Ingrid

What Ingrid does

Ingrid operates an AI-powered delivery experience platform that unifies checkout, tracking, transport automation, in-store fulfillment, and returns into a single integrated system for e-commerce retailers. The platform sits on top of 350+ carrier integrations across 180+ markets and 30+ languages, processing 130+ million orders for 250+ retailers including Paul Smith, GANT, Åhléns, Apoteket, Ellis Brigham and Cellbes. Ingrid AI personalizes delivery options at checkout, optimizes carrier selection, detects delivery anomalies and supports automated experimentation; the company also offers ship-from-store fulfillment (In-store), analytics/benchmarking (Insights), and A/B testing (Experiments) modules. In November 2023 Ingrid acquired Turnr, rebranded as Ingrid Returns, extending the platform into reverse logistics.

Ingrid generates revenue primarily through B2B SaaS subscriptions priced on a quote basis by retailer size, order volume and feature usage, with an annual billing cadence; a transaction-based element is plausible given order-volume processing but is not publicly broken out. The go-to-market is enterprise field sales with regional leaders (Head of Sales UK, Head of Sales NL), supplemented by channel partnerships with e-commerce platforms (Jetshop, Ask Phill), payment providers (Adyen, Avarda, Kustom), OMS/inventory partners (OneStock), agencies (Avensia), and carriers (Royal Mail, HIVED, foodora). Customers skew to mid-market and enterprise European retailers, with fashion and apparel over-represented but visible expansion into pharmacy, home/living, outdoor and department-store verticals.

The company was founded in 2015 in Stockholm by Piotr Zaleski, who remains CPTO; CEO Susanna Grill Erntell was appointed to lead scaling. Offices are in Stockholm (HQ), London, Amsterdam, and Wrocław (engineering), with roughly 100-110 employees. Total disclosed funding is €32 million across a €9M late-seed (March 2023, led by Schibsted Ventures with BLQ Invest, SEB and Verdane) and a €21M Series A (March 2024, led by Verdane and Schibsted Ventures).

Name

Ingrid

Legal name

In-Grid AB

Website

https://ingrid.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ingrid provides an AI-powered delivery experience platform for e-commerce retailers, unifying checkout, tracking, transport automation, in-store fulfillment, and returns across 350+ carrier integrations for 250+ retailers in 180+ markets.

Ownership category

akta.pro rank

Product category

Delivery Experience Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Delivery experience platform
• E-commerce logistics software
• Multi-carrier orchestration
• Shipping automation platform
• Returns management software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Ingrid operates as a B2B SaaS delivery experience platform, providing retailers with subscription-based access to its delivery orchestration tools. The platform generates revenue through recurring subscription fees based on order volume and feature usage.
2. Transaction-based Delivery Fees: The platform likely generates revenue based on transaction volumes processed through its checkout and tracking infrastructure, potentially taking a small percentage or flat fee per shipment orchestrated.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ingrid provides a unified B2B SaaS Delivery Experience Platform that helps e-commerce retailers orchestrate the entire delivery lifecycle through a single toolbox spanning pre-purchase checkout personalization, post-purchase tracking, transport booking, in-store fulfillment, and returns management. The platform is powered by Ingrid AI and connects retailers to 350+ carriers across 180+ markets, processing more than 130 million orders annually. Core product modules include Delivery Checkout, Delivery Tracking, Transport Automation, In-store Fulfillment, and Returns (Ingrid Returns), supplemented by insights, experiments, strategy, and operations modules.

Product overview

Ingrid is a unified delivery experience platform for e-commerce that combines customer experience optimization, delivery strategy configuration, and fulfillment operations orchestration into a single integrated toolbox. The platform comprises core products including Delivery Checkout (pre-purchase delivery personalization and address validation), Delivery Tracking (post-purchase transparency and WISMO reduction), Transport Automation (carrier booking and label printing), In-store Fulfillment (omnichannel ship-from-store and Click and Collect), and Returns and Exchanges (automated reverse logistics, formerly Turnr now rebranded to Ingrid Returns). Additional modules include Delivery Insights (analytics and benchmarking), Delivery Experiments (A/B testing), Delivery Strategy (carrier configuration), and Fulfillment Operations (orchestration). The platform is powered by Ingrid AI, an autonomous delivery intelligence layer that optimizes carrier selection, personalizes delivery options, and drives operational efficiency across 350+ carrier integrations serving 250+ retailers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Ingrid Returns: Formerly Turnr, now rebranded as Ingrid Returns - a cornerstone of Ingrid's end-to-end delivery experience portfolio, specializing in automating e-commerce returns.
• Ingrid AI

Products and services

• Ingrid Delivery Experience Platform The core unified SaaS platform that orchestrates end-to-end delivery experiences for e-commerce retailers, combining checkout, tracking, transport, in-store fulfillment, returns, strategy, experiments, and insights into a single integrated toolbox with AI-driven intelligence. Sold to e-commerce retailers and marketplaces.
• Delivery Checkout

Quantifiable outcome

• 14% reduction in WISMOs (Where Is My Order inquiries) at Ellis Brigham
• +7 more outcomes

Named customers35 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, strategic and supporting.

• Turnr (now Ingrid Returns)coreStrategic or Co-development PartnerAcquired in November 2023, Turnr was a platform specializing in automating e-commerce returns. The acquisition enhances Ingrid's delivery experience services with comprehensive returns management, now rebranded as Ingrid Returns.
• JetshopstrategicTechnology or IntegrationCloud-based e-commerce platform partnership enabling Jetshop customers to access Ingrid's delivery checkout solution. Provides integration with over 100 carriers and 80+ markets to support Jetshop retailer expansion internationally.
• OneStockstrategicTechnology or IntegrationPartnership to close the gap between where orders ship and what retailers promise at checkout, combining inventory and delivery orchestration.
• KustomsupportingTechnology or IntegrationPayment experiences integration combining Ingrid's delivery intelligence with Kustom's payment solutions to address two most decisive factors in online conversions.
• Royal MailstrategicTechnology or IntegrationRoyal Mail recognized Ingrid as an approved partner. UK's national carrier expanding partnerships to drive growth in British e-commerce market.
• VoyadosupportingTechnology or IntegrationMarketing and logistics integration connecting Voyado's marketing automation with Ingrid's order tracking capabilities for unified customer communication.
• KindlysupportingTechnology or IntegrationAI customer service integration helping e-commerce retailers save time and resources spent on handling WISMO tickets through automated delivery inquiry responses.
• DixasupportingTechnology or IntegrationCustomer service platform integration enabling e-commerce support teams to quickly access real-time delivery data within their helpdesk, reducing resolution times for delivery inquiries. Connects to 350+ carriers globally.
• AvardastrategicTechnology or IntegrationPayment and delivery integration partnership providing e-commerce retailers with optimized delivery options alongside Avarda's payment methods. Bubbleroom launched with both Avarda and Ingrid.
• WalleysupportingTechnology or IntegrationPersonalized shopping experiences integration making personalized delivery options the go-to standard in e-commerce.
• Google ShoppingsupportingTechnology or IntegrationProduct Data Feed integration addressing inaccurate delivery costs in Google Shopping feeds that cause retailers to lose online sales.
• AdyenstrategicTechnology or IntegrationPayment platform integration powering custom Ingrid + Adyen checkout experiences. Samsøe Samsøe goes live with this combined integration.
• AvensiastrategicImplementation/ SI/ Consulting PartnerAgency partnership enhancing how retailers manage delivery operations and connect with customers through Avensia's digital commerce expertise.
• Ask PhillsupportingGTM or Marketing PartnerBuilding on Shopify's latest innovations to support retail with optimized delivery solutions through joint go-to-market efforts.
• HIVEDsupportingTechnology or IntegrationZero emission carrier partnership enabling e-commerce retailers to offer sustainable deliveries to London-area consumers through HIVED's eco-friendly service.
• foodorasupportingTechnology or IntegrationQuick commerce delivery partnership. Kronans Apotek partnered with foodora and Ingrid to expand into q-commerce with rapid delivery.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Loop Returns: Specialist returns and exchange management platform for e-commerce brands, including the acquired Turnr/Ingrid Returns functionality — competing in the same reverse-logistics layer Ingrid now offers.
• Sendcloud: European multi-carrier shipping and delivery platform for SMB and mid-market e-commerce retailers, offering checkout, label printing, tracking and returns — competing head-on with Ingrid in the Benelux, DACH and Nordics.
• ParcelLab: Post-purchase experience platform focused on shipment tracking notifications, branded delivery communications and returns for enterprise retailers — directly overlaps Ingrid's Tracking, WISMO reduction and returns modules.
• Metapack (ESW): European delivery management and checkout orchestration platform serving large retailers with multi-carrier label printing, tracking, and returns — a direct competitor to Ingrid across the same enterprise retail customer base in the UK and EU.
• ReturnGO: AI-driven returns management and exchange automation platform for e-commerce retailers, directly comparable to Ingrid Returns in automating reverse logistics and reducing return rates.
• Sorted (Descartes): UK-based delivery experience and post-purchase platform (now owned by Descartes) offering checkout, tracking, and returns — a direct European competitor to Ingrid's end-to-end delivery experience platform.

Broad incumbents

• EasyPost: US-headquartered shipping API aggregator providing multi-carrier label generation, tracking and rate shopping — overlaps with Ingrid's Transport Automation and carrier integration layer, though positioned more as developer infrastructure than retailer-facing experience.
• ShipStation: Established multi-carrier shipping management platform (Stamps.com/Auctane) for SMB e-commerce merchants, comparable to Ingrid's transport automation and tracking, but oriented toward US SMB rather than European enterprise retailers.
• Shipbob: Global fulfillment and shipping platform for DTC and e-commerce brands, comparable to Ingrid's In-store Fulfillment and ship-from-store module, though ShipBob owns warehouses while Ingrid orchestrates retailers' existing networks.

Regional players

• Shippit: Asia-Pacific multi-carrier delivery management and shipping platform for e-commerce retailers — operates in the same delivery orchestration category as Ingrid but primarily across Australia, New Zealand and Southeast Asia rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ingridhq
• Facebookfacebook.com/ingriddotcom
• Xx.com/poweredbyingrid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingrid