Sprout Family

Name

Sprout Family

Legal name

Sprout Family Inc.

Website

https://sproutfamily.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprout Family is a Toronto-based digital health platform offering fertility and family-building benefits — telehealth, a vetted clinic network, and claims administration — sold to Canadian employers through direct sales and insurance carrier and broker channels.

Ownership category

akta.pro rank

Product category

Fertility and Family-Building Employee Benefits Platform

NAICS

Family Planning Centers (62141), Other Individual and Family Services (624190), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industry

Family Care Navigation & Care Coordination Platforms (multi-member care plans, referrals) (HLALAHAL)

Keywords

• Fertility benefits platform
• Family building benefits
• Digital health platform
• Employee benefits administration
• Virtual fertility care

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employer Subscription (PEPM): Sprout charges employers a per-employee-per-month (PEPM) platform fee to provide employees unlimited access to the Digital Health platform and included services. Pricing is tiered based on organization size, with larger companies receiving lower monthly rates.
2. Benefits Administration Fee: For employers who add Sprout Pay, an additional Benefits Administration Fee (percentage-based) is charged for claims paid through the program. This covers claims submission, reimbursement processing, and benefits management services.
3. Fertility Treatment Discounts: Through partner clinics, Sprout members receive 5-20% off fertility treatments and family-building services. While this is a cost-reduction for members rather than direct revenue, it strengthens the value proposition and partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sprout Family operates a digital health and benefits platform that delivers fertility and family-building benefits to Canadian employees through their employers. The platform provides unlimited 24/7 virtual appointments with fertility, mental health, surrogacy, and legal specialists, a vetted clinic network with 5-20% treatment discounts, dedicated Family Building Advisors, and the Sprout Pay benefits administration module for claims reimbursement covering fertility preservation, IUI, IVF, adoption, and surrogacy services.

Product overview

Sprout Family operates as a unified digital health platform for fertility and family-building, combining educational content, telehealth appointments, a vetted clinic network, financial planning support, and claims administration into a single employer-sponsored benefit. The core product is the Sprout Platform, which is offered in two pricing tiers: the Core Plan (Digital Health — telehealth, clinic discounts, and educational resources) and the Complete Plan (Digital Health + Sprout Pay — adding benefits administration with flexible lifetime maximums and streamlined claims reimbursement). A forthcoming product called Sprout Leave (launching Fall 2026) extends the platform into parental leave process management for HR teams.

Differentiator

Problem solved

Functional benefit

Brands

• Sprout Leave: A parental leave process solution for employers that provides a dashboard with active leave tracking, automated workflows, and EI top-up calculations. Coming Fall 2026.

Products and services

• Sprout Platform Canada's first end-to-end digital health and benefits platform for fertility and family building. Delivered to Canadian employers as an employee benefit and accessed by employees and their partners, it provides unlimited 24/7 virtual appointments with fertility nurses, mental health professionals, surrogacy coaches, and legal experts; a vetted fertility clinic network with 5-20% treatment discounts; personalized Family Building Advisors who act as dedicated guides; benefits, tax and financial planning support; and the Sprout Pay spending account for digital claims submission and reimbursement of fertility, surrogacy, and adoption expenses. Coverage spans fertility preservation (egg, embryo, sperm freezing), IUI, IVF, adoption, and surrogacy. The platform is built on AWS cloud infrastructure with the Moxo client interaction framework and keeps personal health information confidential from employer subscribers.

Quantifiable outcome

• 72% of people would stay longer at a company offering fertility benefits
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, minor and major.

• Twig FertilitycoreStrategic or Co-development PartnerOntario-based fertility clinic partner offering Sprout members exclusive discounts on treatments including fertility testing, IUI, IVF, and egg freezing. Members receive 5-20% off services through negotiated partnership rates.
• Pollin FertilitycoreStrategic or Co-development PartnerOntario-based fertility clinic partner providing discounted fertility treatments to Sprout members. Partnership expands access to high-quality, affordable fertility care.
• TRIO FertilitycoreStrategic or Co-development PartnerOntario fertility clinic partner offering exclusive treatment discounts to Sprout members. Part of the vetted clinic network providing comprehensive fertility services.
• EVOLVE Egg FreezingcoreStrategic or Co-development PartnerOntario-based egg freezing clinic partner offering discounted services to Sprout members seeking fertility preservation.
• Markham Fertility CentrecoreStrategic or Co-development PartnerOntario fertility clinic partner. CEO Mark Evans quoted endorsing Sprout's mission to break barriers to fertility care. Provides access to comprehensive fertility treatments.
• Victory Reproductive CarecoreStrategic or Co-development PartnerOntario-based fertility clinic partner in Sprout's vetted network, offering exclusive discounts to members.
• PCRM (Pacific Centre for Reproductive Medicine)coreStrategic or Co-development PartnerBritish Columbia and Alberta-based fertility clinic partner extending Sprout's geographic coverage to Western Canada.
• RFP (Regional Fertility Program)coreStrategic or Co-development PartnerAlberta-based fertility clinic partner providing Sprout members in Western Canada with access to discounted fertility treatments.
• Bird&beminorChannel Partner/ Reseller/ DistributorDirect-to-consumer brand partner offering discounts on fertility-related products (prenatal supplements, etc.) to Sprout members through brand partnership.
• OvryminorChannel Partner/ Reseller/ DistributorBrand partner offering discounts on direct-to-consumer fertility products to Sprout members.
• MoxocoreTechnology or IntegrationClient interaction framework provider used by Sprout for secure communication and data exchange. Moxo employs state-of-the-art data encryption and security for platform interactions.
• Amazon AWScoreTechnology or IntegrationCloud infrastructure provider hosting Sprout's servers and data storage. All personal and health information processed and stored through AWS infrastructure.
• Canada LifecoreChannel Partner/ Reseller/ DistributorMajor Canadian insurance carrier partner offering Sprout's family-building benefits as part of their employee benefits packages. One of the first insurance providers to make Sprout available to plan members.
• GreenShieldcoreChannel Partner/ Reseller/ DistributorInsurance provider partner making Sprout available to their plan members seeking fertility and family-building benefits.
• MercermajorChannel Partner/ Reseller/ DistributorGlobal benefits consulting firm partner recommending and implementing Sprout for their employer clients seeking modern family-building benefits solutions.
• GallaghermajorChannel Partner/ Reseller/ DistributorInsurance and benefits broker partner offering Sprout to their corporate clients as part of comprehensive employee benefits packages.
• HUB InternationalmajorChannel Partner/ Reseller/ DistributorBenefits broker partner distributing Sprout's family-building platform to their employer clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kindbody: U.S. fertility benefits and clinic operator providing employer-sponsored fertility care with in-network clinics and virtual services. Comparable employer go-to-market, clinic-network strategy, and care navigation model to Sprout.
• Progyny: U.S. fertility benefits management company offering employer-sponsored fertility treatment coverage with a vetted clinic network. Direct analog to Sprout's Core + Complete Plan model with clinic network discounts.
• Carrot Fertility: Global fertility and family-forming benefits platform sold to employers and health plans. Closest direct competitor to Sprout Family: same B2B2C model, same employer-sponsored fertility benefit structure, same global clinic-network approach. Sprout's positioning reads as a Canadian-localized answer to Carrot.
• Maven Clinic: Virtual care platform for women's and family health, including fertility, maternity, and postpartum care, sold to employers and payers. Mirrors Sprout's telehealth + care navigation model and employer benefits distribution.
• WINfertility: U.S. fertility benefits management company selling to employers and health plans with treatment bundles, pharmacy, and care management. Analogous employer-channel benefits administration business to Sprout's Sprout Pay module.
• Future Family: U.S. fertility financing and care planning platform offering financial plans and concierge support for fertility treatment. Overlaps with Sprout's benefits administration, financing, and care advisor services.
• Gaia (Gaia Family): Employer-sponsored fertility benefits platform with a care navigation and financing model. Directly comparable in employer go-to-market and family-building journey support, though UK-rooted rather than Canadian.

Broad incumbents

• Ovia Health: Established women's and family health engagement platform (now part of Labcorp) sold to employers and health plans. Broader incumbent with overlapping women's/family health capabilities but not fertility-specialized.

Emerging players

• Posterity Health: Virtual male fertility care platform with employer benefits channel. Adjacent fertility clinical offering that could expand into broader family-building to compete with Sprout's inclusive male fertility messaging.
• Frame Fertility: Earlier-stage employer fertility benefits platform with a similar care-coordination focus. Comparable emerging-stage peer in the employer fertility benefits category, though smaller footprint than Sprout's carrier partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sproutfamily
• Instagraminstagram.com/sproutfamilyca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Family