WSC Sports

What WSC Sports does

WSC Sports is a sports technology company that provides an AI-powered content automation platform for sports rights holders worldwide. Founded in 2011 and headquartered in Ramat Gan (Israel) with regional offices in New York, London, Sydney, Tokyo, Beijing, and Bangkok, the company serves approximately 650+ leagues, teams, broadcasters, and media organizations including the NBA, FIFA, LALIGA, NHL, NASCAR, FIBA, ESPN, DAZN, and Sky Deutschland. Its core product, the Arena platform, ingests live sports feeds and automatically generates personalized video highlights at industrial scale — producing more than 260,000 highlights per season for LALIGA and 400+ highlights per hour across the base.

The underlying technology combines sports-tuned computer vision, generative AI (Article-to-Video, AI Voice Over, multilingual commentary), recommendation engines for personalization, and AI-powered sponsor detection. Capabilities are delivered through an integrated stack that includes the Discovery Network for multi-publisher distribution, a plug-and-play SDK for in-app integration, and the recently acquired Partnerbrite sponsorship activation platform. In 2026, the company launched an AI-Powered Automated Sponsor Tracking capability (live with Scripps Sports), expanded GenAI use cases with the Cleveland Cavaliers, and premiered GOALITOS — an AI-generated children's animated series developed jointly with LALIGA.

WSC Sports monetizes primarily through annual enterprise SaaS subscriptions priced custom to client scale and use case, with revenue also generated through the Partnerbrite sponsorship platform on a transaction-fee basis. The company distributes exclusively through direct enterprise field sales targeting sports rights holders, with no self-serve or consumer channel. The company raised a $100 million Series D in February 2022 led by ION Crossover Partners and has since executed two acquisitions (Infront Lab in 2025 and Partnerbrite in January 2026 for an estimated $10 million) while expanding headcount to roughly 665 employees.

Name

WSC Sports

Legal name

WSC Sports Technologies

Website

https://wsc-sports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Sports Media AI Video Content Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• AI sports content
• Video highlight automation
• Sports media platform
• AI video personalization
• Sports OTT monetization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Platform Licensing: AI-powered content management, creation, and distribution platform licensed to sports rights holders including leagues, teams, broadcasters, and media organizations. Revenue generated through annual platform subscriptions with tiered capabilities.
2. Partnerbrite Sponsorship Activation Platform: Digital sponsorship activation platform acquired by WSC Sports enabling teams and leagues to monetize audiences through targeted, performance-driven media sold to sponsors. Generates revenue through platform fees and takes percentage of sponsorship deals facilitated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

WSC Sports builds and licenses the Arena platform—an AI-powered, all-in-one system that ingests live sports video, automatically generates highlight clips, personalizes content for individual fans, and distributes it across social, OTT, and owned digital channels. The platform also includes GenAI capabilities such as Article-to-Video and AI Voice Over, an Automated Sponsor Tracking module for live broadcast exposure measurement, a plug-and-play SDK for client apps, and the Partnerbrite sponsorship activation module acquired in 2026. The offering is sold as an enterprise SaaS subscription to sports rights holders—leagues, teams, federations, broadcasters, and media organizations.

Product overview

WSC Sports offers the Arena platform — an all-in-one AI-powered content management, creation, and distribution platform for sports rights holders. Arena is the core product, serving as the unified system within which specific GenAI capabilities operate as modules: Article-to-Video and AI Voice Over (for automated content transformation and narration), the Discovery Network (for multi-publisher distribution), and AI-Powered Automated Sponsor Tracking (for commercial intelligence). WSC Sports also acquired Partnerbrite (January 2026), a sponsorship activation platform that adds campaign execution and audience monetization tools to the ecosystem and can be sold standalone or integrated with Arena. GOALITOS, an AI-powered animated children's series built with LALIGA, represents a content-format extension leveraging the platform's generative AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Partnerbrite: Advertising technology platform built for sports rights holders that enables teams and leagues to monetize audiences through targeted, performance-driven media sold to sponsors, partners, broadcasters, and brands

Products and services

• Arena (WSC Sports Platform) An all-in-one AI-powered platform that ingests live sports feeds, automatically generates highlighted video clips, personalizes content for individual fans, and distributes assets across social, OTT, and owned digital channels. Sold as an annual enterprise subscription to sports rights holders (leagues, federations, teams, broadcasters, media organizations).
• Partnerbrite Digital sponsorship activation platform enabling sports teams, leagues, and brands to monetize audiences through targeted, performance-driven media sold to sponsors. Combines fan data with digital media activation, allows rights holders to offer targeted media beyond traditional assets, prove ROI on partnerships, and unlock new digital revenue streams. Sold standalone or bundled with Arena.
• AI-Powered Automated Sponsor Tracking Commercial intelligence module that detects and measures branded on-screen graphics during live sports broadcasts via AI logo and brand detection, generating accurate sponsor exposure reports in near real-time and replacing manual verification workflows. Already in production with Scripps Sports across WNBA, NWSL, and four NHL clubs.
• GOALITOS An AI-generated animated children's series developed by WSC Sports in partnership with LALIGA, featuring three characters pursuing football dreams. Leverages generative AI for scalable, multilingual storytelling across weekly episodes distributed in Spanish, English, and Arabic across LALIGA's digital ecosystem, YouTube, and broadcast platforms.

Quantifiable outcome

• LALIGA achieved 70% jump in app sessions and 30% year-over-year increase
• +9 more outcomes

Named customers42 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature7 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• FIFAflagshipStrategic or Co-development Partner · 4 June 2026Direct partnership with FIFA's production arm to create official content and deliver personalized highlights across social media platforms for the FIFA World Cup. This is WSC Sports' most prominent partnership for major tournament coverage.
• Bell MediacoreTechnology or Integration · 4 June 2026Partnership for vertical video highlights during FIFA World Cup 2026 coverage across TSN, RDS, and streaming platforms including CTV, Noovo, and Crave in Canada.
• NBAflagshipTechnology or Integration · 26 May 2026Partnership for automated multilingual commentary generation. WSC Sports processes 29 data points per player to generate real-time stats including Defensive Box Score, Shot Difficulty, Gravity, and Leverage Score for NBA broadcasts.
• FPT PlaycoreTechnology or Integration · 18 May 2026Partnership with Vietnam's leading IPTV and OTT platform serving nearly 40 million users. WSC Sports enables AI-powered content creation, multi-platform distribution, and engagement through Discovery Network.
• LALIGAflagshipStrategic or Co-development Partner · 15 May 2026Joint development of GOALITOS, an AI-powered children's animated series. WSC Sports and LALIGA collaborated on generative AI technology for scalable, multilingual storytelling in Spanish, English, and Arabic.
• European Volleyball Confederation (CEV)coreTechnology or Integration · 15 April 2026Supported CEV in developing EuroVolley.TV OTT streaming ecosystem, enabling dynamic pricing, first-party data capture, and commercial flexibility. Platform achieved 136% revenue increase and 166% subscriber growth in 2025.
• Cleveland CavaliersflagshipTechnology or Integration · 25 March 2026Expanded partnership since 2015 to include Article-to-Video, AI Voice Over, and plug-and-play SDK for in-app experiences. The Cavs achieved 85% boost in app downloads through AI fan engagement.
• PartnerbritecoreTechnology or Integration · 28 January 2026Acquired for approximately $10 million. Partnerbrite is a digital sponsorship activation platform enabling teams and leagues to monetize audiences through targeted, performance-driven media. Combined workforce reaches 665 employees.
• Sky DeutschlandcoreTechnology or Integration · 13 January 2026Renewed partnership for two years with expansion to Austria. AI-powered video content technology covers soccer, motorsport, ice hockey, and tennis producing short-form videos, real-time highlights, and long-form content.
• ESPNflagshipTechnology or Integration · 24 November 2025Collaboration on ESPN's personalized SportsCenter for You product within DTC app. WSC Sports AI scales highlight creation and content customization from extensive sports feeds and user contributions.
• Infront LabcoreTechnology or Integration · 24 November 2025Acquired to scale streaming services. Infront Lab's capabilities integrated into WSC Sports ecosystem for expanded content and streaming offerings.
• Big 12 ConferencecoreTechnology or Integration · 4 March 2025Partnership for AI-generated customized video highlights for football, men's basketball, and women's basketball across 16 member schools. Produced over 9,500 videos with 5,290% increase in posts and 3,333% increase in YouTube subscribers.
• Ligue de Football Professionnel (LFP)coreTechnology or Integration · 4 November 2024Half-decade partnership for AI-powered video content management and distribution for French soccer properties including Ligue 1 McDonald's and Ligue 2 BKT.
• Partnerbrite (Liverpool FC, Cricket Australia, Tottenham Hotspur)coreTechnology or IntegrationPartnerbrite serves major sports organizations including Liverpool FC, Cricket Australia, and Tottenham Hotspur with sponsorship campaign capabilities. After acquisition, Partnerbrite continues operating under its own brand.

Scale indicators23 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ScorePlay: AI-powered sports content automation platform that automatically tags, edits, and distributes sports media for rights holders. Direct competitor to WSC Sports' Arena platform with overlapping core functionality in highlight generation and multi-platform distribution.
• Stats Perform: Sports AI and data company providing Opta data feeds, AI-powered video highlights, and content distribution to leagues, broadcasters, and media companies. Directly competes with WSC in AI-driven sports content automation and sports data overlays.
• Genius Sports: Sports data and technology company offering AI-powered video, official data feeds, and content solutions to sports leagues, betting operators, and broadcasters. Overlaps with WSC in AI sports content creation and rights holder technology stack.
• Hudl: Sports video and analytics platform serving teams, leagues, and broadcasters with automated highlight creation, performance analysis, and content distribution. Comparable to WSC in serving sports rights holders with AI-powered video content workflows.
• Pixellot: AI-automated sports video production company providing camera systems and cloud-based content automation for sports organizations. Competes in the AI sports content creation category with overlapping target customers in lower-tier leagues and amateur sports.
• Veo Technologies: AI-powered sports camera and video platform that uses computer vision to automatically capture and produce match highlights for amateur and semi-professional sports. Direct competitor in AI-driven automated sports video creation category.
• Spiideo: AI-powered sports video and analytics platform providing automated video capture, highlight generation, and performance analysis. Overlaps with WSC Sports in AI-automated sports content creation serving teams and leagues.

Emerging players

• Catapult Sports: Sports performance analytics company expanding into content and broadcast solutions for elite teams. Partial overlap with WSC in serving professional sports organizations with technology-driven fan engagement and content tools.
• Spalk: AI sports commentary platform specializing in automated multilingual play-by-play and commentary generation. Partners with WSC on Bell Media FIFA World Cup 2026 coverage and competes in the AI commentary niche within sports broadcasting.
• Grabyo: Cloud-based live sports video production and distribution platform serving broadcasters and rights holders. Overlaps with WSC in real-time sports content clipping, editing, and multi-platform publishing workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WSC_Sports
• YouTubeyoutube.com/@wsc-sports
• Facebookfacebook.com/WSC.SportsTechnologies
• LinkedInil.linkedin.com/company/wsc-sports-technologies
• Instagraminstagram.com/wsc_sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSC Sports