Salestools AI

What Salestools AI does

Salestools AI is a private AI-powered sales development platform, incorporated in Delaware as SalesTools AI Inc, with operational headquarters in New York (Chrysler Building) and engineering operations in Zug, Switzerland, and Bucharest, Romania. The company pioneered the AI SDR concept in 2018 and positions itself as a category creator, combining three core capabilities into a unified platform: website visitor identification (ExactVisitor), autonomous AI SDR agents (Olivia for outbound, Mark for inbound qualification, and Joe for enterprise deep research), and LinkedIn automation. The technology stack is built on third-party large language models from OpenAI, Anthropic, Perplexity, and Meta, orchestrated via LangChain and LangGraph frameworks and deployed on AWS, Hetzner, and OVH infrastructure. Proprietary AI assets include the FuZIon data collection system, an AI Reply Handler trained on 48M emails and 36M LinkedIn messages with replies, Hallucination Safeguard Controls, and a Persona Relevance engine that claims 3-5x conversion uplift. The platform's B2B database covers 798M+ professional profiles, 180M+ company profiles, and 87M+ mobile numbers.

The business runs a dual GTM motion: a self-serve product-led growth channel with public pricing starting at $97/month for SMB and individual users, paired with an enterprise field sales team based in New York handling Fortune 500 accounts. Revenue derives from SaaS subscriptions with monthly, quarterly, semi-annual, or annual billing, plus add-ons such as email credits and optional custom setup services. The company claims 10,000+ customers including Tata Communications, Acronis, BSI System, Speexx, and MetLife, with ARR of €600K reached in record time and reported 50% monthly revenue growth as of May 2025. The platform integrates natively with HubSpot, Salesforce, Pipedrive, Zoho CRM, Marketo, Pardot, Slack, Gmail, Outlook, and Zapier, and offers a partner program for agencies and consultants.

Following years of bootstrapping, the company raised a €2M seed round in May 2025 led by GapMinder VC, the first institutional capital event in its history, deploying proceeds toward R&D expansion, enterprise scaling, and geographic expansion. The funding supported the 2025 openings of the Zug European Engineering Hub (15 engineers) and the Bucharest AI Research Lab (10 research engineers), as well as the launch of Salestools 5.0 featuring hallucination safeguards, persona relevance matching, and deep research capabilities. Operational subsidiaries include Saleshub.ai, Techtracker.io, and ExactVisitor.com. Compliance posture includes SOC 2 Type II (in review), ISO 27001, GDPR, and CCPA.

Name

Salestools AI

Legal name

SalesTools AI Inc

Website

https://salestools.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Salestools AI is a New York-based sales technology company building autonomous AI SDR agents (Olivia, Mark, Joe) combined with website visitor tracking and LinkedIn automation to replace traditional sales development. The platform serves 10,000+ companies from SMBs at $97/month to Fortune 500 enterprises.

Ownership category

akta.pro rank

Product category

AI Sales Development Platform

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• AI sales automation
• AI SDR platform
• Visitor identification software
• B2B lead generation
• Sales intelligence platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - AI SDR Platform: Monthly, quarterly, semi-annual, or annual subscription plans providing access to AI SDR agents, visitor tracking, LinkedIn automation, and meeting booking. Starting from $97/month with enterprise plans available. Subscription tiers include basic access plus add-ons like email credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Salestools AI provides a unified AI-powered sales development platform combining autonomous AI SDR agents (Olivia, Mark, Joe), website visitor identification (ExactVisitor), intent signal detection across 3M+ companies, AI-powered LinkedIn automation, and a B2B contact database of 798M+ profiles. The platform autonomously handles prospect research, personalized outreach across email and LinkedIn, intelligent reply handling, and meeting booking for sales teams at SaaS companies, enterprises, and marketing organizations.

Product overview

Salestools AI is a unified AI-powered sales intelligence platform combining website visitor tracking, autonomous AI SDR agents, and AI-powered LinkedIn automation. The core platform centers on three named AI agents (Olivia for outbound SDR achieving 18% response rates, Mark for inbound qualification, and Joe for enterprise deep research) that autonomously handle prospect research, personalized outreach, reply handling, and meeting booking. Supporting products include Intent Data for real-time buying signal detection across 3M+ companies, Visitor Tracking (ExactVisitor) for identifying anonymous website visitors, a B2B Contact Database with 798M+ profiles powered by the proprietary FuZIon AI system, and LinkedIn Automation for omnichannel campaigns. The Calendar AI Agent and AI Reply Handler (trained on 48M emails) handle meeting scheduling and intelligent response management. The platform integrates natively with major CRMs (HubSpot, Salesforce, Pipedrive, Zoho), marketing automation tools (Marketo, Pardot), communication platforms (Slack, Gmail, Outlook), and workflow automation (Zapier). Salestools positions itself as a complete AI sales development stack that can replace multiple point solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Saleshub.ai: One of the company websites in the SalesTools platform ecosystem
• Techtracker.io
• ExactVisitor.com

Products and services

• AI Sales Agents (Olivia, Mark, Joe) Autonomous AI SDR agents that research prospects, personalize outreach across email and LinkedIn, handle replies with intelligent responses, and automatically book meetings. Olivia handles outbound SDR (18% response rate vs 5-7% industry), Mark manages inbound lead qualification and routing, and Joe delivers enterprise-level deep prospect intelligence.
• Intent Data Real-time buying signal detection monitoring 3M+ companies for job changes, funding rounds, high-intent page visits, competitor research behavior, and technology adoption signals, with automated personalized outreach workflow triggers.
• Visitor Tracking (ExactVisitor) Identifies anonymous website visitors at company and contact level before they fill out forms, capturing who is visiting, what pages they are viewing, and their intent signals to enable proactive real-time outreach to warm prospects.
• Technology Data Technographic intelligence identifying prospect technology stacks, adoption timelines, and technology transition alerts, with AI-driven technology compatibility scoring and competitive positioning insights.
• LinkedIn Automation AI-powered LinkedIn outreach automation including automated connection requests, messaging sequences, engagement tracking, and social selling capabilities, coordinated with email for omnichannel campaigns.
• AI Prospecting (Co-Pilot) AI-powered prospecting assistant that helps sales teams find, identify, and qualify prospects by combining sales intelligence with AI automation for enhanced lead generation.
• B2B Contact Database Global B2B data platform providing 798M+ professional profiles, 180M+ company profiles, 87M+ mobile phone numbers, and 135M+ verified phone numbers, including firmographics, demographics, and technographics data.
• Salestools 5.0 Platform Release The Salestools 5.0 platform release unifying AI Sales Agents, Intent Data, Visitor Tracking, Technology Data, LinkedIn Automation, Deep Research Agents, AI Reply Handler, and Calendar AI Agent into a single integrated platform with hallucination safeguards and persona-level relevance matching.

Quantifiable outcome

• 3x more meetings booked compared to email-only platforms
• +12 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• OpenAI Inc.coreTechnology or IntegrationAI model provider for large language models powering Salestools AI agents. Enables conversational AI, natural language processing, and intelligent response generation.
• Anthropic Inc.coreTechnology or IntegrationAI model provider for Claude models enhancing Salestools AI capabilities for sales automation and conversation handling.
• AWS (Amazon Web Services)coreTechnology or IntegrationPrimary cloud hosting and infrastructure provider for Salestools platform, enabling scalable and reliable AI services.
• HubSpotcoreTechnology or IntegrationCRM integration for seamless data sync, contact management, and sales workflow automation. Customers can connect HubSpot for auto-sync of high-intent visitors with enriched company data.
• SalesforcecoreTechnology or IntegrationCRM integration for data synchronization, opportunity management, and sales engagement workflows.
• GmailcoreTechnology or IntegrationEmail integration for sending emails on behalf of users using gmail.compose API. Reads emails to detect replies and stop follow-ups.
• GooglecoreTechnology or IntegrationGoogle integration including AdSense, Analytics, Chrome extensions, and workspace tools. Google Ads for remarketing, Google Analytics for traffic analysis, and Google API for email/calendar.

Scale indicators8 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• 11x.ai: 11x.ai is a direct competitor in the autonomous AI SDR space, offering AI-powered sales agents that automate prospecting and outreach. It competes head-to-head with Salestools' Olivia/Mark/Joe agents for the same enterprise and mid-market buyer.
• Artisan AI: Artisan AI builds Ava, an autonomous AI sales agent that handles outbound prospecting, lead research, and email outreach. It targets the same AI SDR category as Salestools with comparable agentic positioning and similar pricing.
• Regie.ai: Regie.ai is an AI-powered sales engagement platform offering AI agents for prospecting, copywriting, and sequence management. It overlaps directly with Salestools' AI Reply Handler and Persona Relevance capabilities.
• Apollo.io: Apollo.io combines a B2B contact database, intent data, and sales engagement sequences in a unified platform. It competes with Salestools across the data layer, outreach automation, and visitor identification use cases.
• Outreach: Outreach is a leading sales engagement platform with sequence automation, AI-assisted email drafting, and deal management. It is a relevant peer at the sales execution layer that Salestools' AI agents increasingly automate.
• Salesloft: Salesloft (formerly Drift) is a sales engagement platform offering cadences, email tracking, and now AI-powered conversation tools. It competes with Salestools on multi-channel outreach and SDR workflow automation.
• ZoomInfo: ZoomInfo is a B2B intelligence platform providing company and contact data, intent signals, and sales workflow tools. Its data and intent offerings overlap with Salestools' B2B Contact Database and Intent Data products.
• Cognism: Cognism is a B2B sales intelligence provider offering contact data, intent signals, and prospecting tools with a strong European presence. It competes with Salestools on the data and intent layers, particularly in EMEA.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation platform with built-in sales engagement, sequences, and AI features. It is a channel partner of Salestools but also a broader incumbent that could bundle competing AI SDR capabilities.
• Clearbit: Clearbit (now part of HubSpot) provides B2B data enrichment, visitor identification, and intent signals. It overlaps with Salestools' ExactVisitor and B2B data products, and as a HubSpot product becomes a broader incumbent threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demandgroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salestools AI