Versium
Versium is a US-only Data-as-a-Service provider offering a cloud-based B2B2C identity resolution and data enrichment platform (Versium REACH) with over 2 billion contact points. It serves marketers, sales teams, DTC brands, and AI/ML developers via APIs, SDKs, a Google Sheets add-on, and an MCP Server for AI agents.
- Company typePrivate
- Founded2012
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Versium does
Versium is a US-only Data-as-a-Service (DaaS) provider founded in 2012 and headquartered in Redmond, Washington, operating as Versar Data Solutions Inc. The company sells Versium REACH, a cloud-based platform built around a proprietary B2B2C Identity Graph containing over 2 billion contact points. Versium's core function is identity resolution and data enrichment: matching customer records against its identity graph to append demographic, firmographic, consumer contact, and behavioral attributes to first-party lists. The platform is distributed API-first (REST APIs, Bulk Upload, Python/PHP/Node.js SDKs), with a Google Sheets add-on, an AWS Marketplace listing, and pre-built integrations into HubSpot, Treasure Data, Lytics, and Zapier.
The technology stack combines deterministic and probabilistic matching against the proprietary graph, supports hashed PII inputs (MD5/SHA1/SHA256) for privacy-preserving processing, and as of February 2026 exposes a Model Context Protocol (MCP) Server that connects AI agents such as Anthropic's Claude directly to the identity graph for autonomous enrichment. Versium also publishes open-source tooling (Offline File Hasher, Lead Modeling and Scoring, Shell File Tools). Revenue is generated through a tiered pricing model: freemium (5 free downloads), credit packages starting at $250 ($0.033–$0.05 per match), pay-as-you-go file processing from $125/file, and custom-priced annual subscriptions for accounts exceeding 90,000 credits. Customer segments span Marketing & Advertising, Direct-to-Consumer brands, Sales/Business Development, and AI/ML training-data use cases as primary segments, with Finance, Retail, Non-Profit, Real Estate, and Market Intelligence as secondary verticals. Go-to-market is hybrid: product-led self-serve at the low end, with field sales for enterprise annual contracts.
Versium firmographics
Firmographics- Name
- Versium
- Legal name
- VERSAR DATA SOLUTIONS INC
- Website
- https://versium.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Versium is a US-only Data-as-a-Service provider offering a cloud-based B2B2C identity resolution and data enrichment platform (Versium REACH) with over 2 billion contact points. It serves marketers, sales teams, DTC brands, and AI/ML developers via APIs, SDKs, a Google Sheets add-on, and an MCP Server for AI agents.
- Ownership category
- akta.pro rank
Versium industry classification
Industry- Product category
- Data Enrichment & Identity Resolution (Data-as-a-Service)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Versium is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Versium business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- API Subscription Plans: Annual subscription tiers for high-volume API access (>90,000 credits) including API access and MCP Server. Credit-based consumption model where plan match limits are used by the number of results returned, not API calls made.
- Credit Packages: Prepaid credit bundles starting at $250 with per-match pricing of $0.033-$0.05. Suitable for moderate-volume needs with lower cost-per-match than pay-as-you-go.
- Pay-As-You-Go: One-time file processing starting at $125 per file for low-volume, ad-hoc data enrichment needs.
- Free Trial / Freemium: New users receive 5 free data downloads and access to List Insights to preview match rate and data quality before purchasing credits or subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-As-You-Go for one-time, low-volume needs |
| Usage-based | Pay-as-you-go | Prepaid credit bundles for moderate volume |
| Subscription | Annual | Custom annual pricing for high-volume enterprise API access |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Versium product offering
Product offeringCore offering
Versium REACH is a cloud-based Data-as-a-Service (DaaS) platform that performs B2B2C identity resolution, data cleansing, and data enrichment using a proprietary Identity Graph of over 2 billion US contact points. It appends demographics, firmographics, consumer and business contact information, online audience identifiers, and IP-to-domain mappings to customer files via REST APIs, SDKs, a Google Sheets add-on, and a 2026-launched MCP Server for AI agents. Target users are marketers, sales/BD teams, and AI/ML groups needing higher match rates and CAC reduction.
Product overview
Versium offers Versium REACH, a cloud-based Data-as-a-Service (DaaS) platform for B2B2C identity resolution and data enrichment. The platform is built around a proprietary B2B2C Identity Graph containing over 2 billion contact points. The product portfolio includes the core Versium REACH platform, the MCP Server for AI agent integration, Versium for Sheets™ for Google Sheets users, SDKs (Python, PHP, Node.js), the Bulk Upload API, and individual API products (Contact Append, Demographic Append, Online Audience Append, Firmographic Append, Consumer to Business Append, IP-to-Domain). Additional open source tools include Offline File Hasher, Lead Modeling and Scoring, and Shell File Tools.
Differentiator
Problem solved
Functional benefit
Brands
- Versium REACH: Cloud-based Data-as-a-Service (DaaS) platform for B2B2C identity resolution, data enrichment, and audience creation.
Products and services
- Versium REACH Cloud-based Data-as-a-Service (DaaS) platform that cleanses, enriches, and scales US-specific marketing data using a proprietary B2B2C Identity Graph of 2+ billion contact points, adding email, phone, address, demographic, firmographic, and online audience attributes to first-party lists for marketers, sales teams, and AI/ML groups.
- Versium REACH MCP Server
Quantifiable outcome
- Tripled match rates and reduced CPC across key platforms
- +7 more outcomes
Companies that use Versium
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles5 records
Versium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature5 records
Versium partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AnthropiccoreVersium REACH MCP Server connects AI agents (specifically Anthropic's Claude) directly to Versium's B2B2C identity graph for autonomous data enrichment. MCP (Model Context Protocol) standard enables AI-native data access.
- HubSpotcorePre-built HubSpot CRM integration enabling data enrichment directly within HubSpot workflows for marketing automation and sales prospecting.
- Treasure DatacoreTreasure Data CDP integration with open-source Treasure Box demonstrating how to leverage Versium REACH APIs for consumer and business data access within the Treasure Data platform.
- ZapierminorZapier integration enabling no-code workflow automation connecting Versium data enrichment to 5,000+ apps in the Zapier ecosystem.
- AWS MarketplacecoreVersium REACH available on AWS Marketplace, enabling AWS customers to procure and integrate Versium data services through their AWS account.
- Google (Google Sheets)coreVersium for Sheets Google Workspace Marketplace listing providing in-spreadsheet data enrichment functions to Google Sheets users.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Versium competitors and assessment
Company assessmentDirect peers
- 6sense: 6sense is a B2B account intelligence and ABM platform combining firmographic, technographic, and intent data. It overlaps with Versium's firmographic append and audience-creation offerings for B2B marketers.
- Lusha: Lusha is a B2B contact data platform offering browser-extension and API-based enrichment for sales teams. It competes with Versium's contact append and C2B append capabilities for the same SDR and revenue-ops buyer.
- ZoomInfo: ZoomInfo is the category-leading B2B contact and company intelligence platform, offering firmographic, demographic, and intent data with a comparable API and integration model. Versium explicitly positions against ZoomInfo on cost-effectiveness for high-volume cleansing and B2B2C crosswalk.
- Apollo.io: Apollo.io is a B2B sales intelligence and data enrichment platform combining a contact database with sales engagement tools. It overlaps directly with Versium's contact/firmographic append APIs and serves similar SDR and marketing-tech buyers.
- Clearbit (now Bouncer): Clearbit provides B2B data enrichment APIs (company, person, domain-to-company) and is integrated into HubSpot and similar platforms — a direct functional peer for Versium's firmographic and contact append APIs.
- Demandbase (formerly InsideView): Demandbase absorbed InsideView's B2B data capabilities and now offers account intelligence, firmographics, and data enrichment integrated with its ABM platform — competing with Versium on enterprise B2B data quality.
Emerging players
- HG Insights: HG Insights provides technographic and intent data for B2B sales and marketing teams. It is a partial competitor to Versium's firmographic append and audience-creation capabilities, with a stronger focus on tech-stack signals.
- Leadspace: Leadspace is a B2B customer data platform combining data enrichment, identity resolution, and audience building for ABM. It overlaps with Versium's B2B identity graph use cases for mid-market and enterprise marketing teams.
- Datanyze: Datanyze (now part of ZoomInfo) historically specialized in technographic data and B2B contact enrichment. It remains a partial functional peer for Versium's firmographic append capabilities.
Others
- Treasure Data: Treasure Data is a customer data platform (CDP) that integrates Versium REACH APIs (via the open-source Treasure Box) for enrichment. It is an integration partner rather than a direct competitor, but its CDP capabilities overlap with Versium's audience-creation use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Versium social profiles
Digital presenceVersium compliance and trust
Trust signalCompliance2 records
Versium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versium leadership team
Management profileNumber of profiles
Profiles8 records
Versium funding detail
Funding detailFunding overview
Funding rounds7 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versium
What does Versium do?
Versium REACH is a cloud-based Data-as-a-Service (DaaS) platform that performs B2B2C identity resolution, data cleansing, and data enrichment using a proprietary Identity Graph of over 2 billion US contact points. It appends demographics, firmographics, consumer and business contact information, online audience identifiers, and IP-to-domain mappings to customer files via REST APIs, SDKs, a Google Sheets add-on, and a 2026-launched MCP Server for AI agents. Target users are marketers, sales/BD teams, and AI/ML groups needing higher match rates and CAC reduction.
Is Versium a public or private company?
Versium is a private company. It is classified as venture growth investor backed and is currently operating.
When was Versium founded?
Versium was founded in 2012. It employs 11 to 50 people.
Where is Versium based?
Versium is headquartered in Redmond, United States, in the North America region.
How does Versium make money?
Four revenue lines are on record. API Subscription Plans are the primary driver. The others are credit Packages, pay-As-You-Go and free Trial / Freemium.
Who are Versium's main competitors?
Direct peers on record are 6sense, Lusha, ZoomInfo, Apollo.io, Clearbit (now Bouncer) and Demandbase (formerly InsideView). Emerging players are HG Insights, Leadspace and Datanyze. Treasure Data is listed as an others.
Does Versium have an API?
Yes. Versium REACH APIs provide programmatic access to B2B2C identity resolution and data enrichment services. Available APIs include Contact Append, Demographic Append, Online Audience Append, Firmographic Append, Consumer to Business (C2B) Append, IP-to-Domain, and HEM-to-Business-Domain. Authentication via API key passed in request headers (x-versium-api-key). Supports both individual and bulk upload processing with concurrent job limits. Rate limit of 20 queries/second (SDK does not enforce). Supports hashed inputs (MD5, SHA1, SHA256) for PII protection. APIs available on all plans with match limits based on plan tier. Developer documentation is at api-documentation.versium.com.
What industry is Versium in?
Versium's product category is Data Enrichment & Identity Resolution (Data-as-a-Service). Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 518 and its SIC code is 7374.