Moova
Moova is an Argentine last-mile logistics technology platform that uses AI-driven route optimization to connect businesses across 8 Latin American countries with a network of individual and business couriers, serving 1,000+ enterprise clients including Mercado Libre, Samsung, and Nestlé.
- Company typePrivate
- Founded2018
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Moova does
Moova is an Argentine last-mile logistics technology platform founded in October 2018 by Tony Migliore (CEO) and Marcos Detry (CTO). The company operates a two-sided digital marketplace that connects businesses needing urban deliveries with a curated network of individual and business couriers (collectively called 'Moovers') operating cars, vans, and motorcycles. Its underlying differentiator is a proprietary AI-based routing engine that solves the Traveling Salesman Problem in seconds, dynamically recalculating routes as conditions change, combined with a model that fills unused vehicle capacity to eliminate redundant delivery trips. The platform supports same-day, next-day, 90-minute, and scheduled deliveries with real-time tracking, photo capture, digital signatures, and automated customer notifications.
Moova's product surface includes a core delivery marketplace, native e-commerce plugins (Shopify, Mercado Libre Flex, Magento, WooCommerce, Tiendanube, VTEX), API integration for enterprise clients, and a suite of vertical-specific solutions (E-commerce, Fintech, D2C, Fashion & Self-Care, Pharmaceutical, Groceries & Beverages). The company has expanded beyond pure marketplace into two B2B lines: 'Boost', a white-label licensing of its AI routing and fleet management for third-party logistics operators, and 'City License', a franchise-style model enabling local entrepreneurs to launch Moova-powered logistics businesses in new cities. Revenue is generated through transaction fees on deliveries (with Mercado Libre Flex pricing set by Mercado Libre), SaaS subscription fees for fleet management dashboards, and technology licensing royalties.
The company operates 16+ operational plazas across 8 Latin American countries (Argentina, Bolivia, Chile, Colombia, Guatemala, Mexico, Peru, Uruguay), acquired Spanish operator Vonzu in April 2025 to enter Europe, and serves more than 1,000 enterprise clients including Mercado Pago, Nestlé, Samsung, HP, AT&T, Scotiabank, Galicia, and UPS. Moova has raised approximately $20.8 million cumulatively across seven funding rounds between 2018 and 2023, including a $5 million round in June 2023 led by Toyota Tsusho Corp.
Moova firmographics
Firmographics- Name
- Moova
- Legal name
- Moova
- Website
- https://moova.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moova is an Argentine last-mile logistics technology platform that uses AI-driven route optimization to connect businesses across 8 Latin American countries with a network of individual and business couriers, serving 1,000+ enterprise clients including Mercado Libre, Samsung, and Nestlé.
- Ownership category
- akta.pro rank
Moova industry classification
Industry- Product category
- Last-Mile Logistics Platform
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Shipper-Carrier Direct Contracting Networks (TLAEAJAC)
- akta.pro secondary industries
- Real-Time Operational Visibility & Exception Management (TLAEAKAC), E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
Keywords
Where Moova is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Moova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Delivery Transaction Fees: Transaction-based fees for deliveries performed through the platform. Pricing for Mercado Envíos Flex is established by Mercado Libre. The platform connects senders with the Moover network and takes a commission on each delivery.
- Technology Licensing (Potencia): White-label/embedded technology licensing for logistics businesses to integrate Moova's AI routing and fleet management technology into their own operations.
- SaaS Platform Fees: Platform access fees for fleet management, route optimization, and operational dashboards for businesses integrating their own fleets.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Moova product offering
Product offeringCore offering
Moova operates a digital logistics platform that captures idle logistics capacity and transforms it into efficient last-mile delivery solutions. The platform connects businesses requiring deliveries with a network of individual couriers (Moovers) and business fleet operators, providing AI-powered route optimization, real-time tracking, automated shipment management, and integrations with major Latin American e-commerce platforms including Mercado Libre Flex, Shopify, Magento, WooCommerce, VTEX, and Tiendanube.
Product overview
Moova is a digital logistics platform operating across Latin America that captures idle logistics capacity and transforms it into efficient last-mile delivery solutions. The core Moova Platform connects businesses with a network of individual and business couriers (Moovers) through real-time tracking and AI-powered route optimization. The platform includes industry-specific vertical solutions for E-commerce, MercadoLibre Flex, Fintech, D2C, Fashion & Self-Care, Pharmaceutical, and Groceries & Beverages sectors. Technology add-ons include Boost (fleet technology integration for third-party logistics) and the City License Model (enabling entrepreneurs to launch localized Moova-powered logistics businesses). The courier network is supported by dedicated mobile apps for both individual couriers and business fleet operators.
Differentiator
Problem solved
Functional benefit
Products and services
- Moova Platform Core digital logistics platform connecting businesses with a network of individual and business couriers (Moovers), providing real-time tracking, AI-based route optimization, and automated shipment management for last-mile delivery.
- MercadoLibre Flex Solution Integration with MercadoLibre's Flex same-day delivery program enabling MercadoLibre sellers to automate shipment processing, track deliveries, and improve marketplace visibility. Pricing is set by MercadoLibre.
- E-commerce Delivery Solution Delivery solution for online retailers offering same-day, next-day, 90-minute, and scheduled delivery with automated integration with shopping carts, real-time tracking, merchandise insurance, and logistics capacity reinforcement for peak periods.
- Fintech Delivery Solution Specialized logistics for financial services handling credit card delivery, POS reader shipments, documentation, and stock destruction, with API integration for automated supply delivery and reverse logistics.
- D2C (Direct-to-Consumer) Delivery Solution Delivery solution for direct-to-consumer brands offering same-day and 90-minute delivery, returns management, pre-purchase testing deliveries, real-time tracking with purchase numbers, and merchandise insurance.
- Fashion & Self-Care Delivery Solution Tailored logistics for fashion accessories, apparel, and personal care products with customized receipt generation, flexible delivery options, and brand-aware delivery experience.
- Pharmaceutical Delivery Solution Specialized pharmaceutical logistics including shopping cart integration, warehouse stock management, reverse logistics, cold chain support, multi-delivery options, click-and-collect from Moova warehouse, and real-time SKU tracking with merchandise insurance.
- Groceries & Beverages Delivery Solution Logistics for food and beverage companies featuring same-day or next-day delivery, cold chain support, API integration with major e-commerce platforms, customizable receipts, home and retail chain delivery, and large product shipments.
- Boost (Fleet Technology) White-label technology solution enabling logistics businesses to integrate Moova's AI-powered routing, real-time tracking, and fleet management tools into their own operations, with control panels for clients, carriers, and operations plus a mobile app for couriers.
- City License Model Licensing model enabling entrepreneurs to launch their own AI-powered last-mile logistics business in their city, providing access to Moova's routing algorithms, control panels, heatmaps, delivery tower monitoring, and operational support.
- Individual Courier App (Moovers)
Quantifiable outcome
- Reduces vehicle count on roads through route optimization
- +2 more outcomes
Companies that use Moova
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles5 records
Moova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
Moova partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Mercado LibrecoreDirect integration with Mercado Libre's Mercado Envíos Flex service. Moova is an approved provider for same-day Flex deliveries, automating shipment processing and providing enhanced visibility within the Mercado Libre marketplace.
- ShopifycoreNative plugin integration enabling Shopify merchants to automatically sync orders and manage deliveries through Moova
- Mensajeros Urbanos (Colombia)minorMoova purchased a stake in Colombia's Mensajeros Urbanos as part of its Latin American expansion strategy
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Moova competitors and assessment
Company assessmentDirect peers
- Rappi: LATAM super-app offering on-demand delivery and courier services across multiple countries. Direct overlap with Moova in last-mile urban delivery for restaurants, groceries, and e-commerce, competing for both shipper demand and courier supply.
- Loggi: Brazilian logistics platform combining AI-driven route optimization with a crowdsourced courier network for last-mile and middle-mile deliveries. Closely comparable technology stack and crowdsourced driver model to Moova, scaled primarily to Brazil.
- Shippify: LATAM crowdsourced last-mile delivery platform operating across multiple Latin American countries with a similar independent-courier network model. Directly comparable on technology, customer segments (e-commerce, retail), and geographic focus.
- Liftit: LATAM crowdsourced last-mile and middle-mile delivery platform operating across Mexico, Colombia, Chile, Peru, and Ecuador. Comparable crowdsourced driver model, e-commerce focus, and multi-country LATAM footprint to Moova.
- Skydropx: LATAM shipping and logistics aggregator serving e-commerce merchants with multi-carrier rate shopping, label printing, and tracking. Overlaps with Moova on e-commerce shipping automation and last-mile orchestration for SMB merchants.
- Vonzu: Spanish last-mile delivery software and logistics platform recently acquired by Moova (2025). Direct peer in European markets with overlapping SaaS-style routing, tracking, and crowdsourced-courier capabilities that motivated the acquisition.
Broad incumbents
- PedidosYa: Major LATAM on-demand delivery platform (owned by Delivery Hero) covering food, grocery, and parcel delivery across Spanish-speaking LATAM. Overlaps with Moova in same-day urban delivery but operates a much broader restaurant-led marketplace.
- Uber Direct: Uber's standalone same-day delivery product leveraging the Uber Eats driver network for retail and e-commerce fulfillment. Competes with Moova for merchant last-mile contracts and is increasingly used by LATAM retailers seeking enterprise-grade SLAs.
- iFood: Brazil's dominant food delivery platform expanding into grocery and parcel logistics. While primarily Brazil-focused and food-led, iFood's logistics arm competes for courier supply and shipper contracts across segments that overlap with Moova.
Regional players
- Borzo (formerly WeFast): On-demand intra-city delivery platform operating across LATAM, Asia, and emerging markets with crowdsourced couriers. Comparable crowdsourced same-day delivery model to Moova, with significant presence in Mexico and other LATAM cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Moova social profiles
Digital presenceMoova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moova leadership team
Management profileNumber of profiles
Profiles2 records
Moova funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moova M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moova
What does Moova do?
Moova operates a digital logistics platform that captures idle logistics capacity and transforms it into efficient last-mile delivery solutions. The platform connects businesses requiring deliveries with a network of individual couriers (Moovers) and business fleet operators, providing AI-powered route optimization, real-time tracking, automated shipment management, and integrations with major Latin American e-commerce platforms including Mercado Libre Flex, Shopify, Magento, WooCommerce, VTEX, and Tiendanube.
Is Moova a public or private company?
Moova is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moova founded?
Moova was founded in 2018. It employs 101 to 250 people.
Where is Moova based?
Moova is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Moova make money?
Three revenue lines are on record. Delivery Transaction Fees are the primary driver. The others are technology Licensing (Potencia) and saaS Platform Fees.
Who are Moova's main competitors?
Direct peers on record are Rappi, Loggi, Shippify, Liftit, Skydropx and Vonzu. Broad incumbents are PedidosYa, Uber Direct and iFood. Borzo (formerly WeFast) is listed as a regional player.
Does Moova have an API?
Yes. Moova offers API integration capabilities allowing businesses to connect their technology systems with Moova's logistics platform. The API enables automation of delivery upload processes, real-time tracking data access, and integration with e-commerce platforms. API connection is specifically mentioned for fintech solutions (for POS supply delivery, documentation delivery, data collection) and for connecting technology systems to simplify processes. Developer documentation is at dashboard.moova.io.
What industry is Moova in?
Moova's product category is Last-Mile Logistics Platform. Its primary akta.pro industry code is TLAEAJAC, Shipper-Carrier Direct Contracting Networks, with a secondary code of TLAEAKAC, Real-Time Operational Visibility & Exception Management. Its NAICS code is 4922 and its SIC code is 4731.