Peel
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Peel firmographics
Firmographics- Name
- Peel
- Legal name
- Peel Insights, Inc.
- Website
- https://peelinsights.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peel industry classification
Industry- Product category
- E-commerce Analytics Software
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Peel is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription for analytics platform with tiered plans based on features and usage. Free 7-day trial offered. Pricing not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 7 days risk-free |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Peel product offering
Product offeringCore offering
Peel provides a SaaS analytics platform that automates analysis and reporting of retention, lifetime value (LTV), cohort, and subscription metrics for direct-to-consumer e-commerce brands. It unifies data from Shopify, Amazon, and Walmart into a single dashboard and pre-built report templates, and offers subscription analytics, e-commerce ROAS tracking, and on-demand custom BI solutions.
Product overview
Peel is an all-in-one e-commerce analytics platform for Shopify DTC brands. The core offering consists of the Peel Analytics Platform with Magic Dash (unified dashboard) and Templates Library (pre-built reports). Key modules include E-Commerce ROAS and Subscription Analytics. The product suite includes specialized features like Market Basket Analysis, Audiences, Purchasing Journey, Cohort Analysis, and RFM Analysis. Peel integrates with Shopify, Amazon, Walmart, Klaviyo, Attentive, and Recharge to consolidate e-commerce data into actionable retention and LTV insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Peel Analytics Platform
- Magic Dash
- Templates Library
- E-Commerce ROAS
- Subscription Analytics
- Custom Data Solutions
Quantifiable outcome
- 80% reduction in time looking for data
- +5 more outcomes
Companies that use Peel
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Peel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature9 records
Peel partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Relay CommercecoreRelay Commerce is the parent company of Peel Insights. Peel operates as a subsidiary under the Relay Commerce umbrella, with shared resources including careers page linking to relaycommerce.io.
- Lunar Solar GroupminorVita Coco met Peel in November 2021 via partnership with Lunar Solar Group. Lunar Solar Group introduced Vita Coco to Peel and brought their PWR LIFT brand in October 2022.
- ShopifycoreNative integration with Shopify for data connectivity. Peel is listed on Shopify App Store and connects directly to Shopify store data for analytics.
- KlaviyocoreIntegration allows pushing customer audiences directly to Klaviyo for email marketing campaigns. Customers can segment in Peel and sync audiences for targeted campaigns.
- AttentivecoreIntegration allows pushing customer audiences directly to Attentive for SMS marketing campaigns. Enables personalized SMS outreach based on Peel customer segments.
- RechargecoreSubscription analytics integration providing 40+ metrics about subscription business performance including subscriber behavior, conversion rates, and retention patterns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Peel competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a direct competitor offering DTC e-commerce analytics, attribution, and ad spend optimization for Shopify brands. It targets the same customer segment with similar dashboards, cohort analysis, and LTV tracking, and has raised significantly more venture funding, making it Peel's most direct competitor.
- Northbeam: Northbeam provides multi-channel marketing attribution and analytics for DTC e-commerce brands, directly competing with Peel's cross-channel analytics and ROAS measurement capabilities across Shopify, Amazon, and other channels.
- Polar Analytics: Polar Analytics is a Shopify-native analytics platform serving DTC brands with similar features around cohort analysis, LTV tracking, and marketing performance - directly competing for the same Shopify DTC customer base.
- Lifetimely: Lifetimely is a Shopify subscription analytics tool focused on LTV, churn prediction, and retention metrics for subscription DTC brands, overlapping heavily with Peel's Subscription Analytics and Recharge integration capabilities.
- Glew: Glew (glew.io) provides multichannel e-commerce analytics for Shopify, Amazon, and other platforms with dashboards, cohort analysis, and reporting - offering comparable functionality to Peel's Magic Dash and Templates Library.
- Daasity: Daasity is an analytics and data platform purpose-built for DTC and omnichannel retail brands, providing similar data integration, reporting, and customer analytics capabilities as Peel across Shopify and Amazon.
Broad incumbents
- Shopify Analytics: Shopify's native analytics and ShopifyQL provide built-in analytics for merchants on the Shopify platform. While less specialized than Peel, Shopify's continued investment in native analytics is the most significant incumbent threat to Peel's core value proposition.
- Klaviyo: Klaviyo is a leading email/SMS marketing platform with growing analytics capabilities for DTC brands. It serves as both a Peel integration partner and a potential competitor as it expands into customer analytics and segmentation.
- Segment (Twilio): Segment is a customer data platform (CDP) that aggregates customer data across channels for analytics and activation. While more enterprise-focused and infrastructure-level than Peel, it serves overlapping needs for omnichannel customer data unification.
- Attentive: Attentive is an SMS marketing platform serving DTC brands with growing audience segmentation and analytics capabilities. Like Klaviyo, it is both a Peel integration partner and a potential competitor in the customer analytics space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Peel social profiles
Digital presencePeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peel leadership team
Management profileNumber of profiles
Profiles3 records
Peel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peel
What does Peel do?
Peel provides a SaaS analytics platform that automates analysis and reporting of retention, lifetime value (LTV), cohort, and subscription metrics for direct-to-consumer e-commerce brands. It unifies data from Shopify, Amazon, and Walmart into a single dashboard and pre-built report templates, and offers subscription analytics, e-commerce ROAS tracking, and on-demand custom BI solutions.
Is Peel a public or private company?
Peel is a private company. It is classified as corporate owned and is currently operating.
When was Peel founded?
Peel was founded in 2019. It employs 11 to 50 people.
Where is Peel based?
Peel is headquartered in New York, United States, in the North America region.
How does Peel make money?
One revenue line is on record: saaS Subscription.
Who are Peel's main competitors?
Direct peers on record are Triple Whale, Northbeam, Polar Analytics, Lifetimely, Glew and Daasity. Broad incumbents are Shopify Analytics, Klaviyo, Segment (Twilio) and Attentive.
Does Peel have an API?
No public API is recorded for Peel.
What industry is Peel in?
Peel's product category is E-commerce Analytics Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO).