Bonat
Bonat is a Riyadh-based AI-powered customer engagement and loyalty SaaS platform serving more than 2,000 SMB and enterprise merchants across Saudi Arabia via POS-integrated subscriptions, gift cards, and behavioral analytics.
- Company typePrivate
- Founded2019
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bonat does
Bonat is a Riyadh-headquartered, privately-held SaaS company that operates an AI-powered customer engagement and loyalty platform for small and medium businesses and select enterprise retailers across Saudi Arabia. Founded in 2019, Bonat sells subscription access to a configurable loyalty, gift card, and customer data analytics system that integrates with point-of-sale, e-commerce, ERP, and payment platforms including Foodics, Salla, Zid, Odoo, Square, Rewaa, Shopify, Apple Pay, and Mada. The platform also ships in eight pre-built vertical templates — restaurants, cafés, franchising, car washes, retail stores, care centers and salons, entertainment, and other business activities — and is accessed by more than 2,000 merchants reaching over 6 million end consumers with more than 20 million tracked visits.
The core technology stack combines automated registration flows, POS-synced loyalty engines, customer segmentation, and AI-driven personalized campaign automation and predictive behavior analytics. Bonat monetizes through monthly or annual subscription fees, per-branch add-on fees, one-time hardware (tablet, stand, installation, training) charges, and transaction-fee revenue share on gift card and coupon volumes. A separate Enterprise Solution tier provides fully customizable loyalty systems with company branding and bespoke integrations, while a complementary E-Commerce Solution extends loyalty, segmentation, retargeting, referrals, reviews, and email/SMS communications to online merchants.
Bonat completed a $6 million Series A in November 2025 led by Tali Ventures (stc group's corporate venture arm) with participation from ANB Seed Fund, Rua Growth Fund, RZM Investments, and angel investors, and is using proceeds to deepen AI personalization, broaden vertical coverage into retail and services, and expand into additional GCC markets. Earlier capital includes a $2.3 million round in May 2022 from Impact46, Jahez International Company, Rua Growth Fund, RZM Investments, and Wa'ed Ventures, plus a 2021 round led by Impact46 with Oqal and the Saudi Venture Capital Company. The company is GDPR- and PCI-DSS-aligned, maintains iOS and Android consumer apps, and operates with a headcount of 11–50 employees out of its Riyadh headquarters.
Bonat firmographics
Firmographics- Name
- Bonat
- Legal name
- Bonat Information Technology Company (شركة بونات لتقنية المعلومات)
- Website
- https://bonat.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonat is a Riyadh-based AI-powered customer engagement and loyalty SaaS platform serving more than 2,000 SMB and enterprise merchants across Saudi Arabia via POS-integrated subscriptions, gift cards, and behavioral analytics.
- Ownership category
- akta.pro rank
Bonat industry classification
Industry- Product category
- Customer Loyalty and Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Bonat is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Bonat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Monthly or annual subscription fees for platform access with different tiers for in-store and enterprise solutions
- Hardware Sales: One-time fees for tablet device, stand, training, and installation
- Branch/Additional Location Fees: Fees charged per additional branch location beyond the first subscription
- Gift Card and Coupon Revenue Share: Bonat deducts commissions and bank fees from gift card and coupon transactions processed through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-Store Solution for SMBs |
| Subscription | Annual | Enterprise Custom Solution |
| Freemium | Pay-as-you-go | Trial Period |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Bonat product offering
Product offeringCore offering
Bonat operates an AI-powered customer engagement and data-driven loyalty platform that helps SMBs and enterprises in Saudi Arabia understand customer behavior, run personalized marketing campaigns, manage loyalty programs (points, rewards, gift cards, coupons), and integrate with POS systems and payment devices. The core offering is delivered via three modules—In-Store, Enterprise, and E-Commerce Solutions—and eight industry-vertical packages covering restaurants, cafés, franchising, car washes, retail stores, care centers, entertainment, and general business activities, connecting over 6 million users with 2,000+ merchants.
Product overview
Bonat is an AI-powered customer engagement and data-driven loyalty platform based in Riyadh, Saudi Arabia. The platform operates as a unified system with multiple modules: the core Bonat platform serves as the umbrella system, while In-Store, Enterprise, and E-Commerce Solutions are specialized modules addressing different business needs. Additionally, Bonat offers 8 industry-specific verticals (Restaurants, Cafés, Franchising, Car Washes, Retail Stores, Care Centers, Entertainment, and general Business Activity). The platform integrates with POS systems and payment devices, serving thousands of merchants and connecting with over 6 million users across Saudi Arabia and the GCC.
Differentiator
Problem solved
Functional benefit
Products and services
- Bonat (Core Platform) AI-powered customer engagement and data analytics platform that helps retailers and F&B operators understand customer behavior, build loyalty programs, and drive repeat purchases through personalized campaigns, rewards, points, and gift cards. The core platform integrates with POS systems and payment devices and serves as the umbrella under which all Bonat solutions are delivered.
- In-Store Solution
Quantifiable outcome
- 80% increase in customer registration rates for Bonat partners through smooth and distinctive registration methods
- +2 more outcomes
Companies that use Bonat
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
Bonat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
Bonat partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- FoodicscoreFoodics is a POS integration partner displayed in Bonat's partner ecosystem, enabling restaurants to use Bonat's loyalty system alongside Foodics point of sale operations.
- SallacoreSalla is an e-commerce platform integration partner enabling online stores to implement Bonat's loyalty solutions.
- ZidcoreZid is a Saudi e-commerce platform integration partner for Bonat's loyalty and customer engagement solutions.
- OdoocoreOdoo ERP integration partner enabling enterprise customers to connect Bonat loyalty programs with their business management systems.
- RewaacoreRewaa is a POS and inventory management system integration partner for Bonat's loyalty platform.
- Apple PaycoreApple Pay payment integration enables customers to make purchases and receive loyalty rewards seamlessly through Apple Pay.
- SquarecoreSquare POS integration partner for Bonat's loyalty solutions at merchant locations.
- ShopifycoreShopify e-commerce integration partner enabling online merchants to implement Bonat's loyalty programs.
Scale indicators11 records
Recent moves6 records
Expansion highlights3 records
Bonat competitors and assessment
Company assessmentDirect peers
- Yotpo: Global SaaS platform combining loyalty, reviews, SMS marketing, and customer data for SMB and enterprise merchants — directly comparable to Bonat's AI-powered loyalty and engagement stack across similar verticals like retail and F&B.
- Smile.io: Loyalty and rewards platform purpose-built for Shopify and e-commerce merchants; directly comparable to Bonat's e-commerce loyalty module and SMB-focused positioning.
- LoyaltyLion: Loyalty platform for Shopify brands offering points, VIP tiers, and integrations; directly comparable to Bonat's customizable loyalty programs for online and omnichannel merchants.
- Kangaroo Rewards: Omnichannel loyalty and engagement platform for SMB and mid-market retailers; directly comparable to Bonat's multi-vertical, multi-branch loyalty offering for small merchants.
- Antavo: Enterprise loyalty cloud platform with API-first architecture and AI-driven personalization; directly comparable to Bonat's enterprise tier and AI personalization engine.
- Open Loyalty: Headless loyalty engine for retailers and e-commerce brands with customizable rewards logic; comparable to Bonat's customizable loyalty and tiered rewards system.
- Lootly: E-commerce loyalty and referral platform for Shopify and BigCommerce merchants; comparable to Bonat's e-commerce module with reviews, referrals, and VIP tiers.
- Stamp Me: Digital loyalty app for SMB merchants combining mobile stamps, gift cards, and customer engagement; comparable to Bonat's in-store solution for cafés, restaurants, and small retailers.
Broad incumbents
- Foodics: Leading Saudi POS and restaurant operations platform offering integrated CRM and loyalty features; an incumbent partner that also overlaps with Bonat in restaurant and F&B customer engagement.
Regional players
- Jeel: Saudi fintech offering merchant payment, lending, and engagement tools to SMBs; comparable as a regional player targeting the same Saudi SMB base with embedded customer-engagement capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bonat social profiles
Digital presenceBonat compliance and trust
Trust signalCompliance2 records
Bonat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonat leadership team
Management profileNumber of profiles
Profiles1 record
Bonat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonat
What does Bonat do?
Bonat operates an AI-powered customer engagement and data-driven loyalty platform that helps SMBs and enterprises in Saudi Arabia understand customer behavior, run personalized marketing campaigns, manage loyalty programs (points, rewards, gift cards, coupons), and integrate with POS systems and payment devices. The core offering is delivered via three modules—In-Store, Enterprise, and E-Commerce Solutions—and eight industry-vertical packages covering restaurants, cafés, franchising, car washes, retail stores, care centers, entertainment, and general business activities, connecting over 6 million users with 2,000+ merchants.
Is Bonat a public or private company?
Bonat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bonat founded?
Bonat was founded in 2019. It employs 11 to 50 people.
Where is Bonat based?
Bonat is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Bonat make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are hardware Sales, branch/Additional Location Fees and gift Card and Coupon Revenue Share.
Who are Bonat's main competitors?
Direct peers on record are Yotpo, Smile.io, LoyaltyLion, Kangaroo Rewards, Antavo, Open Loyalty, Lootly and Stamp Me. Foodics is listed as a broad incumbent. Jeel is listed as a regional player.
Does Bonat have an API?
Yes. Bonat provides general electronic codes and software for integration (APIs) so that users of the Bonat system can link their electronic systems with the Bonat system. Customized APIs can be developed separately based on agreement between parties. No public API documentation URL or SDK is provided.
What industry is Bonat in?
Bonat's product category is Customer Loyalty and Engagement Software. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 5182 and its SIC code is 5045.