What Aavia does

Aavia (legal entity Aam Care, Inc.) is a women's hormone health technology company founded at MIT in 2017 and headquartered in New York City. Its core product is a daily hormone health tracking mobile application available on iOS and Android, designed for people with ovaries who want to understand and manage how hormonal fluctuations affect mood, energy, sleep, and physical symptoms across the menstrual cycle. The app captures longitudinal, self-reported, cycle-anchored data across 30+ physical, mental, and emotional health indicators, drawing on approximately 150,000 members who log an average of four times per week to feed a proprietary dataset of 250M+ data points.

The platform combines this data asset with predictive algorithms and AI-powered features to surface daily symptom forecasts, condition-specific fingerprints (e.g., PMDD flagging in under 100 days versus a 12-year average diagnosis time), medication-cycle interaction analysis (including for GLP-1 prescriptions), and personalized recommendations for nutrition, workouts, productivity, and social time. An optional Bluetooth-enabled Smart Birth Control Pill Case integrates with the app to track adherence. A premium VIP Insights tier unlocks the AI recommendation engine, partner-sharing via SMS, and FSA/HSA eligibility. A provider-facing extension enables OB/GYNs and reproductive health psychiatrists (including advisors from Mayo Clinic and UCSF) to access patient-tracked data.

Aavia monetizes through a freemium subscription model (VIP Insights), hardware sales (Smart Pill Case), and an affiliate/marketplace layer featuring vetted brand partners such as Thorne, OhmBody, Visby, Pinkie Pads, Somedays, Hey Jane, Allara Health, and FLORA Fertility. Go-to-market is product-led via app stores, augmented by social media presence, healthcare provider referrals, the 2024 Mayo Clinic and ASU MedTech Accelerator, and earned media. The company has raised approximately $7M across disclosed rounds from Unshackled Ventures (lead), Meridian Street Capital, Bantam Group, Seven Seven Six, and Gaingels.

Name

Aavia

Legal name

Aam Care, Inc.

Website

https://aavia.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aavia is a women's hormone health platform offering an iOS/Android app that tracks 30+ cycle-anchored health indicators across roughly 150,000 members, using AI to predict symptoms and personalize recommendations. It monetizes via a freemium VIP subscription, smart pill case hardware, and a brand partner marketplace, serving consumers plus OB/GYN and reproductive health providers.

Ownership category

akta.pro rank

Product category

Hormone Health Tracking Software

NAICS

Information (51), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH), Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

Keywords

• Hormone tracking app
• Menstrual health platform
• Women's health software
• Femtech mobile app
• Cycle symptom tracking

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. VIP Subscription: Aavia offers a premium subscription tier called 'VIP Insights' that provides AI-powered hormonal insights, personalized recommendations for nutrition, workouts, productivity, and social time, along with mood and symptom forecasts. The subscription is marketed as providing 'supercharge your daily routine' features.
2. Affiliate/Referral Revenue: Aavia generates revenue through brand partnerships where they recommend partner products (like Thorne supplements, OhmBody, Visby STD tests, Pinkie Pads) to users and earn commissions. The privacy policy states they may work with trusted brands to suggest products to groups of users with common hormonal symptoms.
3. One-Time Purchases: The company offers Smart Birth Control Pill Cases and other products through one-time purchase transactions on their Shopify storefront.
4. Smart Pill Case: Physical hardware product - Smart Birth Control Pill Case that reminds users to take their birth control pill at the same time every day. The case works in combination with the app.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Aavia operates a daily hormone health tracking mobile app (iOS and Android) that enables users to log and monitor 30+ physical, mental, and emotional health indicators anchored to the menstrual cycle. The app combines user-input data with proprietary cycle-anchored datasets to generate AI-powered symptom predictions and personalized recommendations for nutrition, workouts, productivity, and social time. The platform also includes a Bluetooth-enabled Smart Birth Control Pill Case, a premium VIP subscription tier, and a curated marketplace of vetted brand partners.

Product overview

Aavia is a hormone health technology company offering a unified platform centered on its mobile app for daily hormone tracking and symptom management. The core product combines the Aavia Mobile App (iOS/Android) with an optional Smart Birth Control Pill Case hardware device. Premium access through the Aavia VIP subscription adds AI-powered personalized recommendations. The ecosystem extends to a Marketplace featuring vetted brand partners (OhmBody, Visby, Pinkie Pads, Thorne) and a dedicated Healthcare Providers tool for clinical integration. Founded at MIT and developed with leading OB/GYNs, Aavia serves approximately 150,000 members who contribute to one of the largest cycle-anchored datasets in women's health.

Differentiator

Problem solved

Functional benefit

Products and services

• Aavia Mobile App Daily hormone health tracking app for iOS and Android that helps users monitor 30+ physical, mental, and emotional health indicators (mood, periods, discharge, body aches, medications, sleep) and generates AI-powered cycle predictions. Free with optional VIP premium tier.
• Smart Birth Control Pill Case Bluetooth-enabled physical smart case that reminds users to take their birth control pill at the same time every day and syncs adherence data with the Aavia mobile app. Sold as a one-time hardware purchase through the Aavia Shopify storefront.
• Aavia Marketplace Curated marketplace featuring vetted third-party brand partners (Thorne supplements, OhmBody nerve-stimulation device, Visby at-home STD tests, Pinkie Pads, Somedays, Hey Jane, Allara Health, FLORA Fertility) with Aavia-exclusive discounts for members.
• Aavia for Healthcare Providers Provider-facing platform enabling OB/GYNs, reproductive health psychiatrists, and other clinicians to recommend Aavia to patients and access patient cycle and symptom data for more informed diagnostic and treatment decisions.

Quantifiable outcome

• 80% of members report improvement in symptom management after just 3 weeks of using Aavia
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Mayo Clinic and ASU MedTech AcceleratorcoreStrategic or Co-development Partner · 12 July 2024Aavia participated in the 2024 Mayo Clinic and ASU MedTech Accelerator program, validating its clinical credibility and providing access to Mayo Clinic's medical expertise and research network.
• ThorneminorGTM or Marketing PartnerThorne is the only Mayo Clinic-backed supplement brand. Aavia partners with Thorne to offer hormone health supplements to members through the marketplace, with exclusive offers and discounts.
• OhmBodyminorGTM or Marketing PartnerOhmBody is a game-changing earpiece using gentle nerve stimulation to help the body during the cycle (less cramping, better mood, better sleep). Available in Aavia marketplace with 10% discount code AAVIATEN.
• VisbyminorGTM or Marketing PartnerVisby provides FDA-authorized at-home STD testing kits. Available in Aavia marketplace with 10% discount code AAVIA-10. Addresses discharge and sexual health tracking needs.
• Pinkie PadsminorGTM or Marketing PartnerPinkie Pads are 100% organic cotton pads designed for smaller bodies. Available in Aavia marketplace with 50% discount for Aavia members.
• SomedaysminorGTM or Marketing PartnerSomedays offers drug-free period pain relief products. Partnership provides Aavia members with access to pain management solutions.
• Hey JaneminorGTM or Marketing PartnerHey Jane provides safe, private reproductive health care from a phone. Partnership addresses emergency contraception and abortion care access for Aavia members.
• Allara HealthminorGTM or Marketing PartnerAllara Health is a compassion-first healthcare provider for women with hormonal conditions. Partnership helps members get specialized care for PCOS, endometriosis, and other hormonal conditions.
• FLORA FertilityminorGTM or Marketing PartnerFLORA offers fertility insurance for women. Partnership enables Aavia to offer members fertility coverage planning as part of their reproductive health journey.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Flo Health: Flo is the largest consumer period and cycle tracking app globally with tens of millions of MAUs and a premium subscription tier; it is Aavia's closest direct competitor in AI-driven cycle predictions, freemium GTM, and target audience of women seeking hormone and symptom insights.
• Natural Cycles: Natural Cycles is an FDA-cleared digital contraceptive app combining basal body temperature tracking with algorithmic predictions; it overlaps with Aavia on cycle tracking and AI predictions but is differentiated by its FDA clearance and contraceptive claim, competing for the same premium-paying users.
• Clue: Clue is a Berlin-based cycle and ovulation tracking app with millions of users and a scientific, evidence-led positioning; it competes directly with Aavia on symptom logging, predictions, and the premium subscription model, and is one of the few femtech apps with comparable clinical credibility.
• Glow: Glow is a fertility and cycle tracking app with a strong data-led, community-driven approach and premium subscription; it competes directly with Aavia on cycle predictions, symptom tracking, and the freemium-to-premium conversion model, with similar target audience of women planning or avoiding pregnancy.

Broad incumbents

• Maven Clinic: Maven is a virtual care platform for women's and family health serving employers and payers; it is comparable to Aavia's provider-facing ambitions and overlaps on hormonal conditions (PCOS, endometriosis), positioning both as women's health destinations though Maven focuses on clinical care delivery.
• Apple (Health): Apple Health embeds native cycle tracking and period prediction on every iPhone; while not a paid competitor, it sets a free baseline against which premium apps like Aavia must differentiate, and represents the most significant platform-level convergence risk for the category.
• Elvie: Elvie is a women's health hardware company (pelvic floor trainers, smart breast pumps); comparable to Aavia on the consumer women's health hardware angle and similar premium DTC positioning, though focused on different life stages and use cases.
• Oura: Oura is a hardware-led smart ring platform with a cycle and fertility insights feature; while broader than Aavia, it increasingly competes in the same women's health tracking category with continuous biometric data, and represents a platform-level threat to pure-play cycle apps.

Emerging players

• Tia: Tia is a women's health primary care platform combining in-person clinics with virtual care; it is comparable to Aavia on the women's health brand and target audience, though operating more as a care delivery business than a tracking/insights product.
• Allara Health: Allara is a telehealth provider specialized in hormonal conditions such as PCOS and endometriosis; it is a GTM partner of Aavia but also an adjacent competitor as both build credibility with the same hormonal-condition patient segment Aavia serves through its symptom tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aavia_io
• Instagraminstagram.com/aavia.io
• TikToktiktok.com/@aavia.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aavia