Uplift
UpLift is a telehealth behavioral health platform founded in 2020 that connects insured individuals with licensed therapists and psychiatrists for $20-or-less virtual sessions. It also serves 120+ higher education institutions and is now a subsidiary of Teladoc Health.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Uplift does
UpLift is a behavioral health technology company that operates a telehealth platform connecting individuals with licensed therapists and psychiatric providers for virtual mental health sessions. Founded in 2020 and headquartered in San Jose, California, the company serves individual consumers seeking therapy and psychiatry services, with most sessions priced at $20 or less when using in-network insurance. Following its March 2024 acquisition of TAO Connect, UpLift expanded to serve over 170 enterprise customers including more than 120 higher education institutions, reaching a total service population of over four million people across 14 U.S. states plus Washington, D.C. The company also acquired Minded in November 2023 to broaden its psychiatry and medication management offering.
The company's core product is a virtual therapy platform that combines an online client questionnaire with an algorithm-based provider matching system to connect clients with therapists based on goals, schedule, insurance, and clinical needs such as trauma, anxiety, depression, or relationship concerns. The platform supports both talk therapy and psychiatric services including medication management, with next-day appointment availability and an average time to first session of 1.3 days. A Campus Care Model module serves higher education institutions, and the company maintains HIPAA and CCPA compliance across its clinical and data practices.
UpLift runs a hybrid go-to-market combining direct-to-consumer self-service via its website with enterprise field sales for higher education customers and channel partnerships with health insurance plans. The company is in-network with major commercial insurers including Anthem, Blue Cross Blue Shield, Cigna, UnitedHealthcare, and Optum, as well as Medicare, allowing it to collect reimbursements for covered services. UpLift monetizes on a pay-per-session basis with no subscription fees, and was acquired by Teladoc Health in April 2025 for $30 million, with its services integrated into Teladoc's BetterHelp platform.
Uplift firmographics
Firmographics- Name
- Uplift
- Legal name
- Uplift Health Technologies, Inc.
- Website
- https://joinuplift.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- UpLift is a telehealth behavioral health platform founded in 2020 that connects insured individuals with licensed therapists and psychiatrists for $20-or-less virtual sessions. It also serves 120+ higher education institutions and is now a subsidiary of Teladoc Health.
- Ownership category
- akta.pro rank
Uplift industry classification
Industry- Product category
- Virtual Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
Keywords
Where Uplift is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Uplift business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance-based Therapy Sessions: UpLift generates revenue primarily through billable therapy and psychiatry sessions paid by insurance. The company is in-network with major commercial insurers and Medicare, collecting reimbursements for covered services. Clients pay approximately $20 or less per session depending on their specific insurance plan and benefits.
- Self-Pay Sessions: For clients without insurance coverage or those matched with out-of-network providers, UpLift offers reduced self-pay rates at affordable costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Insurance-covered therapy sessions starting at $20 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Uplift product offering
Product offeringCore offering
Uplift operates a virtual mental health care platform that matches individuals with licensed therapists and psychiatrists for telehealth sessions, with most sessions priced at $20 or less through in-network insurance coverage (Anthem, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Optum, Medicare). The platform delivers virtual talk therapy, psychiatric consultations, and medication management, with next-day appointment availability across 14 U.S. states plus Washington, D.C.
Product overview
UpLift operates as a behavioral health technology platform offering virtual mental health services through a network of licensed therapists and psychiatric providers. The core offering consists of the UpLift Virtual Therapy Platform, which connects clients with in-network providers for therapy and psychiatric services. The Campus Care Model module specifically serves higher education institutions. Services are available in 14 states plus Washington, D.C., accepting various insurance plans including Medicare, with sessions typically costing $20 or less. The company was founded in 2020, raised a $10.7 million Series A in August 2023, acquired TAO Connect in March 2024, and was acquired by Teladoc Health for $30 million in April 2025.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 93% of people experiencing severe depression felt those symptoms lessen
- +2 more outcomes
Companies that use Uplift
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Uplift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Uplift partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Teladoc HealthcoreTeladoc Health acquired UpLift in April 2025 for $30 million to strengthen its virtual mental health position and enable BetterHelp to offer insurance-covered services. The acquisition integrated UpLift's services into Teladoc's direct-to-consumer mental health business BetterHelp.
- TAO ConnectcoreUpLift acquired TAO Connect, a digital mental health tool provider for higher education, to expand its campus mental health services. The acquisition added over 120 higher education institution customers and four million people to UpLift's service population.
- AmeriHealth CaritasminorPartnership to form a new provider network in Washington D.C., enabling UpLift to expand access to insurance-based mental health care for Medicaid beneficiaries.
- Anthem Blue Cross Blue ShieldminorIn-network insurance partner, enabling clients with Anthem coverage to access UpLift's mental health services at in-network rates
- Blue Cross Blue Shield (Various)minorIn-network insurance partner including CareFirst, Empire, Florida Blue, and Blue Cross Blue Shield of Illinois. Enables clients with BCBS coverage to access services at in-network rates.
- CignaminorIn-network insurance partner enabling Cigna members to access UpLift mental health services at in-network rates
- UnitedHealthcareminorIn-network insurance partner including UMR. UnitedHealthcare members can access UpLift services at in-network rates.
- OptumminorIn-network insurance partner enabling Optum members to access UpLift mental health services
- MedicareminorMedicare insurance partner accepting Medicare Original and Medicare Advantage plans through UnitedHealthcare, Optum, and CareFirst
- Kaiser PermanenteminorIn-network with Kaiser Health Plan of the Mid-Atlantic States
- GEHAminorIn-network partner serving federal employees and retirees with mental health coverage
- Johns Hopkins Health PlansminorIn-network insurance partner for Johns Hopkins Health Plan members
- Florida BlueminorIn-network insurance partner for Florida Blue members in Florida
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Uplift competitors and assessment
Company assessmentDirect peers
- Talkspace: Publicly traded online therapy platform offering video, audio, and text-based therapy with both subscription and insurance-billed plans. Directly comparable to UpLift as a D2C virtual mental health provider accepting major commercial insurance and Medicare.
- Lyra Health: Enterprise mental health platform offering therapy and coaching through employer-sponsored benefits, with in-network coverage across major insurers. Comparable to UpLift on insurance integration, therapy plus coaching model, and emphasis on clinical outcomes.
- Spring Health: Employer-sponsored mental health benefits platform combining therapy, psychiatry, and care navigation with insurance and employer billing. Comparable in targeting insured populations and offering integrated therapy plus medication management at scale.
- Cerebral: Online mental health platform offering therapy, counseling, and medication management through subscription and insurance plans. Comparable to UpLift on telehealth-delivered talk therapy and psychiatry with in-network insurance support.
- Two Chairs: Hybrid in-person and virtual therapy platform with insurance-based billing and employer partnerships. Comparable on in-network insurance model, clinical matching, and emphasis on measured therapy outcomes.
Broad incumbents
- BetterHelp: Largest direct-to-consumer online therapy platform, now a Teladoc subsidiary and UpLift's sibling brand. Comparable in D2C mental health delivery but differs in being subscription-based rather than insurance-billed, which is exactly the gap UpLift was acquired to fill.
- Headspace Health: Combined entity of Headspace and Ginger, offering mental health coaching, therapy, and psychiatry through employer and payer partnerships. Comparable in integrated digital mental health delivery with both therapy and medication management.
Emerging players
- Alma: Therapist network platform enabling in-network insurance billing, credentialing, and practice management for mental health providers. Comparable to UpLift on insurance-first model and provider enablement, though operates more as B2B infrastructure than consumer-facing telehealth.
- Grow Therapy: Mental health platform connecting clients to insurance-accepting therapists and psychiatric providers in multiple states. Comparable on insurance-billing model and multi-state licensed provider network serving therapy and psychiatry.
- Octave: Mental health practice offering therapy and psychiatry in-person and virtually, with insurance acceptance and outcome measurement focus. Comparable on insurance-billed integrated therapy plus psychiatry and emphasis on clinical outcomes tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Uplift social profiles
Digital presenceUplift compliance and trust
Trust signalCompliance2 records
Uplift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplift leadership team
Management profileNumber of profiles
Profiles3 records
Uplift subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uplift funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplift M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplift
What does Uplift do?
Uplift operates a virtual mental health care platform that matches individuals with licensed therapists and psychiatrists for telehealth sessions, with most sessions priced at $20 or less through in-network insurance coverage (Anthem, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Optum, Medicare). The platform delivers virtual talk therapy, psychiatric consultations, and medication management, with next-day appointment availability across 14 U.S. states plus Washington, D.C.
Is Uplift a public or private company?
Uplift is a private company. It is classified as corporate owned and is currently acquired.
When was Uplift founded?
Uplift was founded in 2020. It employs 101 to 250 people.
Where is Uplift based?
Uplift is headquartered in New York, United States, in the North America region.
How does Uplift make money?
Two revenue lines are on record. Insurance-based Therapy Sessions are the primary driver. The others are self-Pay Sessions.
Who are Uplift's main competitors?
Direct peers on record are Talkspace, Lyra Health, Spring Health, Cerebral and Two Chairs. Broad incumbents are BetterHelp and Headspace Health. Emerging players are Alma, Grow Therapy and Octave.
Does Uplift have an API?
No public API is recorded for Uplift.
What industry is Uplift in?
Uplift's product category is Virtual Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAB, Psychiatry & Medication Management Platforms. Its NAICS code is 621420 and its SIC code is 8000.