sticky.io

What sticky.io does

Sticky.io, Inc. is a private ecommerce revenue optimization platform founded in 2008 and headquartered at 150 Spear St, San Francisco. The company provides a unified platform combining headless CRM and subscription management, a high-speed checkout and funnel builder, AI-powered revenue recovery, and payment orchestration across 160+ payment gateways. It serves direct-to-consumer ecommerce merchants, subscription businesses, performance and affiliate marketers, and product and engineering teams, processing approximately $8 billion in annual transaction volume.

The company generates revenue through a mix of recurring subscription platform fees and transaction-based processing fees tied to payment volume. Pricing is quote-based and not publicly disclosed, with monthly and annual contract options, a free trial for self-service evaluation, and transaction fees on payment processing. Go-to-market combines an enterprise field sales motion (with "Book a Demo" and "Talk to an Expert" CTAs), an inside sales team reachable by phone, email, and live chat, a self-service channel with documentation and help center, and a partner ecosystem including a Referral Partner Program and marketplace integrations on Shopify, BigCommerce, and Salesforce Commerce Cloud.

The technology stack centers on a headless CRM, a single-page checkout engine with 12x faster load times, multi-gateway payment orchestration with automatic cascading, and an AI-powered Revenue Recovery module featuring issuer-aware retry logic, reason-code intelligence, smart routing, and VAMP-aware fraud and chargeback monitoring. The platform integrates with 500+ third-party systems and holds PCI DSS and CCPA compliance. In June 2021 the company closed a $90 million debt financing facility with Goldman Sachs Asset Management and a $75 million round led by Bregal Sagemount, leadership includes Brian Bogosian as President and CEO, Rima Khoury as CTO, Spencer Watts as CFO, and Janicke Rich as Chief of Staff.

Name

sticky.io

Legal name

sticky.io, Inc.

Website

https://sticky.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Sticky.io is a private ecommerce revenue optimization platform offering CRM, subscription management, checkout, AI-powered revenue recovery, and payment orchestration across 160+ gateways and 500+ integrations, processing $8B in annual transaction volume for D2C merchants, subscription businesses, and performance marketers.

Ownership category

akta.pro rank

Product category

Ecommerce Subscription Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recurring Billing & AutoPay Management (FSAMAJAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Ecommerce subscription management
• Subscription billing platform
• Payment orchestration
• Revenue recovery software
• Checkout optimization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Management Services: Platform fees for CRM and subscription management capabilities including campaign management, offer creation, affiliate tracking, and customer journey management.
2. Transaction Processing: Revenue generated from processing transactions across 160+ payment gateways with smart routing that increases approval rates. The platform handles $8B in transaction volume annually.
3. Revenue Recovery Services: AI-powered decline recovery services that recover up to 75% of declined transactions, generating additional revenue from otherwise lost transactions.
4. Payment Orchestration: Payment routing and gateway management services across multiple payment providers to optimize approval rates and reduce decline rates.
5. Checkout Optimization: High-speed checkout and funnel builder services including landing pages, single-page checkouts, upsell flows, and conversion optimization tools.
6. Value-Added Services (VAS): Additional services beyond core platform functionality including specialized analytics and add-on features for enhanced platform capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

sticky.io provides a SaaS-based ecommerce revenue optimization platform that combines CRM and subscription management, checkout and funnel building, smart dunning for revenue recovery, and payment orchestration. The platform is designed for direct-to-consumer brands, subscription-based merchants, performance marketers, and product/tech teams that need to manage recurring billing, recover failed payments, and optimize conversion at checkout.

Product overview

Sticky.io is a unified revenue optimization and growth platform for ecommerce brands, combining four core product modules: CRM & Subscription Management for campaign and subscription control, Checkout & Funnel Builder for high-converting landing pages and single-page checkouts, Revenue Recovery for AI-powered decline recovery and chargeback prevention, and Payment Orchestration for smart routing across 160+ gateways. An optional add-on, Sticky Checkout, extends the platform with dedicated Shopify checkout functionality. The platform processes over $8 billion in annual transaction volume and claims 650% more revenue recovered versus traditional systems, 3.5x longer customer retention, and 12x faster checkout load times.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM & Subscription Management Subscription and CRM platform that manages recurring billing, customer lifecycle, and customer data for ecommerce merchants.
• Checkout & Funnel Builder No-code/low-code checkout and funnel builder used by performance marketers and ecommerce teams to create, test, and optimize high-converting checkout flows.
• Revenue Recovery & Smart Dunning Automated dunning and revenue recovery solution that retries failed payments and re-engages customers to reduce involuntary churn for subscription businesses.
• Payment Orchestration Payment orchestration layer that routes transactions across payment gateways and acquirers to optimize authorization rates and reduce payment failures.

Quantifiable outcome

• Involuntary churn reduced by up to 75%
• +9 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature9 records

Partnerships

24 partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe is integrated as a payment gateway partner within sticky.io's payment orchestration platform, enabling merchants to process payments through Stripe's infrastructure.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a payment gateway partner, allowing merchants using sticky.io to accept PayPal transactions as part of their payment options.
• Authorize.NetcoreTechnology or IntegrationAuthorize.Net integration enables merchants to process credit card payments through one of the most widely used payment gateways in the ecommerce ecosystem.
• BraintreecoreTechnology or IntegrationBraintree (PayPal subsidiary) integration provides additional payment processing capabilities for merchants using the sticky.io platform.
• AdyencoreTechnology or IntegrationAdyen integration provides global payment capabilities for sticky.io merchants requiring international payment processing.
• NMIcoreTechnology or IntegrationNMI (Network Merchants Inc.) integration enables payment gateway connectivity and tokenization services for sticky.io merchants.
• KountsupportingTechnology or IntegrationKount fraud protection integration provides AI-powered fraud detection and prevention capabilities within the sticky.io platform ecosystem.
• FinixsupportingTechnology or IntegrationFinix payment infrastructure integration expands sticky.io's payment orchestration capabilities with modern payment infrastructure.
• PAAYsupportingTechnology or IntegrationPAAY (Payments As A Year) integration provides additional payment authentication and optimization capabilities.
• EquifaxsupportingTechnology or IntegrationEquifax integration provides identity verification and credit-related services for fraud prevention and risk assessment.
• Chargeback GurussupportingTechnology or IntegrationChargeback management and prevention services integrated with sticky.io to help merchants reduce chargeback rates and manage disputes.
• KlaviyocoreTechnology or IntegrationKlaviyo email marketing integration enables merchants to sync customer data and automate marketing campaigns based on subscription and purchase behavior.
• MailchimpsupportingTechnology or IntegrationMailchimp email marketing integration allows merchants to connect their sticky.io customer data with Mailchimp for email campaigns and automation.
• ActiveCampaignsupportingTechnology or IntegrationActiveCampaign marketing automation integration provides advanced email marketing and customer experience automation capabilities.
• Triple WhalesupportingTechnology or IntegrationTriple Whale analytics integration provides advanced ecommerce attribution and analytics capabilities for sticky.io merchants.
• ShipBobsupportingTechnology or IntegrationShipBob fulfillment integration connects order fulfillment and shipping with sticky.io's checkout and subscription management.
• ShipStationsupportingTechnology or IntegrationShipStation shipping software integration enables streamlined shipping label creation and order fulfillment for sticky.io merchants.
• ShipHerosupportingTechnology or IntegrationShipHero warehouse management and shipping integration provides fulfillment capabilities integrated with sticky.io platform.
• ShopifycoreTechnology or IntegrationShopify integration enables sticky.io checkout solution for Shopify merchants, including dedicated onboarding guides and app integration.
• BigCommercecoreTechnology or IntegrationBigCommerce integration provides subscription management capabilities for BigCommerce merchants using sticky.io's subscription platform.
• Salesforce Commerce CloudcoreTechnology or IntegrationSFCC integration enables sticky.io subscription management for merchants on the Salesforce Commerce Cloud platform with dedicated onboarding guides.
• Subscribe FunnelscoreStrategic or Co-development PartnerSubscribe Funnels is a strategic partner providing landing page capabilities integrated with Sticky Checkout. The partnership involves technical integration requiring API access, funnel setup, and coordinated onboarding. Sticky.io covers Subscribe Funnels fees for merchants.
• Referral CandysupportingTechnology or IntegrationReferral marketing integration enables sticky.io merchants to implement referral programs and track affiliate referrals.
• xverifysupportingTechnology or IntegrationEmail verification and validation services integrated to improve deliverability and reduce fraud in customer data.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Recharge: Leading subscription management and billing platform for ecommerce merchants on Shopify, BigCommerce, and other platforms. Directly competes with Sticky.io's CRM and subscription management module for D2C subscription merchants.
• Chargebee: Subscription billing and revenue management platform serving SaaS and subscription ecommerce businesses. Overlaps with Sticky.io on recurring billing, auto-pay, and revenue recovery capabilities.
• Recurly: Subscription management and recurring billing platform with dunning and revenue recovery features. Targets similar mid-market and enterprise subscription businesses as Sticky.io.
• Ordergroove: Subscription commerce platform focused on enterprise retailers, providing recurring order management and customer retention tools. Competes with Sticky.io's CRM and subscription modules for large D2C brands.
• Bold Commerce: Headless checkout and subscription platform for ecommerce brands, with strong Shopify and BigCommerce integration. Competes directly with Sticky.io's Checkout & Funnel Builder module.
• Maxio: SaaS billing platform formed from the merger of Chargify and SaaSOptics, providing subscription billing and revenue recognition. Overlaps with Sticky.io on subscription management and recurring billing.

Broad incumbents

• Stripe: Global payments incumbent providing processing, Issuing, and increasingly payment orchestration capabilities through Stripe Connect and Sigma. While broader in scope, its expanding multi-acquirer routing competes with Sticky.io's Payment Orchestration module.
• Adyen: Global payment platform offering unified commerce, in-person, and online processing. As a core gateway partner to Sticky.io, its enterprise-focused platform overlaps with orchestration and processing capabilities.
• Checkout.com: Global payments provider offering processing, acquiring, and increasingly orchestration capabilities. Competes with Sticky.io for enterprise merchants seeking unified payment infrastructure.
• PayPal: Established payments and digital wallet incumbent with Braintree subsidiary. As both a Sticky.io gateway partner and a broad commerce platform, it represents both a partnership and competitive threat across payment orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sticky_io
• Facebookfacebook.com/sticky.io
• LinkedInlinkedin.com/company/sticky-io

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sticky.io