Aligned Marketplace
Aligned Marketplace is a national marketplace connecting self-insured employers and their employees to a curated network of 3,000+ independent advanced primary care clinics across all 50 states under a single value-based shared-savings contract.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Aligned Marketplace firmographics
Firmographics- Name
- Aligned Marketplace
- Legal name
- Aligned Marketplace, Inc.
- Website
- https://alignedmarketplace.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aligned Marketplace is a national marketplace connecting self-insured employers and their employees to a curated network of 3,000+ independent advanced primary care clinics across all 50 states under a single value-based shared-savings contract.
- Ownership category
- akta.pro rank
Aligned Marketplace industry classification
Industry- Product category
- Primary Care Marketplace
- NAICS
- Ambulatory Health Care Services (621), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Vertical/Specialty Marketplaces (BPAMAGAB)
- akta.pro secondary industries
- Multi-Specialty Telehealth Provider Marketplaces (HLALALAA), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Aligned Marketplace is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aligned Marketplace business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Value-Based Shared Savings Contract: Aligne Marketplace operates on a shared savings model where it replaces existing primary care spend with no new per-member cost. The company puts 35% of total fees at risk, riding on access, experience, quality, ED use, and total cost of care outcomes. If doctors miss their targets, Aligned misses its fee. Revenue is generated when cost savings are achieved for employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Value-based shared savings contract for employers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Aligned Marketplace product offering
Product offeringCore offering
Aligned Marketplace operates a national online marketplace that connects self-insured employers and their employees to a curated network of 3,000+ independent advanced primary care clinics across all 50 states. Through a single value-based shared savings contract, it replaces existing primary care spend with no new per-member cost and ties 35% of total fees to performance metrics including access, experience, quality, ED use, and total cost of care. Members access primary care at $0 cost via a web app that lets them select a provider group and book appointments.
Product overview
Aligned Marketplace is a single unified platform serving as a national marketplace for advanced primary care. The core product is the Aligned Marketplace Platform, which provides a membership-based marketplace connecting self-insured employers to 3,000+ independent advanced primary care clinics across all 50 states. The ecosystem includes a Member Portal (web app) for employees to select providers and book appointments, complemented by Population Health Analytics for identifying at-risk members, Personal Health Assistants/Concierge Nurse Support for member engagement, and Value-Based Care Contracting to align provider incentives with cost outcomes. All components work together under one shared savings contract, replacing existing primary care spend without new per-member costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Aligned Marketplace Platform A national marketplace platform connecting self-insured employers and their employees to a curated network of independent advanced primary care providers across all 50 states, delivered under a single value-based shared savings contract that replaces existing primary care spend.
- Member Portal (Web App) A web-based application at app.alignedmarketplace.com that enables employees of participating employers to sign up with their work email, select a primary care provider group from the marketplace, and book free primary care appointments.
Quantifiable outcome
- 19% lower healthcare costs for Aligned members (Year 1)
- +9 more outcomes
Companies that use Aligned Marketplace
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Aligned Marketplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Aligned Marketplace partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered strategic, core and minor.
- Vera Whole HealthstrategicPartnership to expand high-quality care solutions. Vera Whole Health joins Aligned Marketplace to provide advanced primary care services to employer members.
- Castlight HealthstrategicPartnership to expand high-quality care solutions. Castlight Health works with Aligned Marketplace to enhance care access for employer populations.
- Arbital HealthcoreStrategic partnership where Arbital Health's platform enables Aligned Marketplace to support its advanced primary care model through better value-based contracting. Arbital provides data-driven, risk-adjusted actuarial insights for measuring and adjudicating value-based care contracts between employers and primary care groups.
- Visana HealthstrategicVisana Health joins Aligned Marketplace to help Fortune 500 companies provide better medical care and more comprehensive benefits for women, focusing on women's health services.
- CirrusMDcoreCirrusMD selected for National Advanced Primary Care Marketplace, providing virtual advanced primary care options to Aligned members.
- Marathon HealthcoreMajor APC provider partner offering in-person primary care clinics. Partnership supports Marathon's expanding national footprint of owned near-site employer health centers.
- Amazon One MedicalcoreAPC provider partner providing primary care services through Aligned Marketplace network.
- CareATCcoreAPC provider partner in the Aligned Marketplace network.
- Carbon HealthcoreRetail-like clinic APC provider partner offering in-person and virtual care options.
- AledadecoreValue-based care enabler partner with independent physicians. Aledade CEO Farzad Mostashari quoted as excited about partnership.
- knownwellstrategicMetabolic care startup and population-specific provider partner focusing on metabolic health services.
- Summer HealthstrategicPediatric telehealth provider and population-specific provider partner offering specialized services.
- GalileocoreVirtual-only or virtual-first APC provider partner offering 24/7 virtual primary care.
- WellvanacoreValue-based care enabler partner in Aligned Marketplace network.
- VitablestrategicAPC provider partner offering primary care services.
- Next Level MedicalminorAPC provider partner in the Aligned Marketplace network.
- Nice HealthcareminorAPC provider partner in the Aligned Marketplace network.
- Rezilient HealthminorAPC provider partner in the Aligned Marketplace network.
- Spora HealthminorPopulation-specific APC provider partner focusing on culturally competent care.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Aligned Marketplace competitors and assessment
Company assessmentEmerging players
- Aledade: Value-based care network enabling independent primary care physicians to take risk. Aligned partner and adjacent player in the APC value-based contracting ecosystem with similar data-driven risk-bearing infrastructure.
Direct peers
- Crossover Health: Employer-sponsored primary care and integrated health services provider for self-insured employers. Operates near-site health centers and uses value-based arrangements, making it both a peer competitor and a potential network partner for Aligned.
- Marathon Health: Employer-focused advanced primary care provider operating near-site, shared-site, and on-site health centers. Direct overlap with Aligned's value-based APC delivery model and is both an Aligned network partner and a competitor selling directly to self-insured employers.
- Vera Whole Health: Value-based primary care provider operating employer on-site/near-site clinics and risk-bearing contracts. An Aligned network partner and a direct competitor in the employer value-based primary care space.
- Centivo: Value-based health plan for self-insured employers built around a curated primary care network. Same buyer (self-insured employers), same value-based care thesis, and competing head-to-head for the same benefit budget dollars.
- Premise Health: One of the largest direct primary care and integrated primary care providers serving employer-sponsored populations via on-site, near-site, and shared-site clinics. Comparable buyer (self-insured employer), comparable APC service model, and competes for the same HR benefit dollars.
- Castlight Health: Healthcare navigation and benefits engagement platform for self-insured employers. Listed as a formal Aligned partner and competes in the same employer benefits space with complementary navigation technology.
Broad incumbents
- Amazon One Medical: National membership-based primary care platform owned by Amazon that sells direct-to-consumer and increasingly to employers. Substantially better capitalized than Aligned; both a network partner (provider on Aligned's marketplace) and a direct employer sales competitor.
- Transcarent: Employer-focused healthcare navigation and virtual care platform with value-based guarantees. Targets the same self-insured employer buyer with a broader navigation-plus-care offering, competing for HR budget allocations.
- Included Health: Virtual care and navigation platform for employers and health plans combining primary care, mental health, and care navigation. Sells to self-insured employers in a similar value-aligned manner and bundles primary care into its broader benefit offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Aligned Marketplace social profiles
Digital presenceAligned Marketplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aligned Marketplace leadership team
Management profileNumber of profiles
Profiles5 records
Aligned Marketplace funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aligned Marketplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aligned Marketplace
What does Aligned Marketplace do?
Aligned Marketplace operates a national online marketplace that connects self-insured employers and their employees to a curated network of 3,000+ independent advanced primary care clinics across all 50 states. Through a single value-based shared savings contract, it replaces existing primary care spend with no new per-member cost and ties 35% of total fees to performance metrics including access, experience, quality, ED use, and total cost of care. Members access primary care at $0 cost via a web app that lets them select a provider group and book appointments.
Is Aligned Marketplace a public or private company?
Aligned Marketplace is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aligned Marketplace founded?
Aligned Marketplace was founded in 2023. It employs 11 to 50 people.
Where is Aligned Marketplace based?
Aligned Marketplace is headquartered in New York, United States, in the North America region.
How does Aligned Marketplace make money?
One revenue line is on record: value-Based Shared Savings Contract.
Who are Aligned Marketplace's main competitors?
Aledade is listed as an emerging player. Direct peers are Crossover Health, Marathon Health, Vera Whole Health, Centivo, Premise Health and Castlight Health. Broad incumbents are Amazon One Medical, Transcarent and Included Health.
Does Aligned Marketplace have an API?
No public API is recorded for Aligned Marketplace.
What industry is Aligned Marketplace in?
Aligned Marketplace's product category is Primary Care Marketplace. Its primary akta.pro industry code is BPAMAGAB, Vertical/Specialty Marketplaces, with a secondary code of HLALALAA, Multi-Specialty Telehealth Provider Marketplaces. Its NAICS code is 621 and its SIC code is 8090.