Asana

What Asana does

Asana, Inc. (NYSE: ASAN) is a publicly traded work management software company founded in 2008 and headquartered in San Francisco. Its platform provides work coordination, project execution, goal tracking, and team collaboration for over 100,000 organizations globally, including 85% of Fortune 100 companies. The company has repositioned itself as the 'operating system for human-agent teams,' centered on the proprietary Asana Work Graph, a neural network connecting every person, task, project, goal, and dependency within an organization to provide shared context for both human and AI-agent work.

Asana's product portfolio spans the Agentic Work Management platform (the core offering), AI Teammates (pre-built AI agents with shared memory and governance), AI Studio (no-code workflow automation builder), Asana Dash (AI chief of staff), StackAI (acquired May 2026 for ~$75M for cross-system workflow orchestration), Command by Asana (developer-focused), Asana Service Management, Asana Client Management, and Asana Gov (FedRAMP-authorized for U.S. public sector). The platform integrates with 100+ enterprise tools including Salesforce, Jira, Microsoft 365, Google Workspace, and Slack, and has established identity-layer partnerships with Okta and the MCP community. Underlying capabilities include text generation, structured data reasoning over the Work Graph, predictive analytics for risk and workload, and natural language workflow creation.

The business model is a per-seat subscription with tiered plans (Personal free, Starter at $10.99/user/month, Advanced at $24.99/user/month, Enterprise custom pricing) supplemented by add-on modules (Timesheets and Budgets at $5.99/user/month, Compliance Management, Permissions Management) and a hybrid AI consumption-based pricing layer via AI Studio credits (50K-200K per billing account monthly). Go-to-market is hybrid: product-led growth for SMBs through self-serve signup paired with dedicated enterprise field sales, complemented by a global partner network (Cloudfresh, Vistar, Altudo). Q1 FY2027 revenue reached $205.1 million (+9.5% YoY) with a record 11.5% non-GAAP operating margin, 97% dollar-based net retention, and 88.5% gross margins; FY2027 guidance is $855.5-$863.5 million.

Name

Asana

Legal name

Asana, Inc.

Website

https://asana.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asana is a publicly traded work management platform that provides AI-powered project coordination, goal tracking, and team collaboration for over 100,000 organizations globally, including 85% of Fortune 100 companies, via subscription tiers and add-on AI modules.

Ownership category

akta.pro rank

Product category

Work Management Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Work management software
• Project management platform
• Collaborative work management
• AI workflow automation
• Enterprise SaaS

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Core Platform): Per-user subscription revenue from the Asana work management platform with tiered pricing (Personal, Starter, Advanced, Enterprise). Revenue grew 9.5% YoY to $205.1 million in Q1 FY2027. AI Studio credits included with paid plans (50K-200K per billing account depending on tier).
2. AI Product Add-ons: AI Teammates available as add-on on Starter, Advanced, Enterprise and Enterprise+ plans. AI Studio offers tiered options (Basic included, Plus and Pro paid tiers). Timesheets and Budgets add-on at $5.99 per user per month. Compliance management and permissions management add-ons available for Enterprise plans.
3. Enterprise Contracts: Custom enterprise agreements with negotiated pricing for large deployments, including service accounts, view-only licenses, and advanced compliance features. StackAI acquisition expected to contribute approximately 50 basis points to revenue growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Asana sells a SaaS work management platform that helps organizations coordinate cross-functional work across teams, projects, goals, and portfolios. The platform is sold on a per-seat subscription basis with tiered plans (Personal free, Starter, Advanced, Enterprise) and add-ons for AI Teammates, AI Studio credits, Timesheets and Budgets, Compliance Management, and Permissions Management. Asana has repositioned the platform around Agentic Work Management, layering AI agents and AI-powered automation on top of its Work Graph data model.

Product overview

Asana is an AI-powered work management platform positioned as the 'operating system for human-agent teams.' The platform operates as a unified system with Agentic Work Management as the core product, supported by AI-specific modules including AI Teammates (pre-built AI agents), AI Studio (no-code workflow automation), Asana Dash (AI chief of staff), and the acquired StackAI platform (cross-system AI workflow orchestration). Vertical-specific products include Asana Service Management, Asana Client Management, and Command by Asana for developer teams. Asana Gov provides FedRAMP-authorized capabilities for government customers. The underlying Asana Work Graph technology connects all organizational work elements. The platform is offered through tiered subscription plans (Personal, Starter, Advanced, Enterprise) plus add-on modules for timesheets, compliance, and permissions management.

Differentiator

Problem solved

Functional benefit

Brands

• StackAI by Asana: Drag and drop platform to create powerful Agentic Workflows connected to any app, with enterprise-level governance.
• Agentic Work Management
• Asana Service Management
• Asana Client Management
• Command by Asana
• Asana Dash
• AI Teammates
• AI Studio
• Asana Gov

Products and services

• Agentic Work Management Asana's core AI-powered work management platform for cross-functional teams. Brings together AI Teammates, AI Studio, Asana Dash, and MCP/AI Connectors on top of the Work Graph so humans and AI agents can collaborate on shared plans with unified context, shared memory, and enterprise governance.
• AI Teammates Pre-built AI agents sold as a subscription add-on that work alongside human teams inside real workflows with shared memory, governance, and context from the Work Graph. Includes ready-made agents such as Launch Planner, Workflow Optimizer, Compliance Specialist, Status Reporter, and Data Quality Manager, plus custom agents.
• AI Studio Standalone no-code AI workflow builder that enables customers to design workflows, embed AI agents, and deploy automations directly inside Asana. Offered in Basic, Plus, and Pro tiers based on monthly credit allocations per billing account.
• Asana Dash AI personal assistant product that acts as an AI chief of staff, monitoring work across the Asana platform, email, calendars, and messaging apps to flag project risks and recommend actions for individual users.
• StackAI by Asana No-code AI workflow platform acquired by Asana in May 2026 that enables enterprises to create, test, deploy, and govern AI agents across critical business systems including ERP, CRM, and ITSM (Salesforce, Oracle, DocuSign, AWS, Slack). Operates as its own product and brand under Asana.
• Asana Gov Government-focused product with FedRAMP Moderate Authorization that enables U.S. public sector organizations to coordinate critical initiatives while meeting federal security and compliance requirements. Includes built-in AI governance capabilities for oversight of AI agent activity.

Quantifiable outcome

• FedEx achieved 9x improvement in speed to market and hundreds of thousands of dollars in annual operational savings
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• OktacoreTechnology or Integration · 24 June 2026Okta expanded its Cross App Access ecosystem with over 25 integrations including Asana, providing standardized identity controls for AI agent-to-app and app-to-app connections. Okta's protocol extends OAuth to give IT teams central audit trails and reduce standing privileges.
• MCP (Model Context Protocol) CommunitycoreTechnology or Integration · 19 June 2026Asana is a launch partner for MCP's stable Enterprise-Managed Authorization (EMA) extension, enabling zero-touch, silent authentication for AI agents through enterprise identity providers like Okta.
• AltudoflagshipChannel Partner/ Reseller/ Distributor · 21 May 2026Altudo, a customer experience and digital transformation company, was recognized as Asana Partner of the Year for driving enterprise transformation and operational excellence. They help enterprises bridge the gap between strategy and execution while preparing for AI-driven transformation.
• CloudfreshflagshipChannel Partner/ Reseller/ Distributor · 20 May 2026Cloudfresh, based in India, is Asana's EMEA Partner of the Year, recognized for helping organizations modernize operations, improve execution, and create connected ways of working using Asana's platform. They helped deploy AI-powered workflows for enterprise customers including Washmen, enabling 25,000 items to be processed autonomously per day.
• VistarcoreChannel Partner/ Reseller/ Distributor · 10 April 2026Vistar is an official Gold Certified Asana partner helping organizations across UAE, KSA, Oman, Qatar, and Bahrain implement AI-driven work management solutions. They provide tailored workflow design, training, support, and governance to facilitate AI adoption and maximize ROI.
• UnitocoreTechnology or Integration · 9 April 2026Unito expanded its partnership with Asana to include its integration platform within Asana's enterprise offerings, enabling seamless connection between Asana and over 60 enterprise tools for AI-powered work management and workflow efficiency.
• AnthropiccoreStrategic or Co-development Partner · 9 April 2026Anthropic adopted Asana for production workflows using Claude Managed Agents. Asana is positioned as an operating system for human-agent teams, with Anthropic's Claude being used for enterprise AI workloads. Anthropic reported 90.2% performance improvement from multi-agent systems over single-agent setups.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Monday.com: Monday.com is the closest direct competitor to Asana in work and project management SaaS, targeting similar cross-functional teams with comparable tiered per-seat pricing, AI features, and a hybrid PLG plus enterprise sales motion. Both compete aggressively in the mid-market and enterprise segments.
• Atlassian: Atlassian's Jira, Trello, and Atlassian Work Management products compete directly with Asana's task, project, and workflow management offerings. Atlassian has a stronger foothold in software development teams while Asana leads in cross-functional business teams, but the platforms increasingly overlap.
• Smartsheet: Smartsheet is a direct competitor offering collaborative work management with similar spreadsheet-style interface, enterprise governance, and tiered SaaS pricing. Both companies target enterprise project portfolio management and have overlapping customer bases in Fortune 500 organizations.
• ClickUp: ClickUp is an emerging all-in-one work management platform directly competing with Asana across tasks, docs, goals, and whiteboards. It has aggressively pursued enterprise contracts and offers a competitive free tier, putting pricing pressure on Asana's SMB segment.
• Wrike: Wrike, owned by Citrix, is a direct work management competitor targeting enterprise customers with project planning, resource management, and proofing capabilities. Its enterprise focus and vertical positioning overlap meaningfully with Asana's mid-market and enterprise tiers.

Broad incumbents

• Microsoft Planner: Microsoft Planner and Microsoft To Do are bundled within Microsoft 365 and represent a major competitive threat to Asana. As part of the broader Microsoft productivity and Teams ecosystem, Planner competes on price (often free with existing M365 subscriptions) and on integration with Office apps that Asana also integrates with.
• Jira Service Management: Jira Service Management (Atlassian) is the incumbent in IT service management that Asana's Asana Service Management product is positioned to compete with. Both target IT, HR, and operations teams with ticket management, approvals, and workflow automation — making them direct competitors in the enterprise service management space.

Emerging players

• Notion: Notion is an emerging work management and documentation platform with increasing overlap into project management, goals, and team workspaces. Notion's AI features, wiki-style collaboration, and developer-friendly extensibility make it a partial competitor, particularly with knowledge worker and product team segments.
• Airtable: Airtable is a low-code platform that competes with Asana in work management, project tracking, and team operations. With AI-powered features and HyperDB, Airtable is increasingly used by cross-functional teams for workflow management that historically would have used Asana.
• Linear: Linear is an emerging project management tool specifically targeting software development teams — the same segment that Asana's Command by Asana product targets. While smaller, Linear's AI-native approach and developer-first positioning make it a relevant emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asana
• YouTubeyoutube.com/channel/UC2BoogM0AqwOJyoSp1S4ClQ
• Facebookfacebook.com/asana
• LinkedInlinkedin.com/company/asana
• Instagraminstagram.com/asana

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asana