What Cartelis does

Cartelis is a privately held French consulting firm, founded in 2015 and headquartered at 27 Rue du Chemin Vert, 75011 Paris, operating under the legal entity CARTELIS CONSEIL (RCS Paris B 930 423 181) with declared share capital of 100,000 EUR. The firm specializes in operational data, AI and CRM consulting, helping start-ups, mid-market French enterprises (ETI) and large companies leverage customer data across CRM architecture, CRM marketing, marketing automation, data engineering, business intelligence, web analytics and a dedicated AI practice branded "Expertise IA Booster." Engagements are structured around strategic framing ("cadrage"), operational execution and change management, typically involving steering committees ("comités de pilotage") and senior-partner involvement.

Underlying the consulting practice is a deep ecosystem fluency across major CRMs (Salesforce, Microsoft Dynamics 365, HubSpot, Pipedrive, Selligent), data warehouses (Snowflake, Amazon Redshift, Google Cloud Platform), BI tools (Tableau, Power BI, Looker Studio, Metabase), marketing-automation and CEP platforms (Brevo, Actito, Imagino, Braze, Klaviyo, Splio, Customer.io, Sendgrid, Mailjet, Funnel.io), data and automation tooling (dbt, Make, n8n, Dataiku, Airtable, Zapier, Dinmo), and AI/LLM providers (OpenAI, Anthropic Claude, Google Gemini, Dust). Cartelis has also developed a proprietary software product, Octolis, a Customer Data Platform / Reverse ETL whose stated ambition is to make marketing teams autonomous from Data/IT teams by centralizing customer data and orchestrating activations without heavy engineering. The firm's "IA" capability set covers predictive analytics, generative AI for content and documentation, AI Agent prototyping, recommendation engines and AI-assisted acceleration of CRM migration, data processing and monitoring tasks.

Commercially, Cartelis sells custom-quoted, project-based consulting engagements generated primarily through inbound content marketing (a 10-guide topical library, a 40+ solution Marketing Automation benchmark, downloadable Excel/GSheet templates and gated resources on hub.cartelis.com), the website contact form and phone intake, plus reciprocal referrals from flagship technology partners including HubSpot, Brevo, Actito and Imagino. All delivery and sales activity is conducted from a single Paris headquarters serving the French market. The firm reports a 20+ consultant team, more than 250 cumulative clients, and sustained year-on-year revenue growth above 40% since 2022. Revenue streams are predominantly professional services (consulting) with a nascent, productized software component via Octolis.

Name

Cartelis

Legal name

CARTELIS CONSEIL

Website

https://cartelis.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cartelis is a Paris-based data, AI and CRM consulting firm founded in 2015, serving French start-ups, mid-market enterprises (ETI) and large companies with custom-quoted engagements spanning CRM architecture, marketing automation, data engineering, BI, web analytics and AI advisory, supported by its proprietary Octolis CDP/Reverse ETL product.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Data, AI & CRM consulting engagements: Project-based consulting services covering CRM architecture, CRM marketing, marketing automation, data engineering, business intelligence, web analytics and AI. Engagements span strategic framing (cadrage) through operational execution and change management, billed as professional services projects.
2. Octolis software (CDP / Reverse ETL): CARTELIS CONSEIL has developed and commercializes Octolis, a CDP / Reverse ETL product. Revenue mechanics for Octolis are not detailed in the source material, but it is a productized offering alongside consulting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cartelis is a French Data, AI and CRM consulting boutique that delivers custom-quoted, project-based consulting engagements covering CRM architecture, CRM marketing, marketing automation, data engineering, business intelligence and web analytics for start-ups, mid-market firms (ETI) and large enterprises in France. On top of this consulting practice, Cartelis has developed Octolis, a proprietary Customer Data Platform / Reverse ETL product aimed at making marketing teams autonomous from Data/IT teams, and packages dedicated AI capabilities through its Expertise IA Booster offering (GenAI, AI Agents, predictive models).

Product overview

Cartelis operates as a service-based data, AI, and CRM consulting practice rather than a single unified SaaS product. Its core offering, the Cartelis Data & CRM Consulting Practice, is organized as a platform of consulting expertise areas — Architecture CRM, CRM Marketing, Marketing Automation, Data Engineering, Business Intelligence, and Web Analytics — that can be combined for client engagements. On top of this consulting platform, Cartelis positions two differentiated offerings: the Expertise IA Booster, which packages AI (GenAI and AI Agent) capabilities into a dedicated engagement, and Octolis, a CDP / Reverse ETL software product developed in-house to make marketing teams autonomous from data and IT teams. The practice is rounded out by a large free resource library of guides, templates, and white papers that supports lead generation and client enablement.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture CRM consulting Consulting service covering CRM software selection, migration, integration with the existing information system, and post-implementation maintenance and steering for client marketing and sales organizations.
• CRM Marketing consulting

Quantifiable outcome

• +40% year-on-year growth since 2022
• +3 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability8 records

Feature3 records

Partnerships

30 partnerships are on record, tiered flagship and core.

• Brevo (formerly Sendinblue)flagshipTechnology or IntegrationHighlighted by Cartelis as one of its "trusted partners selected because they are the best in their field." Brevo/Sendinblue is used as the reference marketing-automation and email tool in Cartelis' CRM marketing benchmark (40+ solutions) and is the default integration in the firm's downloadable reporting template. Relationship is bidirectional: Cartelis implements Brevo for clients and uses it internally.
• ActitoflagshipTechnology or IntegrationListed as a flagship trusted partner of Cartelis ("depuis plusieurs années avec des partenaires de confiance, sélectionnés parce que ce sont les meilleurs dans leur domaine"). Relationship combines Cartelis implementing Actito for clients and Actito referring consulting opportunities.
• HubSpotflagshipTechnology or IntegrationListed as a flagship trusted partner. Cartelis has a dedicated "Consultant HubSpot" landing page and explicitly positions itself as a HubSpot implementation partner for French clients. HubSpot is also used as the reference B2B marketing-automation solution in Cartelis' benchmark and as a recurring example in its guides (lead scoring, CRM marketing).
• ImaginoflagshipTechnology or IntegrationListed as a flagship trusted partner of Cartelis. Imagino (Customer Engagement Platform) is positioned within Cartelis' MarTech ecosystem and likely referenced for CEP-oriented client engagements.
• Microsoft Dynamics 365coreTechnology or IntegrationListed among the CRM tools Cartelis "plays with" daily in missions and internally.
• PipedrivecoreTechnology or IntegrationListed among the CRM tools Cartelis works with in client missions.
• SalesforcecoreTechnology or IntegrationSalesforce is mentioned repeatedly across Cartelis' guides and benchmarks (CRM marketing benchmark, marketing automation comparison) as a major ecosystem CRM and CEP player Cartelis implements and competes against.
• Selligent (Marigold Engage)coreTechnology or IntegrationListed among the CRM/marketing automation tools Cartelis uses in client missions. Cited in Cartelis' benchmark as a credible alternative to the Adobe/Salesforce/Oracle trio for ecosystem-grade marketing automation.
• Amazon RedshiftcoreTechnology or IntegrationListed among the data warehouse/data lake technologies Cartelis works with, under the "Data Lake" category.
• SnowflakecoreTechnology or IntegrationListed among the data warehouse / data lake technologies Cartelis works with.
• Google Cloud PlatformcoreTechnology or IntegrationListed under the "Data Lake" category of tools Cartelis uses daily in missions and internally.
• BrazecoreTechnology or IntegrationListed among the marketing-automation / customer-engagement tools Cartelis implements for clients.
• Customer.iocoreTechnology or IntegrationListed among the marketing-automation tools Cartelis works with.
• Funnel.iocoreTechnology or IntegrationListed among the marketing-automation / data tools Cartelis uses in client missions.
• KlaviyocoreTechnology or IntegrationListed among the marketing-automation tools Cartelis works with.
• SendgridcoreTechnology or IntegrationListed among the marketing-automation / email infrastructure tools Cartelis works with.
• SpliocoreTechnology or IntegrationListed among the marketing-automation tools Cartelis works with.
• DataikucoreTechnology or IntegrationListed as Cartelis' reference Data Science platform, under the "Data Science" tools category.
• Google Data Studio (Looker Studio)coreTechnology or IntegrationListed among the Data Visualization tools Cartelis works with.
• MetabasecoreTechnology or IntegrationListed among the Data Visualization tools Cartelis works with.
• Microsoft Power BIcoreTechnology or IntegrationListed among the Data Visualization tools Cartelis works with.
• TableaucoreTechnology or IntegrationListed among the Data Visualization tools Cartelis works with and explicitly recommended in its CRM marketing performance-reporting guide.
• dbtcoreTechnology or IntegrationListed among the data transformation / automation tools Cartelis uses in client missions.
• Make (Integromat)coreTechnology or IntegrationListed among the automation tools Cartelis uses in client missions, also referenced in its CRM marketing reporting guide as a connector.
• Google AnalyticscoreTechnology or IntegrationListed under the "Optimisation" tools category, central to Cartelis' Web Analytics and tagging practice.
• Google Tag ManagercoreTechnology or IntegrationCartelis has a dedicated "Google Tag Manager — Formation & ressources utiles" page and a free 30-slide GTM training deck. Tagging/GTM is a recurring Cartelis service offering (plan de taggage, tracking server-side).
• OpenAIflagshipTechnology or IntegrationListed under Cartelis' "IA" tools category. Used by Cartelis to deliver its "Expertise IA Booster" — predictive models, GenAI content, AI Agents in workflows, and AI-assisted acceleration of tasks like CRM migration and documentation.
• Anthropic (Claude)flagshipTechnology or IntegrationListed under Cartelis' "IA" tools category, alongside OpenAI, Gemini and Dust. Cartelis uses Claude in its AI Booster offering for content generation and AI Agent prototyping.
• Google GeminiflagshipTechnology or IntegrationListed under Cartelis' "IA" tools category.
• OctolisflagshipOEM/ Whitelabel/ Licensing PartnerOctolis is Cartelis' own proprietary CDP / Reverse ETL product, developed to make marketing teams autonomous from Data/IT teams. Cartelis evangelizes Octolis across its CRM marketing content (organizing your CRM dispositif) as the recommended tooling for the "marketing autonomy" thesis at the heart of its value proposition.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Converteo: Paris-based independent data and digital marketing consulting firm with comparable services in CRM, marketing automation, analytics and data engineering for French enterprises. Direct competitor for the same mid-market and large-enterprise buyers Cartelis targets.
• fifty-five: French data consulting firm specialized in digital analytics, CRM, data strategy and marketing activation. Directly competes with Cartelis for French enterprise data/CRM mandates and shares the boutique-consulting profile.
• Micropole: French digital transformation and data consulting group offering BI, CRM, data engineering and marketing automation services to mid-market and large French enterprises. Overlapping service portfolio and customer profile with Cartelis, at a slightly larger scale.
• Octopeek: French data and AI consulting boutique focused on data strategy, AI adoption and CRM projects for mid-market and large French organizations. Closely mirrors Cartelis's positioning around hybrid business+technical consulting with an AI emphasis.
• Eskimoz: Paris-based digital marketing agency offering SEO, SEA, data and MarTech consulting to French mid-market and enterprise clients. Competes with Cartelis on inbound-led digital performance engagements and MarTech implementation work.
• SQLI Digital Experience: French digital services group with practices in CRM, data, e-commerce and marketing technology consulting. A larger but comparable competitor for the same enterprise digital transformation RFPs Cartelis competes on.

Broad incumbents

• Devoteam: Large European digital and technology consulting firm with a strong French footprint across cloud, data, CRM and AI. Competes with Cartelis on enterprise data/CRM mandates but at much larger scale and with broader service breadth.
• Capgemini Invent / Capgemini Engineering: Global consulting leader with a sizable French practice covering data, AI, CRM and customer experience transformations. Competes for the largest enterprise mandates Cartelis targets (Renault, Axa, Natixis tier) but does not specialize in mid-market CRM/MA implementations.

Others

• Actito: Belgian-French marketing automation / customer engagement platform vendor that is both a Cartelis "trusted partner" and an adjacent player whose own professional services arm competes for implementation budgets in the French market.

Regional players

• Splio: Paris-headquartered CRM and marketing automation SaaS vendor serving mid-market French retail and consumer brands. Adjacent rather than directly competing, but often a substitute buyer for the type of CRM/MA implementation work Cartelis sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cartelis_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartelis