Uplift

What Uplift does

UpLift is a behavioral health technology company that operates a telehealth platform connecting individuals with licensed therapists and psychiatric providers for virtual mental health sessions. Founded in 2020 and headquartered in San Jose, California, the company serves individual consumers seeking therapy and psychiatry services, with most sessions priced at $20 or less when using in-network insurance. Following its March 2024 acquisition of TAO Connect, UpLift expanded to serve over 170 enterprise customers including more than 120 higher education institutions, reaching a total service population of over four million people across 14 U.S. states plus Washington, D.C. The company also acquired Minded in November 2023 to broaden its psychiatry and medication management offering.

The company's core product is a virtual therapy platform that combines an online client questionnaire with an algorithm-based provider matching system to connect clients with therapists based on goals, schedule, insurance, and clinical needs such as trauma, anxiety, depression, or relationship concerns. The platform supports both talk therapy and psychiatric services including medication management, with next-day appointment availability and an average time to first session of 1.3 days. A Campus Care Model module serves higher education institutions, and the company maintains HIPAA and CCPA compliance across its clinical and data practices.

UpLift runs a hybrid go-to-market combining direct-to-consumer self-service via its website with enterprise field sales for higher education customers and channel partnerships with health insurance plans. The company is in-network with major commercial insurers including Anthem, Blue Cross Blue Shield, Cigna, UnitedHealthcare, and Optum, as well as Medicare, allowing it to collect reimbursements for covered services. UpLift monetizes on a pay-per-session basis with no subscription fees, and was acquired by Teladoc Health in April 2025 for $30 million, with its services integrated into Teladoc's BetterHelp platform.

Name

Uplift

Legal name

Uplift Health Technologies, Inc.

Website

https://joinuplift.co

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

101–250 employees

Short description

UpLift is a telehealth behavioral health platform founded in 2020 that connects insured individuals with licensed therapists and psychiatrists for $20-or-less virtual sessions. It also serves 120+ higher education institutions and is now a subsidiary of Teladoc Health.

Ownership category

akta.pro rank

Product category

Virtual Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Virtual mental health care
• Behavioral health services
• Online therapy platform
• Telehealth psychiatry
• Insurance-based therapy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance-based Therapy Sessions: UpLift generates revenue primarily through billable therapy and psychiatry sessions paid by insurance. The company is in-network with major commercial insurers and Medicare, collecting reimbursements for covered services. Clients pay approximately $20 or less per session depending on their specific insurance plan and benefits.
2. Self-Pay Sessions: For clients without insurance coverage or those matched with out-of-network providers, UpLift offers reduced self-pay rates at affordable costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Uplift operates a virtual mental health care platform that matches individuals with licensed therapists and psychiatrists for telehealth sessions, with most sessions priced at $20 or less through in-network insurance coverage (Anthem, Blue Cross Blue Shield, Cigna, UnitedHealthcare, Optum, Medicare). The platform delivers virtual talk therapy, psychiatric consultations, and medication management, with next-day appointment availability across 14 U.S. states plus Washington, D.C.

Product overview

UpLift operates as a behavioral health technology platform offering virtual mental health services through a network of licensed therapists and psychiatric providers. The core offering consists of the UpLift Virtual Therapy Platform, which connects clients with in-network providers for therapy and psychiatric services. The Campus Care Model module specifically serves higher education institutions. Services are available in 14 states plus Washington, D.C., accepting various insurance plans including Medicare, with sessions typically costing $20 or less. The company was founded in 2020, raised a $10.7 million Series A in August 2023, acquired TAO Connect in March 2024, and was acquired by Teladoc Health for $30 million in April 2025.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 93% of people experiencing severe depression felt those symptoms lessen
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Teladoc HealthcoreOthers · 1 April 2025Teladoc Health acquired UpLift in April 2025 for $30 million to strengthen its virtual mental health position and enable BetterHelp to offer insurance-covered services. The acquisition integrated UpLift's services into Teladoc's direct-to-consumer mental health business BetterHelp.
• TAO ConnectcoreStrategic or Co-development Partner · 1 March 2024UpLift acquired TAO Connect, a digital mental health tool provider for higher education, to expand its campus mental health services. The acquisition added over 120 higher education institution customers and four million people to UpLift's service population.
• AmeriHealth CaritasminorGTM or Marketing Partner · 1 January 2023Partnership to form a new provider network in Washington D.C., enabling UpLift to expand access to insurance-based mental health care for Medicaid beneficiaries.
• Anthem Blue Cross Blue ShieldminorGTM or Marketing PartnerIn-network insurance partner, enabling clients with Anthem coverage to access UpLift's mental health services at in-network rates
• Blue Cross Blue Shield (Various)minorGTM or Marketing PartnerIn-network insurance partner including CareFirst, Empire, Florida Blue, and Blue Cross Blue Shield of Illinois. Enables clients with BCBS coverage to access services at in-network rates.
• CignaminorGTM or Marketing PartnerIn-network insurance partner enabling Cigna members to access UpLift mental health services at in-network rates
• UnitedHealthcareminorGTM or Marketing PartnerIn-network insurance partner including UMR. UnitedHealthcare members can access UpLift services at in-network rates.
• OptumminorGTM or Marketing PartnerIn-network insurance partner enabling Optum members to access UpLift mental health services
• MedicareminorGTM or Marketing PartnerMedicare insurance partner accepting Medicare Original and Medicare Advantage plans through UnitedHealthcare, Optum, and CareFirst
• Kaiser PermanenteminorGTM or Marketing PartnerIn-network with Kaiser Health Plan of the Mid-Atlantic States
• GEHAminorGTM or Marketing PartnerIn-network partner serving federal employees and retirees with mental health coverage
• Johns Hopkins Health PlansminorGTM or Marketing PartnerIn-network insurance partner for Johns Hopkins Health Plan members
• Florida BlueminorGTM or Marketing PartnerIn-network insurance partner for Florida Blue members in Florida

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talkspace: Publicly traded online therapy platform offering video, audio, and text-based therapy with both subscription and insurance-billed plans. Directly comparable to UpLift as a D2C virtual mental health provider accepting major commercial insurance and Medicare.
• Lyra Health: Enterprise mental health platform offering therapy and coaching through employer-sponsored benefits, with in-network coverage across major insurers. Comparable to UpLift on insurance integration, therapy plus coaching model, and emphasis on clinical outcomes.
• Spring Health: Employer-sponsored mental health benefits platform combining therapy, psychiatry, and care navigation with insurance and employer billing. Comparable in targeting insured populations and offering integrated therapy plus medication management at scale.
• Cerebral: Online mental health platform offering therapy, counseling, and medication management through subscription and insurance plans. Comparable to UpLift on telehealth-delivered talk therapy and psychiatry with in-network insurance support.
• Two Chairs: Hybrid in-person and virtual therapy platform with insurance-based billing and employer partnerships. Comparable on in-network insurance model, clinical matching, and emphasis on measured therapy outcomes.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform, now a Teladoc subsidiary and UpLift's sibling brand. Comparable in D2C mental health delivery but differs in being subscription-based rather than insurance-billed, which is exactly the gap UpLift was acquired to fill.
• Headspace Health: Combined entity of Headspace and Ginger, offering mental health coaching, therapy, and psychiatry through employer and payer partnerships. Comparable in integrated digital mental health delivery with both therapy and medication management.

Emerging players

• Alma: Therapist network platform enabling in-network insurance billing, credentialing, and practice management for mental health providers. Comparable to UpLift on insurance-first model and provider enablement, though operates more as B2B infrastructure than consumer-facing telehealth.
• Grow Therapy: Mental health platform connecting clients to insurance-accepting therapists and psychiatric providers in multiple states. Comparable on insurance-billing model and multi-state licensed provider network serving therapy and psychiatry.
• Octave: Mental health practice offering therapy and psychiatry in-person and virtually, with insurance acceptance and outcome measurement focus. Comparable on insurance-billed integrated therapy plus psychiatry and emphasis on clinical outcomes tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uplifthelps

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uplift