Pawlytics
Pawlytics is a cloud-based SaaS platform that provides record management, workflow automation, and integrations for foster-based animal rescues and small animal shelters. It serves a global nonprofit customer base in 14+ countries via a tiered subscription model.
- Company typePrivate
- Founded2018
- HeadquartersLincoln, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pawlytics does
Pawlytics is a Lincoln, Nebraska-based Public Benefit Corporation founded in 2018 by Lizz Whitacre that builds cloud-based SaaS software for animal welfare organizations, primarily foster-based animal rescues and small-to-mid animal shelters. The platform centralizes pet and people records, automates adoption and foster workflows, and integrates with the operational backbone of the animal welfare ecosystem, including adoption listing sites (Petfinder, Adopt-a-Pet), the national reporting database (Shelter Animals Count), and four microchip registries (AKC Reunite, HomeAgain, PetLink, SmartTag). Core modules cover record management, custom forms and applications, e-contracts and digital adoption packets, medical reminders, transport organization, payment processing, and reporting (visual dashboards and downloadable CSV reports for grants and regulatory inspections); an upcoming FosterFix algorithm will match pets with foster homes.
The company runs a product-led growth model with a 14-day self-serve free trial and tiered subscription pricing of $29/month (0-24 adoptions), $49/month (25-49), and $1 per adoption/contract for larger rescues, with all tiers receiving full feature access and no required contracts. Distribution is supplemented by inside-sales live demos, a content-marketing blog (Muttrics), and referral partnerships with adjacent service providers (Companion Protect, MetLife, Embark, Petcademy, PetScript, PetFriendly). Pawlytics reports active customers in 14+ countries and total disclosed funding of approximately $545,000 across a January 2020 LaunchLNK grant and a March 2021 pre-seed round. The company is privately held with a team of 1-10 employees.
Pawlytics firmographics
Firmographics- Name
- Pawlytics
- Legal name
- Pawlytics
- Website
- https://pawlytics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pawlytics is a cloud-based SaaS platform that provides record management, workflow automation, and integrations for foster-based animal rescues and small animal shelters. It serves a global nonprofit customer base in 14+ countries via a tiered subscription model.
- Ownership category
- akta.pro rank
Pawlytics industry classification
Industry- Product category
- Animal Rescue Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
Keywords
Where Pawlytics is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pawlytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Tiered Pricing: Tiered subscription model based on adoption and contract volume. Small tier (0-24 adoptions) at $29/month, Medium (25-49) at $49/month, and Large (50+) at $1 per adoption/contract/month. All tiers include full feature access, customer support, and future upgrades. No contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small: 0-24 Adoptions + Contracts at $29/month |
| Subscription | Monthly | Medium: 25-49 Adoptions + Contracts at $49/month |
| Unit Pricing | Pay-as-you-go | Large: 50+ Adoptions + Contracts at $1 per adoption & contract/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Pawlytics product offering
Product offeringCore offering
Pawlytics is a cloud-based SaaS platform built specifically for animal welfare organizations that centralizes pet and people records, automates rescue workflows (custom forms, e-contracts, medical reminders, donation processing), and exports pet data to adoption platforms and microchip registries. It serves foster-based rescues, animal shelters, and nonprofit animal welfare organizations with tiered subscription pricing based on monthly adoption and contract volume.
Product overview
Pawlytics is a unified cloud-based animal rescue management platform offered as a single integrated product with multiple modules. The core Pawlytics Core Platform provides comprehensive pet and people record management, with built-in modules for custom forms, automatic data exports, e-contracts, medical reminders, donation processing, and reporting (Visual Reports & Graphs, Downloadable CSV Reports, Quick Stats Dashboard). Additional modules include Partner Organization Management, Transport Organizer, Pet Listing Widget, and Digital Adoption Packets. Upcoming features include FosterFix (foster matching algorithm) and Workflows automation. The platform is supplemented by Muttrics (educational blog) and an optional website design add-on service (Pawlytics Webdevelopurr Program). The company also offers integrations with various third-party services including adoption platforms, microchip registries, DNA testing, insurance, and behavioral support.
Differentiator
Problem solved
Functional benefit
Brands
- Muttrics: The animal rescue data blog featuring articles on animal rescue research, best practices, and how to use shelter statistics.
Products and services
- Pawlytics Core Platform Comprehensive cloud-based animal rescue management SaaS platform offered via tiered monthly subscription that centralizes pet and people records, automates workflows (custom forms, e-contracts, medical reminders, donation processing, automatic exports), and provides reporting dashboards. Designed for foster-based animal rescues, animal shelters, and nonprofit animal welfare organizations, with pricing based on monthly adoption and contract volume starting at $29 per month.
- Pawlytics Webdevelopurr Program Optional paid add-on service providing custom website design, development, and hosting for animal rescue organizations, with integration support for Pawlytics users. Sold separately from the core SaaS subscription.
Quantifiable outcome
- 37% of animals with positive observation notes were adopted in HASS test shelters vs 18% without (industry benchmark reference)
- +3 more outcomes
Companies that use Pawlytics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pawlytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature10 records
Pawlytics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- SmartTagcoreFourth microchip partner joining Pawlytics, expanding recovery options for rescues and helping keep pets out of shelters.
- AKC ReunitecoreAuto-register adopted pets' microchips to their new owners while keeping rescue as primary contact. Part of microchip registry integration ecosystem.
- Companion ProtectcoreOffering affordable, comprehensive insurance coverage specially for rescue and shelter pets. Partnership announced October 2022 to help protect rescue pets post-adoption.
- HomeAgaincoreAuto-register adopted pets' microchips to their new owners using Pawlytics to keep families together. One of multiple microchip registry partnerships.
- PetLinkcoreOffering secure microchip registration and lifetime pet recovery services to help lost pets return home.
- PetFindercoreOffering the ability to automatically sync Pawlytics pets to PetFinder to help get more pets adopted. Core adoption platform integration.
- Adopt A PetcoreAutomatic pet listing sync to Adopt-a-Pet platform for expanded adoption reach.
- EmbarkstrategicDog DNA testing partnership allowing rescues to uncover each dog's story and create second chances. Helps with breed identification and adopter matching.
- PetcademystrategicSMS-based behavioral support for adopters and fosters. Reduces pet surrenders and retains foster homes through text message support.
- PetScriptminorHigh-quality compound medicines for animals at a fraction of the cost for animal rescues and shelters.
- PetFriendlyminorOffering affordable, vet-quality, auto-delivery flea & tick medications to keep rescued pets safe and healthy.
- MetLife Pet InsuranceminorProviding trusted pet insurance coverage backed by a nationally recognized provider.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pawlytics competitors and assessment
Company assessmentDirect peers
- Shelterluv: Shelterluv is a cloud-based animal shelter management platform offering pet records, adoptions, foster management, and medical tracking — directly overlapping with Pawlytics' core rescue and shelter workflows and competing for the same nonprofit and municipal shelter customers.
- RescueGroups: RescueGroups provides animal rescue management software including pet listings, adoption management, and integrations with microchip registries — a direct competitor serving the same foster-based rescue and shelter segment that Pawlytics targets.
- PetPoint: PetPoint is a long-established shelter management system used by municipal and private animal shelters for intake, outcome tracking, adoptions, and reporting — competing directly with Pawlytics for shelter customers, particularly larger organizations.
- Chameleon (by Pethealth): Chameleon is a cloud shelter management platform from Pethealth covering animal records, adoptions, and reporting — a direct competitor in the shelter software category with stronger institutional distribution through Pethealth's broader animal welfare footprint.
Broad incumbents
- Salesforce.org Nonprofit Cloud: Salesforce.org provides broad nonprofit CRM and program management used by many animal welfare organizations as a general-purpose alternative to vertical rescue software — competing for the same wallet but as part of a much wider portfolio rather than specializing in shelter workflows.
Others
- Volgistics: Volgistics is volunteer management software widely adopted by nonprofits including animal rescues — adjacent rather than directly competing, as Pawlytics' volunteer portal is bundled with broader rescue workflows while Volgistics specializes in volunteer scheduling and tracking.
- Bloomerang: Bloomerang is donor management and fundraising CRM for nonprofits including animal welfare organizations — adjacent ecosystem tooling that some rescues may use alongside or instead of Pawlytics for fundraising and donor engagement functions.
- Adopt-a-Pet: Adopt-a-Pet is one of the largest North American pet adoption listing platforms and a Pawlytics integration partner — adjacent rather than directly competing, as it provides the demand-side listing destination while Pawlytics provides the operational software that pushes listings into it.
- Donorbox: Donorbox is online fundraising software used by many small animal rescues for donations and recurring giving — adjacent to Pawlytics' payment processing module, representing an alternative or complement depending on the rescue's fundraising maturity.
Emerging players
- NeonCRM: NeonCRM is a nonprofit CRM with donor management, membership, and program tracking used by smaller animal welfare organizations — partial overlap with Pawlytics when rescues prioritize donor and constituent management over operational rescue workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pawlytics social profiles
Digital presencePawlytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pawlytics leadership team
Management profileNumber of profiles
Profiles1 record
Pawlytics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pawlytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pawlytics
What does Pawlytics do?
Pawlytics is a cloud-based SaaS platform built specifically for animal welfare organizations that centralizes pet and people records, automates rescue workflows (custom forms, e-contracts, medical reminders, donation processing), and exports pet data to adoption platforms and microchip registries. It serves foster-based rescues, animal shelters, and nonprofit animal welfare organizations with tiered subscription pricing based on monthly adoption and contract volume.
Is Pawlytics a public or private company?
Pawlytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pawlytics founded?
Pawlytics was founded in 2018. It employs 1 to 10 people.
Where is Pawlytics based?
Pawlytics is headquartered in Lincoln, United States, in the North America region.
How does Pawlytics make money?
One revenue line is on record: subscription - Tiered Pricing.
Who are Pawlytics's main competitors?
Direct peers on record are Shelterluv, RescueGroups, PetPoint and Chameleon (by Pethealth). Salesforce.org Nonprofit Cloud is listed as a broad incumbent. Others are Volgistics, Bloomerang, Adopt-a-Pet and Donorbox. NeonCRM is listed as an emerging player.
Does Pawlytics have an API?
No public API is recorded for Pawlytics.
What industry is Pawlytics in?
Pawlytics's product category is Animal Rescue Management Software. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services. Its SIC code is 7372.