Deem

What Deem does

Deem is a corporate travel management technology company providing a customizable cloud and mobile platform for booking, procurement, and trip management. The platform primarily serves organizations with more than 300 employees, including Fortune 500 enterprises across technology, financial services, healthcare, and manufacturing industries, as well as Travel Management Companies (TMCs) that resell and implement the platform to their corporate clients. Deem's core products include the Deem online booking tool (originally launched as Etta), Etta Go for the SMB segment, Deem Ground for end-to-end ground transportation, Deem Mobile, Travel SafetyCheck (duty-of-care and traveler safety), and EcoCheck (carbon emissions tracking).

The platform's underlying technology integrates multiple Global Distribution Systems (Sabre, Apollo/Galileo, Travelport+, Amadeus, ITA Software, Travelfusion), NDC airline content (including direct partnerships with Southwest Airlines), hotel content (Booking.com), rail (Silverrail), and ground transport providers (Uber for Business). It connects natively to a broad expense management ecosystem (Workday, Oracle, Expensify, Chrome River, Deltek, Infor, Certify, Apptricity) and uses Thrust Carbon and GeoSure data feeds for sustainability and traveler safety. The platform operates from Oakland/San Francisco with engineering in Bangalore and EMEA operations in Dublin.

Deem generates revenue primarily through annual subscription licensing of its platform, priced custom by company size and traveler volume, with secondary professional services revenue from implementation and support. Go-to-market combines direct enterprise field sales with a deep TMC channel ecosystem (AAA, American Express GBT, BCD Travel, CWT, FCM, and others), supplemented by a self-serve online booking option for smaller customers. The company has changed ownership three times in seven years (Enterprise Holdings in 2019, Travelport in 2023, Juniper Group/Constellation Software in June 2026) and currently operates as an independent subsidiary under Juniper Group.

Name

Deem

Legal name

Deem Inc.

Website

https://deem.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Deem is a cloud and mobile corporate travel management platform serving enterprises with 300+ employees, providing booking, expense integration, and ground transportation through direct sales and global Travel Management Company channel partners.

Ownership category

akta.pro rank

Product category

Corporate Travel Management Software

NAICS

Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Travel & Expense (T&E) Management Platforms (THAKANAA)

akta.pro secondary industry

Corporate Mobility & Ground Transport Management (THALANAI)

Keywords

• Corporate travel management
• Travel booking software
• Expense management integration
• Ground transportation platform
• Online booking tool

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Licensing: Primary revenue stream from annual subscription licensing of the Deem platform to corporate customers. Pricing based on company size and number of travelers.
2. Professional Services: Time and materials revenue from implementation services, training, and ongoing customer support engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Deem provides a cloud and mobile corporate travel management platform that enables organizations with more than 300 employees to book air, hotel, and ground transportation while enforcing policy compliance. The platform integrates multiple Global Distribution Systems (GDS) including Sabre, Apollo, Travelport, and ITA Software, and connects to enterprise expense systems such as Workday, Oracle, and Expensify. It also offers standalone ground transportation management (Deem Ground), a mobile app, and sustainability/safety features (EcoCheck, Travel SafetyCheck).

Product overview

Deem is a corporate travel management platform providing a unified suite of booking, procurement, and trip management solutions. The core platform (Deem/Etta) is a cloud and mobile-based online booking tool (OBT) supporting organizations with 300+ employees, while Etta Go serves SMB segments. The platform integrates air, hotel, and ground transportation content across multiple GDS systems (Travelport+, Sabre, Amadeus, Apollo, Galileo, Worldspan). Key modules include Deem Ground for end-to-end ground transportation, Deem Mobile for on-the-go trip management, Travel SafetyCheck for duty-of-care compliance, and EcoCheck for carbon footprint visibility. The platform connects with travel management companies (TMCs) through the Deem Collective program and integrates expense data with enterprise ERP/expense systems including Workday, Deltek, ChromeRiver, and Infor.

Differentiator

Problem solved

Functional benefit

Brands

• Etta: Corporate travel booking platform with delegate booking capability, EcoCheck sustainability features, and award-winning accessibility.
• Deem Ground
• Work Fource

Products and services

• Deem Corporate Travel Platform Customizable, full-service cloud and mobile corporate travel management platform for organizations with more than 300 employees. Provides booking, procurement, and trip management solutions including air, hotel, and ground transportation with policy compliance controls. Integrates with multiple GDS systems (Sabre, Apollo, Travelport, ITA Software, Amadeus) and enterprise expense/ERP systems.
• Etta Go Mobile-first corporate travel solution designed for small and medium-sized businesses (SMBs) with streamlined booking capabilities optimized for road warriors. Provides accessible self-service travel booking for the SMB segment.
• Deem Ground End-to-end ground transportation booking and management platform for corporate travel. Integrates with major rental car providers, black car services, ride-hailing (including Uber for Business), and rail service providers.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship and core.

• Juniper GroupflagshipStrategic or Co-development PartnerJuniper Group acquired Deem from Travelport, becoming the current owner and strategic backer of Deem's corporate travel platform.
• TravelportcoreTechnology or IntegrationFormer owner of Deem; now operates as a preferred partner and GDS content provider. Deem integrates with Travelport's GDS platform for travel inventory access.
• Enterprise HoldingscoreTechnology or IntegrationPrevious ownership period under Enterprise Holdings; provides ground transportation inventory integration.
• AAAcoreChannel Partner/ Reseller/ DistributorMajor Travel Management Company partner reselling Deem platform to corporate customers.
• American Express Global Business Travel (GBT)coreChannel Partner/ Reseller/ DistributorLeading TMC partner distributing Deem's platform to enterprise clients globally.
• BCD TravelcoreChannel Partner/ Reseller/ DistributorMajor global TMC partner reselling and implementing Deem platform.
• CWTcoreChannel Partner/ Reseller/ DistributorGlobal TMC partner distributing Deem corporate travel solutions.
• FCM TravelcoreChannel Partner/ Reseller/ DistributorTMC partner offering Deem-powered travel management services.
• SabrecoreTechnology or IntegrationGDS content partner providing travel inventory through Sabre's distribution platform.
• ITA SoftwarecoreTechnology or IntegrationGDS content partner (now part of Google) providing air content integration.
• TravelfusioncoreTechnology or IntegrationLow-cost carrier content aggregation partner for Deem platform.
• AmadeuscoreTechnology or IntegrationGDS content partner providing travel distribution through Amadeus platform.
• Booking.comcoreTechnology or IntegrationHotel content provider supplying accommodation inventory to Deem platform.
• Southwest AirlinescoreTechnology or IntegrationDirect NDC content partnership providing airline inventory.
• WorkdaycoreTechnology or IntegrationNative integration with Workday expense management for seamless expense reporting.
• OraclecoreTechnology or IntegrationIntegration with Oracle expense and financial management systems.
• ExpensifycoreTechnology or IntegrationNative expense management integration for travel expense reconciliation.
• Chrome RivercoreTechnology or IntegrationEnterprise expense management integration partner.
• DeltekcoreTechnology or IntegrationIntegration with Deltek professional services expense management.
• InforcoreTechnology or IntegrationERP integration for expense and financial management.
• CertifycoreTechnology or IntegrationExpense management integration partner.
• Uber for BusinesscoreTechnology or IntegrationGround transportation integration for ride-hailing within travel booking.
• Thrust CarboncoreTechnology or IntegrationSustainability analytics partner providing carbon emissions tracking through EcoCheck.
• Conferma PaycoreTechnology or IntegrationVirtual payment solution for secure corporate travel payments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Navan: Navan (formerly TripActions) is a fast-growing corporate travel and expense platform combining an OBT with a modern corporate card. It targets the same mid-market and enterprise segments as Deem, with comparable NDC and expense integration capabilities.
• TravelPerk: TravelPerk offers a corporate travel booking platform with strong SMB and mid-market focus, expanding into enterprise. It overlaps with Deem's Etta Go and main platform on booking, policy, and expense workflows.
• HRS Group: HRS Group provides corporate hotel-centric booking, payment and expense solutions to enterprises globally, overlapping with Deem on hotel sourcing, payment integration and T&E workflows.
• Egencia (Expedia Group): Egencia, Expedia Group's corporate travel brand, is a direct online booking and managed travel competitor to Deem with global coverage and TMC-style servicing for enterprise clients.
• SAP Concur: SAP Concur Travel is the enterprise incumbent in corporate online booking and travel & expense management. It competes head-to-head with Deem for Fortune 500 travel programs and is the most direct comparable on scope, customer profile and integrated T&E proposition.

Emerging players

• TravelBank: TravelBank is an emerging player combining corporate travel booking with expense management and a payments card. It targets SMB and mid-market segments that overlap with Deem's Etta Go and online booking offering.
• Spotnana: Spotnana is a next-generation, NDC-native travel platform that powers TMCs and corporates. It competes for the same enterprise customers as Deem, particularly those prioritizing modern NDC content and open architecture.

Broad incumbents

• CWT: CWT is one of Deem's largest TMC channel partners and also a direct managed travel competitor to Deem-powered programs. Overlap is partial — CWT increasingly bundles its own technology stack alongside partner OBTs.
• BCD Travel: BCD Travel is a top global TMC that resells Deem to enterprise clients and competes for the same corporate travel management RFPs. It is a broad incumbent with comparable enterprise customer base.
• American Express Global Business Travel (Amex GBT): Amex GBT is both a major Deem reseller and a competitor offering its own corporate travel management platform. It is a broad incumbent in the same enterprise travel management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deem
• YouTubeyoutube.com/user/deeminc
• LinkedInlinkedin.com/company/deeminc
• Instagraminstagram.com/deem_travel
• Facebookfacebook.com/DeemInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds13 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deem