigrees (VMware, Nutanix, Meraki, Twilio, Harness) and operators in revenue and marketing leadership.

Aurasell monetizes through flat-fee SaaS subscriptions (the $15K Startup tier plus custom pricing for larger segments), usage-based AI credits (3 million included at the Startup tier), and implementation/professional services. The company raised a $30 million seed round in 28 hours in August 2025 from N47, Menlo Ventures, and Unusual Ventures, and reports approximately $6 million in ARR with more than 50 customers — including Xerox, TCI Transportation, Cast AI, Cyera, Cymulate, Diligent, Motive, Unifi, AVO Automation, Mobiclocks, Revlogic, and a long tail of AI-native startups (CrewAI, Waabi, Fetch AI, Zep AI, Smallest AI, Impala AI, TrustCloud, Kurrent.AI, Gambit Security) plus Ohio University in education.

Name

Aurasell

Legal name

AurasellAI, Inc.

Website

https://aurasell.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Aurasell is an AI-native CRM and GTM operating system that serves startups, SMBs, mid-market, and enterprise customers with a unified data model of 84M+ accounts, an overlay to Salesforce/HubSpot, and a no-code Agent Builder.

Ownership category

akta.pro rank

Product category

AI-Native Sales Software

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• AI-native CRM
• GTM operating system
• Sales automation
• Agentic AI workflows
• Revenue operations

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS (per-seat / per-platform): Annual subscription pricing model with tiered plans. Startup tier is a flat $15,000/year platform fee that includes 3 million AI credits with no per-user counting. SMB, Mid-market, and Enterprise tiers are custom-priced per Order (per-seat or platform-based) under multi-year or annual contracts with US-dollar billing and 30-day invoice terms.
2. Usage-based AI Credits: Bundled AI credits included with subscriptions (e.g., 3M AI credits on the Startup tier) and sold/extended as a consumption overlay on top of platform fees, allowing expansion revenue as customers scale AI-driven agent usage.
3. Professional Services / Implementation: Customer onboarding, configuration, and integration services purchased via Order Form, including data migration from Salesforce/HubSpot, sandbox connections, and Forward Deployed Engineering engagements for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Aurasell sells an AI-native CRM and Go-To-Market (GTM) Operating System that consolidates more than 15 standalone GTM tools (territory management, account/contact intelligence, sequencing, dialer, conversational intelligence, CPQ, forecasting, and deal coaching) into a single unified platform. Its two flagship offerings are the Aurasell AI-Native CRM Platform for startups and SMBs and the Aurasell AI-Native GTM OS, which overlays Salesforce and HubSpot with AI agentic workflows for mid-market and enterprise sales teams. The platform also includes a no-code Agent Builder for orchestrating AI-powered GTM workflows, AI-powered CPQ, self-updating opportunities, and forecasting/scenario planning agents.

Product overview

Aurasell offers a single AI-native GTM portfolio built around two flagship offerings that share an underlying platform: (1) the Aurasell AI-Native CRM Platform, the world's first AI-native CRM targeted at startups and SMBs, which replaces 15+ standalone sales tools with unified prospecting, selling, managing, and operating capabilities; and (2) the Aurasell AI-Native GTM OS, a Go-To-Market Operating System that overlays existing Salesforce and HubSpot CRMs with AI agents, workflows, and governance for mid-market and enterprise customers. On top of this core, Aurasell ships add-on capabilities including Agent Builder (a no-code natural-language tool for orchestrating AI agentic workflows), an Integrations module offering 220+ connectors across ticketing, file storage, accounting, productivity, CRM signals, and telemetry, and a Beta ROI Calculator for modeling productivity gains and projected ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurasell AI-Native CRM Platform Positioned as the world's first AI-native CRM platform, the Aurasell AI-Native CRM Platform replaces 15+ standalone GTM tools (territory management, account/contact intelligence, sequencing, dialer, conversational intelligence, CPQ, forecasting, and deal coaching) with a unified intelligent platform covering ICP-fit prospecting, AI-personalized outreach, opportunity management, forecasting, conversational intelligence, AI-powered CPQ, and sales frameworks (MEDDPICC, BANT, 3 Whys). Targeted at startups and SMBs with a $15,000/year Startup tier.
• Aurasell AI-Native GTM OS The Aurasell AI-Native GTM OS is a Go-To-Market Operating System that overlays existing CRM platforms (Salesforce, HubSpot) with AI-powered workflows, offering end-to-end agent configuration, custom AI workflows, enterprise-grade access controls, flexible team hierarchies, and customizable dashboards. Targeted at mid-market and enterprise customers with custom pricing, multi-year contract options, and 30-day invoice terms.

Quantifiable outcome

• 80% reduction in research and manual tasks across the sales cycle
• +8 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability12 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationAurasell's GTM OS is designed to run on top of existing Salesforce CRM deployments; the Aurasell platform supports integration with Salesforce Cloud Service and Microsoft Dynamics 360 Sales. Salesforce CEO was also mentioned as a 'mind behind' Aurasell's founder pedigree (former Twilio).
• HubSpotcoreTechnology or IntegrationAurasell's GTM OS is designed to run on top of existing HubSpot CRM deployments; supported as a native integration in the integrations ecosystem.
• CloudflarecoreTechnology or IntegrationCloudflare sets the _cfuvid strictly necessary cookie used for security and performance, helping Aurasell distinguish trusted traffic and protect its website.
• GooglecoreTechnology or IntegrationPowered-by-the-minds-behind section highlights Google as a place where the founding team worked (Xander, Harness). Aurasell also adheres to the Google API Services User Data Policy including the Limited Use requirements for Google API data.
• LaunchSquadminorGTM or Marketing PartnerLaunchSquad is the listed PR agency contact ([email protected]) for the Aurasell launch press release, providing communications support for the company's market entry.
• HarnessminorOthersHarness is highlighted in the 'Powered by the minds behind the most trusted brands in tech' section as a prior employer of Aurasell's founders (Jason Eubanks and Srinivas Bandi), not a commercial partner.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apollo.io: Sales intelligence and engagement platform that combines prospecting data, sequencing, and CRM enrichment. Overlaps with Aurasell's account/contact enrichment (84M+ accounts), AI-personalized outreach, and AI credits consumption model.
• Outreach: Sales engagement platform with Kaia conversation intelligence and AI-driven deal workflows. Competes with Aurasell's conversational intelligence, deal coaching, and workflow automation capabilities for enterprise sales teams.
• Attio: AI-native CRM platform targeting startups and modern revenue teams with a flexible data model. Most direct competitor in the AI-native CRM category, competing for the same startup, SMB, and mid-market customer base as Aurasell.
• Day AI: AI-native CRM that auto-generates contacts, accounts, and pipeline entries from email and calendar signals. Competes head-to-head with Aurasell's AI-native GTM OS on automation of opportunity updates and seller productivity.
• Clarify: AI-native CRM positioned for revenue teams that want unified deal, contact, and pipeline intelligence. Overlaps with Aurasell's Prospect/Sell/Manage/Operate pillars and is consistently named alongside Aurasell in AI-native CRM guides.
• Reevo: AI-native revenue platform combining CRM, deal management, and AI-driven workflows. Competes for the same horizontal GTM-buyer persona and is grouped with Aurasell in the Reevo 2026 AI-native CRM buyer guide.
• Salesloft: Sales engagement platform with Drift (conversational AI) and revenue intelligence. Overlaps with Aurasell's sequencing, conversational intelligence, and forecasting agents at the sales execution layer of the GTM stack.

Broad incumbents

• Salesforce: Largest legacy CRM incumbent that Aurasell explicitly positions against and overlays with its GTM OS. Comparable because Salesforce (with Agentforce) and Aurasell both target enterprise GTM teams, but Salesforce's portfolio is much broader and built on a legacy data architecture.
• HubSpot: Major CRM and marketing automation incumbent (with Breeze AI) that Aurasell's GTM OS overlays. Competes for the same SMB and mid-market GTM buyers but offers a broader, general-purpose platform rather than an AI-native operating system.
• ZoomInfo: B2B intelligence and data platform that competes with Aurasell's enrichment layer (84M+ accounts, 950M+ contacts) and increasingly with its AI-driven GTM workflows, while also serving as a data source within the broader ecosystem Aurasell integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aurasellai
• LinkedInlinkedin.com/company/aurasell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurasell