Apparound
Apparound is an Italian enterprise SaaS company that sells an integrated cloud suite for sales enablement, CPQ, and sales performance management, targeting enterprise customers in telco, energy, manufacturing, retail and related verticals across Europe and North America.
- Company typePrivate
- Founded2008
- HeadquartersPisa, Italy
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Apparound does
Apparound S.p.A. is an Italian enterprise software company founded in 2008 in Pisa, now also operating from San Francisco, that sells an integrated cloud-based sales productivity suite to enterprise and mid-market customers. The platform unifies three pillars — Sales Enablement (Content Management, Sales Agenda, Reseller Portal, Reporting & Analytics), CPQ (Configure, Price, Quote, Contract Generator, eSignature, Digital Sales Room), and Sales Performance Management (ICM, Target Management, Billing) — running on Microsoft Azure with native, bidirectional connectors to Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle and Pipedrive. The company monetizes through quote-based, annual enterprise SaaS subscriptions, supplemented by an API Services (Plug&Sell) channel that lets system integrators and digital agencies embed the configuration engine, and an AI Apparound add-on introduced in 2025.
The business targets six primary verticals — Telco & Media, Energy & Utilities, Photovoltaic, Manufacturing, Software & Services, and Retail — with a named enterprise base that includes Vodafone, Telecom Italia, Sorgenia, Axpo and Cribis. Distribution combines a sales-led direct enterprise motion, mobile distribution through Apple, Google and Microsoft app stores, and native listings on Salesforce AppExchange and Microsoft AppSource. The company has been recognized in the Gartner Magic Quadrant for CPQ Applications for eight consecutive years (2018-2026), reflecting durable analyst credibility in a category dominated by larger US-headquartered vendors.
Apparound is privately held following a €9 million minority investment by Fondo Italiano d'Investimento SGR via the FITEC fund in January 2022 and a prior 2018 round from GELLIFY. Founder Gianluca Cagiano remains CEO alongside COO Francesco Bacchini and CTO Federico Bonarrigo. Headcount of 101-250 employees is split between Pisa and San Francisco, and the platform supports 50,000+ salespeople generating 2M+ error-free digital quotes per year.
Apparound firmographics
Firmographics- Name
- Apparound
- Legal name
- Apparound S.p.A.
- Website
- https://apparound.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apparound is an Italian enterprise SaaS company that sells an integrated cloud suite for sales enablement, CPQ, and sales performance management, targeting enterprise customers in telco, energy, manufacturing, retail and related verticals across Europe and North America.
- Ownership category
- akta.pro rank
Apparound industry classification
Industry- Product category
- Sales Enablement & CPQ Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
- akta.pro secondary industries
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where Apparound is headquartered
LocationHeadquarters
- HQ city
- Pisa
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Apparound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS/Subscription Licensing: Cloud-based software subscription model with platform access provided to sales teams. Pricing is quote-based, indicating enterprise licensing terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Apparound product offering
Product offeringCore offering
Apparound sells an all-in-one, mobile-first cloud sales productivity suite that combines Sales Enablement (content management, sales agenda, reseller portal, sales analytics), CPQ (configure, price, quote with contract generator, eSignature, and digital sales room), and Sales Performance Management (incentive compensation, target management, billing). It targets enterprise and mid-market sales organizations in telco, energy & utilities, photovoltaic, manufacturing, software & services, and retail, with integrations into Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle, and Pipedrive, plus an API-first headless offering (Plug&Sell) and AI-powered CPQ capabilities.
Product overview
Apparound is an all-in-one sales productivity suite comprising three integrated pillars: Sales Enablement (Content Management, Sales Agenda, Reseller Portal, Reporting & Sales Analytics), CPQ (Configure, Price, Quote with Contract Generator, eSignature, Digital Sales Room), and SPM (Sales Performance Management with ICM, Target Management, Billing & Documental Delivery). Additional offerings include AI Apparound for AI-powered CPQ and API Services (Plug&Sell) for headless API-first integration. The modular platform digitizes, streamlines, and scales the entire sales process from content management through quoting, contract signing, and commission management.
Differentiator
Problem solved
Functional benefit
Brands
- Apparound: Primary brand name for the all-in-one sales enablement, CPQ, and SPM suite.
Products and services
- Sales Enablement Integrated suite providing sales readiness and support, including centralized content management, sales agenda with CRM connection, a partner/reseller portal, and sales analytics dashboards, available on any device in real time. Targets sales teams needing always-consistent content and actionable insights.
- CPQ (Configure, Price, Quote) Configure, Price, Quote platform enabling real-time creation of personalized offers through guided configurations, automated product rules, price lists, and discount application, with integrations into major CRM/ERP systems. Designed for sales operations in complex product environments.
- SPM (Sales Performance Management) Sales Performance Management suite covering Incentive Compensation Management (ICM), Target/Territory Management, and Billing & Documentary Delivery for transparent incentive calculation, accurate forecasting, and automated commissions.
- Plug&Sell (Apparound API Services) Headless, composable, API-first CPQ platform that enables developers to integrate configuration, pricing, and quoting capabilities into any digital channel or custom front-end via documented open APIs, backed by a 30-day free trial.
- AI Apparound AI-powered capabilities integrated into the CPQ platform providing intelligent automation in sales configuration, pricing optimization, and guided selling.
- Contract Generator Contract generation tool that transforms every CPQ quote into a contract ready for digital signing, eliminating manual drafting steps and accelerating closing times.
- eSignature Electronic signature capability that lets customers sign contracts digitally, completing the sales transaction entirely online.
- Digital Sales Room Shared digital workspace where customers review proposals, discuss details, and sign securely, improving transparency and the buying experience.
- Content Management Centralized content management providing always-consistent, always-updated materials (catalogs, brochures, spec sheets, videos) available in real time on any device.
- Sales Agenda Integrated appointment and follow-up management tool connected to the CRM, providing a single space for sales activity coordination.
- Reseller Portal Partner portal enabling distributors and resellers to work with aligned, up-to-date tools for consistent channel sales operations.
- Reporting & Sales Analytics Dashboards and reports that connect sales activity to business outcomes with real-time pipeline visibility and optimization capabilities.
- ICM (Incentive Compensation Management) Commission and incentive management with automated calculations that reduce errors, disputes, and validation time while providing transparent progress to salespeople.
- Target Management Territory and target management for balanced distribution and fast reallocation based on market potential, with accurate cost and return forecasting.
- Billing & Documentary Delivery Billing management and automated document delivery for streamlined commercial operations.
Quantifiable outcome
- 2M+ error-free quotes generated per year
- +3 more outcomes
Companies that use Apparound
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles2 records
Apparound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature7 records
Apparound partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Plastic Free OnlusminorEnvironmental sustainability partnership. Apparound supports Plastic Free initiative to raise awareness among younger generations about plastic pollution and environmental protection.
- SalesforcecoreNative integration available on Salesforce AppExchange. Apparound CPQ integrates with Salesforce CRM enabling accelerated commercial negotiations and complete Lead-to-Order sales flow management directly from CRM.
- Microsoft DynamicscoreNative integration published on Microsoft marketplace (Microsoft AppSource/Business Central). Integration enables complex quote generation, negotiation acceleration, and automated workflow approvals with bidirectional data synchronization.
- HubSpotcoreNative integration with HubSpot CRM enabling sales teams to manage entire commercial flow simply and quickly through data communication between CRM and CPQ. Automatic synchronization between platforms.
- Microsoft AzurecoreCloud infrastructure platform. Apparound is a cloud solution running on Microsoft Azure.
- Software Houses & System IntegratorscoreAPI Services platform enables software houses and system integrators to embed Apparound CPQ functionality into their clients' systems, creating upselling and cross-selling opportunities.
- Digital AgenciesminorAPI Services allow digital agencies to offer headless configuration experiences to clients, enabling digital sales touchpoints for complex product purchases.
- EOS SolutionsminorExclusive meeting partnership to discuss how innovative technological solutions can simplify and optimize business processes.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Apparound competitors and assessment
Company assessmentDirect peers
- Salesforce CPQ: Salesforce CPQ (formerly SteelBrick / Salesforce CPQ & Billing) is the market-leading configure-price-quote solution embedded directly in Salesforce Sales Cloud. Apparound competes head-to-head in mid-market and European enterprise CPQ deals and lists Salesforce as a core integration partner, directly mirroring the same buyer profile and use cases.
- Oracle CPQ Cloud: Oracle CPQ Cloud (formerly BigMachines) is a global CPQ platform tightly integrated with Oracle CX Sales and ERP. Apparound's ERP-extension CPQ positioning, native Oracle integration, and bidding against Oracle in large enterprise RFPs make this a direct comparable peer.
- Conga: Conga (which acquired Apttus in 2020) offers CPQ, contract lifecycle management, document automation, and revenue cloud solutions. The combined Conga/Apttus platform is one of the most direct commercial competitors to Apparound's integrated CPQ plus contract and eSignature offering.
- PROS: PROS is a publicly traded provider of CPQ and pricing optimization software for B2B selling organizations. PROS overlaps directly with Apparound's CPQ and pricing optimization capabilities, particularly for complex configuration environments in industrial and distribution verticals.
- DealHub: DealHub offers a unified CPQ, contract management, and eSignature platform targeted at mid-market B2B sales organizations. With a comparable product scope (CPQ + contract + eSignature + sales engagement) and overlap in the European mid-market, DealHub is a strong peer to Apparound.
- Cincom Configure-Price-Quote: Cincom offers CPQ software with deep configurator capabilities for complex manufactured products. Apparound's manufacturing and photovoltaic verticals overlap meaningfully with Cincom's core customer base in industrial configure-to-order selling.
- Configure One: Configure One provides CPQ software for manufacturers and complex-product sellers. It competes with Apparound in the manufacturing segment where guided configuration and rule-based pricing are central buying criteria.
- Xactly (Sales Performance Management): Xactly is a leading specialist in Sales Performance Management, particularly Incentive Compensation Management. Apparound's SPM module competes head-to-head with Xactly in the same buying cycle, especially for enterprise customers looking to consolidate sales tooling stacks.
Broad incumbents
- SAP Sales Performance / CPQ (formerly CallidusCloud): SAP acquired CallidusCloud to offer CPQ and sales performance management inside its broader CX and ERP portfolio. Apparound's SAP integration and SPM modules place it in direct overlap on a deal-by-deal basis, although SAP's broader portfolio creates substantially different go-to-market dynamics.
Emerging players
- Vendavo: Vendavo specializes in B2B price optimization and analytics for distribution and manufacturing. Apparound's pricing optimization within CPQ and its focus on manufacturing and energy verticals create partial overlap with Vendavo's commercial analytics and pricing capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apparound social profiles
Digital presenceApparound compliance and trust
Trust signalCompliance2 records
Apparound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apparound leadership team
Management profileNumber of profiles
Profiles4 records
Apparound funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apparound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apparound
What does Apparound do?
Apparound sells an all-in-one, mobile-first cloud sales productivity suite that combines Sales Enablement (content management, sales agenda, reseller portal, sales analytics), CPQ (configure, price, quote with contract generator, eSignature, and digital sales room), and Sales Performance Management (incentive compensation, target management, billing). It targets enterprise and mid-market sales organizations in telco, energy & utilities, photovoltaic, manufacturing, software & services, and retail, with integrations into Salesforce, Microsoft Dynamics, HubSpot, SAP, Oracle, and Pipedrive, plus an API-first headless offering (Plug&Sell) and AI-powered CPQ capabilities.
Is Apparound a public or private company?
Apparound is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apparound founded?
Apparound was founded in 2008. It employs 101 to 250 people.
Where is Apparound based?
Apparound is headquartered in Pisa, Italy, in the Europe region.
How does Apparound make money?
One revenue line is on record: saaS/Subscription Licensing.
Who are Apparound's main competitors?
Direct peers on record are Salesforce CPQ, Oracle CPQ Cloud, Conga, PROS, DealHub, Cincom Configure-Price-Quote, Configure One and Xactly (Sales Performance Management). SAP Sales Performance / CPQ (formerly CallidusCloud) is listed as a broad incumbent. Vendavo is listed as an emerging player.
Does Apparound have an API?
Yes. Apparound offers API Services through a headless, composable, and API-first architecture called Plug&Sell. The platform enables developers to integrate CPQ (Configure, Price, Quote) functionalities into any digital channel using well-documented open APIs. This allows enterprises to build custom front-end interfaces while leveraging Apparound's powerful configuration and transaction engine as the back-end. The API supports rapid go-to-market, modular CPQ customization, and omnichannel strategies. Developer documentation is at docs.apparound.com.
What industry is Apparound in?
Apparound's product category is Sales Enablement & CPQ Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions, with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 5132 and its SIC code is 7372.