Rizzle

What Rizzle does

Rizzle (legal entity: Silverlabs Technologies Inc.) is an AI-powered video platform built for digital publishers and enterprises that converts text-based content—articles, blogs, and editorial pieces—into professional-quality videos. The product combines proprietary AI orchestration with third-party foundation models from OpenAI and Anthropic for text-to-video storyboard generation, ElevenLabs for AI voiceovers, Getty Images for access to 625M+ pre-licensed editorial and creative media, Soundstripe for music, and Statista for data integration. A human editorial review layer refines pacing, visuals, and tone before publication. Distribution is automated through direct syndication partnerships with MSN, Yahoo, NewsBreak, multiple social platforms, and Online Video Players (OVPs), reaching a claimed 1B+ potential audience and enabling advertising revenue share back to publishers.

Rizzle operates a platform-plus-modules architecture: the core Video Creation Platform and Smart Video Creation module handle AI-assisted production, the Premium Resource Hub bundles licensed asset access as an add-on, and Distribution & Syndication and Video Analytics are sold as complementary modules. The go-to-market combines enterprise field sales (targeting publishers with custom pricing, dedicated account specialists, and managed onboarding) with a self-serve motion at app.rizzle.com offering a free trial and faceless video creation tools for individual creators and SMBs. Revenue streams include subscription SaaS (Grow and Enterprise tiers, custom-priced by content volume), advertising revenue share from syndicated video views, and professional services for managed production.

The company is incorporated in Delaware, headquartered in San Jose, California, with an operations and legal/compliance office in Hyderabad, India (under the Silverlabs Technologies Inc. parent). It employs 51–100 people, is privately held, and has raised approximately $47.3M across eight funding rounds from 2018 to 2025, with Orbit Venture Partners as the most consistent lead investor. Leadership is founder-led: John Kremer (CEO) and Haresh Parekh (CTO & EVP Engineering), backed by a team with prior experience at Adobe, Yahoo, Getty, eBay, Houghton Mifflin, and Citrix. In March 2026, Rizzle announced a full-stack video solution for publishers, expanding the product from creation into embedding, OVP connections, and aggregator syndication as a unified offering.

Name

Rizzle

Legal name

Silverlabs Technologies Inc.

Website

https://rizzle.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Rizzle is an AI-powered video platform that converts text articles into professional videos for digital publishers and enterprises, combining generative AI with human editorial oversight and direct syndication to MSN, Yahoo, and NewsBreak. The company monetizes through subscription SaaS, advertising revenue share, and managed production services.

Ownership category

akta.pro rank

Product category

AI Video Creation and Syndication Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

akta.pro secondary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• AI text-to-video
• Video creation platform
• Video syndication network
• Publisher video solutions
• Video monetization platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS: Monthly and annual subscription fees billed in advance. Users pay subscription fees to access the platform's video creation and management services. Subscriptions auto-renew unless cancelled. Custom pricing based on content volume and service level (Grow and Enterprise tiers). Team-level subscriptions available with designated team owners and administrators.
2. Advertising Revenue Share: Rizzle distributes videos across premium partner platforms (MSN, Yahoo, NewsBreak, social media, OVPs) and monetizes through advertising. Publishers earn revenue from ad views on distributed video content. RPM and CPM optimization managed centrally through consolidated demand management.
3. Professional Services: Managed services including hands-on onboarding, training, dedicated account specialists, and custom workflow setup. Included in Enterprise tier but available as add-on services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rizzle is an AI-powered video creation, distribution, and monetization platform that converts text-based editorial content (articles, blogs, listicles) into professional-quality videos by combining proprietary AI models with human editorial oversight. The platform also handles automated syndication to premium partners (MSN, Yahoo, NewsBreak, social media, OVPs) and surfaces performance analytics to help publishers and enterprises extend content lifespan and generate new ad revenue.

Product overview

Rizzle is an AI-powered video platform that operates as a unified platform-plus-modules architecture. The core offering is the Video Creation Platform and Smart Video Creation module, which leverage proprietary AI and third-party AI models (OpenAI, Anthropic) to convert text content into professional videos. The Premium Resource Hub provides access to Getty Images media library, ElevenLabs voiceovers, and Soundstripe music as integrated add-ons. Distribution & Syndication and Video Analytics are complementary modules that handle content delivery across MSN, Yahoo, NewsBreak, and social platforms, plus performance measurement. The Managed Video Production service layer provides human editorial oversight and quality assurance. Together, these components form an end-to-end solution for publishers to create, distribute, and monetize video content at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Rizzle Video Creation Platform AI-powered text-to-video conversion platform that transforms articles, blogs, and written content into professional-quality videos using proprietary AI models combined with human editorial oversight, targeted at digital publishers and enterprises.
• Smart Video Creation AI-assisted video creation service that automates content production; AI drafts videos from text in seconds and expert editors refine pacing, visuals, and tone for professional-quality output.
• Premium Resource Hub Access to premium creative assets including Getty Images (625M+ editorial and creative media), ElevenLabs AI voiceovers, Soundstripe music library, and Statista data insights to ensure quality and relevance in every video.
• Distribution & Syndication Built-in syndication and distribution service that publishes videos across MSN, Yahoo, NewsBreak, social media platforms, and OVPs, supporting monetization through advertising partnerships and reaching 1B+ potential viewers.
• Managed Video Production Full-service managed video production combining AI automation with expert human editors, handling storyboarding, editing, quality assurance, and brand alignment for publishers and enterprises.
• Video Analytics Data analytics and insights on viewer behavior, platform trends, and content performance, providing actionable metrics to optimize video engagement and monetization across distribution channels.
• Full-Stack Video Solution for Publishers End-to-end video solution for publishers that combines video creation, direct website embedding, social media distribution, OVP connections, and content aggregator syndication to monetize articles and blogs from a single platform.

Quantifiable outcome

• 90% cost savings in video creation
• +7 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Getty ImagescoreTechnology or IntegrationIntegration providing access to 625M+ editorial and creative media assets including real-time news editorials. Publishers can access unlimited pre-licensed content without the hassle of individual licensing work. Getty's editorial media integration provides up-to-the-minute visual coverage of current trends, events, and cultural moments.
• OpenAIcoreTechnology or IntegrationAI technology integration for powering text-to-video conversion capabilities. OpenAI models are utilized within Rizzle's AI pipeline for content analysis and video generation.
• ElevenLabscoreTechnology or IntegrationVoiceover technology partner providing AI-generated voice capabilities. ElevenLabs integration enables professional-quality voiceovers for video content across multiple languages.
• AnthropiccoreTechnology or IntegrationAI technology integration for enhanced content processing and video generation capabilities. Part of Rizzle's multi-model AI approach.
• SoundstripecoreTechnology or IntegrationMusic library integration providing access to licensed music tracks for video content. Ensures all audio assets are pre-cleared for commercial use.
• StatistasupportingTechnology or IntegrationData insights integration providing statistical data for video content. Enables inclusion of authoritative data points in video storytelling.
• YahoocoreChannel Partner/ Reseller/ DistributorPremium syndication partner distributing Rizzle-created publisher videos to Yahoo News audiences. Videos are syndicated to Yahoo's video-first environments, reaching audiences who prefer video over text content.
• MSN (Microsoft News)coreChannel Partner/ Reseller/ DistributorPremium syndication partner distributing publisher video content to MSN Start and Microsoft News platforms. Enables publishers to reach video-first audiences on Microsoft's media network.
• NewsBreakcoreChannel Partner/ Reseller/ DistributorSyndication partner for video distribution to NewsBreak's audience. Helps publishers monetize content through NewsBreak's platform-native advertising.
• YouTube/GooglesupportingTechnology or IntegrationRizzle utilizes YouTube and Google APIs to enhance user experience and enable video publishing capabilities. Compliance with YouTube Terms of Service and Google API Services User Data Policy maintained.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HeyGen: AI video generation platform focused on avatar and multilingual video creation. Comparable as an AI-first video creation tool targeting enterprise content use cases.
• InVideo: Online video creation platform with AI-assisted text-to-video capabilities. Comparable as a creator-focused video creation tool with similar template-driven approach.
• Kapwing: Online collaborative video editor with AI tools for short-form content creation. Comparable as a self-serve video creation platform for social and digital content workflows.
• Lumen5: AI video creation platform that turns text content (blogs, articles, scripts) into social videos. Directly comparable on the text-to-video use case for marketers and publishers.
• Pictory: AI text-to-video platform that converts articles and scripts into short videos. Most directly comparable on the text-to-video creation workflow, with overlapping target market in content marketers and publishers.
• Veed.io: Browser-based video editing and creation suite with AI features including text-to-video. Comparable as an accessible video creation platform with overlapping creator and SMB audience.
• Synthesia: AI video generation platform focused on avatar-led enterprise video. Comparable as a direct AI video creation competitor targeting business and content use cases; less publisher-syndication focused.
• Wibbitz (acquired by Storyboard): AI video creation platform historically focused on news and digital publishers — the closest historical comparator to Rizzle's publisher-syndication workflow. Now part of the broader Storyboard ecosystem.

Emerging players

• Descript: AI-powered video and podcast editing platform with text-based editing. Comparable as an AI-native video production tool, though more creator/podcaster focused than publisher focused.
• Runway: AI research company building generative video models (Gen-2/Gen-3). Comparable as an underlying technology competitor in AI-generated video, though more model/platform oriented than publisher-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rizzleglobal
• LinkedInlinkedin.com/company/rizzle
• Instagraminstagram.com/therizzleapp/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rizzle