Koin

Name

Koin

Legal name

KOIN Administradora de Cartões e Meios de Pagamento S.A.

Website

https://koin.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

251–500 employees

Short description

Koin is a Brazilian fintech operating a Pix-native Buy Now Pay Later platform (Pix Parcelado) and an AI-powered anti-fraud suite (Koin Antifraude) serving Latin American e-commerce merchants and Pix-first consumers across 8+ countries.

Ownership category

akta.pro rank

Product category

Digital Payments

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

International / Cross-Border BNPL & Multi-Currency POS Financing (FSAGAIAN)

Keywords

• Buy now pay later
• Fraud prevention software
• Pix installment payments
• E-commerce risk management
• Digital payment platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pix Parcelado transaction fees: Merchant fees on each Buy Now Pay Later transaction processed through Koin's Pix Parcelado flow (merchant pays a percentage/fixed fee per approved transaction, with optional interest-bearing installments at 4.89% per month for remuneratory interest where applicable).
2. Koin Antifraude service fees: Revenue from selling the AI-based Koin Antifraude product (Koin Fingerprint, Map, Validation, Behavior, ID) to merchants, typically priced as a per-transaction usage-based fee layered on top of approval decisions.
3. Interest on installment plans (juros remuneratórios): Interest charged to consumers on installment plans beyond interest-free options, at 4.89% per month as disclosed for credit offerings under partnership with banking correspondents.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Koin operates a Brazilian payment institution offering two flagship products: Koin Pix Parcelado, a Buy Now Pay Later (BNPL) solution built on Brazil's Pix instant payment rail that lets merchants receive payment upfront while consumers pay in installments up to 24x without a credit card, and Koin Antifraude, an AI-powered 360° fraud prevention suite combining machine learning, expert-defined rules, and intelligent transaction recovery across five modules (Fingerprint, Map, Validation, Behavior, ID). The offering is delivered through the consumer Koin App (iOS/Android) for onboarding and installment management, and the merchant Área do Lojista portal for sales, receivables, and refunds tracking.

Product overview

Koin (KOIN Administradora de Cartões e Meios de Pagamento S.A) operates a platform-plus-modules product portfolio serving both merchants and consumers in Brazil and Latin America. The two flagship merchant solutions are Koin Antifraude, an AI-powered 360° fraud prevention suite composed of five sub-modules (Koin Fingerprint, Koin Map, Koin Validation, Koin Behavior, and Koin ID), and Koin Pix Parcelado, a BNPL product built on Brazil's Pix instant payment rail that lets merchants receive payment upfront while customers pay in installments up to 24x. The consumer-facing surface is anchored by the Koin App (Koin: Crédito e Pix parcelado), which exposes Pix Parcelado at any merchant via a paste/QR-code flow, the legacy Koin Boleto Parcelado (BNPL) experience, plus Koin Shop and Pix com Cartão. The Área do Lojista (Merchant Portal) ties everything together with a unified operational dashboard for sales, receivables, refunds, and integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Koin Antifraude: AI-based fraud prevention and risk management solution for e-commerce merchants, including fingerprinting, geolocation, card validation, behavior analysis, and identity checks.
• Koin Pix Parcelado
• Koin App
• Koin Boleto Parcelado

Products and services

• Koin Antifraude AI-powered 360° fraud prevention solution for e-commerce that combines machine learning, expert-defined rules, and intelligent recovery strategies to detect and block fraud in real time. Comprises five sub-modules: Koin Fingerprint (device identity), Koin Map (geographic coherence), Koin Validation (card activation/ownership), Koin Behavior (buyer behavior history), and Koin ID (registration data). Sold to merchants via Koin's inside-sales motion.
• Koin Pix Parcelado Buy Now Pay Later (BNPL) product built on Brazil's Pix instant payment rail, enabling merchants to receive payment upfront while customers pay in installments (3x no-interest or up to 24x with interest at 4.89% per month). Features instant approval, receivables anticipation, and is generally available across all Brazilian regions.
• Koin App (Pix Parcelado) Consumer mobile application (iOS/Android) branded 'Koin: Crédito e Pix parcelado'. Enables Pix Parcelado in up to 12x at any merchant via a paste-Pix-code or QR-code flow, provides a pre-approved credit limit, exclusive discounts from partner brands, and full management of open and upcoming installments.
• Koin Boleto Parcelado (BNPL via Boleto) BNPL offering at Koin partner stores that lets customers pay in installments without a credit card. Monthly installments are payable via Pix or boleto (bank slip). For purchases with interest, Koin acts as the customer's proxy to contract a bank loan with partner financial institutions (BMP Money Plus, Aymoré Crédito).
• Área do Lojista (Merchant Portal) Merchant-facing dashboard for Koin's BNPL and Antifraude solutions, providing real-time sales monitoring, receivables tracking and 30-day payout forecasting, refunds/cancellations, batch tracking-code uploads, spreadsheet exports, and receivables anticipation.

Quantifiable outcome

• 1,000+ merchants using Koin Antifraude; 150+ new merchants in 2024
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

14 partnerships are on record, tiered minor.

• PumaminorChannel Partner/ Reseller/ DistributorMajor apparel/footwear retailer where consumers can use Koin as a payment method at checkout.
• CarrefourminorChannel Partner/ Reseller/ DistributorLarge retail chain in Brazil where consumers can pay with Koin at checkout.
• DafitiminorChannel Partner/ Reseller/ DistributorFashion e-commerce retailer that accepts Koin as a payment method.
• DecathlonminorChannel Partner/ Reseller/ DistributorSports goods retailer that accepts Koin as a payment method at checkout.
• Electrolux
• MadeiramadeiraminorChannel Partner/ Reseller/ DistributorFurniture and home goods e-commerce retailer that accepts Koin as a payment method.
• NikeminorChannel Partner/ Reseller/ DistributorGlobal sportswear brand whose Brazilian store accepts Koin as a payment method.
• PernambucanasminorChannel Partner/ Reseller/ DistributorBrazilian department store chain that accepts Koin as a payment method online.
• PhilcominorChannel Partner/ Reseller/ DistributorConsumer electronics brand that accepts Koin as a payment method at checkout.
• AmazonminorChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace that accepts Koin as a payment method.
• Mercado LivreminorChannel Partner/ Reseller/ DistributorLeading Latin American e-commerce marketplace that accepts Koin as a payment method.
• SheinminorChannel Partner/ Reseller/ DistributorGlobal fast-fashion e-commerce platform that accepts Koin as a payment method.
• PetloveminorChannel Partner/ Reseller/ DistributorBrazilian pet-care e-commerce retailer that accepts Koin as a payment method.
• MoblyminorChannel Partner/ Reseller/ DistributorBrazilian furniture and home e-commerce retailer that accepts Koin as a payment method.

Scale indicators8 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Provu: Provu is a Brazilian fintech offering BNPL (Pix Parcelado and boleto) and credit-as-a-service to e-commerce merchants, with a similar Pix-installment wedge and merchant integration model as Koin.
• Addi: Addi is a leading BNPL provider in Latin America (founded in Colombia, expanding into Brazil) that offers installment payments at online and offline merchants. It is the most direct competitor to Koin's Pix Parcelado in the LATAM cardless BNPL category.
• ClearSale: ClearSale is a Brazilian-listed e-commerce fraud-prevention vendor with a behavioral analytics and chargeback-guarantee model. It is the closest direct competitor to Koin Antifraude within Brazil, targeting the same e-commerce merchants.
• Konduto: Konduto is a Brazilian AI-driven antifraud startup (acquired by Boa Vista) that scores online transactions using device, behavioral, and identity signals. It is a direct competitor in the Brazilian e-commerce fraud-prevention segment where Koin Antifraude competes.

Broad incumbents

• PicPay: PicPay is a major Brazilian digital wallet and payments app that processes Pix volumes and offers consumer credit. It is a broad incumbent competitor in the Pix and consumer-credit space where Koin operates.
• Nubank: Nubank is the largest digital bank in Brazil with deep Pix volumes, a credit card book, and a large consumer base. It is a broad incumbent that competes with Koin's BNPL and consumer credit offerings as part of a much wider product portfolio.
• Mercado Pago: Mercado Pago is the payments and credit arm of Mercado Livre, dominant in Brazilian e-commerce. It competes with Koin both as a payment method at checkout and as a provider of merchant credit and installments, and is also a distribution partner to Koin.

Regional players

• Aplazo: Aplazo is a BNPL provider in Mexico that offers interest-free installments at online merchants. It is a comparable Pix-style, no-card BNPL peer for Koin's eventual Mexican expansion, though it operates only in Mexico.

Emerging players

• Caf: Caf is a Brazilian identity-verification and anti-fraud platform (formerly known as Bytebank/Caravela) serving e-commerce and fintechs. It is an emerging competitor in the same AI-driven identity and risk decisioning category as Koin Antifraude.
• idwall: idwall is a Brazilian identity-verification and KYC/AML platform with biometric onboarding capabilities. It overlaps with Koin's identity, document validation, and facial biometrics layers within the broader antifraud stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KoinPosPago
• Instagraminstagram.com/koin.br
• TikToktiktok.com/@koinbr
• Xx.com/koin_br
• LinkedInlinkedin.com/company/koinlac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koin