Fundraise Up

What Fundraise Up does

Fundraise Up is a Brooklyn-based SaaS company, founded in 2017, that provides AI-powered online donation checkout software to nonprofit organizations globally. The company's flagship Checkout module replaces static donation forms with an e-commerce-style modal that personalizes suggested donation amounts, recurring upsells, and payment options for each donor through continuous machine-learning optimization. Supporting modules include Campaign Pages (standalone optimized donation pages), Gift Cart (multi-cause checkout), Donor Portal (self-service recurring giving management), Insights Dashboard (real-time analytics), Elements (embeddable conversion UI), Fundraisers (peer-to-peer), Virtual Terminal (phone/telethon donations), Crypto Giving (via Gemini exchange), Fraud Protection, REST API, and Migration Services. The platform supports 135+ currencies, 23 language localizations, 12+ payment methods, and PCI DSS v4.0.1, GDPR, and CCPA compliance.

The platform processes donations for 3,500+ nonprofit customers and reports performance benchmarks of 30% one-time gift conversion (vs. 11% industry average), 78% monthly recurring retention (vs. 63% industry average), 3x more donors completing checkout, and 30% higher average gift size. Native real-time integrations push 100+ fundraising and marketing datapoints into Salesforce (including NPSP and Agentforce for Nonprofits/Education), HubSpot, Bloomerang, Virtuous, Blackbaud, Raiser Edge NXT, Microsoft Dynamics 365, NEON CRM, Kindful, Stripe, PayPal, Apple Pay, Google Pay, and 5,000+ apps via Zapier. Notable enterprise customers include UNICEF USA, Canadian Red Cross, UNFPA, Salvation Army UK, Boys & Girls Club of America, Mozilla Foundation, Partners In Health, CURE International, Greater Good Charities, and Pieta.

Fundraise Up operates a dual-revenue model combining recurring subscription fees (billed monthly in advance) with transaction fees (deducted from donations by default, with optional donor-covered fees at checkout). Pricing is quote-based and not publicly disclosed. The go-to-market combines enterprise field sales with a dedicated solutions engineering team, inside sales for mid-market accounts, and a PartnerStack-managed partner marketplace of certified implementation consultants. The company is led by co-founders Peter Byrnes (CEO), Anton Isaykin (CTO), and Yuriy Smirnov (COO), and has raised approximately $82M+ across six funding rounds, including a $70M Series B led by Summit Partners in January 2025 earmarked for global expansion and AI product development.

Name

Fundraise Up

Legal name

Fundraise Up Inc.

Website

https://fundraiseup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Fundraise Up is a Brooklyn-based SaaS platform providing AI-powered online donation checkout to 3,500+ nonprofit organizations globally, with continuous ML optimization, 100+ CRM integrations, and support for 135+ currencies and 23 languages.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Voluntary Health Organizations (813212), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industries

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

Keywords

• Nonprofit fundraising platform
• Donation checkout software
• Recurring giving solutions
• Nonprofit payment processing
• AI fundraising tools

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Nonprofits pay recurring subscription fees for platform access. The Terms of Service references subscription fees for ongoing, self-renewing subscription access to the Service, with fees charged monthly in advance or as specified in applicable orders.
2. Transaction Fees: Nonprofits incur transaction fees upon completion of donations. By default, transaction fees are deducted from donations, though donors may optionally cover fees at checkout. Cryptocurrency donations may be invoiced separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Fundraise Up sells an AI-powered online donation platform for nonprofit organizations, with a flagship Checkout product that personalizes donation amounts, recurring upsells, and payment options per donor through continuous machine learning optimization and A/B testing. The platform supports 135+ currencies, 23 languages, and 12+ payment methods (including credit cards, digital wallets, bank transfers, and cryptocurrency), and synchronizes 100+ fundraising datapoints in real time to nonprofit CRMs and marketing platforms via native integrations and REST API.

Product overview

Fundraise Up is a digital fundraising platform for nonprofit organizations, consisting of a core modular product suite. The primary offering is Checkout, an AI-powered donation modal that replaces static forms with a dynamic, always-optimizing experience. Supporting the core Checkout are campaign-specific tools (Campaign Pages, Gift Cart), donor management features (Donor Portal, Fundraisers, Virtual Terminal), data and analytics (Insights Dashboard, Elements), and platform-level capabilities (Artificial Intelligence, Fraud Protection, REST API, Crypto Giving, Migration Services). The platform is designed to convert more donors, increase average gift size, and grow recurring giving programs for nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Checkout An AI-powered, e-commerce-style donation checkout modal that replaces static donation forms. Personalizes ask amounts, recurring upsells, and payment options for each visitor, and continuously optimizes through A/B testing across hundreds of thousands of donor sessions to maximize conversion and average gift size. Designed for nonprofit organizations seeking to increase online donation revenue.
• Campaign Pages Optimized standalone donation campaign pages designed to increase conversion rates and unlock greater giving for specific fundraising campaigns. Used by nonprofits for time-bound appeals, holiday campaigns, and emergency response fundraising.
• Gift Cart A feature allowing donors to support multiple causes in a single checkout session, reducing friction and enabling more giving from a single donor visit. Used by nonprofits whose donors wish to contribute to multiple programs, funds, or appeals in one transaction.
• Fundraisers (Peer-to-Peer) Built-in peer-to-peer fundraising tools that engage individual supporters and communities as individual and team fundraisers with personal campaign pages and progress tracking. Designed for nonprofits seeking to expand community-driven fundraising reach.
• Virtual Terminal A tool for processing over-the-phone donations, enabling nonprofit staff to enter card-not-present donations manually for telethon and phone-based fundraising use cases.
• Migration Services Dedicated migration support for nonprofits transitioning from legacy fundraising platforms to Fundraise Up, including data migration and onboarding assistance. Used by organizations replacing legacy platforms such as Blackbaud, Luminate Online, Engaging Networks, and Bonterra.

Quantifiable outcome

• 30% conversion rate for one-time gifts vs. 11% industry average
• +8 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature6 records

Partnerships

19 partnerships are on record, tiered core and major.

• SalesforcecoreTechnology or IntegrationNative integration with Salesforce including NPSP (Nonprofit Success Pack), Agentforce for Nonprofits, and Agentforce for Education. Real-time sync of donation data and supporter information.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot CRM for marketing automation and donor data synchronization.
• StripecoreTechnology or IntegrationStripe payment processing integration for secure credit/debit card transactions.
• ZapiermajorTechnology or IntegrationIntegration via Zapier for connecting Fundraise Up data to 5,000+ apps and automating workflows.
• BloomerangmajorTechnology or IntegrationNative CRM integration with Bloomerang for donor management and engagement tracking.
• VirtuousmajorTechnology or IntegrationNative integration with Virtuous CRM for nonprofit donor management and fundraising automation.
• Microsoft Dynamics 365majorTechnology or IntegrationIntegration with Microsoft Dynamics 365 for enterprise nonprofit CRM capabilities.
• Blackbaud CRMmajorTechnology or IntegrationIntegration with Blackbaud CRM for organizations migrating from or integrating with Blackbaud systems.
• KindfulmajorTechnology or IntegrationNative integration with Kindful nonprofit CRM for donor management.
• NEON CRMmajorTechnology or IntegrationIntegration with NEON CRM for nonprofit constituent management.
• PayPalcoreTechnology or IntegrationPayPal payment processing integration for donors preferring PayPal checkout.
• Google PaycoreTechnology or IntegrationGoogle Pay digital wallet integration for fast, secure mobile donations.
• Apple PaycoreTechnology or IntegrationApple Pay digital wallet integration for one-tap mobile donations.
• Gemini (Crypto Exchange)majorTechnology or IntegrationGemini cryptocurrency exchange integration for accepting crypto donations.
• Amazon Web ServicesmajorTechnology or IntegrationAWS cloud hosting infrastructure for platform operations.
• Google AnalyticsmajorTechnology or IntegrationGoogle Analytics integration for tracking donor behavior and campaign performance.
• Raiser EdgemajorTechnology or IntegrationIntegration with Raiser Edge NXT for Blackbaud-based nonprofit CRM users.
• OktamajorTechnology or IntegrationOkta identity management integration for enterprise SSO and security.
• PartnerStack (PartnerStack Inc.)majorChannel Partner/ Reseller/ DistributorPartnerStack partner relationship management for tracking and managing implementation partners and resellers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blackbaud: Largest publicly-traded nonprofit software provider, offering CRM (Raiser Edge NXT), fundraising (Luminate Online), and financial management tools. Fundraise Up directly competes for enterprise nonprofit checkout and donation-form modernization dollars against Blackbaud's legacy stack.
• Salesforce (NPSP / Agentforce for Nonprofits): Salesforce Nonprofit Cloud with NPSP is the dominant nonprofit CRM globally. While Fundraise Up integrates deeply with Salesforce, the CRM giant's investments (Agentforce for Nonprofits) make it both a critical partner and a long-term competitive threat if it expands native donation-optimization features.

Direct peers

• Bonterra: PE-backed roll-up of nonprofit software (Network for Good, GoodUnited, Causeview, eTapestry) covering fundraising, CRM, and grants management. Bonterra is Fundraise Up's most direct rival for mid-market and enterprise nonprofit accounts seeking consolidated platforms.
• Engaging Networks: Digital fundraising and advocacy platform for nonprofits and campaigns, with strong presence among UK/European nonprofits. Fundraise Up's SEO and comparison pages explicitly benchmark against Engaging Networks, indicating direct competition for advocacy and recurring giving accounts.
• Classy (by GoFundMe Pro): Online donation and fundraising platform serving nonprofits, now part of GoFundMe Pro. Competes head-to-head with Fundraise Up on donation forms, recurring giving, event fundraising, and peer-to-peer campaigns for mid-market and enterprise nonprofits.
• Givebutter: Modern fundraising platform offering donations, events, peer-to-peer, and auctions. Givebutter is a younger, fast-growing challenger competing with Fundraise Up particularly in the mid-market and emerging nonprofit segment.
• Funraise: Donation platform built for nonprofits with checkout, CRM, and fundraising-page capabilities. Closely mirrors Fundraise Up's product surface area and target buyer, making it a primary head-to-head competitor in the online giving category.
• Donorbox: Donation and donor management software for nonprofits and individuals, known for recurring giving and peer-to-peer capabilities. Competes with Fundraise Up across SMB and mid-market nonprofits, particularly on subscription pricing transparency.
• Qgiv: Online donation and event fundraising platform for nonprofits, offering forms, recurring giving, event registration, and auctions. Qgiv competes with Fundraise Up primarily in the mid-market nonprofit segment with a similar bundled-platform value proposition.

Others

• Stripe: Underlying payment processor powering Fundraise Up's credit/debit card transactions. Stripe is an enabling infrastructure dependency rather than a competitor — but it shapes Fundraise Up's transaction economics and roadmap through Stripe Tax, Stripe Checkout, and nonprofit-specific programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fundraiseup
• YouTubeyoutube.com/channel/UC0MypDCRuGSmQbNwHX6oWWA
• Facebookfacebook.com/fundraiseup
• LinkedInlinkedin.com/company/fundraiseup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundraise Up