What Ciro does

Ciro is a San Francisco-based B2B SaaS company founded in 2022 by Ross Geiger (CEO), Richard Lee (COO), and David Winer (CTO) that has built an AI-native go-to-market platform for outbound sales. The product allows revenue teams to describe their ideal customer profile in plain English; Ciro then deploys parallel AI agents to research target companies, score contacts against ICP criteria, monitor buying signals (funding rounds, hiring spikes, leadership changes, tech stack shifts), enrich contact data through a 15+ provider waterfall, and generate personalized multi-channel outreach sequences across email, LinkedIn, and phone. Outputs are pushed directly into the customer's existing CRM and sales engagement tools, with reps reviewing and approving every send — Ciro positions as an augmentation layer rather than a replacement for sellers.

The platform is organized around four capability modules (AI Prospecting, Signals, Enrichment, Outreach) and packaged into use-case solutions (Automated Prospecting, Signal-Based Outbound, Pipeline Re-engagement, Land & Expand). Ciro monetizes via a SaaS subscription with per-seat licensing plus usage-based credits for data, distributed through a hybrid motion: founder-led 30-minute demos for enterprise and mid-market, plus a 15-minute self-serve onboarding for smaller teams. The company integrates natively with Salesforce, HubSpot, Outreach, Salesloft, Gong Engage, Instantly, Slack, Clay, and Zapier.

Ciro has raised $3.8M in seed funding (October 2022) led by Y Combinator with participation from CRV and SV Angel. The company is SOC 2 Type II certified, CCPA-compliant, and was named #1 Product of the Day on Product Hunt. Public customer logos span a diverse vertical mix — including Walmart, Snap, Dialpad, BrightEdge, Hometown Ticketing, Thought Industries, Flax, SundaySky, Predoc, MediaValet, Synoptek, Propexo, Dex, Legalyze.ai, ControlRooms, and Yardstik — indicating traction beyond its stated Series B+ B2B SaaS ICP. Headcount is reported at 1–10, signaling an early-stage team relative to the enterprise logo breadth.

Name

Ciro

Legal name

Ciro Technologies, Inc.

Website

https://ciro.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciro provides an AI-powered go-to-market platform that automates B2B prospecting, waterfall contact enrichment, buying-signal detection, and personalized multi-channel outreach for revenue teams at Series B+ B2B SaaS companies.

Ownership category

akta.pro rank

Product category

Sales Intelligence / Revenue Operations Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industries

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• AI sales prospecting
• Outbound sales automation
• Lead enrichment platform
• Revenue intelligence software
• Go-to-market platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Ciro operates as a SaaS subscription platform with monthly or annual billing cycles. Based on the Terms of Service, pricing is set forth in Order Forms with per-seat licensing. The subscription includes access to the Ciro Solution and support services.
2. Data Credits: Ciro offers a self-serve option where users can purchase credits for data usage. These credits have expiration dates, typically at the end of the billing cycle. This provides a usage-based component alongside the subscription.
3. Professional Services: Ciro offers professional services as described in Order Forms or Statements of Work, which may include implementation, training, or custom development services for enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ciro is an AI-powered go-to-market (GTM) platform that automates outbound sales workflows for B2B revenue teams. From a single natural-language prompt, the platform researches target accounts using parallel AI agents, runs waterfall contact-data enrichment across 15+ providers, detects buying signals such as funding rounds and hiring spikes, and drafts personalized multi-channel outreach sequences (email, LinkedIn, call scripts) that are pushed directly into customers' existing CRM and sales engagement tools. Reps review and approve every message before send.

Product overview

Ciro offers a unified AI-powered Go-To-Market (GTM) platform for outbound sales. The platform consists of a core product (Ciro AI) with four integrated capability modules: AI Prospecting (natural language search and contact scoring), Signals (buying signal detection and monitoring), Enrichment (waterfall data enrichment across 15+ providers), and Outreach (personalized multi-channel sequence generation). These capabilities work together in a connected workflow: users describe prospects in plain English, Ciro researches accounts using parallel AI agents, enriches contact data, and drafts signal-based outreach for email, LinkedIn, and phone. The platform integrates natively with major CRMs (Salesforce, HubSpot) and sales engagement tools (Outreach, Salesloft, Gong Engage), pushing enriched contacts and approved sequences directly into existing sales tools. Ciro positions itself as augmenting rather than replacing sales reps—reps review and approve all AI-generated outreach before sending.

Differentiator

Problem solved

Functional benefit

Products and services

• Ciro AI Platform The unified AI platform for outbound sales. Ciro handles research, prospect lists, data enrichment, and personalized outreach generation from a single prompt. It connects CRM and sequencing tools, researches prospects in parallel using AI agents, and drafts signal-based outreach sequences. Targeted at revenue teams at B2B SaaS companies.
• Automated Prospecting Automated list-building solution that replaces manual prospecting workflows. Configure an ICP once and Ciro runs searches, scores contacts, enriches data, and drafts outreach on a schedule (Autopilot feature) without requiring a rep to manually search databases or build boolean queries.
• Pipeline Re-engagement Revives closed-lost and stalled deals by identifying new buying signals at each account. Ciro researches each account for changes (new leadership, funding rounds, hiring activity) and drafts personalized re-engagement outreach, scoring re-engagement opportunities by signal strength and deal value.
• Signal-Based Outbound Outbound strategy solution focused on timing outreach to buying signals. Uses specific researched signals (funding, hiring, leadership changes, tech-stack shifts) to personalize each touchpoint rather than relying on merged-fields templates.
• Land & Expand Expansion strategy solution that maps untouched stakeholders across existing accounts. Ciro identifies new contacts in different departments and seniority levels, scores them against an expansion ICP, and drafts personalized expansion outreach for cross-sell motions.

Quantifiable outcome

• Rivo's marketing team identified 3x more in-market accounts than they were reaching through paid alone
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce integration enables Ciro to sync contacts, accounts, and opportunities. Ciro reads CRM data to avoid reaching out to accounts already in play, checks for existing records and open opportunities, and pushes enriched contacts to Salesforce with one click.
• HubSpotcoreTechnology or IntegrationHubSpot integration provides two-way sync with deals, contacts, and companies. Ciro checks HubSpot pipeline before building lists to ensure no duplicate outreach.
• Gong EngagecoreTechnology or IntegrationGong Engage integration allows Ciro to read call summaries and personalize outreach based on real conversation context. Ciro pushes approved sequences directly to Gong Engage cadences.
• OutreachcoreTechnology or IntegrationOutreach integration enables Ciro to send drafted emails and sequences directly to Outreach for execution.
• SalesloftcoreTechnology or IntegrationSalesloft integration allows Ciro to push approved sequences directly to Salesloft cadences, eliminating manual copy-paste workflows.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Apollo.io: Apollo is a sales intelligence and engagement platform offering a B2B contact database, prospecting workflows, and outreach sequencing. It is the most directly comparable competitor to Ciro, both targeting SDR and revenue teams with data enrichment and outbound capabilities, though Apollo is broader and significantly better-funded.
• Clay: Clay is an AI-powered data enrichment and outbound platform that lets users build waterfall enrichment workflows and generate personalized outreach. Clay competes most directly with Ciro's Enrichment and Outreach modules and is frequently cited as a comparable in Ciro's own differentiation narrative.
• Lemlist: Lemlist is a multichannel outreach platform focused on personalized email and LinkedIn sequences for SDR teams. It competes directly with Ciro's Outreach module for personalized sequence generation at SMB and mid-market price points.
• Instantly: Instantly is an AI-powered cold email outreach platform focused on high-volume deliverability. Ciro integrates with Instantly for email delivery, but Instantly also competes at the outbound execution layer, particularly for SMB-focused teams running volume-based campaigns.
• Seamless.AI: Seamless.AI is a sales lead generation and contact data platform providing real-time B2B contact search. It overlaps with Ciro's AI Prospecting and Enrichment modules, particularly for teams seeking a database-first prospecting workflow.

Broad incumbents

• ZoomInfo: ZoomInfo is the market-leading B2B contact database and sales intelligence platform serving enterprise go-to-market teams. While Ciro positions itself as more AI-native and workflow-oriented, ZoomInfo competes across the same buyer (sales/marketing leaders) with a much larger proprietary data asset.
• Outreach: Outreach is a leading sales engagement platform where Ciro pushes its AI-drafted sequences. While they integrate as partners, Outreach's broader sales execution platform overlaps with Ciro's outreach generation and pipeline re-engagement capabilities at the workflow level.
• Salesloft: Salesloft (formerly Drift) is a sales engagement and revenue orchestration platform that is both an integration partner of Ciro and a partial competitor for sales execution workflows, including cadence management and personalized outreach.
• Gong: Gong is a revenue intelligence platform that captures sales conversation data. While Ciro integrates with Gong Engage for call context, Gong's broader conversation analytics and deal intelligence capabilities overlap with Ciro's signal detection and pipeline re-engagement use cases.

Emerging players

• 6sense: 6sense is an AI-driven account intelligence and predictive analytics platform focused on identifying in-market accounts. It overlaps with Ciro's Signals module and signal-based outbound motion, particularly for enterprise ABM use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ciro-io
• Xx.com/GetCiro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciro