Hatch
Hatch (Hatchify Inc.) is an AI-powered communication platform that automates voice, SMS, and email interactions for home services and home improvement businesses, serving 2,000+ service brands with subscription pricing per location. Acquired by Yelp in January 2026.
- Company typePrivate
- Founded2016
- HeadquartersRichmond, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hatch does
Hatch (legal entity Hatchify Inc.) is an AI-powered communication platform purpose-built for service businesses, with primary concentration in the home services (HVAC, plumbing, electrical, roofing) and home improvement (remodeling, windows and doors, flooring) verticals. The platform unifies inbound and outbound communications across voice, SMS, and email through autonomous AI agents that answer, qualify, and book calls 24/7, manage multi-turn messaging conversations, and orchestrate multi-channel lifecycle campaigns. Underlying capabilities include a Knowledge Engine for customizing AI behavior to business-specific scripts and brand voice, a Journey Builder for visual campaign design, a Command Center that combines AI agents with human CSRs and managers in one workspace, and a Data Bridge integration layer connecting Hatch to 15+ lead sources and 12+ CRM/field service platforms (notably ServiceTitan, Salesforce, HubSpot, Jobber, AccuLynx, Yelp, Angi, Google LSA, and Thumbtack). The platform is offered in three subscription tiers (Standard, Pro, Enterprise) priced per location annually with usage-based components, supported by a hybrid product-led growth and sales-assisted enterprise go-to-market motion. The company was founded in 2016 and headquartered in Richmond, Virginia.
Hatch firmographics
Firmographics- Name
- Hatch
- Legal name
- Hatchify Inc.
- Website
- https://usehatchapp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Hatch (Hatchify Inc.) is an AI-powered communication platform that automates voice, SMS, and email interactions for home services and home improvement businesses, serving 2,000+ service brands with subscription pricing per location. Acquired by Yelp in January 2026.
- Ownership category
- akta.pro rank
Hatch industry classification
Industry- Product category
- AI Sales Communication Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Hatch is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual subscription plans (Standard, Pro, Enterprise) with monthly payments per location. Platform includes AI agents, campaign automation, CRM integrations, and support. Revenue is subscription-based with usage components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hatch Standard - For growing teams turning inbound demand into booked jobs |
| Subscription | Annual | Hatch Pro - For teams scaling conversion across channels and workflows |
| Subscription | Annual | Hatch Enterprise - For complex, high-volume teams needing control and visibility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hatch product offering
Product offeringCore offering
Hatch sells an AI-powered communication platform that lets service businesses automate sales and customer conversations across voice, SMS, and email from a single collaborative workspace. The platform combines Voice AI and Messaging AI agents, a Journey Builder for campaign orchestration, a Knowledge Engine for AI customization, a Command Center for human-AI collaboration, and a Data Bridge integration layer that connects to CRMs and lead sources such as ServiceTitan, Yelp, Angi, Google LSA, and Thumbtack. It is offered as annual subscription software priced per location in Standard, Pro, and Enterprise tiers.
Product overview
Hatch is an AI-powered communication platform for service businesses, structured as a unified platform with modular solutions. The core platform consists of Voice AI (24/7 voice call handling), Messaging AI (SMS/email conversations), Journey Builder (multi-channel campaign orchestration), Command Center (unified workspace for AI and humans), Knowledge Engine (AI customization), Data Bridge (integrations), and AI Embed (process embedding). These are offered alongside specific use-case solutions including 24/7 Call Handling, Speed to Lead, Estimate Follow-up, Lead Nurture, Customer Care, Customer Recontact, and Marketing Blasts. The platform is available in three tiers—Standard, Pro, and Enterprise—with pricing based on platform fee plus usage, paid annually per location. Following Yelp's January 2026 acquisition, Hatch operates as a wholly owned subsidiary.
Differentiator
Problem solved
Functional benefit
Products and services
- Voice AI AI-powered voice agent that answers, qualifies, and books inbound and outbound calls 24/7 for service businesses, with warm transfers, complete transcripts, and natural low-latency conversations.
- Messaging AI Always-on AI conversational agent for SMS and email that manages full multi-turn customer dialogues, qualifies leads, answers questions, and books appointments automatically.
- Journey Builder Visual campaign design tool for orchestrating multi-channel customer journeys across SMS, email, and voice that nurture leads, re-engage customers, and drive conversion.
- Command Center Unified workspace that brings together AI agents, human CSRs, and manager oversight with performance metrics and operational visibility for conducting, reviewing, and handing off conversations.
- Knowledge Engine AI training and customization system that lets businesses fine-tune AI behavior for brand voice, compliance, and outcomes by uploading documents, configuring FAQs, and setting business rules.
- Data Bridge Integration layer connecting Hatch with CRM systems, lead sources, marketing tools, and scheduling platforms so teams and AI operate from a unified source of truth.
- AI Embed Infrastructure layer for embedding Hatch's AI into existing business processes and workflows, providing enterprise-grade reliability and operational integration across the organization.
Quantifiable outcome
- 3x higher set rates on average
- +5 more outcomes
Companies that use Hatch
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Hatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability7 records
Feature8 records
Hatch partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary and minor.
- ServiceTitancoreNative integration with ServiceTitan syncing contact data, job records, membership data, and call records. Hatch offers official ServiceTitan app with bidirectional data sync every 15 minutes. Enables automatic job booking, communication logging, and opportunity management within ServiceTitan workflow.
- AngicoreNative integration with Angi Ads (formerly Angie's List) for instant lead capture and automated outreach. Leads flow directly from Angi into Hatch campaigns for immediate SMS, email, or voice engagement.
- Google Local Services Ads (LSA)coreNative integration with Google Local Services Ads enabling Hatch to handle LSA calls, qualify leads, and book appointments automatically.
- ThumbtackcoreNative integration with Thumbtack for instant lead response and automated follow-up campaigns.
- LeadPerfectionsecondaryAI outreach built on LeadPerfection data with native sync for lead management workflows.
- improveit 360secondaryTrigger AI workflows from improveit 360 CRM stages with native two-way sync.
- AccuLynxsecondaryNative AccuLynx sync with two-way real-time data synchronization.
- SirosecondaryNative integration syncing AI-generated follow-up data from Siro to Hatch and pushing Hatch communications back to Siro follow-up records.
- Free AgencyminorFractional CMO service for trades that deploys Hatch as mandatory infrastructure for all clients. Free Agency reports $70M in client revenue influenced by Hatch.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Hatch competitors and assessment
Company assessmentDirect peers
- Podium: Podium is an AI-powered customer communication and lead management platform purpose-built for home services and local businesses, offering text messaging, webchat, reputation management, and AI agents — directly overlapping Hatch's voice + messaging + journey automation offering in the same trades vertical.
- Weave: Weave is a unified communication platform for small and mid-sized businesses (initially dental and medical, now broader SMBs) combining phone, text, email, and customer engagement workflows — closely paralleling Hatch's omnichannel AI communication approach for SMB service businesses.
- Jobber: Jobber is a CRM and field service management platform for home service businesses (HVAC, plumbing, landscaping, cleaning) that includes built-in communication, quoting, and customer communication features — a potential Hatch competitor and adjacent integration partner for the same trades SMB customer base.
- JustCall: JustCall is an AI-powered cloud phone and SMS platform for sales and customer support teams at SMBs, offering AI call assistants, automated workflows, and multi-channel messaging — closely mirroring Hatch's SMB-focused voice + messaging automation playbook.
Broad incumbents
- ServiceTitan: ServiceTitan is the dominant CRM/ERP platform for HVAC, plumbing, electrical, and roofing trades. As Hatch's deepest integration partner, ServiceTitan has the customer footprint and data to build competing native AI communication agents that could disintermediate Hatch within its core vertical.
- Birdeye: Birdeye is a customer experience and messaging platform for multi-location businesses that combines review management, messaging, surveys, and AI-driven customer engagement — addressing similar SMB communication automation needs across many of the same verticals Hatch serves.
- Aircall: Aircall is a cloud-based call center and phone system with growing AI-powered conversation intelligence and workflow automation features — a broader incumbent in voice communication for SMB and mid-market that competes with Hatch's Voice AI and 24/7 call handling solutions.
Emerging players
- Cresta: Cresta is an AI platform for contact centers offering agent assist, virtual agents, and conversational intelligence — competing with Hatch's Voice AI and agent automation capabilities at a broader enterprise tier with deeper resources.
- Decagon: Decagon builds AI agents for enterprise customer service across chat, email, and voice with strong natural-language reasoning — a horizontal conversational AI competitor that overlaps Hatch's Messaging AI and Voice AI capabilities across verticals.
- Sierra: Sierra develops conversational AI agents for enterprise customer service with an emphasis on brand-aligned, autonomous voice and chat agents — a horizontally-focused competitor to Hatch's Voice AI and Messaging AI offering, though Sierra targets larger enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hatch social profiles
Digital presenceHatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatch leadership team
Management profileNumber of profiles
Profiles2 records
Hatch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatch
What does Hatch do?
Hatch sells an AI-powered communication platform that lets service businesses automate sales and customer conversations across voice, SMS, and email from a single collaborative workspace. The platform combines Voice AI and Messaging AI agents, a Journey Builder for campaign orchestration, a Knowledge Engine for AI customization, a Command Center for human-AI collaboration, and a Data Bridge integration layer that connects to CRMs and lead sources such as ServiceTitan, Yelp, Angi, Google LSA, and Thumbtack. It is offered as annual subscription software priced per location in Standard, Pro, and Enterprise tiers.
Is Hatch a public or private company?
Hatch is a private company. It is classified as corporate owned and is currently acquired.
When was Hatch founded?
Hatch was founded in 2016. It employs 101 to 250 people.
Where is Hatch based?
Hatch is headquartered in Richmond, United States, in the North America region.
How does Hatch make money?
One revenue line is on record: saaS Platform Subscription.
Who are Hatch's main competitors?
Direct peers on record are Podium, Weave, Jobber and JustCall. Broad incumbents are ServiceTitan, Birdeye and Aircall. Emerging players are Cresta, Decagon and Sierra.
Does Hatch have an API?
Yes. Hatch offers a public API for integrations, including webhooks for real-time event notifications (opt-out/opt-in, contact created/edited, campaign triggers, assistant conversations, call dispositions), a Bulk Export API for data extraction, and a New Lead API (legacy). API endpoints are documented for lead source integrations (e.g., Angi webhook URL: https://app.usehatchapp.com/api/webhooks/{DEPARTMENT-ID}/angieslist?). ServiceTitan integration uses native OAuth-based authentication with 15-minute sync intervals for data and instantaneous push for communications. Developer documentation is at docs.usehatchapp.com/integrations/hatch-api/hatch-api-reference.
What industry is Hatch in?
Hatch's product category is AI Sales Communication Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 5132 and its SIC code is 7372.