Swell
Swell (SocialSwell, Inc.) provides an AI-powered healthcare reputation management and patient experience platform purpose-built for multi-location healthcare groups — DSOs, MSOs, and PE-backed specialty networks operating 5 to 500+ locations — automating review generation, patient and employee feedback, and response workflows via native EHR/PMS integrations.
- Company typePrivate
- Founded2016
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Swell does
Swell (legally SocialSwell, Inc.) is a Salt Lake City–headquartered SaaS company founded in 2016 that builds an AI-powered healthcare reputation management and patient experience platform purpose-built for multi-location healthcare organizations. Its target buyers are DSOs, MSOs, and PE-backed specialty care groups operating 5 to 500+ locations, where the core problem is operational visibility across hundreds of clinics: a regional ops director cannot read thousands of reviews, and a marketing leader cannot manually draft responses for 200 locations. The platform combines five integrated products — Online Reputation Management, Patient Experience Insights, Employee Experience Insights, Healthcare Listings Management, and Ticketing & Workflow Automation — on a shared data layer so that a wait-time complaint in a patient survey can simultaneously surface as a rating drop and a routed ticket.
The underlying technology relies on native integrations with more than 100 EHR/PMS systems (Dentrix, Open Dental, Ortho2 Edge, athenahealth, eClinicalWorks, Nextech, Dolphin, CareStack, and many more) to trigger post-visit review invites and surveys tied to actual clinical events. An AI layer — built on OpenAI per the company's privacy policy — performs sentiment analysis, theme clustering, HIPAA-compliant response drafting, anomaly detection (rating decay, NPS drops, predicted turnover), and end-to-end feedback-loop automation with human-in-the-loop approval. The platform is HIPAA, SOC 2 Type II, GDPR, and CCPA compliant, with MFA enforced and federated identity (Microsoft, Google) supported.
Swell operates a subscription SaaS revenue model with custom pricing based on location count, provider count, and product selection, sold primarily through a direct enterprise sales motion to DSOs/MSOs complemented by self-serve free trials for smaller practices and inside-sales demo-led conversions for the mid-market. Multi-year contracts are standard for enterprise deployments, and the typical go-to-market starts with Online Reputation Management and Patient Experience Insights before expanding accounts into Employee Experience Insights and Listings. Total disclosed funding to date is approximately $14.9 million across rounds in 2020, 2021, and 2022, and the company reports serving 12,000+ healthcare practices.
Swell firmographics
Firmographics- Name
- Swell
- Legal name
- SocialSwell, Inc.
- Website
- https://swellcx.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Swell (SocialSwell, Inc.) provides an AI-powered healthcare reputation management and patient experience platform purpose-built for multi-location healthcare groups — DSOs, MSOs, and PE-backed specialty networks operating 5 to 500+ locations — automating review generation, patient and employee feedback, and response workflows via native EHR/PMS integrations.
- Ownership category
- akta.pro rank
Swell industry classification
Industry- Product category
- Healthcare Reputation Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling) (HLACAPAM)
Keywords
Where Swell is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swell business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Swell operates on a subscription recurring revenue model with pricing based on location count, provider count, and product selection. Multi-location healthcare groups typically start with Online Reputation Management and Patient Experience Insights, then expand into additional modules.
- Enterprise Platform Licensing: Enterprise healthcare organizations with 5 to 500+ locations license the full platform including Online Reputation Management, Patient Experience Insights, Employee Experience Insights, and Healthcare Listings Management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on organization size and product selection |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Swell product offering
Product offeringCore offering
Swell provides an AI-powered healthcare reputation management and patient experience platform for multi-location healthcare organizations. The platform automates review generation and response, patient and employee feedback collection, listings management across 200+ directories, and ticketing workflows — integrated through native region, brand, clinic, and provider hierarchies designed for DSOs, MSOs, and PE-backed specialty care groups.
Product overview
Swell is a unified AI-powered healthcare reputation management and patient experience platform with a platform-plus-modules architecture. The core platform is built on a single shared data layer and is comprised of five integrated products: Online Reputation Management (ORM), Patient Experience Insights (PXI), Employee Experience Insights (EXI), Healthcare Listings Management, and Ticketing & Workflow Automation. The ORM and PXI products form the foundation — ORM automates review generation and response while PXI handles patient survey and feedback management. EXI extends the platform to employee engagement measurement, and Listings Management handles directory distribution across 200+ directories. Ticketing connects all feedback sources into actionable workflows with AI-assisted response drafting. All five products share context through the single data layer, so a wait-time complaint in a PXI survey can trigger a ticket and explain a rating dip in ORM simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reputation Management (ORM) AI-powered review generation and response platform for multi-location healthcare organizations that automatically sends personalized review invites after appointments, reads every review, drafts HIPAA-compliant responses in brand voice, and routes safety, billing, or HIPAA mentions to the right manager as tickets.
- Patient Experience Insights (PXI) Patient feedback and experience management platform that automates surveys at any phase of the patient journey, tracks NPS and CSAT scores, clusters open-ended comments by location, provider, and theme, and identifies service improvement opportunities.
- Employee Experience Insights (EXI) Employee engagement and feedback platform featuring automated pulse surveys for anonymous feedback on compensation, workload, and career development, eNPS measurement, AI-powered engagement insights, and employer reputation monitoring on Glassdoor and Indeed.
- Healthcare Listings Management Healthcare directory listings management across 200+ directories with local search optimization and AI search readiness, enabling organizations to manage healthcare location data and improve visibility on search platforms.
- Ticketing & Workflow Automation Patient feedback ticketing and complaint resolution system that automatically creates tickets from low review and NPS scores, routes complaints to the right team member, enables AI-generated HIPAA-compliant draft responses to negative reviews, and provides accountability reporting.
Quantifiable outcome
- 5x more reviews on average for multi-location healthcare groups
- +9 more outcomes
Companies that use Swell
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Swell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration126 records
AI capability5 records
Feature8 records
Swell partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- NexHealthcoreNexHealth integration enables real-time patient appointment data sync to trigger automated review invites and survey distribution. Supports multiple brand mappings for messaging flexibility.
- DentrixcoreIntegration with Dentrix practice management system to automate review requests following patient appointments.
- Open DentalcoreOpen Dental integration for automated review generation and patient feedback collection.
- athenahealthcoreathenahealth EHR integration enabling automated feedback requests tied to clinical encounters.
- eClinicalWorkscoreeClinicalWorks integration for automated review and survey triggers based on patient visits.
- Ortho2 EdgecoreOrtho2 Edge direct integration enables reliable, highly customizable automations for orthodontic practices. Added January 2025.
- Dental IntelligencecoreDental Intelligence integration for enhanced analytics and automation capabilities in dental practices.
- Cloud9 SoftwarecoreCloud9 Software integration offering increased reliability, visibility, and customization for automating feedback collection. Added March 2024.
- DenticoncoreDenticon cloud-based dental practice management integration for automated review and survey workflows.
- ZenoticoreNew integration with Zenoti added October 2024 enabling highly customizable automations based on patient/client appointment details for spa and wellness businesses.
- NextechcoreNextech integration added April 2024 offering turnkey automation for reputation and patient experience management for specialists in eye care, dermatology, orthopedics, and more.
- CareStackcoreCareStack cloud-based dental practice management integration for automated feedback collection.
- ModentocoreModento integration for patient engagement and experience management in dental practices.
- DolphincoreDolphin Cloud and Dolphin Management integrations added December 2023 offering advanced integration capabilities.
- 100+ Additional EHR/PMS SystemscoreOver 100 healthcare system integrations including: DentiTek, Eaglesoft, Curve Hero, Practice Web, and many more dental, medical, and veterinary practice management systems.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Swell competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a leading customer experience and reputation management platform that competes directly with Swell across multi-location healthcare and other verticals. Named explicitly as a Swell competitor with comparable review generation, AI response drafting, and listings management capabilities.
- Reputation.com: Reputation.com is an enterprise reputation management platform serving healthcare, automotive, and retail. Directly named as a Swell competitor with overlapping review, listings, and social products targeted at multi-location enterprises.
- SocialClimb: SocialClimb is a healthcare-specific reputation and patient acquisition platform that competes directly with Swell ORM and PXI products, particularly for multi-location medical groups. Explicitly listed on Swell's competitive comparison page.
- Rater8: Rater8 is a healthcare reputation management platform focused on physician practices and medical groups. Competes head-to-head with Swell's ORM product for healthcare review generation and response workflows.
Broad incumbents
- Press Ganey: Press Ganey is the dominant healthcare patient experience measurement and analytics incumbent, offering enterprise-scale PX surveys and benchmarking. Competes with Swell's Patient Experience Insights product for large health system contracts.
- NRC Health: NRC Health is a healthcare-specific experience analytics and patient loyalty platform serving large health systems and hospitals. Overlaps with Swell's PXI product in NPS, CAHPS, and patient journey measurement.
- Podium: Podium is a leading customer interaction and reputation platform serving multi-location businesses including healthcare practices. Overlaps with Swell on review generation, messaging, and AI-driven response automation but serves a broader horizontal market.
Emerging players
- Doctible: Doctible is a healthcare-specific patient engagement and reputation platform for small and mid-sized practices. Competes with Swell in the SMB and lower mid-market tier for ORM and patient communication.
- PatientPop (by Tebra): PatientPop, now part of Tebra, is a practice growth platform for independent healthcare providers offering reputation, web presence, and patient communication. Overlaps with Swell's ORM, listings, and messaging capabilities for smaller practices.
Others
- Yext: Yext is a digital presence platform with listings management across hundreds of directories. Directly overlaps with Swell's Healthcare Listings Management module and is an adjacent/different solution in the broader reputation stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swell social profiles
Digital presenceSwell compliance and trust
Trust signalCompliance5 records
Swell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swell leadership team
Management profileNumber of profiles
Profiles6 records
Swell funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swell
What does Swell do?
Swell provides an AI-powered healthcare reputation management and patient experience platform for multi-location healthcare organizations. The platform automates review generation and response, patient and employee feedback collection, listings management across 200+ directories, and ticketing workflows — integrated through native region, brand, clinic, and provider hierarchies designed for DSOs, MSOs, and PE-backed specialty care groups.
Is Swell a public or private company?
Swell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swell founded?
Swell was founded in 2016. It employs 51 to 100 people.
Where is Swell based?
Swell is headquartered in Salt Lake City, United States, in the North America region.
How does Swell make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are enterprise Platform Licensing.
Who are Swell's main competitors?
Direct peers on record are Birdeye, Reputation.com, SocialClimb and Rater8. Broad incumbents are Press Ganey, NRC Health and Podium. Emerging players are Doctible and PatientPop (by Tebra). Yext is listed as an others.
Does Swell have an API?
Yes. Swell offers an Events API that supports custom integrations, enabling customers to build custom connections and filter by specific conditions when configuring messaging automations. The API also supports contacts search in various phone number formats, user management via Bulk Users Import API, and optional status fields for events. API endpoints are available for datalake and datawarehouse environments. Developer documentation is at Not specified.
What industry is Swell in?
Swell's product category is Healthcare Reputation Management Software. Its primary akta.pro industry code is HLACAPAM, Care Pathway Automation & Patient Engagement for RPM (Coaching, Messaging, Scheduling). Its NAICS code is 518 and its SIC code is 7372.