What Dataships does

Dataships is an Irish-headquartered (Dataships Limited, Dublin) SaaS company that provides an AI-powered consent optimization and privacy compliance platform primarily for Shopify-based e-commerce merchants. The platform is built around a core AI optimization engine trained on more than 45 million consent interactions accumulated across 600+ brand deployments; it processes structured inputs (location, purchase history, consent status, applicable legal requirements) in real time to dynamically adapt checkout consent flows by region, channel, and customer segment, with the stated goal of maximizing the percentage of paying customers who become marketable email and SMS subscribers. The product portfolio is organized into two commercial tiers — 'Collect' (consent collection services priced by order volume and number of channel audiences) and 'Comply' (compliance services priced by service bundle) — supplemented by add-on modules including SMS Easy Opt-in (in-checkout SMS verification), Privacy Center (cookie banner and data-subject portal), A/B Testing & Performance Tracking, Consent Memory, a Knowledge Centre, and a Partner Program offering a 10% revenue share for 12 months on referred merchants.

The company is registered in Ireland (company number 670408) and operates across North America, the UK, Ireland, Germany, Switzerland, Canada, and South Africa, with a global footprint claim on its website. Its go-to-market is hybrid: a product-led motion using a free no-code A/B test with an ROI guarantee, an enterprise field-sales motion driven by 'Book a demo' CTAs, a self-serve channel via the Shopify App Store (5-star rating), and a channel motion through an agency and tech Partner Program. Native integrations include Shopify, Klaviyo, Attentive, Ometria, Omnisend, and PostPilot. The company has raised approximately $10.8M in total funding across a $3M seed round (September 2021, co-led by Urban Innovation Fund and Lavrock Ventures with participation from Tony Smurfit) and a $7M (€6.8M) Series A (January 2025, led by Osage Ventures Partners), with stated use of funds for product development, market outreach, and customer retention.

Commercially, Dataships is positioned at the intersection of privacy regulation (GDPR, CCPA, TCPA and regional equivalents) and e-commerce revenue optimization, selling compliance as a growth driver rather than a cost center. Customer outcomes cited across case studies include an 81% global average consent rate (versus roughly 50% industry baseline), a 17X lift to SMS opt-ins, a 74% email consent rate for a luxury fashion brand (up from 3.4%), and reported ROIs in the 25X–491% range. Named customers span DTC mid-market and enterprise brands across consumer goods, accessories, nutrition, luxury fashion, and sportswear (e.g., Waterdrop, Ekster, IQBAR, Bella Freud, X-bionic, Aveda, Ruggable, Bobbie, Yeti), and the platform supports billing in EUR, USD, and GBP on monthly, six-month, or annual cycles.

Name

Dataships

Legal name

Dataships Limited

Website

https://dataships.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Dataships is an AI-powered consent optimization and privacy compliance SaaS platform for Shopify e-commerce merchants, using 45M+ consent interactions to maximize email and SMS opt-in rates at checkout across 600+ brands while maintaining GDPR, CCPA, and TCPA compliance.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

akta.pro secondary industries

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Privacy Governance & Consent Management (HDADAIAI)

Keywords

• Consent optimization
• Privacy compliance
• GDPR compliance
• E-commerce checkout
• Marketing opt-in

Headquarters

HQ city

Blackrock

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Collect Services: Subscription-based pricing tiered by number of channel audiences, order volume over 12 months, and monthly vs annual billing. Includes custom pricing plans for larger merchants. Billed through Shopify.
2. Comply Services: Subscription-based pricing with plans priced by specific services offered. Available billing cycles include monthly, six monthly, and annual. Fees payable in EUR, USD, or GBP.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dataships is an AI-powered consent optimization platform for e-commerce merchants that automates marketing consent collection at checkout while maintaining compliance with global privacy regulations. Its two subscription service lines, Collect (consent collection) and Comply (compliance automation), use AI trained on 45M+ consent interactions to dynamically adapt opt-in flows by region, channel, and customer attributes, turning compliance into a revenue driver.

Product overview

Dataships is an AI-powered consent optimization and compliance platform for e-commerce merchants. The product portfolio is structured around a core Consent Optimization Platform that uses AI trained on 45M+ consent interactions to maximize opt-in rates at checkout, supplemented by the Compliance Rules Engine (which automatically adapts flows to regional privacy laws including GDPR, CCPA, TCPA), the Audience & Revenue Growth module (which converts more buyers into email and SMS subscribers), and the A/B Testing & Performance Tracking module (which measures and projects revenue impact). The platform is offered in two service tiers — 'Collect' (consent collection services, billed by order volume and channel) and 'Comply' (automated compliance infrastructure). Additional add-on modules include SMS Easy Opt-in (for compliant double opt-in SMS at checkout), the Privacy Center (website cookie banner and data rights portal), the Partner Program (for agency and tech partner referrals), the Free A/B Test (no-code trial), and the Knowledge Centre (self-service documentation portal). The platform integrates natively with Shopify, Klaviyo, Attentive, Ometria, and Omnisend.

Differentiator

Problem solved

Functional benefit

Products and services

• Collect Subscription-based consent collection service for e-commerce merchants. Priced by number of channel audiences, monthly order volume, and billing cycle (monthly or annual). Billed through Shopify and synced to the merchant's connected marketing platform.
• Comply Subscription-based compliance automation service for e-commerce merchants. Provides automated compliance infrastructure including audit logs, consent records, regional rule updates for GDPR, CCPA, TCPA, and other privacy regulations. Priced by services offered with multi-currency billing.
• SMS Easy Opt-in Standalone SMS opt-in module that replaces standard 'Reply Y' post-purchase verification with instant in-checkout verification codes. Shoppers complete double opt-in without leaving the purchase flow. Integrates with Attentive.
• Privacy Center Configurable privacy portal installed on a merchant's website allowing customers to view and manage data preferences, access privacy policies, and exercise data rights. Includes a cookie banner with dynamic category management (Necessary, Preference, Statistics, Marketing) and supports installation across multiple platforms.
• Consent Optimization Platform Core AI-powered SaaS platform that optimizes marketing consent collection at e-commerce checkout. Processes 45M+ consent interactions using real-time customer data (location, purchase history, consent status, legal requirements) to dynamically adjust consent flows by region, channel, and customer type, maximizing opt-in rates while maintaining compliance.

Quantifiable outcome

• 81% global consent rate vs. ~50% industry average without Dataships
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• KlaviyocoreTechnology or IntegrationNative integration with Klaviyo enables new subscribers to flow directly into client accounts, segmented by opt-in type and channel, ready for personalized retention campaigns. Syncing happens automatically as customers consent at checkout.
• ShopifycoreTechnology or IntegrationPrimary platform integration with Shopify. Dataships is listed on the Shopify App Store with a 5-star rating, enabling merchants to discover and install the consent optimization solution directly. Pricing billed through Shopify.
• AttentivesecondaryTechnology or IntegrationIntegration with Attentive enables SMS opt-in capture at checkout with instant verification, driving SMS subscription rates from <1% to 6%+ through the SMS Easy Opt-in feature.
• PostPilotsecondaryTechnology or IntegrationIntegration with PostPilot enables IQBAR to target compliant, high-quality customers for lifecycle marketing strategies including automated welcomes, winbacks, replenishment reminders, and VIP offers via direct mail.
• Roswell (Agency)secondaryChannel Partner/ Reseller/ DistributorLong-term e-commerce agency partner for IQBAR that has built sophisticated email, SMS, and direct mail programs. Combined with Dataships' consent optimization, Roswell's retention expertise converts subscribers into repeat customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OneTrust: OneTrust is a broad incumbent privacy, consent, and governance platform used by large enterprises. It overlaps with Dataships on consent management and GDPR/CCPA compliance, but at a much larger scale, broader GRC scope, and with significantly higher price points and sales complexity.
• Securiti: Securiti is a data privacy and governance platform offering consent management, data mapping, and AI governance for large enterprises. It competes with Dataships on the consent and compliance side, but at a much larger scale and with a broader data governance and security portfolio.

Direct peers

• Cookiebot: Cookiebot (now part of Usercentrics) is a consent management platform that provides cookie banners and GDPR compliance for websites and e-commerce. It competes directly with Dataships' Privacy Center and Comply capabilities, particularly in the European SMB and mid-market e-commerce segment.
• Iubenda: Iubenda provides privacy and cookie consent solutions targeted at websites, apps, and e-commerce businesses, including Shopify merchants. It directly competes with Dataships' Comply and Privacy Center products and is a comparable SMB/mid-market consent management vendor in Europe.
• Osano: Osano is a privacy management and consent platform covering cookie consent, DSARs, and vendor risk. It competes with Dataships on consent collection and compliance, with a more horizontal, multi-industry approach versus Dataships' e-commerce-first positioning.
• Didomi: Didomi is a consent and preference management platform that helps companies collect, store, and leverage user consent for marketing and compliance. It is a direct competitor to Dataships' core Comply and Collect products, with a stronger enterprise tilt and presence in media and publishing.
• Usercentrics: Usercentrics is a consent management platform (including the Cookiebot brand) serving websites and apps. It is one of the most direct competitors to Dataships in the European e-commerce and DTC market, with comparable pricing structure and a more mature product roadmap.

Others

• Klaviyo: Klaviyo is a leading e-commerce marketing automation platform and a deep integration partner of Dataships (Klaviyo, Klaviyo integration). It is an ecosystem participant rather than a direct competitor today, but it could encroach on consent management as a natural extension of its customer data platform.
• Attentive: Attentive is an SMS marketing platform for e-commerce brands and a current integration partner of Dataships (Attentive integration). It is adjacent rather than direct, but its native SMS opt-in flows overlap with Dataships' SMS Easy Opt-in value proposition.

Emerging players

• Yotpo: Yotpo is an e-commerce marketing platform spanning reviews, SMS, loyalty, and subscriptions. It overlaps with Dataships at the intersection of SMS opt-in, customer data, and Shopify-native marketing, and represents a platform-level competitive risk if it bundles consent features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dataships

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dataships