Electric

What Electric does

Electric AI, Inc. operates an all-in-one SaaS platform for IT and security management targeted at small and medium-sized businesses that lack dedicated IT departments. Founded in 2016 and headquartered in New York with a Toronto office, the company served more than 1,000 customers and 47,000 end-users as of July 2022, fulfilling roughly 44,000 IT tickets per month. Electric positions its offering against traditional Managed Service Providers by replacing ticket-driven, SLA-bound engagements with an integrated platform that automates device management, application provisioning, cybersecurity layer configuration, hardware procurement, and employee onboarding/offboarding through direct integrations with HRIS, identity, productivity, and security systems. Named customers include Sunthetics, Evolv Technology, Betts Recruiting, Bravely, Prognos Health, Obligo, and Tula Skincare, all sub-mid-market accounts across diverse verticals.

The platform's core product is the Electric IT Hub, supported by sub-products for Device Management (MDM), Application Management, Employee On/Offboarding, IT Management, and a Cybersecurity Layers offering that bundles best-in-class partner solutions. Proprietary technology includes Turbine (the company's first proprietary system, launched September 2018 for remote IT management and support) and Gigawatt (an AI-powered IT assistant launched August 2023 and built on OpenAI's ChatGPT, performing knowledge retrieval over Electric's product documentation, device analytics, and internal IT operations documents). Gigawatt 2.0 reached general availability in April 2026 across all plans. Additional products include the Electric for Desktop application for MDM enrollment, a Hardware Store for device procurement (now supported by Apple Authorized Reseller status achieved December 2023), Warehousing Services for secure device storage and redeployment, and License Reconciliation for SaaS license tracking. Electric also powers TriNet IT, embedding IT asset management into TriNet's HR platform.

Electric generates revenue primarily through per-user subscription plans (Free, Essentials, Pro, HR, and Enterprise tiers) billed monthly, supplemented by hardware sales, managed security add-ons (Keeper, ThreatDown, Breach Secure Now, Avanan, Dropsuite), and implementation fees. The company employs a hybrid go-to-market motion combining direct sales for larger SMB and enterprise accounts, a self-serve freemium product for SMB adoption, channel partnerships with HR platforms (TriNet, ADP Marketplace, Justworks, BambooHR, Gusto, Paylocity, UKG Ready, Paychex), an affiliate program paying up to 20% commission, and an annual customer conference called Elevate. The company has raised over $189 million across disclosed rounds (Series B $25M Jan 2019, Series C $40M Feb 2021, Series D $90M Oct 2021) plus a $23.35M SEC-registered offering in August 2022, with backing from Bessemer Venture Partners, Notable Capital (formerly GGV Capital), Slack Fund, Greenspring Associates/Stepstone, Harmonic Growth Partners, Bowery Capital, and others. Two acquisitions — SINU (November 2020) and Techvera (September 2021) — extended vertical reach into Non-Profit, Media & Entertainment, Professional & Financial Services, and Dallas-Fort Worth SMB segments.

Name

Electric

Legal name

Electric AI, Inc.

Website

https://www.electric.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Electric AI provides an all-in-one SaaS IT management platform for small and medium-sized businesses, automating device management, application provisioning, cybersecurity, and employee onboarding/offboarding through HR system integrations across 1,000+ customers.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Subscription - Per User: Electric charges on a per-user basis with customizable plans (Essentials, Pro, HR plans) that can be adjusted as business needs evolve. This recurring subscription model forms the core revenue stream.
2. Hardware Sales: Electric generates revenue through hardware sales via the Electric Hardware Store, offering device procurement and provisioning services. This includes new and used devices (PC or Mac), with installment payment options available.
3. Managed Security Add-ons: Electric offers various security add-ons including Keeper password management, Breach Secure Now security awareness training, ThreatDown antivirus, Avanan email security, and Dropsuite data protection, priced per user or as one-time implementation fees.
4. Freemium Model: Electric launched a free version of the SaaS product in November 2023, the Electric IT Hub, to acquire customers before upselling to paid plans. This freemium approach drives adoption and conversion.
5. Warehousing Services: Secure device storage and management service for offboarded employee devices, available as an add-on for Pro plan customers. Includes device cleaning, inspection, and redeployment capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Electric provides an all-in-one SaaS IT and security management platform called the Electric IT Hub for small and medium-sized businesses. The platform combines device management, application management, cybersecurity (via partner integrations including Keeper, ThreatDown, Breach Secure Now, Avanan, Dropsuite, Perimeter 81), and automated employee onboarding/offboarding triggered by HR system events. It is sold on a per-user subscription basis with a freemium tier, complemented by a Hardware Store for device procurement and add-on managed services such as Warehousing and License Reconciliation.

Product overview

Electric offers the Electric IT Hub, an all-in-one IT management platform for small and medium-sized businesses that combines device management, application management, cybersecurity, and employee lifecycle automation. The core platform integrates with HR systems (Justworks, BambooHR, Gusto, Paylocity, TriNet, ADP, and others) to automate onboarding and offboarding workflows. Key products include Gigawatt (AI-powered IT assistant using OpenAI's ChatGPT for IT troubleshooting), Electric for Desktop (MDM enrollment and device analytics), Hardware Store (device procurement marketplace), Device Management (MDM fleet management), and Application Management (automated SaaS provisioning). Security add-ons are available through the Marketplace/Add-ons section. The platform offers tiered plans (Free, Essentials, Pro, HR Plans) and exclusive services like Warehousing for Pro customers. Electric also powers TriNet IT for asset management integration within TriNet's HR platform.

Differentiator

Problem solved

Functional benefit

Brands

• Gigawatt: AI-powered IT assistant designed to streamline IT experience, enabling SMBs to troubleshoot IT issues effortlessly by leveraging device analytics and providing tailored support resources.

Products and services

• Electric IT Hub Core all-in-one IT management SaaS platform providing complete visibility, security management, and automation for SMBs. Combines device management, application management, cybersecurity, and employee lifecycle automation (onboarding/offboarding) through HR system integrations.
• Gigawatt AI-powered IT assistant that enables SMBs to troubleshoot IT issues effortlessly by leveraging device analytics, product knowledge base, and internal IT operations documents. Powered by OpenAI's ChatGPT. Available as embedded chat drawer and in Support Center.
• Electric for Desktop Desktop application for employees that installs MDM enrollment and collects device analytics to power IT management and Gigawatt AI assistant capabilities.
• Electric Hardware Store

Quantifiable outcome

• Reduces hands-on onboarding time from more than 8 hours to less than 7 minutes
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability2 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core.

• TriNetcoreTechnology or Integration · 24 March 2026TriNet integrated Electric AI for IT asset management into its HR platform, powering TriNet IT. Enables SMBs to manage workforce IT alongside HR from a unified system combining HR, IT, and retirement administration.
• JumpCloudcoreTechnology or Integration · 1 January 2016JumpCloud and Electric Partner to Bring Enterprise IT to Small Businesses. Integration enables directory-as-a-service capabilities for SMB IT management.
• KeepercoreTechnology or IntegrationKeeper, a digital security solution, protects online identities through robust password management and two-factor authentication. Electric provides managed service for deployment and ongoing management.
• ThreatDown (Malwarebytes)coreTechnology or IntegrationThreatDown protects endpoints from malicious attacks. Jean Chapin, Global Director Marketing states 'Our work with Electric sets the standard for how effectively and quickly we can expand with a best-in-class partner.'
• Breach Secure NowcoreTechnology or IntegrationSecurity awareness platform dedicated to educating individuals on cybersecurity best practices, including phishing prevention training with automated deployment to employees.
• Avanan (Harmony Email & Collaboration)coreTechnology or IntegrationEmail security with patented inline protection and machine learning. Integration provides comprehensive email protection for SMB customers.
• MicrosoftcoreTechnology or IntegrationMicrosoft Entra ID app automation integration for identity lifecycle management. Onboarding triggers automatic account creation, group assignment, and Administrative Unit mapping.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace integration for simplified employee account and group creation. Syncs profile data including job title, phone number, and personal email.
• SlackcoreTechnology or IntegrationSlack integration for automated provisioning and deprovisioning of employee access. Profile data sync available.
• OktacoreTechnology or IntegrationDirect Okta integration automates identity lifecycle management. Onboarding triggers automatic account creation and group assignment; offboarding disables accounts immediately.
• ADPcoreTechnology or IntegrationADP Workforce Now Next Generation and RUN Powered by ADP integration for automated IT onboarding/offboarding triggered from payroll system changes.
• JustworkscoreTechnology or IntegrationJustworks direct integration with seamless employee lifecycle management including automated offboarding tasks. Justworks Free HR plan available with Electric's IT Hub.
• BambooHRcoreTechnology or IntegrationHRIS integration with BambooHR for automated employee data sync and IT workflow triggers.
• GustocoreTechnology or IntegrationGusto HR integration for automated employee onboarding and offboarding workflow triggers.
• PaylocitycoreTechnology or IntegrationPaylocity integration for strength in HR-to-IT pipeline with employee status updates and department changes flowing into IT Hub.
• UKG ReadycoreTechnology or IntegrationUKG Ready integration for streamlined HR-to-IT pipeline with employee status updates, department changes, and role modifications syncing directly into IT Hub.
• Paychex FlexcoreTechnology or IntegrationPaychex Flex integration for automated IT onboarding and offboarding workflows when employee data changes.
• SINUcoreStrategic or Co-development PartnerAcquired November 2020. SINU was one of NYC's top Managed Service Providers with 20+ years of experience spanning Non-Profit, Media & Entertainment, and Professional & Financial Services.
• TechveracoreStrategic or Co-development PartnerAcquired September 2021. Premier IT support provider based in North Texas with 20+ years experience. Serves 90+ clients in Dallas-Fort Worth market across Legal, Financial, Oil & Energy, Transportation, Construction, and Manufacturing.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rippling: Unified HR, IT, and finance platform with native device management, identity provisioning, and employee lifecycle automation. Rippling competes head-to-head with Electric's combined HR + IT management value proposition for SMB and mid-market customers.
• JumpCloud: Directory-as-a-Service platform providing identity, device, and access management for SMBs. JumpCloud targets the same SMB IT modernization budget as Electric and competes for shared customers, though JumpCloud also serves as an integration partner for Electric.
• Kandji: Apple-focused Mobile Device Management (MDM) and IT management platform for SMB and mid-market. Kandji competes directly with Electric's Device Management offering, particularly for Mac-heavy SMB customers considering Electric's own Apple Authorized Reseller push.
• NinjaOne: Unified IT management platform for MSPs and internal IT teams, providing RMM, patching, backup, and endpoint management. NinjaOne competes with Electric in the SMB IT management category with deep technician tooling and a sizable installed base.
• Atera: All-in-one RMM, PSA, and remote access platform built for MSPs and internal IT teams serving SMBs. Atera competes with Electric in the SMB IT management market with a usage-based pricing model that pressures Electric's per-seat positioning.

Broad incumbents

• ConnectWise: Established MSP software suite offering RMM, PSA, security, and business management tools. ConnectWise is the dominant incumbent in MSP software that Electric's MSP-Alternative positioning directly targets and must displace.
• Kaseya: Major MSP and IT management software provider with a broad portfolio including RMM (VSA), security (Datto), PSA, and IT documentation. Kaseya is a key incumbent competitor with deep entrenchment in the SMB IT management software category.
• Okta: Enterprise identity and access management platform. Although Okta is integrated with Electric as a partner, Workforce Identity Cloud overlaps with Electric's IT provisioning automation and could capture more of the SMB IT budget over time as it moves downmarket.

Emerging players

• Mosyle: Apple device management platform offering MDM, identity, and security for SMB and education markets. Mosyle overlaps with Electric's device management and Apple-focused capabilities, particularly relevant given Electric's Apple Authorized Reseller status.
• Hexnode: Unified endpoint management (UEM) platform focused on SMB and mid-market customers. Hexnode overlaps with Electric's device and application management capabilities, particularly for multi-OS environments seeking a lower-cost alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Electric_AI
• Facebookfacebook.com/ElectricAI
• LinkedInlinkedin.com/company/electric-ai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric