Synamedia

Name

Synamedia

Legal name

Synamedia Ltd.

Website

https://synamedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Video Streaming Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming Services (7371)

akta.pro primary industry

Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC)

akta.pro secondary industry

Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)

Keywords

• Video streaming software
• Content security solutions
• Addressable advertising platforms
• Cloud video distribution
• Broadband device management

Headquarters

HQ city

Staines-upon-thames

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Cloud Platform Subscriptions: Subscription-based SaaS model for streaming platforms including Synamedia Go, Quortex, and Senza. Pay-as-you-grow and pay-as-you-stream pricing models that scale with customer usage.
2. Professional Services: Implementation, integration, testing, delivery, and training services. Part of customer success organization supporting deployment and optimization.
3. Hardware Products: Sale of hardware including Media Edge Gateway devices, Cloud Connector devices, and Professional/Compact Receivers for video distribution.
4. Addressable Advertising Platform: Revenue from advertising platform enabling targeted ads across broadcast and streaming, including server-side ad insertion and programmatic capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Synamedia provides cloud-native video software to broadcasters, pay-TV operators, telcos, and direct-to-consumer streamers across three pillars: Enrich (addressable advertising and personalization via Iris and Go), Protect (anti-piracy and content security via ContentArmor watermarking and 30+ years of video security expertise), and Deliver (cloud streaming, edge CDN, and device orchestration via Senza, Quortex, Fluid EdgeCDN, and Gravity). The portfolio also includes hardware such as the Senza Cloud Connector and Media Edge Gateway for edge reception and processing.

Product overview

Synamedia is a video software provider offering a portfolio of interconnected products organized across three pillars: Enrich (personalization and advertising), Protect (security and anti-piracy), and Deliver (streaming and distribution). The core products include Synamedia Go (cloud-based SaaS OTT platform), Synamedia Senza (cloud-native TV platform), Gravity (broadband device management), and Synamedia Iris (addressable advertising). The Quortex sub-brand acquired in July 2022 provides just-in-time cloud streaming capabilities including Quortex Play (live streaming), Quortex Tune (ad insertion/monetization), Quortex Link (cloud distribution), Quortex PowerVu (video distribution), and Quortex Switch (multi-CDN management). ContentArmor, acquired in August 2021, provides forensic watermarking for anti-piracy. Supporting modules include Fluid EdgeCDN (edge delivery), Media Edge Gateway (edge processing), VOD/Time-Shift TV/cDVR, Quality-Aware Compression, ATSC NextGen TV solutions, and server-side ad insertion. New additions include AI by Quortex (just-in-time AI plugin framework) and Senza Ignite (device transformation platform).

Differentiator

Problem solved

Functional benefit

Brands

• Senza: Cloud-native TV platform that delivers live TV, on-demand content, and interactive applications without traditional set-top box software, rendering the entire TV experience in the cloud and streaming it to the screen.
• Go
• Iris
• Gravity
• ContentArmor
• Fluid EdgeCDN
• Quortex

Products and services

• Synamedia Senza Cloud-native TV platform that renders the entire TV experience in the cloud and streams it securely to screens via a lightweight Cloud Connector device, eliminating traditional set-top box software and enabling operators to launch, update, and manage TV services at cloud speed.
• Synamedia Go Cloud-based SaaS OTT video platform delivering personalized, scalable streaming experiences. Open, flexible, modular platform supporting AVOD, SVOD, TVOD, live, linear, and on-demand services across all devices.
• Synamedia Iris Addressable advertising platform unifying ad campaigns across broadcast and streaming, enabling targeted, relevant advertising with unified ad management and flexible demand routing across satellite, cable, and IPTV set-tops.
• Synamedia Gravity Managed Wi-Fi and device management platform unifying device and service management across any CPE vendor and network type, with zero-touch provisioning, AI-powered operations, and multi-domain service orchestration across DOCSIS, Fiber, and FWA networks.
• ContentArmor Forensic Watermarking Forensic watermarking software that protects content investments, identifies malicious users, and prevents piracy through session-based watermarking with Hollywood studio approval and server-side solutions for CDN leeching attacks.
• Fluid EdgeCDN Scalable edge CDN solution providing visibility and control over video delivery with hybrid cloud CDN and multi-CDN support, featuring real-time monitoring, AI-powered analytics, and 100+ pre-configured dashboards.
• Quortex Play Just-in-time cloud streaming solution for delivering live streams to millions of viewers at scale with targeted and efficient delivery.
• Quortex Tune Content substitution platform for dynamic ad insertion, blackout enforcement, and content personalization across live and on-demand streaming services, with built-in analytics for ad delivery visibility.
• Quortex Link One-click cloud video distribution platform for event and 24/7 live video distribution that scales on demand, ensuring secure and reliable delivery to partners globally.
• Quortex PowerVu Secure, cloud-native video distribution platform across satellite, IP, and CDN networks with full control over content flows and endpoints, ensuring reliable delivery and revenue protection with disaster recovery options.
• Quortex Switch SaaS multi-CDN management platform that optimizes streaming costs, ensures seamless CDN switching, and enhances reliability by intelligently steering traffic based on quality of experience, network conditions, and cost.
• Media Edge Gateway (MEG) Flexible, subscription-based edge reception and processing platform that consolidates decrypt, decode, and handoff functions into a single software-defined gateway, replacing multiple legacy IRDs and bridging satellite and IP delivery at the network edge.
• AI by Quortex Just-in-time AI plugin framework for video workflows that activates AI capabilities only when meaningful changes or events are detected in video or audio streams, supporting content moderation, clipping, and metadata enrichment with cost reductions of up to ten times.
• Server-Side Ad Insertion (SSAI) Server-side ad insertion solution within the Iris platform that maximizes fill rates while delivering a seamless, buffering-free video experience across all streaming devices and services through cloud scalability.
• Senza Ignite Cloud-based platform that transforms existing connected TV devices and set-top boxes into modern TV experiences through a single firmware update without requiring hardware replacement, moving the user experience to the cloud while preserving native device capabilities.

Quantifiable outcome

• 99.99% availability for Synamedia Go platform
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability12 records

Feature10 records

Partnerships

23 partnerships are on record, tiered core, flagship and strategic.

• Lumine GroupcoreStrategic or Co-development Partner · 9 June 2026Lumine Group entered into an agreement to acquire Synamedia's Video Network business, marking Lumine's 16th corporate carve-out transaction. The acquired business will operate independently under the primary product name 'Quortex', focusing on video processing, broadcast delivery, and live streaming.
• MTNflagshipTechnology or Integration · 9 June 2026MTN launched One TV streaming platform in South Africa and Zambia in partnership with Synamedia. The service targets MTN's 312-million mobile customer base with multiple access models including free-to-view, advertising-funded, pay-as-you-watch, and subscription options.
• SoFaststrategicGTM or Marketing Partner · 4 June 2026Strategic go-to-market partnership to accelerate FAST, PayTV, and VOD offerings. Joint marketing and sales collaboration to expand market reach.
• British Forces Broadcasting Service (BFBS)flagshipTechnology or Integration · 7 May 2026BFBS selected Synamedia to build its next-generation global digital platform 'The Hub' consolidating BFBS services into single secure streaming experience. Uses Synamedia Go, Quortex Play, and Fluid EdgeCDN technologies.
• beIN SportsflagshipTechnology or Integration · 7 May 2026Case study partnership for frictionless World Cup streaming with beIN and Senza platform ahead of 2026 World Cup. Capitalizing on major sporting event.
• TelxiusstrategicTechnology or Integration · 1 May 2026Telxius integrated Synamedia's Quortex Switch multi-CDN management platform into its carrier-grade CDN offering. Enables content providers to dynamically switch between CDNs in real time based on quality, cost, and network conditions.
• FX DigitalstrategicTechnology or Integration · 14 April 2026Collaboration to bring GO Shorts app experiences to life. FX Digital developed custom app experiences for Synamedia's TikTok-style short-form content module.
• ConvergintcoreImplementation/ SI/ Consulting Partner · 3 April 2026Systems integrator implementing Synamedia's Quortex PowerVu platform and virtualized DCM for Globo's IP-based video distribution transition across Brazil.
• GloboflagshipTechnology or Integration · 2 April 2026Latin America's largest media group transitioned primary content distribution to SRT over managed IP infrastructure using Synamedia's Quortex PowerVu platform and virtualized Digital Content Manager. Deployment implemented by Convergint.
• Mileto TecnologiaflagshipTechnology or Integration · 30 March 2026Brazilian pay-TV operator selected Synamedia Go as foundation for next-generation streaming service supporting OTT expansion. Also deploying VideoGuard conditional access system for DTH service as part of broader strategic investment including OiTV acquisition.
• AsportstrategicStrategic or Co-development Partner · 5 March 2026Synamedia partnered with Swiss sports technology specialist Asport to deliver global live streaming for the Games of the Future Abu Dhabi. Quortex SaaS platform supported 11 simultaneous disciplines per day, 33 concurrent ingest streams, and 200+ live streams in 13 languages over the 10-day event.
• MoMestrategicTechnology or Integration · 3 March 2026MoMe selected Synamedia to power Spain's first CDN service built specifically for streaming. Launched as streaming-optimized CDNaaS offering using Spanish engineering expertise across eight data centers, with potential for wider European expansion.
• GlobecaststrategicTechnology or Integration · 13 February 2026Partnership for cloud-based FA Cup distribution using Synamedia's Quortex Link platform integrated with Globecast's managed services. Enables broadcasters across Europe, Middle East, and North Africa to receive matches via IP or satellite.
• Pitch InternationalstrategicTechnology or Integration · 13 February 2026Sports marketing agency launched cloud-based distribution of Emirates FA Cup matches using Quortex Link platform integrated with Globecast's managed services. Attracted nearly 100 million viewers during 2023/24 season.
• YES (Bezeq)strategicTechnology or Integration · 17 December 2025Synamedia extended agreement with YES to support collaboration with Partner Communications on new TV service. Involves using Synamedia's OTT and cloud technologies to enhance streaming services and customer experience.
• GMA NetworkflagshipTechnology or Integration · 16 December 2025GMA Network formalized strategic partnership to transition international channel distribution from satellite to cloud-based IP delivery via Synamedia's Quortex Link platform. Partnership began in 2023 in MENA, expanded to Asia-Pacific by 2024, now covering US and Canada.
• Telered Technologies and Services CorpcoreChannel Partner/ Reseller/ Distributor · 16 December 2025Local distribution partner for Synamedia in Philippines, facilitating GMA Network's transition to cloud-based IP distribution. Enables regional deployment and support for Quortex Link platform.
• Hitron Technologies AmericasstrategicChannel Partner/ Reseller/ Distributor · 25 September 2025Hitron added support for Synamedia's Gravity platform through pre-validated TR-369 (User Services Platform) integration. Enables broadband service providers to deploy Wi-Fi 7 mesh routers with full orchestration capabilities.
• AWScoreTechnology or Integration · 1 January 2024AWS partnership for cloud infrastructure supporting Synamedia platforms. AI by Quortex leverages AWS services including Amazon Bedrock and EFA. Senza platform integrates with AWS for cloud-native TV delivery.
• Senza Network PartnerscoreTechnology or Integration · 1 January 2024Senza Network of innovation, developer, and reseller partners including Ottera, AWS, Google Cloud, AMT, and Toner. Comprehensive ecosystem supporting cloud-native TV platform deployment.
• QuortexcoreStrategic or Co-development Partner · 12 July 2022Synamedia acquired Quortex, a France-based cloud streaming company, to enhance its cloud video processing capabilities. Quortex's technology utilizes a pay-as-you-stream model to reduce costs and improve scalability for live streaming providers. Following Lumine Group acquisition in 2026, the Video Network business will operate under the Quortex product brand.
• UtellycoreStrategic or Co-development Partner · 25 May 2022Synamedia acquired Utelly, a UK-based content discovery platform provider, to enhance its SaaS streaming solutions. Utelly's technology offers metadata aggregation, search, and AI-driven recommendations, integrated into Synamedia's Go streaming platform to improve content discovery.
• ContentArmorcoreStrategic or Co-development Partner · 9 August 2021Synamedia acquired ContentArmor, a developer of forensic watermarking solutions, to enhance video security offerings. The acquisition strengthens anti-piracy capabilities and expands into new markets including post-production and enterprise video, with integration occurring in Rennes, France.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ateme: Ateme supplies video compression, delivery, and OTT solutions to broadcasters, pay-TV operators, and content owners. It directly competes with Synamedia on encoding/transcoding and OTT contribution/distribution, particularly in EMEA.
• MediaKind: MediaKind provides video processing, contribution/distribution, and OTT solutions to broadcasters and operators, competing head-to-head with Synamedia's encoding, packaging, and IP distribution portfolio including Quortex PowerVu and ATSC 3.0 solutions.
• Brightcove: Brightcove is a cloud-based OTT video platform serving broadcasters, media companies, and enterprises with streaming, monetization, and live capabilities. It is a direct alternative to Synamedia Go and Senza for customers launching D2C streaming services.
• Telstra Broadcast Services / Globecast: Globecast provides managed broadcast contribution and distribution services over satellite, IP, and fiber to media customers worldwide. It integrates with Synamedia's Quortex Link for IP-based distribution (FA Cup partnership) and competes on cloud-based live distribution workflows.
• Harmonic: Harmonic provides video compression, processing, and OTT delivery infrastructure for broadcasters, pay-TV operators, and streamers. It directly competes with Synamedia's Quortex PowerVu, vDCM Encoder, and Quortex Link across cloud and on-prem video distribution.

Emerging players

• Bitmovin: Bitmovin offers cloud-native video encoding, player, and analytics APIs used by streaming services and broadcasters. It overlaps with Synamedia's encoding/transcoding stack and is a Synamedia Go ecosystem partner, making it both a competitor and collaborator.
• Mux: Mux provides developer-focused video infrastructure (encoding, streaming, analytics) for software-led streaming products. It competes with Synamedia's Quortex/Go for digital-native and mid-market streaming customers and is a Synamedia Go partner.

Others

• Netcracker Technology: Netcracker provides BSS/OSS and digital experience platforms for telcos and broadband operators, competing adjacent to Synamedia Gravity in the broadband service orchestration and customer management stack serving the same telco buyer.

Broad incumbents

• Akamai (Cloud Computing / Media): Akamai delivers CDN, edge delivery, and media cloud services used by broadcasters and OTT operators. It overlaps with Synamedia's Fluid EdgeCDN and Quortex Switch for video delivery at scale as part of a broader security and edge portfolio.
• AWS Elemental Media Services: AWS Elemental provides cloud-native video encoding, packaging, and origination services within the broader AWS ecosystem. It competes with Synamedia's Quortex and vDCM Encoder at the infrastructure layer and is also a strategic cloud partner for Senza and AI by Quortex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synamedia360
• LinkedInlinkedin.com/company/synamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synamedia