Volo Commerce
Volo Commerce is a UK-based software company that provides a multichannel ecommerce ERP platform (Volo Origin) and reporting/analytics platform (Volo Vision) for established UK online retailers selling across Amazon, eBay and other marketplaces, with 60+ shipping integrations and professional services.
- Company typePrivate
- Founded2006
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Volo Commerce does
Volo Commerce is a UK-based software company that builds multichannel ecommerce ERP software for established online retailers selling across multiple marketplaces (notably Amazon and eBay) and web stores. The company's product portfolio centers on two platforms: Volo Origin, the core ERP that centralizes listings, inventory, orders, shipping and stock across 100+ marketplace and web store channels, and Volo Vision, a reporting and analytics platform included with Origin. The underlying technology is built on Amazon Web Services with public API and FTP connectivity, capable of processing 100+ orders per minute and £1m GMV per day per customer across millions of SKUs, with 60+ shipping integrations and connectors to web stores (Magento, Shopify, Visualsoft), accounting systems (Sage, Xero, QuickBooks) and warehouse management (PeopleVox).
The company makes money through a combination of platform subscriptions, a performance-linked "success share fee," revenue-share arrangements with channel partners, and a significant professional services practice covering custom reporting, creative design, marketplace and process health checks, training, strategy consulting, and digital marketing. Its primary customer segment is UK-based multichannel ecommerce operators with 12+ staff and £100k+ monthly GMV, spanning verticals such as motor parts (the strongest vertical per case studies), fashion and apparel, technology and electrical, home and garden, and non-pristine/refurbished goods. It also operates ecommotors, a dedicated managed services and retail platform for the automotive aftermarket.
Volo Commerce was founded in 2006 as eSellerPro, rebranded to Volo in 2015, was acquired by FOG Software Group in September 2019 (FOG is itself a subsidiary of publicly traded Constellation Software). The company is headquartered in Cheltenham, UK, operates with 11–50 employees, and is led by CEO Paul Dicken with founder Chris Farrelly as CTO and chief architect. The company maintains a multi-tier partner ecosystem including managed services, reseller, referral, technology integration, and creative/implementation partners, and has referral relationships with marketplaces including Amazon, eBay, OnBuy and Temu.
Volo Commerce firmographics
Firmographics- Name
- Volo Commerce
- Legal name
- Volo Commerce Limited
- Website
- https://volocommerce.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Volo Commerce is a UK-based software company that provides a multichannel ecommerce ERP platform (Volo Origin) and reporting/analytics platform (Volo Vision) for established UK online retailers selling across Amazon, eBay and other marketplaces, with 60+ shipping integrations and professional services.
- Ownership category
- akta.pro rank
Volo Commerce industry classification
Industry- Product category
- Multichannel Ecommerce Software
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Volo Commerce is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Volo Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Success Share Fee: Volo provides a flexible multichannel ecommerce system and high touch services for one low success share fee. This appears to be a performance or usage-based component alongside any base subscription.
- Software Platform Subscriptions: Core revenue from the Volo Origin ecommerce ERP platform and Volo Vision analytics platform subscriptions for multichannel sellers
- Professional Services: Additional specialist support services including marketplace and web store creation, brand design, custom reporting, digital marketing, marketplace account analysis, training, and strategy consulting
- Revenue Share with Partners: Revenue share model operated with managed services partners and reseller partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Success share fee model with platform subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Volo Commerce product offering
Product offeringCore offering
Volo Commerce provides a multichannel ecommerce ERP platform (Volo Origin) that enables merchants, retailers and brands to centrally manage listings, inventory, orders, shipping and stock across multiple marketplaces (Amazon, eBay, OnBuy, Temu) and web stores. The Volo Vision reporting and analytics module is included with Volo Origin. The company complements its software with high-touch professional services including custom reporting, creative design, training, health checks, strategy consulting and digital marketing.
Product overview
Volo Commerce offers a unified platform-plus-modules architecture built around Volo Origin, a comprehensive multichannel ecommerce ERP for marketplaces and web stores, and Volo Vision, a reporting and analytics platform included with Origin. The technology integrates with over 100 marketplace channels, web store platforms (Magento, Shopify, Visualsoft), warehouse management systems (PeopleVox), accounting software (QuickBooks, Sage, Xero), and over 60 shipping aggregators and couriers. Professional services complement the software with custom reporting, creative design, marketplace and process health checks, training, strategy consulting, and digital marketing. The company also operates ecommotors, a dedicated solution for aftermarket automotive ecommerce, and provides a public API for developer integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Volo Origin: The core ecommerce ERP platform for marketplaces and web stores, handling inventory, orders, shipping and multichannel listing management.
- Volo Vision
- ecommotors
Products and services
- Volo Origin The core multichannel ecommerce ERP platform that enables businesses to manage and control their entire trading environment including listings, inventory, orders, shipping, and stock levels across multiple marketplaces and web stores from one central place.
- Volo Vision
Quantifiable outcome
- Telephones Online doubled monthly revenues from £175K to £350K
- +5 more outcomes
Companies that use Volo Commerce
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Volo Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
Feature7 records
Volo Commerce partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Activ8minorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers, fully owning ongoing relationship
- Developing ItminorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers
- EmanagedminorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers
- EmotiveminorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers
- Rich InsightminorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers
- Tyme OnlineminorManaged ecommerce business services partner providing all-around multichannel ecommerce services to customers
- StudioworxminorCreative and design partner specialising in maximising buyer conversions through corporate brand identity, store design for Amazon, eBay, Volo WebShops and other webstore platforms, and digital marketing
- E-MotivecoreJoint initiative with E-Motive for ecommotors, an integrated aftermarket ecommerce solution providing managed services and retail platform dedicated to growing online business for automotive aftermarket brands, manufacturers, distributors and resellers
- AmazoncoreDirect marketplace integration supporting all Amazon marketplaces, FBA, Fulfilled by Merchant, Merchant/Seller Fulfilled Prime, and Amazon Business. Amazon account for 80% of marketplace commerce.
- eBaycoreDirect marketplace integration supporting all eBay marketplaces and eBay Managed Payments. eBay referred customers to Volo and provides business development support.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Volo Commerce competitors and assessment
Company assessmentDirect peers
- Linnworks: Multichannel ecommerce management platform that centralizes inventory, listings, order management, and shipping across marketplaces and web stores — directly comparable to Volo Origin in target customer (multichannel etailers), functionality, and channel breadth.
- ChannelEngine: Multichannel ecommerce software that connects brands and retailers to global marketplaces for listings, orders, inventory, and returns. Highly comparable to Volo for marketplace-led merchants, with a similar integration-led product architecture.
- Brightpearl: Retail-first ERP that combines order management, inventory, CRM, accounting, and marketplace integration for multichannel retailers — overlapping directly with Volo's ecommerce ERP positioning for retail and wholesale merchants.
- Zentail: Multichannel listing, inventory, and order management platform for ecommerce sellers, with strong marketplace integration focus. Directly comparable to Volo's marketplace-management core capability.
- Sellbrite: Multichannel listing and inventory management tool enabling sellers to manage products, orders, and shipments across marketplaces — directly comparable to Volo Origin's listing and order management functionality.
- Orderhive: Cloud-based inventory and order management system with multichannel listing capabilities, CRM, and shipping integrations — closely comparable to Volo's order and inventory automation stack.
- StoreFeeder: UK-based multichannel ecommerce management software for marketplace and web store sellers — directly comparable to Volo in target geography (UK), customer profile, and feature set including listings, orders, and shipping.
- Veeqo: Amazon-owned multichannel inventory and shipping management platform for ecommerce sellers, offering listings, orders, and courier integrations — comparable to Volo's core platform for marketplace-led merchants.
- Skubana: Multichannel operations platform combining inventory, orders, purchasing, and analytics for ecommerce brands and sellers — comparable to Volo Origin and Volo Vision in feature scope and target customer.
Broad incumbents
- Shopify: Global ecommerce platform with an increasingly broad app and integration ecosystem that overlaps with parts of Volo's offering (inventory, orders, multichannel). It is a broader incumbent rather than a direct specialist — comparable in that it serves the same UK multichannel seller base but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Volo Commerce social profiles
Digital presenceVolo Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volo Commerce leadership team
Management profileNumber of profiles
Profiles7 records
Volo Commerce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Volo Commerce funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volo Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volo Commerce
What does Volo Commerce do?
Volo Commerce provides a multichannel ecommerce ERP platform (Volo Origin) that enables merchants, retailers and brands to centrally manage listings, inventory, orders, shipping and stock across multiple marketplaces (Amazon, eBay, OnBuy, Temu) and web stores. The Volo Vision reporting and analytics module is included with Volo Origin. The company complements its software with high-touch professional services including custom reporting, creative design, training, health checks, strategy consulting and digital marketing.
Is Volo Commerce a public or private company?
Volo Commerce is a private company. It is classified as corporate owned and is currently operating.
When was Volo Commerce founded?
Volo Commerce was founded in 2006. It employs 11 to 50 people.
Where is Volo Commerce based?
Volo Commerce is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does Volo Commerce make money?
Four revenue lines are on record. Success Share Fee is the primary driver. The others are software Platform Subscriptions, professional Services and revenue Share with Partners.
Who are Volo Commerce's main competitors?
Direct peers on record are Linnworks, ChannelEngine, Brightpearl, Zentail, Sellbrite, Orderhive, StoreFeeder, Veeqo and Skubana. Shopify is listed as a broad incumbent.
Does Volo Commerce have an API?
Yes. Volo API provides fast and reliable access to Volo platform data, enabling developers to enhance the Volo platform through 3rd party systems. Developers can access the platform API using username and password supplied in the request header via HTTP basic authentication. Access can be requested through the developer area. Developer documentation is at developer.volocommerce.io.
What industry is Volo Commerce in?
Volo Commerce's product category is Multichannel Ecommerce Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its SIC code is 5961.