Trellis

What Trellis does

Trellis is an Ottawa-based SaaS platform founded in 2019 by Denis LeClair, Fahim Sheikh, and Krishna Vemulapali that provides AI-powered eCommerce profit optimization for sellers on Amazon, Walmart, Shopify, and Google Shopping. The platform unifies advertising automation (Sponsored Products, Brands, Display, and DSP), machine-learning-driven dynamic pricing with MAP and margin floor enforcement, generative-AI product content optimization (titles, bullets, descriptions, images), promotions planning, and Amazon Marketing Cloud-powered shopper insights into a single full-funnel workflow. It also offers TikTok Reach for AI-powered creator discovery and outreach tied to TikTok Shop GMV.

The company sells through three go-to-market tiers: a self-service software subscription (Dynamic Pricing plans starting at $299/month, ad packages priced as a flat fee plus percentage of ad spend), an agency software tier for multi-brand portfolio management, and a Strategic Management managed-services tier with a dedicated Customer Success Manager. Pricing is custom for most enterprise clients with month-to-month flexibility and long-term contract discounts. Distribution combines direct sales, product-led growth via free tools (Chrome Extension, Price Elasticity Calculator, PPC Budget Planner), SEO and content marketing, and a 20+ partner ecosystem spanning agencies, fulfillment, inventory, and affiliate platforms.

Trellis holds SOC 2 Type 1 certification and is an Amazon Ads Verified Partner, an authorized Amazon Marketing Cloud Services and Software Provider, and holds an Amazon Premium Badge. The company raised $1.5M in seed funding from Sentiero Ventures in January 2022, acquired Ottawa-based Apixibot in October 2021, and was itself acquired by Gen (NASDAQ: GEN) in March 2026 to integrate its AI capabilities into Gen's Engine embedded financial wellness marketplace; the company website remains operational under continued ownership.

Name

Trellis

Legal name

Trellis Corporation

Website

https://gotrellis.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Trellis is an Ottawa-based AI-powered eCommerce platform that unifies advertising automation, dynamic pricing, and product content optimization for Amazon, Walmart, Shopify, and TikTok Shop sellers, agencies, and aggregators.

Ownership category

akta.pro rank

Product category

eCommerce Profit Optimization Software

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)

Keywords

• ECommerce advertising automation
• Amazon PPC software
• Dynamic pricing software
• Marketplace profit optimization
• Listing content optimization

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Dynamic Pricing: Dynamic Pricing plans start at $299 per month with pricing based on features and plan length selected.
2. Subscription - Advertising Software: Ad packages priced as a percentage of ad spend managed through the platform, in addition to subscription fees. Flat platform fee that does not increase as ad spend grows.
3. Strategic Management Services: In-house managed services with dedicated Customer Success Manager for additional flat monthly fee covering advertising, pricing, promotions management.
4. Done-For-You Service: Expert team execution inside the platform for agencies and brands requiring hands-on support with advertising and pricing strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Trellis provides an AI-powered eCommerce profit optimization platform for sellers on Amazon, Walmart, Shopify, and TikTok Shop. Its core offering unifies advertising automation (Sponsored Products, Brands, Display, DSP campaigns), machine learning-based dynamic pricing, generative AI-driven product content optimization, promotion management, and marketplace intelligence in a single integrated SaaS platform. The company also offers self-service software, agency multi-brand management, and done-for-you strategic management services.

Product overview

Trellis is a full-funnel eCommerce profitability platform that unifies advertising automation, dynamic pricing, and content optimization for Amazon, Walmart, Shopify, and Google Shopping sellers. The core platform consists of Ad Automation (PPC management across Sponsored Products, Brands, Display, and DSP), Dynamic Pricing (ML-driven repricing with MAP enforcement), Product Content Optimization (AI-generated listing copy and images), Product Promotion planning, Market Intelligence dashboards, Amazon Marketing Cloud-powered Shopper Insights, and a Demand-Side Platform (DSP). The TikTok Reach module adds AI-powered creator discovery and outreach for TikTok Shop brands. Trellis offers three go-to-market tiers: Self-Service Software for DIY sellers, Strategic Management (full-service managed accounts with a dedicated CSM), and Agency Software for multi-brand portfolio management. Free tools include an Amazon Price Elasticity Calculator, a Chrome Extension for competitor analysis, and an Amazon PPC Budget Planner.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Automation (Amazon & Walmart PPC)
• Dynamic Pricing
• Product Content Optimization
• Product Promotion (Coupons & Promotions)
• Market Intelligence
• Amazon Marketing Cloud (AMC) Shopper Insights
• Demand-Side Platform (DSP)
• TikTok Reach
• Strategic Management
• Agency Software
• Self-Service Software

Quantifiable outcome

• 33% average reduction in ACoS for sellers who scale through automation
• +7 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• Gen (NASDAQ: GEN)flagshipStrategic or Co-development Partner · 10 March 2026Gen (NASDAQ: GEN) acquired Trellis to integrate its AI-powered insurance capabilities into Engine by Gen, Gen's embedded financial wellness marketplace. Trellis's Savvy platform uses machine learning, real-time marketplace bidding, and conversational AI for insurance matching.
• Apixibot Inc.coreStrategic or Co-development Partner · 8 October 2021Trellis planned to acquire Ottawa-based Apixibot specializing in ad optimization to enhance automated marketing technology for Amazon and Shopify merchants. Integration of Apixibot's pixel technology would combine consumer data from online stores with other retail channels.
• Finale InventoryminorGTM or Marketing PartnerFinale Inventory is an inventory management system partner integrated with Trellis for workflow support and omnichannel expansion, preventing overselling and providing reorder point calculations.
• eComEngineminorGTM or Marketing PartnereComEngine provides operational analytics, competitive insights, and alerts through SellerPulse, RestockPro, and FeedbackFive, partnered with Trellis for Amazon seller success.
• LevantaminorGTM or Marketing PartnerLevanta is the leading affiliate marketing platform for Amazon sellers, partnered with Trellis to connect brands with thousands of vetted creators for sales growth and brand visibility.
• ShipBobminorGTM or Marketing PartnerShipBob is a global fulfillment technology platform partnered with Trellis, providing 50+ fulfillment centers for SMB and Mid-Market eCommerce brands.
• LogicbrokerminorGTM or Marketing PartnerLogicbroker is a multivendor commerce solution partnered with Trellis for marketplace orchestration, connecting sellers to channels like TikTok and Walmart.
• buffaBRAND MarketingminorChannel Partner/ Reseller/ DistributorbuffaBRAND Marketing is a full-service Amazon and Walmart agency, verified partner providing advertising management and omnichannel support through Trellis integration.
• TraceFuseminorGTM or Marketing PartnerTraceFuse provides white-hat review removal services for Amazon sellers, partnered with Trellis for brand protection and listing optimization.
• Blue Amber DigitalminorChannel Partner/ Reseller/ DistributorBlue Amber Digital is a full-service Amazon agency and verified partner providing PPC advertising, listing optimization, and marketplace expansion through Trellis.
• MarketNexminorChannel Partner/ Reseller/ DistributorMarketNex is an Amazon marketing agency using Trellis AI tools to optimize PPC, SEO, and conversion across Amazon and beyond.
• AMZ PrepminorGTM or Marketing PartnerAMZ Prep is North America's largest Amazon fulfillment partner with 12+ warehouses across US, Canada, UK, EU, and Australia, partnered with Trellis for supply chain solutions.
• OmniBrandsminorChannel Partner/ Reseller/ DistributorOmniBrands specializes in scaling brands on Amazon with advanced optimization and data-driven PPC, using Trellis for strategic growth.
• Discover MGminorChannel Partner/ Reseller/ DistributorDiscover MG is a full-service eCommerce team specializing in Amazon and Shopify growth through on and off-channel marketing, partnered with Trellis.
• Page.OneminorChannel Partner/ Reseller/ DistributorPage.One is a full-service Amazon marketing agency driving growth for brands since 2014, partnered with Trellis.
• Thoughtful ProfitminorChannel Partner/ Reseller/ DistributorThoughtful Profit is an Amazon growth partner offering full-funnel marketing services, using Trellis for ads, SEO, and product launches.
• VideoFreshminorGTM or Marketing PartnerVideoFresh creates custom video content for Amazon sellers and eCommerce brands, partnered with Trellis for comprehensive marketing solutions.
• MarknologyminorChannel Partner/ Reseller/ DistributorMarknology is an official Amazon Partner managing $5B+ in marketplace sales since 2014, using Trellis for complete marketplace infrastructure.
• Ottawa Logistics FulfillmentminorGTM or Marketing PartnerOttawa Logistics Fulfillment is an eCommerce fulfillment provider with facilities in Ottawa, Toronto, and Vancouver, partnered with Trellis for Canadian brands.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SellerApp: SellerApp provides Amazon seller analytics, PPC automation, and product intelligence — competing with Trellis across ad automation, market intelligence, and content optimization.
• Helium 10: Helium 10 is an all-in-one Amazon seller tool suite covering keyword research, listing optimization, and PPC automation — overlapping with Trellis's content optimization and ad automation products.
• ChannelEngine: ChannelEngine is a multi-marketplace commerce platform enabling brands to sell and optimize across Amazon, Walmart, and dozens of other channels — comparable to Trellis's multi-marketplace reach and partner ecosystem integrations.
• Teikametrics: Teikametrics combines AI-powered advertising automation, inventory management, and marketplace intelligence for Amazon and Walmart sellers — directly comparable to Trellis's full-funnel platform.
• Quartile: Quartile is an Amazon Ads partner offering AI-driven PPC automation, DSP, and retail media optimization — overlapping closely with Trellis's ad automation, DSP, and pricing capabilities.
• Pacvue: Pacvue is a leading commerce acceleration platform providing Amazon and Walmart advertising automation, DSP, and shelf intelligence — directly competing with Trellis across ad automation, DSP, and AMC-powered insights.
• Perpetua: Perpetua provides AI-powered advertising optimization and bid management for Amazon, Walmart, and other marketplaces — a direct competitor to Trellis's ad automation and PPC product lines.
• BidX (formerly Sellics): BidX offers AI-driven Amazon advertising automation, dynamic pricing, and sales analytics — closely comparable to Trellis's ad automation and dynamic pricing products.

Broad incumbents

• Jungle Scout: Jungle Scout is an established Amazon seller research and analytics platform with broader product discovery and supplier tools — overlapping with Trellis on market intelligence but with a different primary use case.

Emerging players

• Stackline: Stackline provides eCommerce analytics, market intelligence, and advertising optimization for brands selling on Amazon and other marketplaces — partially overlapping with Trellis's market intelligence and shopper insights products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq5uE7R3aX0w7OSPeCElZwg
• Facebookfacebook.com/GoTrellis
• LinkedInlinkedin.com/company/gotrellis
• Instagraminstagram.com/go.trellis/?hl=en
• Xx.com/go_trellis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trellis