BOOM
BOOM is a Milan-based photo-tech startup founded in 2018 that provides on-demand photographic solutions at scale for clients across 80+ countries, backed by approximately $18.5M in venture funding and a 2022 acquisition of competitor LemonOne.
- Company typePrivate
- Founded2020
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BOOM does
BOOM is a photo-tech startup headquartered in Milano, Italy, founded in 2018. Per its firmographic profile, the company provides on-demand photographic solutions at scale for clients in over 80 countries, operating with a workforce of 51-100 employees. Its core product is a marketplace-style platform that connects clients with photographers to source visual content at scale, targeting demand driven by the rising need for visual assets in e-commerce, marketing, and digital content workflows.
In June 2022, BOOM acquired competitor LemonOne in a deal designed to strengthen its European market position. The acquisition absorbed LemonOne's clients and photographers, with no staffing changes announced, expanding the combined entity's reach across Europe and beyond. The deal language specifically cites rising demand for visual content in e-commerce as the strategic backdrop.
BOOM has raised approximately $18.5M in cumulative venture funding across four rounds from 2018 through 2021, with disclosed investors including United Ventures (lead investor on the 2020 Series 2 of $7M) and Wellness Holding. The company is led by co-founders Federico Mattia Dolci (CEO), Giacomo Grattirola, and Jacopo Benedetti (Chief of Staff). The business model relies on scaling both supply (photographer network) and demand (client base) across multiple geographies, with revenue mechanics tied to marketplace transactions rather than disclosed pricing tiers.
BOOM firmographics
Firmographics- Name
- BOOM
- Legal name
- Boom Collaboration, LLC
- Website
- https://boom.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BOOM is a Milan-based photo-tech startup founded in 2018 that provides on-demand photographic solutions at scale for clients across 80+ countries, backed by approximately $18.5M in venture funding and a 2022 acquisition of competitor LemonOne.
- Ownership category
- akta.pro rank
BOOM industry classification
Industry- Product category
- Photography Services
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where BOOM is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BOOM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Product Sales: Boom generates revenue primarily from selling video conferencing hardware devices. Products include cameras (MINI, MEZZO, MIDI, MAGNA, MAGNA Pro), all-in-one video bars (UNO, AURA, HALO), speakerphones (GIRO, GIRO Pro, GEMINI), and accessories (ARC, GOJO, ZYGO). Products are sold as one-time purchases with optional extended warranties (Boom Care 3-year standard, 5-year optional).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Boom HALO Black |
| One time/ perpetual license | Pay-as-you-go | Boom MAGNA |
| One time/ perpetual license | Pay-as-you-go | Boom GEMINI |
| One time/ perpetual license | One time | Boom Care 3-Year Standard Warranty |
| One time/ perpetual license | One time | Boom Care 5-Year Extended Warranty |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels6 records
BOOM product offering
Product offeringCore offering
BOOM provides on-demand photographic solutions at scale to clients worldwide, operating as a Milan-based visual asset management platform that produces and delivers visual content for e-commerce and brand clients. The platform connects clients needing product and brand imagery with photographers across more than 80 countries, supporting rapid fulfillment of visual content needs without traditional photoshoot timelines.
Product overview
Boom Collaboration develops video conferencing hardware solutions including cameras, speakerphones, and all-in-one video bars. The product portfolio includes five camera models (MINI, MEZZO, MIDI, MAGNA, MAGNA Pro) ranging from entry-level webcams to professional 4K PTZ cameras with AI tracking; three all-in-one devices (UNO, AURA, HALO) combining camera, microphone, and speaker in single units; three speakerphone models (GIRO, GIRO Pro, GEMINI) for personal and group audio; and three accessories (ARC, GOJO, ZYGO) for connectivity and multi-camera control. Products are designed for various workspaces including home offices, huddle rooms, conference rooms, classrooms, and are compatible with major platforms including Zoom, Microsoft Teams, Webex, and Google Meet.
Differentiator
Problem solved
Functional benefit
Products and services
- On-demand photographic solutions BOOM's core service: on-demand photographic production delivered through its visual asset management platform to clients in 80+ countries, with primary focus on product and brand imagery for e-commerce.
Companies that use BOOM
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles1 record
BOOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature11 records
BOOM partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- TD SYNNEXcoreBoom partnered with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem. TD SYNNEX distributes Boom's complete range of high performance cameras, audio, and connectivity hardware across the US and Canada. The partnership provides access to TD SYNNEX's over 150,000 customers encompassing SMB, enterprise, and Pro AV sectors.
- SoltechsupportingBoom secured new distribution in South Africa through Soltech, a Pro AV distributor. Soltech's Managing Director Murray Matthews represents the partnership, distributing Boom video conferencing hardware in the South African market.
- Green SourcessupportingBoom continues to grow its global presence through the Green Sources distribution partnership, contributing to the company's international expansion.
- TelcolombiasupportingBoom secured new distribution through Telcolombia, expanding into the Latin American market (Colombia) with their video conferencing product range.
- Aldous SystemssupportingBoom Collaboration partnered with Aldous Systems in the UK for video conferencing expansion, with Aldous Systems serving as a channel partner/reseller for Boom's PTZ cameras and broader product portfolio.
- IntersonicsupportingBoom Collaboration sealed a Scandinavian video conferencing deal with Intersonic, distributing Boom products in Finland and potentially wider Scandinavia.
- Nine-One-OnesupportingBoom partnered with Nine-One-One for distribution in Canada, enabling broader market coverage for Boom's video conferencing hardware in the Canadian market.
- Image StarsupportingBoom partnered with Image Star to enhance distribution of its video conferencing solutions in the US and Canada, expanding the reach of Boom's product portfolio through Image Star's established distribution network.
- S-ProsupportingBoom struck a Baltics distribution deal covering Latvia, Lithuania, and Estonia, as well as Finland. S-Pro distributes Boom's video conferencing hardware including PTZ cameras and video bars across the Baltic region.
- WestcoastcoreBoom appointed Westcoast as its UK distributor to act as a catalyst for further international sales success. Westcoast supplies the complete Boom range, including 4K PTZ cameras, video bars, personal devices, and audio speakers, to more than 5,000 active resellers across the UK and also France and Germany.
- Jenne, Inc.coreJenne, Inc., a leading US-based value-added distributor and master agent of technology products, was named a distributor in the United States for Boom Collaboration. Jenne offers its partners the full line of Boom products including video cameras, all-in-one devices, audio devices, and accessories.
- ZoomcoreBoom Collaboration products are Zoom certified, with the full portfolio optimized for Zoom Rooms and Zoom Meetings. The partnership enables joint go-to-market initiatives and verified compatibility.
- Microsoft TeamscoreBoom devices are compatible with Microsoft Teams and Teams Rooms, providing certified hardware for Teams-based video conferencing environments.
- WebexsupportingBoom products are compatible with Cisco Webex, providing certified hardware options for Webex Meetings and Webex Rooms deployments.
- Google MeetsupportingBoom hardware is compatible with Google Meet, providing certified video conferencing hardware options for Google Workspace environments.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
BOOM competitors and assessment
Company assessmentDirect peers
- Snappr: Snappr is an on-demand photography platform that connects businesses with professional photographers for commercial shoots, very similar to BOOM's core offering. Both target brands and enterprises needing scalable, tech-enabled commercial photography services.
- PhotoShelter: PhotoShelter provides website, portfolio, and digital asset management tools for professional photographers with a strong B2B focus on commercial workflows. It directly overlaps with the LemonOne-acquired capability within BOOM's platform.
Broad incumbents
- Shutterstock: Shutterstock is a global visual content platform offering stock photography, footage, music, and increasingly custom content services. While primarily a stock library, it competes with BOOM for enterprise visual content budgets and has expanded into on-demand creative production.
- Getty Images: Getty Images is the largest commercial stock photography platform globally, with extensive editorial and creative content offerings. It represents a powerful incumbent alternative for visual content needs that BOOM's on-demand custom photography model addresses.
- Adobe Stock: Adobe Stock is the stock photography service integrated with Adobe Creative Cloud, providing access to millions of images, videos, and templates. Its bundling with Adobe's creative tools makes it a strong substitute for some of BOOM's commercial use cases, particularly for SMB and creative professionals.
Emerging players
- Foap: Foap is a marketplace where brands can purchase user-generated and professional photos from a global community of contributors. It competes with BOOM for budget-conscious brand customers needing on-demand visual content, though at lower price points and quality tiers.
- Wirestock: Wirestock is a content marketplace that allows photographers to upload, distribute, and monetize their work across multiple stock platforms simultaneously. It represents a supplier-side platform competing with BOOM for photographer attention and supply.
Regional players
- Visual China Group: Visual China Group (VCG) is the dominant visual content platform in China, offering stock photography, editorial imagery, and custom visual content services. It is a regional counterpart to BOOM in the Chinese market and represents both a comparable model and a potential expansion reference.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
BOOM social profiles
Digital presenceBOOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOOM leadership team
Management profileNumber of profiles
Profiles3 records
BOOM funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOOM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOOM
What does BOOM do?
BOOM provides on-demand photographic solutions at scale to clients worldwide, operating as a Milan-based visual asset management platform that produces and delivers visual content for e-commerce and brand clients. The platform connects clients needing product and brand imagery with photographers across more than 80 countries, supporting rapid fulfillment of visual content needs without traditional photoshoot timelines.
Is BOOM a public or private company?
BOOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was BOOM founded?
BOOM was founded in 2020. It employs 51 to 100 people.
Where is BOOM based?
BOOM is headquartered in Milano, Italy, in the Europe region.
How does BOOM make money?
One revenue line is on record: hardware Product Sales.
Who are BOOM's main competitors?
Direct peers on record are Snappr and PhotoShelter. Broad incumbents are Shutterstock, Getty Images and Adobe Stock. Emerging players are Foap and Wirestock. Visual China Group is listed as a regional player.
Does BOOM have an API?
No public API is recorded for BOOM.
What industry is BOOM in?
BOOM's product category is Photography Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 541922 and its SIC code is 7330.