Attention
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Attention firmographics
Firmographics- Name
- Attention
- Legal name
- BenWick, Inc.
- Website
- https://attention.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Attention industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Attention is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Attention business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS Platform: Annual or monthly subscription-based pricing model for AI-powered sales platform. Includes call recording, transcription, AI coaching, CRM auto-update, follow-up automation, and agent capabilities. All purchases are non-refundable per terms of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise plans with custom pricing based on team size and features |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Attention product offering
Product offeringCore offering
Attention is an AI-native sales intelligence and automation platform that records, transcribes, and analyzes sales calls, then autonomously executes downstream sales workflows such as CRM updates, follow-up emails, deal scoring, forecasting, and AI coaching. Its agentic AI agents (including a "Super Agent" and specialized "AI Sales Agents") query and act on go-to-market data, integrating with CRMs, communication, and sales engagement tools to reduce manual administrative work for revenue teams.
Product overview
Attention is an AI-powered sales intelligence platform that combines call recording, transcription, AI coaching, CRM automation, and agentic AI capabilities. The platform centers around a unified system where every sales conversation becomes part of an operating memory that compounds over time. Core offerings include Super Agent (natural language GTM querying), AI Sales Agents (autonomous workflow automation), Call Recordings and Transcription, AI Coaching Scorecards, CRM Auto-Update, Follow-up Automation, and Reporting and Forecasting. The platform integrates with 200+ tools including Salesforce, HubSpot, Slack, Zoom, and OpenAI, and differentiates by autonomously executing sales tasks rather than merely recording interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Super Agent Natural language AI agent that enables querying across all GTM data, surfacing insights from call transcripts, deal context, and customer interactions; executes actions and surfaces next moves for sales reps and lives inside Slack.
- AI Sales Agents Specialized AI agents that automate complex sales workflows including lead qualification, deal risk assessment, and competitive analysis. Agents adapt and learn from every conversation to optimize revenue operations.
- Call Recordings and Transcription Meeting recording and transcription across video conferencing platforms (Zoom, Teams, Google Meet, Aircall) with support for 100+ languages, built-in commenting, snippets, and shareable links.
- AI Coaching Scorecards AI-generated performance scorecards measuring sales reps against BANT, MEDDIC, or custom frameworks, enabling systematic coaching and performance management.
- CRM Auto-Update Automated CRM field population extracting pain points, next steps, use cases, and competitive intel from calls, eliminating manual data entry.
- Follow-up Automation AI-powered automated follow-up email generation within 60 seconds of call completion with customizable templates.
- Reporting and Forecasting Pipeline forecasting with AI-driven deal scoring and trend analysis, enabling accurate revenue predictions and pipeline hygiene.
- Ask Attention Anything Natural language query interface enabling users to ask questions about sales calls, customer interactions, and pipeline data with linked call snippet references.
Quantifiable outcome
- 40% win rate improvement (Unify)
- +9 more outcomes
Companies that use Attention
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Attention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature9 records
Attention partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- SalesforcecoreCRM integration partner. Attention syncs call insights, transcripts, and coaching data directly to Salesforce opportunities and accounts.
- HubSpotcoreCRM integration partner. Attention auto-populates HubSpot CRM with call insights and deal information.
- ZoomcoreVideo conferencing integration. Attention joins Zoom calls for recording and transcription.
- Microsoft TeamscoreVideo conferencing integration. Attention joins Teams meetings for recording and transcription.
- Google MeetcoreVideo conferencing integration. Attention joins Google Meet calls for recording and transcription.
- SlackcoreCommunication platform integration. Super Agent lives inside Slack where teams can query call data and receive alerts.
- GmailcoreEmail integration for automated follow-up emails generated by AI after calls.
- OutlookcoreEmail integration for automated follow-up emails and calendar sync for meeting discovery.
- StripecorePayment processing partner for subscription billing. Handles credit card payments.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Attention competitors and assessment
Company assessmentDirect peers
- Gong: The leading conversation intelligence platform that Attention directly competes against and compares itself to on comparison landing pages. Both offer call recording, AI analysis, CRM sync, and coaching, but Gong is the established enterprise incumbent with significantly more funding and market share.
- Chorus.ai (ZoomInfo): Conversation intelligence platform acquired by ZoomInfo in 2021, offering very similar capabilities to Attention — call recording, transcription, AI-driven coaching, and CRM integration. Acquired by a much larger data and sales intelligence incumbent.
- Sybill: AI-powered conversation intelligence competitor offering call summaries, CRM auto-fill, and deal insights. Targets similar mid-market sales teams with AI-native positioning, making it one of Attention's closest head-to-head competitors.
- Fathom: AI meeting assistant for Zoom that records, transcribes, and summarizes sales calls. Listed as a direct comparison page on Attention's website. Competes primarily on simplicity and SMB use cases versus Attention's enterprise agentic vision.
- Jiminny: Conversation intelligence and sales coaching platform competing in the same category. Explicitly named as a competitor on Attention's comparison pages, targeting sales leaders with call recording, AI scoring, and coaching features.
Broad incumbents
- Outreach: Large sales engagement platform that has expanded into conversation intelligence and AI-powered sales workflows. Outreach competes for the same revenue team budgets as Attention but offers a broader workflow and sequencing platform.
- Salesloft: Sales engagement platform with growing conversation intelligence capabilities (via Drift acquisition). Competes for the same sales leader budgets with a focus on multichannel outreach workflows rather than autonomous agents.
- HubSpot Sales Hub: CRM platform with built-in conversation intelligence, sales engagement, and AI features. While less specialized than Attention, HubSpot bundles sales tools into a broader marketing/CRM suite that may attract customers seeking an all-in-one solution.
- Salesforce Sales Cloud / Einstein: Largest CRM incumbent with Einstein AI capabilities for sales forecasting, conversation insights, and workflow automation. Salesforce is both a partner (Attention integrates with Salesforce) and a potential long-term competitive threat as it builds native AI features.
Emerging players
- Avoma: AI meeting assistant and conversation intelligence platform with overlap in call recording, transcription, and CRM sync. Slightly more focused on meeting lifecycle management than pure sales conversation analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Attention social profiles
Digital presenceAttention compliance and trust
Trust signalCompliance2 records
Attention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attention leadership team
Management profileNumber of profiles
Profiles2 records
Attention funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attention
What does Attention do?
Attention is an AI-native sales intelligence and automation platform that records, transcribes, and analyzes sales calls, then autonomously executes downstream sales workflows such as CRM updates, follow-up emails, deal scoring, forecasting, and AI coaching. Its agentic AI agents (including a "Super Agent" and specialized "AI Sales Agents") query and act on go-to-market data, integrating with CRMs, communication, and sales engagement tools to reduce manual administrative work for revenue teams.
Is Attention a public or private company?
Attention is a private company. It is classified as venture growth investor backed and is currently operating.
When was Attention founded?
Attention was founded in 2021. It employs 101 to 250 people.
Where is Attention based?
Attention is headquartered in New York, United States, in the North America region.
How does Attention make money?
One revenue line is on record: subscription SaaS Platform.
Who are Attention's main competitors?
Direct peers on record are Gong, Chorus.ai (ZoomInfo), Sybill, Fathom and Jiminny. Broad incumbents are Outreach, Salesloft, HubSpot Sales Hub and Salesforce Sales Cloud / Einstein. Avoma is listed as an emerging player.
Does Attention have an API?
No public API is recorded for Attention.
What industry is Attention in?
Attention's product category is Sales Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 541613 and its SIC code is 7372.