ASENSEI

What ASENSEI does

ASENSEI is a private B2B software company that provides a cross-platform software development kit (SDK) for computer vision-based 3D motion capture, movement recognition, and AI-driven coaching intelligence. Founded in 2014 and headquartered in San Francisco, the company licenses its SDK to connected fitness brands, healthcare providers, VR/AR platforms, and industrial athlete programs, enabling those partners to embed real-time form feedback, rep counting, and personalized coaching into their own hardware and software products. The technology combines on-device 3D computer vision, specialized large language models, and conversational AI, and runs natively across iOS, Android, Web, Ionic, React, and Unity platforms, with an optional cloud deployment (Cloud Coach) for broadcast and game-footage applications.

The product portfolio comprises four modules: ASENSEI AI (the core movement recognition SDK), ASENSEI XR (a mixed reality extension with Unity integration and body-as-controller functionality), Cloud Coach (containerized cloud processing for real-time sports/broadcast), and Coach IQ (tools that let brands train the system with their own coaching methodology and generate dynamic audio feedback in the coach's voice). The company also operates sub-brands including (APP)ERTURE for computer vision capture and (APP)AREL for connected apparel motion capture, plus an iOS indoor rowing coaching program for Concept2 and WaterRower machines.

ASENSEI monetizes through enterprise SDK licensing with multi-year contracts, supplemented by per-user/permission-based fees calculated from de-identified usage data, creating a recurring revenue layer on top of flat licensing. The customer base spans more than 15 named global brands including Tonal, Centr, NHS Lothian, AMP Health (deployed with the U.S. Air Force), British Rowing, PowerBlock, Vertimax, Speede, Litesport, Qualcomm, and Virus International, across the connected fitness, physical therapy, industrial athlete, and spatial computing verticals. The company is led by founder and CEO Steven Webster and co-founder/Chief Product Officer Ross Arnott, with disclosed funding rounds from KB Partners, Northwestern University, and SeventySix Capital.

Name

ASENSEI

Legal name

ASENSEI, Inc.

Website

https://asensei.ai

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ASENSEI is a B2B SDK provider that licenses computer vision-based 3D motion capture, movement recognition, and AI coaching intelligence to connected fitness brands, physical therapy platforms, VR/AR companies, and industrial athlete programs for embedding into their own products.

Ownership category

akta.pro rank

Product category

Computer Vision SDK for Movement Recognition

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Developer Tooling & SDK Platforms (BPAMAOAD)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), SDKs, APIs & Platform Integration Tools (Console/Store/Identity) (MPAFAFAJ), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

Keywords

• Computer vision SDK
• Movement recognition software
• AI coaching intelligence
• 3D motion capture
• Connected fitness technology

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SDK Licensing: ASENSEI licenses its SDK to hardware manufacturers, app developers, and fitness brands. Partners integrate the movement recognition and coaching intelligence into their products, paying licensing fees for the technology. The SDK enables form-tracking, rep counting, and real-time coaching capabilities.
2. Per-User/Permission-Based Pricing: Based on the legal agreement, per user fees are calculated and invoiced by ASENSEI based on de-identified usage data. This indicates a usage or seat-based pricing model in addition to flat licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASENSEI develops and licenses a cross-platform software development kit (SDK) that delivers 3D computer vision-based motion capture, movement recognition, and AI coaching intelligence to fitness equipment manufacturers, app developers, healthcare platforms, and VR/AR companies. The SDK runs on-device across iOS, Android, Web, Ionic, React, and Unity, enabling partners to embed real-time form feedback, rep counting, equipment detection, and personalized coaching into their own products.

Product overview

ASENSEI is a cross-platform software development kit (SDK) providing 3D computer vision-based movement recognition and coaching intelligence for connected fitness and healthcare. The product portfolio consists of four core products: ASENSEI AI (the core SDK for motion capture and movement recognition across iOS, Android, Web, Ionic, React, and Unity), ASENSEI XR (a mixed reality extension with Unity integration, body-as-controller, and avatar capabilities), ASENSEI Cloud Coach (containerized cloud deployment with API endpoints for real-time broadcast applications), and ASENSEI Coach IQ (AI coaching intelligence tools enabling brands to create personalized coaching experiences with dynamic audio). These are complemented by a suite of solution modules covering movement assessment, real-time coaching, rep counting and form feedback, group workouts, smart warmups/movement screens, onboarding, and training journal. ASENSEI also offers (APP)ERTURE for computer vision capture and (APP)AREL for connected apparel motion capture. The platform runs on-device for privacy and low-cost operation, with an exercise library of thousands of movements, coaching cues, and programs from world-class coaches. Industries served include connected fitness, gyms and studios, spatial computing (VR/AR), industrial athlete/healthcare, and physical therapy.

Differentiator

Problem solved

Functional benefit

Brands

• ASENSEI AI: The SDK for Movement Recognition - 3D motion capture, accurate and scalable movement recognition, cross-platform SDK running on-device.
• ASENSEI XR
• Cloud Coach
• Coach IQ

Products and services

• ASENSEI AI (Core SDK) Cross-platform software development kit providing 3D computer vision-based motion capture and movement recognition for connected health, fitness, and rehabilitation products. Runs on-device across iOS, Android, Web, Ionic, React, and Unity, enabling form tracking, rep counting, equipment detection, and personalized coaching in partner apps and hardware.
• ASENSEI XR Movement recognition extension for mixed reality applications, providing Unity and Unity Cloud Build integration, body-as-controller with position and distance tracking, hyper-realistic coach and athlete avatars, equipment detection, jump detection, floor detection, and collision detection with real and virtual objects. Used by VR/AR fitness brands and platform players such as Qualcomm and Meta Quest.
• ASENSEI Cloud Coach Container-based deployment environment for ASENSEI's vision models, exposing application and API endpoints for near real-time processing, VOD annotation and splicing, and multi-camera game footage analysis. Used by broadcast, sport, and gaming applications.
• ASENSEI Coach IQ AI-powered coaching intelligence tools for content and coaching teams to teach ASENSEI a brand's training methodology and create personalized coaching experiences with dynamic audio feedback in the coach's own voice.
• (APP)ERTURE 3D Computer Vision ASENSEI's 3D computer vision and motion capture component, supporting single-person or room-scale capture on devices ranging from high-powered phones to low-powered tablets for spatial computing and body tracking applications.
• (APP)AREL Connected Apparel ASENSEI's connected apparel motion capture technology, enabling any connected fitness product or app to add form-tracking and real-time coaching through smart apparel, launched with Virus International as the first connected apparel line for connected fitness.
• ASENSEI Indoor Rowing Coaching Programs iOS indoor rowing coaching programs for Concept2 and WaterRower machines, with interactive coaching that adapts to fitness and skill level and features Olympic athlete-led training content. Distributed via the asensei.com subdomain.

Quantifiable outcome

• Thousands of AI-driven movement assessments per month across fitness, sport, and healthcare populations
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature10 records

Partnerships

23 partnerships are on record, tiered core and minor.

• KinaxacoreStrategic or Co-development Partner · 4 February 2026Partnership to bring computer vision-based movement assessments directly into physical therapy clinics using smartphone or tablet. No new hardware, IT integration, or workflow disruption required. Enables accurate real-time movement assessments and automated documentation for therapists.
• LucracoreStrategic or Co-development Partner · 7 August 2025Joint product for fitness brands enabling real-money and free-to-play digital fitness competitions with leaderboards, rewards, and referral mechanics. No upfront cost and no engineering effort required. Brands can embed challenges in websites or apps within four weeks.
• AMP HealthcoreStrategic or Co-development PartnerAMP selected ASENSEI for 3D Computer Vision and movement understanding to replace manual assessment with self-service digital solutions. Powers the AMP injury prevention and recovery platform for industrial athletes, including deployment with US Air Force for remote monitoring.
• British RowingcoreStrategic or Co-development PartnerPartnership to grow participation in indoor rowing with interactive coaching programs connecting to Concept 2 Indoor Rowing machines. Programs adapt to fitness and skill level, featuring Olympic athletes and British Rowing coaches.
• CentrcoreStrategic or Co-development PartnerASENSEI working with Centr to deliver innovative connected fitness experiences powered by advanced computer vision for human movement recognition and fitness equipment recognition. Partnership aims to elevate members' workout routines.
• AlterminorStrategic or Co-development PartnerAt-home fitness system powered by genes and biometrics with AI-powered exercise recognition, rep-counting, and form correction powered by ASENSEI. World's first gene-powered fitness system demo at Qualcomm Snapdragon Summit.
• BhoutminorStrategic or Co-development PartnerASENSEI worked with Bhout in hardware selection, exercise recognition, and real-time form-feedback. Track every punch, kick, elbow or knee strike. Provides data for connected boxing experience.
• FittarminorStrategic or Co-development PartnerUsing ASENSEI XR to bring gamified workouts from set top box to mobile phone. ASENSEI XR enables fitness games on Unity platform powered by body as controller, with spatial detection for floor movement.
• HyperhumancoreStrategic or Co-development PartnerHyperhuman introduced Movement Recognition Module turning compatible workouts into interactive coaching sessions. ASENSEI capabilities including movement assessments, real-time coaching, and rep tracking available as white-label inside their app.
• Kaari PrehabminorStrategic or Co-development PartnerKaari selected ASENSEI for 3D Computer Vision, Movement Recognition and Coaching Intelligence for osteoporosis and osteopenia treatment. Includes movement assessments for onboarding, baselining and benchmarking patient progress.
• LitesportcoreStrategic or Co-development PartnerVR fitness experience bringing real trainers into home with boxing, total body and strength workouts. ASENSEI powers motion capture, movement recognition, and coaching intelligence on Qualcomm Snapdragon processors for mixed reality demo.
• LivaraminorStrategic or Co-development PartnerVirtual physical therapy platform using data from over 100,000 patients. ASENSEI provides computer vision and movement recognition elevating the experience of virtual PT for improved outcomes and lower costs.
• Living HomesminorStrategic or Co-development PartnerLiving Homes partners with ASENSEI to enhance their Physio AI Expert, delivering advanced fitness and physiotherapy coaching within the Intelligent Home ecosystem using non-intrusive sensing.
• MovrcoreTechnology or IntegrationIntegration combines 3D computer vision form analysis from ASENSEI with movement assessments from movr to personalize exercise selection in Connected Fitness products. Uses ASENSEI with movr's personalized exercise prescription engine.
• NeurofenixminorStrategic or Co-development PartnerNeurofenix selected ASENSEI AI for neurological rehabilitation using 3D Computer Vision, Movement Recognition and Coaching Intelligence to accelerate stroke patient recovery, increase engagement and maximize outcomes.
• NHS LothiancoreStrategic or Co-development PartnerPartnership with NHS Lothian and Queen Margaret University to demonstrate feasibility of digital pre-operative care through pre-habilitation programs. ASENSEI enables digital delivery to improve surgical outcomes and reduce hospital costs.
• PowerBlockminorStrategic or Co-development PartnerASENSEI worked with PowerBlock to add equipment detection and weight detection capabilities. Using smartphone camera, apps can recognize PowerBlock dumbbells, identify weight being lifted, count reps, and coach form-feedback.
• Prosperous RoboticscoreStrategic or Co-development PartnerPartnership bridges virtual rehabilitation to embodied caregiving by uniting Prosperous Robotics' rehabilitation robots and exoskeletons with ASENSEI's movement intelligence SDK. Goal: help stroke, Parkinson, and injury patients walk again.
• QualcommcoreTechnology or IntegrationASENSEI and Litesport created first mixed reality fitness demo for Qualcomm Snapdragon Summit, showcasing AI trainer watching technique and form. Demo on Meta Quest headset powered by ASENSEI SDK running on Qualcomm processors.
• SpeedeminorStrategic or Co-development PartnerASENSEI powers movement recognition, real-time form-feedback and coaching intelligence on Speede's machine combining isokinetic, isotonic and eccentric-only training. Uses 2 cameras on machine for athlete tracking.
• TonalcoreStrategic or Co-development PartnerTonal partners with ASENSEI for 3D human motion analysis. Tonal 2 with built-in Smart View advances shared goal of delivering seamlessly guided training experiences where programming and coaching are individualized.
• VertimaxminorStrategic or Co-development PartnerVertimax combines ASENSEI's movement recognition with spatial tracking in ASENSEI XR SDK for VR/AR. Tracks vertical displacement during jumps to provide force-plate quality data via smartphone camera in companion app.
• VIRUS InternationalcoreStrategic or Co-development PartnerLaunch of world's first connected apparel line (app)arel with ASENSEI motion capture technology. Virus gear with 'asensei inside' enables any Connected Fitness product to add form-tracking and real-time coaching through apparel.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sword Health: Sword Health is a digital musculoskeletal and virtual physical therapy platform. Broader incumbent in digital PT space that incorporates motion tracking, but provides end-to-end care delivery rather than just SDK infrastructure.
• Hinge Health: Hinge Health is a leading digital musculoskeletal care platform combining wearable sensors, exercise therapy, and coaching. Broader incumbent in the digital MSK market with computer-vision and sensor-based movement tracking.
• Apple Vision Framework: Apple's Vision framework and ARKit provide body tracking, pose detection, and motion capture APIs for iOS developers. Platform incumbent with on-device computer vision capabilities that overlap with ASENSEI's iOS-native SDK offering.
• Google MediaPipe: Google MediaPipe is an open-source framework for building multimodal (video, audio) applied machine learning pipelines including pose detection and body tracking. Free platform incumbent offering pose estimation that overlaps with ASENSEI's movement recognition.

Direct peers

• Move.ai: Move.ai provides markerless motion capture using AI and computer vision, with an SDK for capturing human movement from standard cameras. Direct competitor in the AI motion capture SDK category, targeting gaming, fitness, and immersive applications.
• Kinetisense: Kinetisense provides AI-powered markerless movement assessment and functional movement screening using computer vision. Direct peer in healthcare/fitness movement assessment, with similar on-device computer vision approach for clinical and athletic applications.
• DeepMotion: DeepMotion offers AI-powered motion capture and body tracking SDKs for games, animation, VR/AR, and fitness applications. Direct competitor with similar cross-platform SDK approach and computer vision-based movement recognition.
• Movella (Xsens): Movella (formerly Xsens) provides motion capture technology including inertial and computer-vision-based solutions for animation, sports, and healthcare. Direct peer in motion capture SDK technology with broader hardware-software portfolio.
• DARI Motion: DARI Motion provides AI-driven markerless motion capture and movement assessment for healthcare, sports performance, and injury prevention. Direct peer serving overlapping customer segments with computer vision-based movement analytics.
• Theia3D: Theia3D (by Theia Markerless) provides markerless 3D motion capture using multiple cameras for clinical gait and movement analysis. Direct peer in computer-vision-based movement assessment, focused on clinical and research applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/asensei
• LinkedInlinkedin.com/company/9179342
• Xx.com/asensei

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASENSEI