Jelou.ai
Jelou.ai builds Brain Studio and Brain OS, a no-code and enterprise AI orchestration platform that lets banks, retailers, and CPG companies execute payments, KYC, credit origination, and commerce directly inside WhatsApp. It serves 650+ companies across Latin America with subscription, transaction-fee, and professional-services revenue.
- Company typePrivate
- Founded2017
- HeadquartersGuayaquil, Ecuador
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jelou.ai does
Jelou.ai operates an AI-powered conversational platform that enables enterprises to execute financial and commercial operations natively within WhatsApp. Founded in Ecuador in 2017, the company builds Brain Studio (no-code AI agent builder) and Brain OS (enterprise AI orchestration layer) on top of the WhatsApp Business API, leveraging its status as a Meta Official Technology and Business Partner. The platform supports AI agents that handle payments, KYC and identity verification, digital signatures, credit origination, B2B ordering, and customer service within a single chat conversation, with integrations into banking cores, ERPs, CRMs, and payment processors across 3,000+ connectors.
The product surface extends to Voice AI (automated voice calls on WhatsApp), AI Commerce (multi-agent orchestrated checkout, BNPL, and logistics), Jelou Connect (human-agent help desk), and a Skills Marketplace of reusable mini-apps. Jelou holds ISO 27001 and PCI DSS certifications, integrates with regional payment gateways (Stripe, Nuvei, Datafast, Payphone, Wompi, Mercado Pago) and biometric verification providers (Facephi, Incode, N5), and has processed over USD 120 million in WhatsApp transactions across 40 million conversations with 650+ companies in 13 countries, including Banco Guayaquil, Banisi, MiBanco, Arca Continental, AB InBev, Claro, and Falabella Colombia.
Jelou monetizes through a hybrid revenue model: fixed monthly subscriptions across Free, SMB/Business, Developer, and Enterprise tiers; transaction and payment-processing fees on GTV (both own-gateway and integrated-gateway models); and professional services for enterprise implementation. Go-to-market combines direct enterprise field sales for large banks and retailers with a self-serve product-led motion (apps.jelou.ai) for developers and SMBs. The company has raised $13 million in total disclosed funding, most recently a $10 million Series A in January 2026 led by Wellington Access Ventures with Krealo and Collide Capital, and operates from Quito/Guayaquil with a New York regional office supporting US expansion.
Jelou.ai firmographics
Firmographics- Name
- Jelou.ai
- Legal name
- Jelou, Inc.
- Website
- https://jelou.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jelou.ai builds Brain Studio and Brain OS, a no-code and enterprise AI orchestration platform that lets banks, retailers, and CPG companies execute payments, KYC, credit origination, and commerce directly inside WhatsApp. It serves 650+ companies across Latin America with subscription, transaction-fee, and professional-services revenue.
- Ownership category
- akta.pro rank
Jelou.ai industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)
Keywords
Where Jelou.ai is headquartered
LocationHeadquarters
- HQ city
- Guayaquil
- HQ country
- Ecuador
- HQ region
- Latin America
Offices2 records
Markets served
Jelou.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Fixed monthly subscription model for platform access across tiers (Business/SMB, Enterprise, Developer). Includes 24-hour conversation sessions, storage and data structures, custom modules, and add-ons. Enterprise clients receive tailored solutions with implementation fees and dedicated support.
- Transaction and Payment Processing Fees: Percentage commission and transaction fees on sales processed through the platform. Successful/failed transaction fees for external systems and providers. In the 'connect your own gateway' model, a fixed per-transaction rate applies with volume discounts. In Jelou's integrated gateway model, commission varies by market combining a fixed fee and percentage per transaction.
- Professional Services and Consulting: Implementation and setup fees, consulting, and training services for enterprise deployments requiring custom configurations and integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers and SMBs to build and test AI agents on WhatsApp |
| Subscription | Monthly | Paid SMB and Business tier for growing businesses |
| Subscription | Multi-year contract | Enterprise tier with custom, tailored solutions |
| Subscription | Monthly | Developer tier for builders and technical teams |
| Transaction based/ take rate | Pay-as-you-go | Payment processing fees (own-gateway model) |
| Transaction based/ take rate | Pay-as-you-go | Payment processing fees (Jelou-integrated model) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Jelou.ai product offering
Product offeringCore offering
Jelou.ai provides a WhatsApp-native transactional AI platform (Brain OS and Brain Studio) that enables enterprises and SMBs to build, deploy, and orchestrate AI agents capable of executing payments, identity verification (KYC), digital signatures, account opening, credit workflows, and end-to-end commerce directly within WhatsApp conversations. The platform integrates with 3,000+ enterprise systems (banking cores, ERPs, CRMs, payment processors) via AI agents with multi-agent orchestration and Model Context Protocol (MCP) support.
Product overview
Jelou.ai is a transactional AI platform that enables businesses to build, deploy, and scale AI agents for WhatsApp. The core product is Brain Studio (no-code AI agent builder) and Brain OS (enterprise AI operating system), supplemented by a suite of modular tools accessible through the Marketplace: Payments (secure in-chat payment processing), KYC (identity verification and compliance), Sign (digital signatures), and Search (intelligent query). Additional products include Voice Agents for AI-powered voice calls on WhatsApp, AI Commerce for conversational e-commerce with multi-agent orchestration, Jelou Connect for human-agent hybrid support, and AI Agent SMBs for small business automation. The platform processes over USD 120M in WhatsApp transactions, serves 650+ global companies, and operates in 13 countries across Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Brain Studio: No-code platform for building AI agents on WhatsApp without requiring coding skills.
- Brain OS
- Voice Agents
Products and services
- Brain Studio No-code AI agent building platform enabling businesses to design, deploy, and scale AI agents on WhatsApp with orchestration, payments, authentication, and multi-agent systems. Includes flow canvas editor, AI Nodes with MCP support, Tools and Skills Marketplace, webhook management, and WhatsApp Tester.
- Brain OS Enterprise AI operating system enabling organizations to deploy AI agents integrated with banking cores, payment processors, KYC providers, and ERPs directly within WhatsApp conversations. Powers over 500 enterprise clients processing financial operations within chat.
- Voice Agents AI-powered voice flow design and deployment platform enabling automated voice calls directly within WhatsApp Business, with simultaneous voice and chat, identity validation, payment processing, and service activation. Developed 100% in Latin America.
- AI Commerce Conversational commerce solution connecting multiple AI agents for synchronized order taking, card registration, BNPL credit flows, and delivery tracking within a single WhatsApp conversation. Integrates payment processors, credit scoring, and logistics providers.
- Jelou Finance (Enterprise Banking Solution) Enterprise solution for banks and financial institutions enabling self-service banking operations including account opening, credit disbursement, remittances, KYC, fraud prevention, balance inquiries, and payment processing — all within WhatsApp without redirects.
- Jelou Retail (Enterprise Retail Solution) Enterprise solution for retailers and consumer goods companies enabling product catalog browsing, checkout, payment processing, order tracking, and logistics updates — all within a single WhatsApp conversation.
Quantifiable outcome
- Up to 60% application-to-approval conversion rate in credit processes via WhatsApp, with USD 700K in credits disbursed through the platform
- +8 more outcomes
Companies that use Jelou.ai
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
Jelou.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability14 records
Feature11 records
Jelou.ai partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Meta (WhatsApp)flagshipMeta Official Technology Partner and Official Business Partner. Jelou's platform is natively built on WhatsApp Business API with access to exclusive capabilities including WhatsApp Flows for real-time camera capture (liveness detection), in-chat payment buttons, and enterprise messaging APIs. This dual partnership is the foundation of Jelou's entire product architecture.
- GooglecoreGoogle Partner with integration into Google Workspace (Gmail, Google Drive, Docs, Sheets, Calendar, Analytics) via OAuth for enterprise workflows. Also leverages Google Cloud infrastructure and co-marketing relationship.
- Amazon Web Services (AWS)coreAWS provides cloud hosting infrastructure across US, Brazil, and France regions for Jelou's platform. AWS services underpin the data storage and processing capabilities of Brain OS and all transactional operations.
- StripecoreStripe is integrated as a payment gateway for processing credit and debit card transactions within WhatsApp, enabling secure in-chat payments globally with PCI DSS compliance and 3D Secure support.
- NuveicoreIntegrated as a payment gateway supporting credit/debit card processing for in-chat transactions within WhatsApp across Jelou's markets in Latin America.
- DatafastcoreEcuador-based payment processor integrated with Jelou's platform for regional payment gateway services supporting card processing in Ecuador.
- PayphonecoreIntegrated payment gateway for in-chat transactions across Latin American markets where Payphone has coverage, complementing Stripe and Nuvei for regional payment processing.
- FacephicoreBiometric verification provider integrated with Jelou's KYC tools, offering liveness detection and identity validation to complement Jelou's native WhatsApp-based verification flows for financial institutions.
- IncodecoreBiometric identity verification provider integrated with Jelou's KYC platform, offering enterprise-grade identity validation, liveness detection, and fraud prevention for onboarding and transaction verification.
- N5 (biometric verification provider)coreBiometric verification provider integrated with Jelou's KYC and fraud prevention tools, enabling identity validation across WhatsApp and other conversational channels for Latin American financial institutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Jelou.ai competitors and assessment
Company assessmentDirect peers
- Haptik: Conversational AI platform acquired by Reliance Jio, focused on WhatsApp-based commerce and support. Directly comparable to Jelou in WhatsApp-native AI agents for banking and retail.
- Wati: WhatsApp Business API platform with no-code chatbot builder and shared inbox, focused on SMBs and mid-market customers globally. Competes with Jelou's SMB and developer tier on WhatsApp-based customer engagement and commerce.
- Gupshup: Conversational AI platform with deep WhatsApp Business API focus and a no-code bot builder. Most direct competitor to Jelou in WhatsApp-native AI agents for enterprise, particularly in emerging markets including India and LatAm.
- AiSensy: WhatsApp marketing and commerce platform offering chatbots, payments, and CRM. Competes with Jelou's SMB and enterprise tiers in WhatsApp-native commerce, particularly in India but expanding into LatAm.
- Yellow.ai: Enterprise conversational AI platform with multi-LLM agent orchestration and support for WhatsApp, voice, and web. Competes with Jelou on multi-agent orchestration and enterprise banking/retail deployments.
- Twilio: Provides the underlying WhatsApp Business API infrastructure and a Conversational AI product (Twilio Flex + Segment) for building messaging-based customer journeys. Direct competitor to Jelou in conversational AI agent infrastructure, though Twilio is broader and less specialized on WhatsApp-native transactional flows.
Broad incumbents
- Vonage (Ericsson): Communications platform with WhatsApp Business API support and AI-powered customer engagement tools. Competes with Jelou in enterprise messaging and conversational AI, though broader in scope.
- Sinch: Global messaging and communications platform with WhatsApp Business API, conversational AI cloud, and customer data platform. Competes with Jelou in enterprise conversational AI across multiple verticals.
- Infobip: Global cloud communications platform offering WhatsApp Business API, conversational AI, and customer engagement solutions. Competes with Jelou at the enterprise tier with broader geographic reach and larger scale.
Regional players
- Take Blip: Brazilian conversational AI and messaging platform with strong WhatsApp Business API focus and local payment integrations. Regional competitor to Jelou in Brazilian WhatsApp commerce and banking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Jelou.ai social profiles
Digital presenceJelou.ai compliance and trust
Trust signalCompliance7 records
Jelou.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jelou.ai leadership team
Management profileNumber of profiles
Profiles2 records
Jelou.ai funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jelou.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jelou.ai
What does Jelou.ai do?
Jelou.ai provides a WhatsApp-native transactional AI platform (Brain OS and Brain Studio) that enables enterprises and SMBs to build, deploy, and orchestrate AI agents capable of executing payments, identity verification (KYC), digital signatures, account opening, credit workflows, and end-to-end commerce directly within WhatsApp conversations. The platform integrates with 3,000+ enterprise systems (banking cores, ERPs, CRMs, payment processors) via AI agents with multi-agent orchestration and Model Context Protocol (MCP) support.
Is Jelou.ai a public or private company?
Jelou.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jelou.ai founded?
Jelou.ai was founded in 2017. It employs 51 to 100 people.
Where is Jelou.ai based?
Jelou.ai is headquartered in Guayaquil, Ecuador, in the Latin America region.
How does Jelou.ai make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are transaction and Payment Processing Fees and professional Services and Consulting.
Who are Jelou.ai's main competitors?
Direct peers on record are Haptik, Wati, Gupshup, AiSensy, Yellow.ai and Twilio. Broad incumbents are Vonage (Ericsson), Sinch and Infobip. Take Blip is listed as a regional player.
Does Jelou.ai have an API?
Yes. Jelou provides a developer platform with APIs for building AI agents on WhatsApp. The platform includes webhook support (Notification URLs) with multi-event grouping, authentication options (Basic Auth, Bearer Token, API Key), and up to 5 notification URLs per bot. Developers can access documentation at docs.jelou.ai. MCP (Model Context Protocol) is available in AI Nodes as of June 2025. Developer documentation is at docs.jelou.ai.
What industry is Jelou.ai in?
Jelou.ai's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 541511 and its SIC code is 7370.