Arternal
Arternal is a vertical SaaS platform for art galleries, auction houses, and advisories, offering CRM, inventory, invoicing, viewing rooms, and an emerging AI agent workforce for registrar, sales, marketing, analytics, and finance workflows. Subscription-priced across three tiers with enterprise migration support.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arternal does
Arternal (legally Artlocal Inc.) is a vertical SaaS platform purpose-built for primary-market art galleries, auction houses, and art advisory firms. Founded in 2017 and headquartered in New York, the company consolidates core gallery operations — collector CRM, artwork inventory management, invoicing and payments, online viewing rooms, AI-powered email outreach, and custom websites — into a single cloud-based system hosted on AWS. The product is offered across three subscription tiers (Essential, Principal, Expert) with annual billing and bespoke enterprise pricing, and is supported by a dedicated migration team that helps prospects move from legacy systems such as Artlogic, ArtCloud, Gallery Systems, ArtBinder, ArtBase, and Artsystems Pro. Customer evidence includes high-profile enterprise anchors Hauser & Wirth and Phillips alongside a long mid-market tail (Martha's, JANEY Gallery, Addis Fine Art, Anat Ebgi, KARMA, Southern Guild, Marc Straus, Michael Werner, Veneklasen, Commonwealth & Council, Beaman Delman Fine Arts), with the company reporting thousands of paying customers and a 4.8/5 average across 40+ verified reviews.
The platform's technology stack is built on AWS infrastructure and integrates natively with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, and TaxJar. In 2025-2026 Arternal extended this foundation with an agentic AI workforce — Reggie (AI Registrar), Sal (Sales Assistant), Miya (Marketing), Dana (Data & Analytics), and Finn (Finance) — handling intake, shipping coordination, consignment management, personalized outreach, market analysis, and invoicing workflows. These agents are positioned under a 'Work as a Service' model articulated by CEO Sean Green, with AI capabilities spanning computer vision (artwork field extraction from images), NLP (collector communication and email drafting), recommendation engines, and predictive analytics. Reggie is offered as a separately priced add-on with bespoke founding-cohort pricing and embedded engineers for on-site configuration.
The go-to-market blends three motions: direct consultative enterprise sales (used for Hauser & Wirth, Phillips, and Michael Werner), inside sales and self-serve onboarding for mid-market galleries, and event- and content-driven demand generation through webinars and a thought leadership blog. The company has raised modest disclosed capital (a $500K round from Right Side Capital Management in 2017 plus smaller amounts from Precursor Ventures, In/Visible Ventures, BKR Capital, and Talent Resources Ventures), operates with 11-50 employees, and is GDPR-compliant with security protocols including data encryption, daily backups, and role-based access controls. Reported customer outcomes include +10x offer activity, +75% faster sales cycles, +96% growth in collector value, and most galleries fully operational within two weeks of onboarding.
Arternal firmographics
Firmographics- Name
- Arternal
- Legal name
- Artlocal Inc.
- Website
- https://arternal.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arternal is a vertical SaaS platform for art galleries, auction houses, and advisories, offering CRM, inventory, invoicing, viewing rooms, and an emerging AI agent workforce for registrar, sales, marketing, analytics, and finance workflows. Subscription-priced across three tiers with enterprise migration support.
- Ownership category
- akta.pro rank
Arternal industry classification
Industry- Product category
- Gallery Management Software
- NAICS
- Software Publishers (513210), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industry
- Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Arternal is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arternal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Core Platform: Three-tier subscription model (Essential, Principal, Expert) providing access to CRM, inventory, invoicing, viewing rooms, and reporting. Pricing scales with features including AI capabilities, mobile access, custom websites, and dedicated support.
- Reggie AI Add-on: AI registrar add-on priced based on gallery size and workflows handled. Founding cohort receives bespoke pricing with engineers embedded; standard per-seat add-on for later cohorts.
- Custom Website Development: Bespoke gallery website design, development, and migration services as part of the platform offering.
- Data Migration Services: Hands-on migration support from legacy systems and competing platforms included as part of onboarding, with team handling data export, cleaning, and import.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential tier - Core gallery management features |
| Subscription | Annual | Principal tier - Most popular with AI and mobile access |
| Subscription | Annual | Expert tier - Larger operations with custom websites and dedicated support |
| Subscription | Multi-year contract | Reggie AI Add-on |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Arternal product offering
Product offeringCore offering
Arternal is a cloud-based SaaS gallery management platform for art galleries, auction houses, and art advisories. It unifies CRM, inventory management, invoicing and payments, online viewing rooms, and AI-powered tools (Smart Mail, Reggie AI Registrar, and an agentic workforce including Sal, Miya, Dana, and Finn) to track collector relationships, artwork sales pipelines, and gallery operations end-to-end. The platform is offered in tiered subscriptions (Essential, Principal, Expert) with migration support and bespoke custom websites.
Product overview
ARTERNAL is a unified gallery management platform built for galleries, auction houses, and advisories. The core platform includes integrated modules for Smart Mail (AI-powered personalized email outreach), CRM (collector relationship management), Inventory Management (artwork and consignment tracking), Online Viewing Rooms (digital exhibitions and PDFs), Invoicing + Payments (financial transactions with tax automation), and Reporting (AI-powered analytics). The platform is augmented by an AI agentic workforce including Reggie (AI Registrar for intake, shipping, and consignments), Sal (Sales Assistant), Miya (Marketing), Dana (Data & Analytics), and Finn (Finance). An AI-powered PDF Generator and bespoke Custom Websites are available as add-ons. The platform integrates with Gmail, Outlook, QuickBooks, Stripe, Mailchimp, WhatsApp, and TaxJar. Offered in Essential, Principal, and Expert tiers with dedicated migration support and mobile app access.
Differentiator
Problem solved
Functional benefit
Brands
- Reggie: AI Registrar built for art galleries - the first AI agent designed for gallery operations including intake, shipping coordination, condition reports, and consignments.
- Sal
- Miya
- Dana
- Finn
Products and services
- Smart Mail AI-powered personalized offer email system that enables galleries to send tailored communications to collectors and tracks engagement in real-time (opens, clicks, artwork views) with automated follow-ups.
- Collector CRM Gallery-specific CRM capturing every email, offer, and conversation on a single collector timeline with team-wide visibility and automatic conversation logging.
- Inventory Management Artwork tracking system managing inventory, consignments, loans, pricing, and locations in real-time with AI-powered intelligent search and live-updating lists for exhibitions and fairs.
- Online Viewing Rooms Digital exhibition platform for creating online viewing rooms and PDFs for fairs, exhibitions, and private collectors with engagement analytics for follow-ups.
- Invoicing + Payments Financial module for creating invoices, tracking payments, managing transactions, and handling sales tax via TaxJar with QuickBooks sync; supports credit cards, ACH, and Buy Now Pay Later.
- Reporting Analytics and insights platform that generates collector reports, inventory summaries, and sales insights powered by AI to surface trends and performance data.
- Custom Websites Bespoke gallery website design, development, and migration services providing fully branded websites integrated with inventory and viewing rooms.
- Reggie AI Registrar AI registrar agent that autonomously handles artwork intake, condition reports, domestic and international shipping coordination, customs documentation, and consignment management for art galleries.
- Sal AI Sales Assistant AI sales agent that tracks collector preferences, manages follow-ups, and drafts offers anchored to what each collector has viewed and purchased.
- Miya AI Marketing AI marketing agent that drafts press releases, newsletters, and exhibition narratives in the gallery's own voice rather than generic content.
- Dana AI Data & Analytics AI analytics agent that provides market movements analysis, artist price history, and fair economics analysis that galleries previously had no time to run.
- Finn AI Finance AI finance agent that handles invoicing, artist payouts, and tax and VAT obligations across every jurisdiction the gallery sells into.
- Mobile App iOS application for iPhone and iPad providing full access to CRM, inventory, and collector data for use at art fairs, client visits, and gallery events.
Quantifiable outcome
- +10x Increased Offer Activity
- +3 more outcomes
Companies that use Arternal
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Arternal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability12 records
Feature9 records
Arternal partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Gmail / Google WorkspacecoreEmail integration allowing galleries to sync communications directly with collector timelines and CRM records within ARTERNAL.
- Microsoft OutlookcoreEmail integration for Outlook users enabling seamless collector communication tracking and timeline synchronization.
- QuickBookscoreAccounting integration for syncing invoices, payments, and financial data with QuickBooks for accurate bookkeeping.
- StripecorePayment processing integration enabling credit cards, ACH, and Buy Now Pay Later options for gallery transactions.
- TaxJarcoreSales tax automation integration providing accurate tax calculation and compliance across jurisdictions.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting ARTERNAL platform with strict security protocols, data encryption, and daily backups.
- ArtlogiccoreMigration support from Artlogic gallery management system with guided data export, cleaning, and import into ARTERNAL.
- ArtCloudcoreMigration support from ArtCloud platform with team-assisted data migration process.
- Gallery Systems (Vernon)coreMigration support from Gallery Systems Vernon platform with data migration team assistance.
- ArtBindercoreMigration support from ArtBinder with guided data transfer process.
- ArtBasecoreMigration support from ArtBase database with team handling export and import.
- Artsystems ProcoreMigration support from Artsystems Pro with data migration team assistance.
- IntercomcoreCustomer support platform powering ARTERNAL's help center and support operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Arternal competitors and assessment
Company assessmentDirect peers
- Artlogic: Leading gallery management software competitor directly named in ARTERNAL's migration target list. Offers CRM, inventory, and online viewing rooms for galleries and dealers - a near-identical product scope competing for the same primary-market gallery customers.
- ArtCloud: Cloud-based gallery and inventory management platform explicitly listed as a migration source for ARTERNAL. Competes head-to-head on CRM, inventory, and website features for galleries of similar size.
- Gallery Systems (Vernon): Long-standing gallery and museum collection management platform named as a migration source. Serves galleries, museums, and private collectors with similar inventory and collections management functionality.
- ArtBinder: Inventory and cataloguing tool for galleries and private dealers, listed as a migration source for ARTERNAL. Overlaps on inventory, consignment tracking, and viewing room features.
- MasterArt: Art market data and inventory management platform serving galleries, auction houses, and collectors. Comparable in addressing gallery operational workflows alongside market data - directly overlapping with ARTERNAL's reporting and Dana agent capabilities.
- Collector Systems: Cloud-based art collection management platform for collectors, galleries, and advisors. Competes in the same gallery advisory and CRM workflow space as ARTERNAL.
- Artsystems (ArtBase): Database management software for galleries, dealers, and advisors - includes ArtBase and Artsystems Pro, both named as ARTERNAL migration sources. Directly comparable inventory and consignment management functionality.
Broad incumbents
- Artsy: Large online art marketplace that also offers gallery tools and inventory features. While primarily a marketplace, its gallery-facing features compete for the same collector engagement and inventory visibility workflows ARTERNAL addresses.
- HubSpot: General-purpose CRM and marketing automation platform that galleries sometimes adopt before vertical-specific tooling. While not a direct art-world competitor, it represents the horizontal alternative galleries might default to absent ARTERNAL's vertical specialization.
Regional players
- Wideroe Gallery Systems: European gallery management and inventory software primarily serving Northern European markets. Comparable gallery CRM and inventory functionality but with limited US overlap, making it more of a regional alternative than direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Arternal social profiles
Digital presenceArternal compliance and trust
Trust signalCompliance2 records
Arternal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arternal leadership team
Management profileNumber of profiles
Profiles6 records
Arternal funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arternal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arternal
What does Arternal do?
Arternal is a cloud-based SaaS gallery management platform for art galleries, auction houses, and art advisories. It unifies CRM, inventory management, invoicing and payments, online viewing rooms, and AI-powered tools (Smart Mail, Reggie AI Registrar, and an agentic workforce including Sal, Miya, Dana, and Finn) to track collector relationships, artwork sales pipelines, and gallery operations end-to-end. The platform is offered in tiered subscriptions (Essential, Principal, Expert) with migration support and bespoke custom websites.
Is Arternal a public or private company?
Arternal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arternal founded?
Arternal was founded in 2017. It employs 11 to 50 people.
Where is Arternal based?
Arternal is headquartered in Los Angeles, United States, in the North America region.
How does Arternal make money?
Four revenue lines are on record. SaaS Subscription - Core Platform is the primary driver. The others are reggie AI Add-on, custom Website Development and data Migration Services.
Who are Arternal's main competitors?
Direct peers on record are Artlogic, ArtCloud, Gallery Systems (Vernon), ArtBinder, MasterArt, Collector Systems and Artsystems (ArtBase). Broad incumbents are Artsy and HubSpot. Wideroe Gallery Systems is listed as a regional player.
Does Arternal have an API?
No public API is recorded for Arternal.
What industry is Arternal in?
Arternal's product category is Gallery Management Software. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAM, Casting & Talent Placement (Sessions, Bands, Touring Musicians). Its NAICS code is 513210.