Storyclash
Storyclash is an AI-powered influencer marketing SaaS platform that helps brands, agencies, and DTC companies discover creators, manage campaigns, and measure ROI across Instagram, TikTok, YouTube, and Facebook using proprietary Visual AI technology.
- Company typePrivate
- Founded2014
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Storyclash does
Storyclash is an AI-powered influencer marketing SaaS platform headquartered in Linz, Austria, serving brands, agencies, and direct-to-consumer (DTC) companies with creator discovery, campaign management, and ROI measurement. The company's core product suite comprises four modules: AI-powered Influencer Discovery, Brand Insights & Market Research, Collaboration & Relationship Management (an Influencer CRM), and Reporting & Analytics. The platform supports monitoring across Instagram, TikTok, Facebook, and YouTube, and integrates with e-commerce systems (Shopify, WooCommerce, Adobe Commerce, Shopware) and a public API to track influencer-driven sales attribution.
The platform's principal technical differentiator is its proprietary Visual AI technology, which analyzes content within images, videos, and Stories to detect logos, products, and usage scenarios — capabilities that generic text-based social listening tools lack. Visual AI powers a multimodal recommendation engine that combines image, video, and text analysis with audience data to surface high-fit creators, support compliance and credibility filters, and surface competitive signals across millions of content pieces. The company offers free product-led growth tools (AI Influencer Search at storyclash.ai and Instagram Brand Rankings) that funnel users into the paid SaaS subscription.
Storyclash operates a hybrid go-to-market combining enterprise field sales (quote-based, annual SaaS subscriptions, "Request Demo" CTAs) with product-led growth. Pricing is not publicly disclosed. The company was acquired by Paris-based Kolsquare in January 2026, joining the team.blue group (since October 2024), with the combined entity serving approximately 2,000 brands, agencies, and public organizations across more than 30 countries, primarily anchored in the DACH region (Germany, Austria, Switzerland). Co-founders Andreas Gutzelnig (CEO) and Philip Penner (CTO) remain active post-acquisition.
Storyclash firmographics
Firmographics- Name
- Storyclash
- Legal name
- Storyclash GmbH
- Website
- https://storyclash.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Storyclash is an AI-powered influencer marketing SaaS platform that helps brands, agencies, and DTC companies discover creators, manage campaigns, and measure ROI across Instagram, TikTok, YouTube, and Facebook using proprietary Visual AI technology.
- Ownership category
- akta.pro rank
Storyclash industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industries
- Social Media Management, Scheduling & Community Tools (BPAMALAJ), Dashboarding & KPI/Performance Management (HDAEAMAF), Social, Community & Creator Platform Feeds (HDAAAGAD)
Keywords
Where Storyclash is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Storyclash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Storyclash operates as a B2B SaaS platform providing software-as-a-service with recurring subscription payments. The platform is sold on a subscription basis with billing cycles (Terms of Service references 'billing cycle' and 'recurring payments').
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and professional plans available through sales consultation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Storyclash product offering
Product offeringCore offering
Storyclash is an AI-powered influencer marketing SaaS platform that enables brands, agencies, and DTC companies to discover creators, manage campaigns, track content performance, and measure ROI across Instagram, TikTok, YouTube, and Facebook. Its proprietary Visual AI analyzes images, videos, and Stories to detect logos, products, and usage scenarios, while automatically capturing Instagram Stories after their 24-hour expiration. The platform combines influencer CRM, competitive intelligence, automated reporting, and e-commerce integrations into a unified creator marketing workflow.
Product overview
Storyclash is an AI-powered Influencer Marketing Platform and Social Media Intelligence solution that operates as a unified platform with multiple integrated modules. The core platform consists of four main product areas: AI-powered Influencer Discovery (finding creators using Visual AI, text analysis, and audience data), Brand Insights & Market Research (competitive analysis and social listening), Collaboration & Relationship Management/Influencer CRM (campaign organization, workflows, and creator data), and Reporting & Analytics (ROI measurement and automated reporting). These core products are supplemented by platform-specific monitoring features (Instagram, TikTok, Facebook, YouTube), ecommerce integrations (Shopify, Adobe Commerce, WooCommerce, Shopware), a public API, and free tools including an AI Influencer Search, Instagram Brand Rankings, and various templates. Following its acquisition by Kolsquare in January 2026, the platform is being integrated into Kolsquare's broader European influencer marketing ecosystem while maintaining its Visual AI and DACH regional strengths.
Differentiator
Problem solved
Functional benefit
Brands
- storyclash.ai: AI-powered Visual Influencer Discovery tool - a separate free tool offered by Storyclash for AI-based influencer search.
Products and services
- Storyclash Influencer Marketing Platform AI-powered Influencer Marketing Platform and Social Media Intelligence SaaS that enables brands, agencies, and media companies to discover creators, track campaign performance, and measure ROI across Instagram, TikTok, YouTube, and Facebook. Focuses on earned media, creator impact, and content performance using proprietary Visual AI technology.
- AI Influencer Search (storyclash.ai) Free standalone AI-powered Visual Influencer Discovery tool that allows users to search for influencers using visual inputs (e.g., images of desired style) combined with AI analysis. Used as a top-of-funnel product-led growth tool to demonstrate platform value.
- Instagram Brand Rankings Free standalone tool for checking top Instagram brands by country and category, enabling benchmarking of brand performance in influencer marketing across different markets.
- Storyclash API API integration that allows programmatic access to Storyclash data and functionality, enabling enterprise customers to connect the platform with their own tools and systems with usage limits set by Storyclash.
Quantifiable outcome
- +250 hours saved per campaign on average
- +3 more outcomes
Companies that use Storyclash
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Storyclash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
Storyclash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- KolsquareflagshipIn January 2026, Storyclash was acquired by Kolsquare, Europe's leading influencer marketing platform and certified B Corporation. Following the acquisition, Storyclash continues operating under its existing brand while integrating into Kolsquare's broader European influencer marketing ecosystem. The combined entity serves approximately 2,000 brands, agencies, and public organizations across more than 30 countries.
- team.blueflagshipKolsquare (which acquired Storyclash in January 2026) became part of team.blue group in October 2024. team.blue is a leading European digital enabler, positioning the combined entity for accelerated growth and expanded market reach across Europe.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Storyclash competitors and assessment
Company assessmentDirect peers
- Kolsquare: Paris-based European influencer marketing platform and certified B Corporation; now Storyclash's parent company. Directly comparable product offering (creator discovery, campaign analytics, ROI measurement) with overlapping enterprise customer base across Europe.
- CreatorIQ: Enterprise influencer marketing platform serving global brands with creator discovery, CRM, and analytics. Closest direct competitor in the enterprise tier, competing for the same large-brand RFPs that Storyclash/Kolsquare target.
- Traackr: Enterprise influencer marketing platform focused on creator discovery, performance measurement, and brand affinity analysis. Comparable in customer profile (large consumer brands) and core functionality.
- Aspire (formerly AspireIQ): Influencer marketing platform combining creator marketplace, workflow management, and analytics. Directly comparable SaaS offering with similar horizontal segmentation across brands and agencies.
- Upfluence: All-in-one influencer marketing platform with creator search, outreach, gifting, affiliate, and analytics. Overlaps Storyclash on discovery, tracking, and reporting for both DTC and enterprise customers.
- Modash: Influencer marketing platform with creator discovery, analytics, and content tracking across Instagram, TikTok, YouTube, and Twitch. Comparable technology focus and PLG-friendly onboarding model.
- Tagger (by Sprout Social): Influencer marketing platform now part of Sprout Social, offering social listening, audience insights, campaign planning, and reporting. Direct overlap with Storyclash's brand insights and analytics modules.
Emerging players
- HypeAuditor: AI-powered influencer analytics platform focused on fraud detection, audience quality, and competitor benchmarking. Adjacent overlap with Storyclash's analytics and brand-insights capabilities, especially for agencies.
Broad incumbents
- Meltwater: Global media-intelligence and social-listening incumbent with influencer marketing modules as part of a broader PR/analytics suite. Comparable on analytics and reporting but not specialized in creator marketing.
- Brandwatch (Cision): Enterprise social-listening and consumer-intelligence platform with influencer marketing capabilities bundled into a wider offering. Overlaps with Storyclash on brand monitoring and competitive intelligence but lacks Storyclash's creator-marketing depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Storyclash social profiles
Digital presenceStoryclash compliance and trust
Trust signalCompliance2 records
Storyclash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyclash leadership team
Management profileNumber of profiles
Profiles2 records
Storyclash funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyclash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyclash
What does Storyclash do?
Storyclash is an AI-powered influencer marketing SaaS platform that enables brands, agencies, and DTC companies to discover creators, manage campaigns, track content performance, and measure ROI across Instagram, TikTok, YouTube, and Facebook. Its proprietary Visual AI analyzes images, videos, and Stories to detect logos, products, and usage scenarios, while automatically capturing Instagram Stories after their 24-hour expiration. The platform combines influencer CRM, competitive intelligence, automated reporting, and e-commerce integrations into a unified creator marketing workflow.
Is Storyclash a public or private company?
Storyclash is a private company. It is classified as corporate owned and is currently acquired.
When was Storyclash founded?
Storyclash was founded in 2014. It employs 11 to 50 people.
Where is Storyclash based?
Storyclash is headquartered in Linz, Austria, in the Europe region.
How does Storyclash make money?
One revenue line is on record: saaS Subscription.
Who are Storyclash's main competitors?
Direct peers on record are Kolsquare, CreatorIQ, Traackr, Aspire (formerly AspireIQ), Upfluence, Modash and Tagger (by Sprout Social). HypeAuditor is listed as an emerging player. Broad incumbents are Meltwater and Brandwatch (Cision).
Does Storyclash have an API?
Yes. Storyclash offers an API integration that allows users to connect the platform with other tools and systems. The API is mentioned in the product navigation as 'Storyclash API Integration' under the Integrations section, with limits set on API usage including the number of API requests and users served. The Terms of Service state that users must not attempt to circumvent API limitations and must obtain Storyclash's consent for uses beyond these limits.
What industry is Storyclash in?
Storyclash's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 5132 and its SIC code is 7372.