Proxima
Proxima is an AI-powered conversion intelligence platform that turns deterministic ecommerce purchase data from 2,000+ brands and 73M+ buyer profiles into AI-generated creative briefs, audience targeting, and programmatic segments for DTC and ecommerce teams.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Proxima does
Proxima is a New York-based AI-powered conversion intelligence platform for ecommerce and direct-to-consumer brands, founded in May 2022 by eCommerce veterans and led by Founder & CEO Clint Ross. The company's core asset is a proprietary Commerce Graph that aggregates deterministic, first-party purchase data from over 73 million buyer profiles across 2,000+ ecommerce brands — encompassing 300M+ transactions and $33B+ in cross-brand transactional signals. The platform addresses creative churn and signal loss in the post-iOS14 environment by translating real-world shopper behavior into AI-generated creative briefs, audience segments, and persona intelligence for paid social teams, DTC operators, and programmatic advertisers.
The product surface combines a self-serve freemium tier (Shopify and Meta integration plus buyer personas and audience insights) with a paid "Intelligence + Execution" tier starting at $250/month that unlocks full Creative Briefs, Creative Studio, and AI Audiences. Distribution is multi-pronged: product-led growth for SMBs, demo-driven enterprise sales, and increasingly programmatic marketplace availability through The Trade Desk, Yahoo DSP, and Microsoft Advertising (with a Microsoft Curate for Commerce integration completed in October 2025). Customer Explorer, launched in October 2025, extends the platform with a knowledge-retrieval interface over the Commerce Graph. The company has reported 400%+ revenue growth since launch and closed a $12M Series A led by Mucker Capital in April 2024; the customer base is concentrated in SMB and mid-market DTC, with no disclosed enterprise anchor.
Proxima firmographics
Firmographics- Name
- Proxima
- Legal name
- Innovation Brands Corp.
- Website
- https://proxima.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proxima is an AI-powered conversion intelligence platform that turns deterministic ecommerce purchase data from 2,000+ brands and 73M+ buyer profiles into AI-generated creative briefs, audience targeting, and programmatic segments for DTC and ecommerce teams.
- Ownership category
- akta.pro rank
Proxima industry classification
Industry- Product category
- Marketing Technology / E-commerce Analytics
- NAICS
- Software Publishers (513210), Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Proxima is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proxima business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Conversion Intelligence (Free Tier): Free tier providing core conversion intelligence features including Shopify/Meta integration, automated data ingestion, buyer personas built from real market behavior, and audience insights. Generates value through onboarding and upgrades to paid tiers.
- SaaS Subscription - Pro Tier: Paid tier starting at $250/month unlocking full Creative Briefs access, Creative Studio for ad production, audience-specific messaging angles, and scalable outputs for paid social teams and agencies. Annual billing available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Conversion Intelligence tier |
| Subscription | Monthly | Pro tier starting at $250/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Proxima product offering
Product offeringCore offering
Proxima provides an AI-powered Conversion Intelligence platform that analyzes real-world shopper behavior across thousands of ecommerce brands using a proprietary Commerce Graph of 73M+ buyers and 300M+ transactions. The platform delivers buyer personas, data-backed creative briefs, and custom AI Audiences for paid social and programmatic advertising teams. Its products—Conversion Intelligence, Creative Engine, Commerce Graph, and Customer Explorer—are sold to DTC ecommerce brands and paid media teams via a freemium subscription model starting at $250/month for the Pro tier.
Product overview
Proxima is a Conversion Intelligence platform built on a modular architecture. The core offering centers on Conversion Intelligence, the Creative Engine, and the Commerce Graph—together providing insights into buyer behavior and AI-powered creative direction. The Commerce Graph serves as the proprietary data foundation, aggregating 73M+ buyer profiles and 300M+ transactions. The platform is available in two tiers: Conversion Intelligence (free) provides buyer personas and audience insights, while Intelligence + Execution ($250+/month) adds Creative Briefs and Creative Studio for ad production. Additional modules include AI Audiences for lookalike targeting, Customer Explorer for persona discovery, and integrations with Meta, TikTok, Google, Shopify, and Klaviyo.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversion Intelligence Core analytics platform that provides buyer insights and conversion intelligence by analyzing real-world shopper behavior across thousands of ecommerce brands, enriched with Proxima's Commerce Graph data. Designed for DTC ecommerce brands and paid social teams.
- Creative Engine AI-powered tool that transforms consumer intelligence into ready-to-use creative briefs, generating UGC concepts, storyboards, visual guidance, and recommended angles for advertising campaigns. Built for paid social teams and agencies.
- Commerce Graph Proprietary database spanning 73M+ buyer profiles, 300M+ receipt-verified transactions, and $33B+ in cross-brand transactional signals across 2,000+ ecommerce brands. Powers all Proxima products with deterministic commerce behavior data.
- Customer Explorer Persona discovery tool that analyzes Shopify customer data against Proxima's Commerce Graph to reveal who customers really are, including purchase triggers, aesthetic taste, lifestyle choices, and cross-brand shopping patterns. Free for Shopify brands.
Quantifiable outcome
- 8x higher ROI and 25% lower CPA for brands activating deterministic purchase data vs. peers relying on probabilistic segments
- +6 more outcomes
Companies that use Proxima
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Proxima technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature5 records
Proxima partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Microsoft AdvertisingcorePartnership with Microsoft Advertising's Curate for Commerce to bring AI-powered precision marketing to brands. Leverages Proxima's commerce data spanning 73 million shoppers, 300 million purchases, and $30 billion in transaction volume to enable targeted advertising across Microsoft's advertising ecosystem including Bing, MSN, and Outlook. Frames as enabling brands to achieve targeting sophistication comparable to walled gardens while maintaining privacy and control on the open web.
- The Trade DeskcoreProxima audience segments are available in The Trade Desk's 3rd party data marketplace. Traders can activate deterministic DTC segments (Consumer > DTC Shoppers > 90 Day Recency Shopper, Consumer > All Shoppers > High AOV Shopper, etc.) directly in their programmatic campaigns.
- Yahoo DSPcoreProxima audience segments available in Yahoo DSP for programmatic activation. Enables advertisers to reach high-intent DTC shoppers with deterministic purchase data outside of walled gardens.
- Microsoft Curate for CommercecoreAI-powered precision marketing integration enabling brands to activate Proxima's commerce data across Microsoft advertising inventory for privacy-safe targeted advertising.
- Microsoft Curate for CommercecoreCollaboration focused on data privacy and targeted advertising, enabling marketers to gain enhanced precision through Proxima's deterministic commerce data.
- Truthset Data CollectiveminorProxima joined Truthset Data Collective in May 2025, validating best-in-class data quality and accuracy through third-party verification.
- ShopifycoreNative integration allowing brands to connect their Shopify stores for data ingestion and customer persona generation. OAuth-based connection flow.
- Meta / FacebookcoreNative integration for ad account data access, audience activation, and pixel event enhancement. Supports Meta Conversions API integration.
- TikTokcoreIntegration for TikTok ad account data, enabling cross-platform audience intelligence and creative optimization.
- KlaviyocoreIntegration for email marketing data and audience sync. Allows activation of persona-based audiences and customer attributes in Klaviyo campaigns.
- GooglecoreIntegration for Google ad account data enabling cross-platform insights and audience analysis.
Scale indicators9 records
Recent moves7 records
Expansion highlights8 records
Proxima competitors and assessment
Company assessmentDirect peers
- Triple Whale: Direct-to-consumer ecommerce analytics and attribution platform serving the same Shopify-brand customer base with a similar PLG freemium motion and Meta/TikTok-first integrations.
- Northbeam: Marketing attribution and intelligence platform for DTC ecommerce brands, offering cross-channel performance visibility and creative-level insights overlapping Proxima's Conversion Intelligence offering.
- Motion: DTC-focused analytics platform with Meta and TikTok creative-attribution and analytics capabilities, competing head-to-head for the same paid-social team buyer.
- Glew: Ecommerce analytics and business-intelligence platform for Shopify and DTC brands, overlapping with Proxima on multi-channel reporting and customer insights.
- Polar Analytics: DTC and Shopify-native analytics platform providing multi-channel attribution, creative analytics, and audience insights for the same mid-market ecommerce customer.
- Rockerbox: Marketing measurement and attribution platform with paid-media intelligence for DTC and ecommerce brands, comparable in buyer (paid social teams) and analytics-first positioning.
- AdCreative.ai: AI-driven ad creative generation platform targeting ecommerce and performance marketers, directly overlapping with Proxima's Creative Engine capabilities.
- Madgicx: AI-powered Meta Ads optimization and creative-intelligence platform for DTC brands, overlapping with Proxima on AI Audiences and paid-social creative direction.
- Measured: Incrementality and media-mix attribution platform for DTC and ecommerce brands, comparable on cross-channel paid-media intelligence.
Broad incumbents
- LiveRamp: Large data-connectivity and identity-resolution platform offering commerce audiences and DSP activation at scale, competing with Proxima's data-marketplace segments but serving a broader enterprise set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Proxima social profiles
Digital presenceProxima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proxima leadership team
Management profileNumber of profiles
Profiles3 records
Proxima funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proxima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proxima
What does Proxima do?
Proxima provides an AI-powered Conversion Intelligence platform that analyzes real-world shopper behavior across thousands of ecommerce brands using a proprietary Commerce Graph of 73M+ buyers and 300M+ transactions. The platform delivers buyer personas, data-backed creative briefs, and custom AI Audiences for paid social and programmatic advertising teams. Its products—Conversion Intelligence, Creative Engine, Commerce Graph, and Customer Explorer—are sold to DTC ecommerce brands and paid media teams via a freemium subscription model starting at $250/month for the Pro tier.
Is Proxima a public or private company?
Proxima is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proxima founded?
Proxima was founded in 2022. It employs 1 to 10 people.
Where is Proxima based?
Proxima is headquartered in New York, United States, in the North America region.
How does Proxima make money?
Two revenue lines are on record. SaaS Subscription - Conversion Intelligence (Free Tier) is the primary driver. The others are saaS Subscription - Pro Tier.
Who are Proxima's main competitors?
Direct peers on record are Triple Whale, Northbeam, Motion, Glew, Polar Analytics, Rockerbox, AdCreative.ai, Madgicx and Measured. LiveRamp is listed as a broad incumbent.
Does Proxima have an API?
No public API is recorded for Proxima.
What industry is Proxima in?
Proxima's product category is Marketing Technology / E-commerce Analytics. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.